The next day, the first day of the Lunar New Year.

Early in the morning, Dumpling drove downstairs and waited, obviously worried that Xu Jia would break his promise.

Xu Jia didn't enjoy a rare holiday, so he was dragged to Jiaxing Restaurant.

"You guy, at best, can I be the one who doesn't count?" Xu Jia got up with a little anger.

"Hehe, of course you are talking, but there is a sentence that makes nobles forget things, I am worried that you will forget again, not to mention how convenient it is to have a full-time driver like me."

Dumplings didn't care about the boss's tone, as long as the latter could attend his premiere, anything would happen.

Otherwise, I really don't know the bottom of my heart.

"Who are the guests invited this time? Is the list set by Sister Zeng, or is it Yang Tianzhen? ”

Xu Jia saw that the dumplings had no face and no skin, and he was his own right-hand man, so he didn't bother to say more, so he asked instead.

"The list set by Director Yang, the people invited according to her publicity plan, Mr. Yin of Penguin, Mr. Zhang of Bytes, and Zhang Jun, the person in charge of + video, are all on the list, and there are also various media and some friends I know who do animation in the circle." Dumpling replied.

He is a hard flaw in the area of connections, unlike other crews who can call this and that big star, and he does animation by himself, except for the stars that can be used in dubbing work, he basically has little intersection with big names.

What's more, he can't provide benefits to others, which is why he has to pull Xu Jia today.

As long as Mr. Xu is willing to come, no matter how low the premiere ceremony is, he will also have a big face.

When I arrived at the place, there were crew members standing at the door.

Seeing that his director successfully pulled Mr. Xu over, he immediately let out cheers.

The voice also attracted Yang Tianzhen, who was in charge of the overall situation, and when he saw Xu Jia's figure, he quickly came over.

"Director Yang said that you would come to the premiere today, and I thought he was bragging, but I didn't expect to have this face." Yang Tianzhen said with a smile.

Hearing this, the dumplings also showed a proud look on their faces, and the other personnel were equally proud.

Now the entire Jiaxing and even the outside world, who doesn't know that Mr. Xu basically no longer attends similar ceremonies, and he can call over to the platform, and the outside world dare not guarantee it, but the industry will definitely not underestimate this project.

"What a face, this is the first work produced by our Jiaxing Painting Department, I came to cheer everyone up, don't let others listen to it, as if I favor one over the other." Xu Jia hurriedly interrupted.

In case you are misunderstood by the people in the company, you will ask for yourself, and it is not good to refuse anyone, then you will really fall into a dead loop.

He changed the topic and said: "What publicity activities have your public relations department formulated for "The Birth of the Demon Boy" this time? Although as long as the quality is good, relying on the audience's tap water can also promote the box office and momentum, but what we should do is to do our best to do it, and strive to fully tap the potential of the box office, rather than relying on the sky to eat. ”

That's where marketing and promotion come in, relying on the quality of the film or beyond that, to tap into higher box office potential.

With the complexity of information, the truth that the aroma of wine is not afraid of deep alleys no longer exists.

Even if it is a good movie, it must first be able to come to the audience's eyes before it can give full play to its quality advantages.

"I understand this, so this time we invited all the media people who could be invited, and our own publicity channels, such as scarf, sweet potato, Tieba, Douying and other big V accounts on various platforms have opened promotion, and it is bound to spread the information about the release of "The Devil Boy Descends to the World" to the whole network."

Yang Tianzhen, who is the commander of the Jiaxing Water Army, is very confident in this, and can only say that in this battle, her ammunition depot is terrifyingly well stocked, and it is no problem to take out different forms of propaganda tools and public opinion weapons in turn.

Who asked Xu Jia to set an unlimited limit on the publicity cost of "The Devil Boy Descends to the World", although she didn't dare to spend it really hard, but on the premise of not wasting it, it was no problem to let go of her hands and feet.

By the time the premiere is over today, she'll be able to get the promotional material about the film flying.

Xu Jia listened to Yang Tianzhen's propaganda plan and nodded.

Judging from this plan alone, the latter is quite well prepared, especially when the logistics supply is sufficient, almost all aspects have been taken care of.

This kind of carpet propaganda is exactly the regular army style that Jiaxing rarely uses, and although it is decent, it rarely makes mistakes.

"In addition to these conventional publicity methods, let's discuss with Wanda Cinema Line, we will link up to do group buying on the platform of Douying, and the tripartite cooperation will concentrate resources better than our alone, and the dividends can also be divided into three."

"Give the same conditions to the penguins, see if they are willing to accept it, and notify all the video sites that have reached a sharing agreement with us, ask if they are willing to help push the announcement, and when they need it, we can give the same treatment at that time."

Xu Jiaxin worked hard to win over this, unite that, and strive to open up the upstream and downstream, isn't it just for this moment.

Under the multi-party linkage, the respective advantages will be superimposed, and the effect will be greater than one plus one, and you can also get a satisfactory harvest, and everyone's feelings will be deepened, why not?

It was rare in the past, but it was just because of the lack of a promoter who had enough strength and could win everyone's trust.

Of course, after a long time, there will definitely be problems such as the rigidity of the alliance and the bullying of the small with the big.

It's just that that's a matter for the future, he still grasps the present first, and then thinks about the future, as long as he can control the route of the mediocre and the strong, he must still be able to hold on for a while.

And after that...... That's not what he should be thinking about.

Yang Tianzhen frowned slightly, thinking about Xu Jia's suggestion, and his expression gradually became admiration and joy: "If this method works, then the effect of this publicity plan will at least triple the effect, and it is not a one-time one, and it can be used when we need it in the future." ”

"This is a new entertainment promotion alliance, and we, as the initiator, will enjoy the most generous dividends in the future."

Because of the noisy environment, there was one sentence she didn't say.

That is, this alliance seems to be loose, but it can explode into great effect at critical moments, and more importantly, it means the right to speak, and the establishment of a new rule system in the circle.

And Xu Jia, as an advocate and initiator, will also be the biggest beneficiary of this rule system.

"Hehe, it's just an imagination now, whether it can be achieved depends on your implementation, and whether those guys are willing to sell me this face." Xu Jia shook his head and said.

That's what he said, but everyone present knew that it was just the other party's humble words.

Just ask the entire entertainment industry, who dares not to sell their boss a face?

Xu Jia - True, Face, Fruit, and Ability.

(End of chapter)