With Xu Jia's words.

For a time, the entire network was full of propaganda of "Langya Bang".

Even with many programs, Hu Ge, Yang Yang and others appeared.

"No, how do you feel that there is the promotion of "Langya Bang" everywhere?"

"Yes, it's been a long time since I've seen such a big propaganda formation, and according to common sense, there is a great possibility of a bad drama."

"Reply upstairs, this drama has just come out not long ago, but judging from the first few episodes and the production team, there is basically no possibility of being bad."

"Anyway, I am going to cooperate with Hu Ge and Yang Yang again, and I have made up my mind for this drama!"

There are naturally pros and cons to the strong publicity.

Some people feel that the publicity is too much and they are tired of watching it and don't want to watch it, but more people are interested in the show and choose to learn about it.

As long as the base is large enough, there will be enough fans who will be screened.

and then recommended by this part of the drama fans to the people around them and on the Internet, and the positive effect of the snowball was gradually born.

And the ratings of "Langya Bang" also had results not long after Xu Jia spoke.

Tomato 1.3, Jingtai 1.2.

This result is not particularly good, but for the results of "Langya Bang" in the previous life, it has been a lot better.

After all, the slow pace of the drama is a hard flaw in the current era.

And the audience of the two stations itself is relatively small.

If you want to have a definite change, you will have to wait until next week's broadcast.

Who asked Jiaxing to vigorously promote it was carried out after the premiere, but the change in the number of Penguin video views immediately fed back the publicity effect.

"The number of broadcasts has exceeded one billion, and this is the end of the first day, you Jiaxing really released another satellite in the online drama industry this time, and I'm a little worried about how to surpass it in the future."

Zhang Jun was both excited and excited, if it weren't for the mobile phone, he would have liked to give Xu Jia a mouthful.

Before, he blindly tilted resources to Jiaxing, which had already made some people in the company unhappy.

But now the results of "Langya Bang" have made him breathe a bad breath, and his position has become more and more stable.

Even as long as you persist, it is not impossible to plot further.

"I'll talk about it later, it's the most important thing to grasp this opportunity, what resources do you have in your hands and take them out in one go, don't say no, it's boring to hide it."

Xu Jia hit the idea on Zhang Jun's head, and with the latter's cooperation, the publicity can be further enhanced.

"This is not in order, isn't it...... You also know that we have received so many dramas, and all our resources have been invested in you, which is easy to suffer criticism and public anger. Zhang Jun pretended to hesitate.

"Don't fart in me, don't worry, there will be a second part in the follow-up, and it will definitely be in your penguin video."

Xu Jia knew that the other party was stretching, but fortunately, the relationship between the two was good, and now they were grasshoppers on a rope.

got the promise of a sequel, Zhang Jun also satisfied his appetite, and said with a smile: "Cheng, for the sake of our friends, I can use all the promotional resources at hand, but you can think about it clearly, the beginning is so high, and the quality declines later, it is easy to collapse." ”

This is also why most dramas are just proper publicity, and public opinion is a double-edged sword.

Some dramas are roasted on the fire, which will only show more and more that real gold is not afraid of fire, and some dramas show the prototype when they are roasted, and they will be scolded to fail because of the audience's sense of gap.

"You don't have to worry about this, from now on, the project produced by my Jiaxing will be the benchmark of the entire industry." Xu Jia said lightly.

He is qualified to boast of this Haikou, and he also has this confidence.

Not to mention anything else, as far as Jiaxing's current projects are concerned, which one is not first-class in quality?

With Zhang Jun's support.

There has obviously been a qualitative change in the intensity of propaganda, and the effect can be described as immediate.

Originally, many companies that were only looking at Jiaxing to test the water star drama were finally attracted by this momentum.

It's a bit hot.

Jiaxing is just a day?

Or are you planning to run away after selling the show?

Look at it like this, all the resources are invested in this drama, who would dare to be so extravagant in a serious company.

……

Huayi.

"This kid is crazy, isn't he? Just the production cost of the series, plus the current publicity fee, I think it is at least more than 200 million, can I recover the cost? Feng Xiaogang's doubts were mixed with jealousy.

With his status, if he wants to make a big production of more than 100 million yuan in Huayi, he has to consider it again and again.

On the other hand, Xu Jia's kid, the entire TV series threw out 200 million, which is a lot of money!

"As long as the quality of the episode is maintained, it's no problem to watch this posture take back, but the key is what he plans to do in the future? The audience's sense of expectation is so high, and any follow-up project that is weaker will be counterattacked. ”

Wang Lei looked pensive, he couldn't figure out what Xu Jia's purpose was in doing this, or that he thought of it, but he felt impossible.

"Maybe I thought that the quality of my future projects would never be bad, hehe, it's really naïve." Feng Xiaogang sneered and said casually.

Unexpectedly, it really got to the point.

It's just that people in Huayi don't want to believe it.

After all, they don't look at art in their mouths, but in fact their bellies are full of business.

The first thing to ensure in doing a project is to make a profit, and then the quality of the content, otherwise what kind of company to start?

Including Feng Xiaogang, who was crowned the king of the New Year file, but he has been slandered by others, and he is despised as not as good as Lao Mouzi, and even inferior to Brother Kai.

It's because this guy is too ugly, and a play loses money, so he immediately finds another drama to return to the cost.

"If You Are the Truth, Do Not Disturb 2" is about to be made into an advertisement, mixed with a movie.

On the other hand, Xu Jia's ideas are not so complicated, and they are very simple.

He just wants to do a good job of content and maintain the quality of the content, so he is not afraid of the audience's sense of expectation.

Instead, think it's not just stress, it's motivation.

If you want to wear a crown, you must bear its weight.

In the midst of all the attention, the number of online broadcasts of "Langya Bang" broke 5 billion in three weeks, surpassing the record set by "Notes on Tomb Robbery".

The average rating reached 2.03, and the highest rating broke 3.

This is 2015, and the dramas whose ratings can break 2 are extremely rare, not to mention that anyone with a discerning eye can see that there is still potential to be tapped.

Related hot searches have also been on the list repeatedly, and these are the spontaneous popularity of drama fans.

It's under this heat.

Mr. Liu of Wanda Pictures called again.

"Mr. Xu, after I returned to the company, I discussed with the management, and I think the business model you mentioned is very promising, and I think it's time for the four of us to take a time to sit down and talk about cooperation."

"Sorry, I don't have time yet."

Xu Jia glanced at his watch and said in a flat tone: "In addition, I think the previous cooperation model was a bit problematic, and I need to re-plan, after all, there is still a difference between Wanda Pictures and Wanda." ”

(End of chapter)