Chapter 409: Netizens are too empathetic
"Sauce-flavored liquor, it tastes really good."
"yes, you get what you pay for, there's nothing wrong with that."
"Haha, I'm a little unaccustomed to drinking."
"If you don't often drink the sauce-flavored type, you must not be used to it, just get used to it slowly, this wine tastes good, but it is a little more expensive."
"I actually drank a fresh floral aroma and a slightly sweet fruity aroma from it, which is definitely a good wine."
"The sense of hierarchy is very clear, and I feel that the aftertaste is stronger than other wines, and this wine is really good."
"Yes, this wine is very good."
Many people bought this brand of liquor because they watched the advertisement.
But after the initial contact tasted.
The taste did give them a big surprise.
Delicate on the palate.
Long aftertaste.
Undoubtedly.
It's a rare good wine!
At least the money was well spent.
In an instant.
The controversy on the Internet about the wine was gradually replaced by good reviews.
It's all compliments.
It's all testimonials.
Occasionally, you can see some different sounds.
But it didn't make any waves at all.
It was simply submerged.
After all, there is no wine that everyone can enjoy.
This is normal.
Don't bother.
Most people say yes is enough.
The person who bought it felt like it was worth the money.
Those who didn't buy it continued to run.
You have to take a sip before you give up.
And so.
There was a wave of alcohol buying in the market.
Not much scary.
But it should not be underestimated.
At the same time.
Lin Hao is also paying attention to the comments of netizens.
On this day, the wine seemed to be selling well at the beginning.
But it doesn't mean much.
It is different from Vantage bottles.
The latter relies entirely on copywriting to attract customers.
In fact, the taste is very average.
But due to the low price.
People won't say anything.
Twenty or thirty dollars of wine.
What qualities can you ask for it.
No one looked at it when it was squirted.
Besides.
Vantage bottles are mainly young people's leeks.
Flow.
A few people bought it for taste.
Very few.
So in a way.
It doesn't need to build any word-of-mouth at all.
You can earn a lot of profit in a very short period of time.
But the wine is different.
The market for high-end liquor needs to be precipitated.
It's even more demanding for new brands.
The audience is a real drinker.
The fine ones are going to die.
Flavor.
Image.
Price.
They are indispensable.
Be.
Advertising does attract a lot of people to buy it.
But only in the early days.
If the reputation collapses later.
No matter how awesome the advertising is, it can't be saved.
No one is a fool.
I was on it once.
Can I go a second time?
There are a few such grievances.
Lin Hao didn't necessarily ask for what amazing taste this wine could give people.
Unrealistic.
The taste is passable.
People are not disgusted.
The role of advertising can be highlighted.
It was enough for him.
Just look at it right now.
It seems a bit unexpected.
The popularity of this wine.
It's a lot higher than he expected.
Yongdian Wine Co., Ltd.
Cai Richang is sitting in his office, flipping through the quarterly sales reports of the company's major brands of liquor.
The more you look.
His brow furrowed deeper.
To know.
At the beginning, the company was given the name 'Yongdian'.
It is hoped that every high-end liquor sold can be classic forever.
But it didn't seem to be so successful.
The sales of the company's major brands of liquor cannot be said to be too bad.
But it's not much exciting.
Profits are there.
But it is still far from what was expected.
"Hey."
Cai Richang couldn't help but sigh.
This is the case.
Can't say good.
But it's not too bad.
It's pretty flat.
He put the report aside.
I suddenly remembered the company's newly launched Tianjiu wine.
Advertising costs a lot of money.
I don't know how it sells.
I just want to turn on my computer and look at online comments.
A sudden knock on the door interrupted his train of thought.
"Knock knock~"
"Enter!"
The next moment.
I saw that the person in charge of the sales department was out of breath and said: "Cai Cai Dong." ”
"Don't worry, speak slowly."
Seeing this, Cai Richang couldn't help but sink in his heart and said, "What's wrong?" ”
"It's not wrong, it's just a good thing, phew~"
The person in charge took a deep breath and said: "Our company's newly launched Tianjiu wine, the first batch of goods on the market has been almost sold, and now the major distributors have called to urge the goods." ”
"Sold out?"
Cai Richang couldn't believe it: "How is this possible? ”
"It's really Cai Dong."
The person in charge took out a statistical sheet and handed it to him and continued: "Up to now, we have received orders from 24 large supermarkets, 32 small supermarkets and hundreds of self-employed individuals, totaling 13,632 boxes. ”
"What? So much? ”
Cai Richang stood up as soon as he 'Teng': "Quick, take me to have a look." ”
The person in charge nodded.
Hurriedly took him to the sales department.
Cai Richang was stunned as soon as he entered the door.
I saw that the phone kept ringing.
Every employee is actively engaged in docking.
The words in the mouth are also about the purchase.
How much does this cost.
How much does that cost.
It's like a dream.
"Hiss~"
Cai Richang asked again: "Is this wine really hot?" ”
"It's really hot, Mr. Cai."
The person in charge nodded violently and said, "It's going crazy." ”
Cai Richang nodded, and then quickly took out his mobile phone with a solemn face and made a call: "Hey, Lao Zhang, you now, hurry, immediately go to the factory, and ask them to mention the production speed and output of the Tianjiu brand wine to me, what?" There are not enough people, didn't a lot of people be laid off last year, and now hurry up to fill all the workstations, and if you can't recruit them for a while, you will go to other lines to adjust, you just say it's my order, in addition, in the past few days, let the workers on the production line of Tianjiu wine work overtime, and the overtime pay will be according to the standard of three times, okay, first of all, you hurry up and implement this matter. ”
The wine is on fire.
A new brand of high-end liquor.
It was so fire without warning.
Because of the ads on TV.
People start making purchases.
Because of the purchase.
People are starting to love it.
After a series of chain reactions.
As a result, this liquor quickly encroached on the market.
Pretty magical.
It's as if this wine has been waiting for a long time.
Once listed.
Sold out instantly.
And in the meantime.
There are even many people who have played a parody show against the advertisement of Tianjiu wine.
They were meant to have fun.
I didn't expect to come directly to the wave as the icing on the cake.
It has provided a lot of help for the heat of the wine.
Netizen [losai98] wrote: "Is this wine? This is not wine, this is the hot and hot of the world, the empty city after the catastrophe, the sadness of the world, the madness of the soul, the understatement of the years, the fireworks in ordinary days, the pain of forcing into no one's land, the sorrow of whimpering in the cold water, and the cold light flickering in the sun. ”
Netizen [Aiqing 1987] wrote: "Is this wine? This is not wine, this is the dream that does not change from the original heart, the reality of smoothing the edges and corners, the broken silver from 9 to 5, the warm harbor, the unspeakable suffering, the feeling that I want to talk about it, but the weather is cool and autumn. ”
Netizen [Who gives love to chaos] wrote: "Is this wine? This is not wine, this is the joy of birth, the laughter of the title of the gold list, the tears of parents when they tie the knot, the joy of the four generations when they are in the same house, and the pushing of the cup when the family celebrates. ”
Several people's Weibo was sent out.
was immediately reposted frantically.
"Talent is born online, and I am not deceived by sincerity."
"It's all Xiu'er, and you should be asked to write the advertisement."
"I never thought that someone would provide free copywriting."
"What an accident."
"I just want to ask, can I drink this wine without culture?"
"I'm afraid I can't drink it if I don't have culture."
"Haha, whether the wine is good or not depends mainly on the culture of the drinker."
Just as everyone was tapping on the keyboard.
Netizen [Little Rabbit Tuanzi's little short legs] joined in the fun and said: "Is this wine? It's not wine, it's a precursor to illness, it's a herald of death, it's a gateway to the courtroom, or it can be a signal for a family reunion. ”
"Poof."
As soon as this comment came out.
The style of painting has changed.
Everyone immediately stopped laughing.
"Hahaha."
"Kill me."
"Brother, everyone is boasting, you are black."
"Delete it quickly, I'm afraid you will receive a lawyer's letter."
"Xiu'er, I've been looking for you for a long time, Xiu'er !!!!"
"Your word is going to be on TV, I'm afraid I can't drink this wine."
"Heavenly wine will open the door to death for you."
Netizens were extremely happy.
Who would have thought that an advertisement would be played with so many tricks.
Originally, it was quite literary.
I didn't expect it to become more and more angry.
And that's not all.
Netizen [Doushabao] expressed dissatisfaction, and immediately started to play new tricks: "Is this wine?" This is not wine, this is the bright red official seal stamped on the contract, it is the flood of project promotion, it is the voucher for getting the final payment, and it is the certificate of merit on the surface. ”
Looked at.
Everyone was immediately amazed.
Thumbs up.
That's called an admiration.
"Cow!"
"Cheating."
"Everything else is too fake, it's yours."
"Heavenly wine, business wine."
"Tell the truth."
"It's so well written, don't write it again next time."
"I feel like I have to give this friend a 1% stake."
"Just one percent? What makes you so careful even dreaming. ”
"Haha, don't talk about it, I have a stomachache when I laugh."
The TV commercials for the wine are very powerful.
But the brain-hole comments of these netizens are also not low.
A two-pronged approach.
It was also made that this liquor began to run around on the Internet.
Yongdian Liquor simply did not invest in publicity elsewhere.
But netizens are very understanding.
Wrong.
Understanding, I helped them promote it.
An expensive high-end liquor.
It's like a mass product.
This time, it's not that the major dealers are less stocked.
It's really a bit of a short supply.
(End of chapter)