"Affected by the recent explosion of natural alcohol wine on the market, this reporter has gone deep into the town of natural alcohol field investigation, and through the interview, it was found that the history of winemaking in this town is long, can be traced back to hundreds of years or even longer, it can be said to be famous in the local area, natural alcohol wine may be a relatively unfamiliar new brand for everyone, but Yongdian Liquor Company believes that you are not unfamiliar with several other wines, such as Yangqu wine, Fenlan Dagong wine, Gujingfang, Dahequ, etc., have been circulating in the market for many years. It is definitely a big brand, this time Yongdian Liquor Company launched such a high-end liquor, I believe it is also to open up the unknown potential market, here, let us wish Tianjiu Liquor can go further and higher in the future! ”

"With the consent of Cai Dong of Yongdian Liquor Company, we came to the business department to watch the sales of natural alcohol, I have to say, the scene in front of us is very shocking, there are phone calls everywhere, busy employees everywhere, in full swing, there is no free time at all, you know, it is this group of people who are arranging the transfer of natural alcohol wine across the country, you can imagine how exaggerated, we learned from one of the employees that the company is also the first time that such a hot situation has occurred, just one day of sales, It can be worth the total sales of a month or even a quarter, which is very shocking! ”

"Our reporter will go to major supermarkets to conduct a field visit to the sales of Tianjiu wine."

"Come to the camera, okay, yes, you can see that in the current large supermarket called 'Lots of Goods', there are many customers standing in front of the shelves of Tianjiu Liquor, and it has been emptied a lot, while in front of other brands of liquor, there are fewer customers, and the gap between the two sides is obvious."

"Come on, the camera follows, let's go and ask the customer."

"Hello, do you want to buy celestial wine?"

"yes."

"Why would you want to buy this brand of liquor?"

"I came here because I saw the commercial."

"Advertising?"

"Yes, we also came here because we watched the advertisement, and now all the ones uploaded on the Internet are all there, and the advertisement is like a blockbuster, and the copywriting is good."

"Well, have you ever drunk it, and how does it taste?"

"It has to be delicious, I'm here to buy it for the second time."

"And what are the shortcomings of his wine?"

"The disadvantages, the price is high, the average family can drink this wine every day, it would be cheaper, it would be better to be about half cheaper, and there are more people who buy it."

“.”

Huanghua Liquor Company.

Inside the office.

Zhang He looked at the major news about Tianjiu Wine, and his face was pale.

For a while.

The teacups fell several times in a row.

But even if it does.

Nor is it enough to calm the anger in my heart.

Originally.

The company's latest Huanghua liquor has sold very impressively after advertising.

The upward momentum is good.

I never thought that I would be killed by Yongdian Liquor halfway.

The other party's advertising is obviously better.

At the same time that the difference between the amount of delivery is not noticed.

simply extinguished the heat of his Huanghua wine.

Zhang He's teeth itched with hatred.

Sooner rather than later.

Not coming late.

It's at this juncture.

Fuck it!

For those historical things mentioned in the news.

Zhang He felt that it was all nonsense.

That's all this mess.

He also has any liquor production place.

This is also the natural wine fire.

can be so exaggeratedly described.

Otherwise, it's a piece of.

Zhang He took a deep breath.

He knows.

Now is not the time to worry about these things.

Why can the wine be a big seller?

Ultimately.

It has nothing to do with advertising on TV.

Without this beginning and the help of the Internet.

It's impossible for this wine to make the city stormy.

So here's the problem.

Who is Yongdian Liquor's advertising partner?

Even MSI Entertainment has not compared.

How can it be so strong.

Zhang He couldn't help but rub his temples and think.

Suddenly.

The phone rang.

He looked up at the name of the electricity.

When plugged in.

Don't wait for the other person to speak.

Zhang He took the lead in asking, "How is it, have you found out?" ”

"Mr. Zhang, it's been found out."

The other end of the phone said: "It's the Côte d'Azur!" ”

"What? Côte d'Azur company? ”

Zhang He's face suddenly changed and said, "How is this possible." ”

"You can't be wrong, Mr. Zhang."

The other party continued: "Now the industry basically knows it. ”

Hear the words.

Zhang He's eyes were glazed.

Then he collapsed in his chair.

Côte d'Azur company!

Zhou Ren!

It turned out to be him!

Oh, my God.

How so.

At the beginning, I wanted to increase the popularity of Huanghua wine.

Pretending to be stupid, he took a little hype about the Cote d'Azur company.

Unexpectedly, the other party turned his head and launched a retaliation.

This.

It's incredible, isn't it?

"Hey, Mr. Zhang? Mr. Zhang? ”

The other person asked, "Are you listening?" ”

"I see, let's do it first."

Zhang He replied.

Then hang up.

He originally wanted to call Manager Zhou.

But hesitated for a long time.

In the end, I gave up.

Things are so stiff.

Let's not talk about whether the relationship can be eased.

Even if you let the other party ignore the past suspicions, what can you do?

That's how it turned out.

Can't change it.

Do you continue to spend money to make new ads?

So what's the matter?

Zhang He was extremely uncomfortable at the moment.

If.

He said if.

The advertising plan that the other party took out at the beginning is the one that Yongdian Liquor is now using.

I definitely won't choose MSI Entertainment's part.

It's a pity that it didn't match at all.

Zhang He couldn't help but show a bitter smile.

Knowing today.

Why bother in the first place.

You shouldn't think crookedly.

The wine is popular.

As a result, many companies in the industry have begun to make sound about the cost of this advertisement.

I don't know who broke the news.

Soon.

The news came out.

Yongdian Liquor spent a full five million on this advertisement.

All right.

For the average family.

This is completely astronomical.

It can cause many people to exclaim.

But for the big companies in the industry.

That's really not a lot of five million.

They spend a little casually every year in the advertising world.

It's also higher than that.

But what about the effect.

I don't even have half of them.

So the five million dollars spent by Yongdian Liquor are worth it.

Just the price and sales volume of the wine.

That's a real minute to earn back.

"Five million, just five million, how can the luck of this Yongdian wine industry be so good."

"This wave is almost going to make a lot of money."

"Why, they all say that the wine is delicious, I tasted it, and that's it, as if someone in the same price is inferior to him."

", why did this Yongdian Liquor suddenly turn over."

"It's unreasonable."

"How can a good thing let Yongdian Liquor catch up."

"It's only five million, and the effect of this advertisement is fantastic."

"That's what advertisement."

Sour.

Full of acid.

The major companies in the same industry are really looking at all kinds of envy, jealousy and hatred.

His eyes were about to pop out.

Many people who have heard the news have already begun to take the initiative to contact the Cote d'Azur company.

It's just that Zhou Ren really can't take it.

It's useless to say that you are talking about the lotus flower.

All declined.

It's good to use a stunning ad for an industry.

Where is it so easy to find another way.

If it weren't for his brother's presence.

This turnaround battle cannot be won.

Other.

Forget it.

The liquor company is in action.

The major advertising agencies are not idle.

Every classic ad on the market.

They'll have to pick it up and dissect it.

Study the principles in the study.

It's best to follow the trend.

If you can't keep up with the wind, let's see if you can take out the essence of it and use it.

There will be a lot of detours in the future.

"All of you are working overtime today, be sure to give me a thorough reading of this advertisement, see what's good, and then everyone will tell you what you experience."

"We'll have a meeting in a while to talk about alcohol advertising, and in the future, we'll try this style of advertising as well."

"The convener is in a meeting, now."

"For the advertisement of natural alcohol, everyone said what was good."

"Why is the advertisement of natural alcohol so popular, let's find out the reason."

"Let's talk about what we think and what we think of this ad."

MSI Entertainment, Inc.

Advertising Department.

Yu Ting is also leading a group of employees to study the advertisement of Tianchu wine.

After reading it again.

The crowd was silent.

Their silence is not because of how good the ad is.

Rather, it is because this advertisement is the product of the Côte d'Azur company.

Zhou Ren!

Lin Hao!

The two of them are strong in their own right.

So it's no surprise that the ad can become popular.

"We lost this battle, and we lost it completely."

Yu Ting said with a serious face: "Maybe some of you think that the opponents are Lin Hao and Zhou Ren and think it doesn't matter, but what I want to say is that you are already lagging behind, and it is not a star and a half to fall behind, Gao Ying and Lin Chao, I remember that the four of you were all hired together back then, right?" ”

The two named looked at each other.

Then nodded with a wry smile.

"There may be some words that don't sound good, but I still want to remind you that the advertising industry can't stand still, why can they have so many ideas, why can they always write popular advertising copy, do you two think this is a matter of inspiration?"

Yu Ting shook her head and said: "No, this is practice makes perfect, when writing copywriting, we must not carry out the idea of completing the work, but try to think from the perspective of the audience, because only the idea of making your own eyes shine is it possible to impress others, if even you are not sure whether the written thing can be attractive, then there is a high probability that it is an invalid thing, in the future, I hope you can put more enthusiasm into the future work, no problem, right?" ”

"No problem."

The two spoke in unison.

"It's the same with everyone else, and I know we're all under a lot of pressure, but we can't always be the same."

Yu Ting said slowly: "The number of completed lists is important, but a high-quality advertising content that has been carefully polished is obviously more profitable, and the example is already in front of me, so I don't need to say it again, right?" Actually, you can sometimes try to slow down the pace of work, and I don't care if you have a cup of coffee or a book, as long as you can get something out of it. ”

At last.

She paused and smiled at everyone: "Through this incident, I hope everyone will work harder in the future, okay, dismiss!" ”

(End of chapter)