July 30th.

Seems like a normal day.

It's just that the people of Jiaxing are extraordinarily united today.

Because the company's second project "Langya Bang" is about to be launched.

Compared to "Notes on Tomb Robbery", although it is not so meaningful, it is also quite important.

It can be said that the following projects are waiting for its good start.

"It's a pity that the producers are not here, otherwise they can witness together." Xu Jia said regretfully.

"They are still filming "The Pretender", but the producer said that they will take a half-day off today and take the whole crew to watch the first episode, which can be regarded as supporting the ratings." Zeng Jia said with a smile.

To be honest, even the people of Noon Sunshine couldn't understand where Xu Jia's confidence in them came from, and even more than they believed in the success of this project.

You must know that when this project was launched, many people were not optimistic.

If it weren't for Hou Hongliang's insistence, it would be difficult to promote this big production of over 100 million yuan.

It was in this context that "The Pretender" was born.

This drama was originally intended to try to recover the investment in "Langya Bang".

"It's hard work for the crew, in this way, remember to allocate funds in the past, and one person will send a red envelope, especially the main creators who are waiting for the producer, and they have to make a big package." Xu Jia admonished.

If you don't agree with him, he will scatter coins, he is so arrogant, anyone who meets a cash cow that can help him make money, he will naturally not be stingy with fertilizer.

After all, compared to the abundant fruits, what is invested now is only a drop in the bucket.

The only pity is that these two dramas are not suitable for the development of film and television peripherals.

But some make good money, and what kind of bicycle do you want.

When Lao Hu's singing sounded, the office immediately fell silent.

"A few times the change

Troubled times are turbulent

Blood is still in the minds of those people

Agni Peace"

Speaking of which, I don't know when it started, the dramas starring Lao Hu generally have a tradition.

That's the theme song for him to sing.

At the peak of that year, even the label of singer was full of gold.

Maybe this is what the main creators and actors of "Fairy Sword" have in common.

Liu Yifei filmed very well, and once wanted to develop in the music world, and even ran to Dongying to sing and hit the charts.

Not to mention Big Mimi.

A song "Offering of Love", the hottest song of the year in one or two years.

It also creates a hot stalk that is well known on the whole network, the offering of love, and then asks about suicide.

It's just that Xu Jia can't easily preface this song in front of Da Mimi, otherwise he will be stared at by death.

After all, at this moment, the people of the whole country know that our sister Mi is singing out of tune.

"How does it feel?" Xu Jia asked.

"I can't see it for the time being, but just from the sense of picture and rhythm at the beginning, I think the story is pretty good." Zeng Jia replied thoughtfully.

What she means is that the quality is okay, but it's impossible to say whether it will explode.

In the previous life, "Langya Bang" also opened low and went high, and it was only when the pattern was rolled out in the back that it attracted audiences one after another.

But this life is different, Hu Ge is more well-known than the same period in his previous life.

In terms of lineup, "Langya Bang" is also stronger.

As far as Hu Ge and Yang Yang cooperate again, Wu Xie and Zhang Qiling CP come out again, it is enough to attract a lot of heat.

"Increase investment in publicity, as long as there is positive feedback, there is no need to be stingy."

As soon as Xu Jia's words came out, it was obvious that the publicity investment of "Langya Bang" was directly full.

proves how optimistic he is about the potential of this show.

Even if Zeng Jia had doubts in his heart, he subconsciously carried out Xu Jia's orders.

This is the prestige that Xu Jia has successfully established again and again.

The reason why he is not stingy with publicity expenses is because Xu Jia knows that the larger the base of this drama, the more people it will attract.

This is the charm of a good drama, which is far different from niche boutiques.

In the previous life, the performance of "Langya Bang" opened low and went high also proved that it was not that the public didn't like it, but it was discovered relatively late.

Tomato Channel and Beijing Channel, two star channels will be simulcast in prime time in the afternoon.

Ratings can only wait until the next day.

However, the data of Penguin Video came out quickly, and they were much later than Satellite TV, and they were launched at 0:00 in the morning.

Even during this time period.

Within an hour of the series being launched, the number of views exceeded 100 million.

is more ferocious and brutal than the original "Notes on Tomb Robbery".

Seeing this, other online dramas simply bowed their heads directly.

Ya, your production can be called the king on Shangxing Satellite TV, but you bully us on the online drama platform.

On one side of the aircraft cannon, on the other side millet plus rifles, how can this be fought?

Satellite TV is also happy to do the same.

After all, the popularity of online drama platforms can also boost the ratings of dramas.

It's very simple, the broadcast time of satellite TV is generally half a day earlier than the online drama platform, and this time difference is enough for many fans who follow dramas to stay in front of the TV in advance.

Viewers who have not been in contact with it before can also make up for what they haven't watched through the online drama platform, or simply enter the pit from the online drama platform, and then jump into the arms of satellite TV.

The online drama platform is not at a loss, the dramas on their platform can be rewatched infinitely, but satellite TV can't do it, this is differentiated competition.

As long as the arrangements are made, they can also form complementarity.

……

The next day.

Not only Zeng Jia stayed up all night.

The same is true for the people at Tomato Channel and Beijing Satellite TV.

The price at which they bought "Langya Bang" is not low at all.

Think about it, if the price is not high enough, how could Hou Hongliang not sell it to his old club Shanying?

Of course, this is also due to the fact that Mountain Shadow generally broadcasts self-made dramas.

"The ratings will be counted in another ten minutes, but the network popularity of "Langya Bang" has been in a relatively active state since it was launched yesterday, and there have been several times to form a trend of hot search topics, but it is still a breath of relief, in view of the estimation of the production ratio, we have not promoted it for the time being." Zeng Jia said.

The popularity brought by the hot search list can be seen by insiders, and the competition is quite fierce.

Not only do companies in the circle want it, but companies outside the circle also squeeze their heads to advertise, which naturally creates a terrifying price.

The price of hard lifting is simply not affordable by ordinary companies.

Jiaxing can afford this money, but there is no need to do this big injustice.

Even if it is promoted, it will only be done with half the effort by taking advantage of the momentum.

"Mobilize the fan base of Hu Ge and Yang Yang, and the fans of "Tomb Robbery Notes" can also attract another wave, these are the basic plates of our company, and this power must be fully utilized."

Xu Jia tapped the table with his fingers and said in a deep voice: "Including the main creators of the crew, take a certain amount of time to run and promote the show, we have to create a momentum, as long as the audience sees that it is produced by Jiaxing, they feel that it is a high-quality product." ”

"And if you want to create this atmosphere, the opening cannon of "Langya Bang" must be fired, and you must give me a good start at all costs!"

Xu Jia's determination was even stronger than yesterday, and he opened the bow without turning back.

In order for the follow-up project to go more smoothly, he must raise the audience's sense of expectation!

(End of chapter)