"Mr. Xu's proposal? Then we must have no problem with Wanda Cinema Line. ”

"In this way, I'll talk to the person in charge of the technical department when I go back, add a movie ticket group purchase function, and thank Mr. Xu for me by the way, and give us a good idea."

"Our iQiyi must be fine, just listen to Commander Xu."

"Youku has always strongly supported Mr. Xu's decision, by the way, can we sign a contract in advance for "Occasional Practice Season 3", the price is easy to say."

After receiving the invitation to promote the linkage sent out from Jiaxing, instead of refusing, everyone welcomed it unusually.

Xu Jia still underestimated the influence of himself and Jiaxing, and in his opinion, this linkage was taking advantage of them.

After all, it was to promote Jiaxing's film project first.

But when it fell into the ears of other people, it was obvious that Xu Jia was taking the initiative to owe them favors and ask them for help, which was to give them face.

Otherwise, why not ask someone else for help?

Looking for himself is because he looks at himself, not to mention that as Xu Jia's leading brother, he has suffered a loss now, and he will be able to treat himself badly in the future?

As a result, the new publicity and distribution alliance was established, and it was a smooth journey.

Even Yin Yu received the news and took the initiative to find Xu Jia.

"Mr. Xu, you have action here, why don't you call us penguins, don't you treat us as friends." Yin Yu said tentatively.

"Action? What does it mean? ”

Xu Jia didn't react for a while, but when he came back to his senses, he realized that Yin Yu should have pointed out that he should have given Yang Tianzhen the proposal he had just given.

I didn't expect it to reach Yin Yu's ears so quickly, it seems that the public relations department is moving quickly.

"Of course, it's for the linkage announcement of "The Devil Boy Descends to the World", you Jiaxing is busy, we penguins are friends, we must come to help, we must not be absent." Yin Yu looks like a good brother.

He keenly perceived that this was not just an action, but probably a film and television industry publicity alliance led by Jiaxing.

From theaters to video websites, to short video platforms that directly face the public, Douying is all included.

How can this new industry system exclude him from penguins?

The entertainment industry is not like the Internet, penguins have enough right to speak, after the conflict between Penguin Video and Jiaxing last time, they have long understood that this acre and three points of land is still easy for Xu Jia to speak.

Since you can't beat it, you have to blend in.

Otherwise, even if you have a background in the capital, you can't fight 100% of the whole alliance alone.

"We invited Dou Ying, if you join in, what will we do over there?" Xu Jia asked.

It was only because he considered the competitive relationship between Microvision and Douying that he gave up the idea of contacting the penguin side to join in, who would have thought that the latter would take the initiative to come to the door.

"Hehe, this news was passed on to me by the person in charge of Microvision, they are eager to join in the linkage publicity, everyone's fair competition has a role in promoting the industry, and it is not a life-and-death struggle without you and me." Yin Yu said casually.

After all, for him, Weishi is just a branch of Penguin, but the publicity and distribution alliance initiated by Jiaxing plays a pivotal role in Penguin's big entertainment plan.

Moreover, this publicity plan is not only a wedding dress for Jiaxing's project, but also the companies involved in it will also enjoy dividends.

Let's just say that as soon as this group buying channel is opened, the short video track is equivalent to having a channel for traffic monetization.

And Jiaxing's movies have always been well-known, consumers have more desire to buy and are not easy to overturn, the platform can also use this event to develop the user's spending power and introduce new users, not to mention the theater side, even if it is discounted, relying on the increase in attendance, they will only earn more.

Consumers got discounts, the platform got the monetization channels, the theater side got the attendance rate, and Jiaxing got the box office, which is an activity that benefits all four parties.

Even he can only admit that Xu Jia, who proposed this plan, is a marketing wizard.

Thinking of this, he looked at the other party with a complex look of admiration in his eyes.

From the very beginning, when Jiaxing created a moat and wanted to open up the upstream and downstream to establish its own food chain, the capital was sensitive, but it didn't care.

It's like a dragon entering a pond, and the fish inside can toss how much movement it can make.

It wasn't until Xu Jia turned a pool of stagnant water into living water and made the pond a more suitable ecological environment for himself that the capital found that even they had to follow the other party's rules, otherwise they would also be expelled.

Although Yin Yu is now the vice president of the behemoth of the Penguin Group, which can be called more than 10,000 people under one person, he still doesn't feel that he and Xu Jia can change positions and achieve the situation created by the other party.

Xu Jia didn't think about it so much, and when he heard that Weishi didn't mind Dou Ying's joining, the corners of his mouth rose slightly: "Cheng, as long as Weishi doesn't mind, we will naturally open the door to welcome everyone to join." ”

What don't you mind, this is for fear of being blocked out, being eaten alone by Dou Ying, and falling further behind.

It seems that as long as there is enough strength and income, it is not a problem to eat two fish.

Suddenly, the lights dimmed.

The cacophony of chatter disappeared in an instant, obviously knowing that this was the beginning of the movie premiere.

Xu Jia restrained his thoughts and sat upright.

Although he is no stranger to the content of this film, it feels quite novel to revisit it after a lifetime.

With the end of Jiaxing's opening animation, the strange-looking Nezha appeared, which was not as cute as the child protagonist in the previous animation, and even looked a little scary.

"The characters have distinct characteristics, the advantage is that they are easy to remember, refreshing, and break the shackles of the character itself, and the disadvantage is that while breaking the label, it may also lose the audience.

Hu Kang, a film critic specially invited by Jiaxing, wrote this comment and shook his head, with his judgment of domestic filmmakers, it is basically impossible to expect them to be ingenious, often the idea is very beautiful, and the reality is very skinny.

Especially this kind of ancient Chinese mythological theme, it is a disaster area that focuses on destroying the original work, and the producer always wants to subvert the inherent impression of the Chinese people, but it is not easy to shoot it in its original form.

From this point of view, "Journey to the West" is the most successful adaptation, on the contrary, it was reprimanded for not adapting the plot in "Journey to the West", which is more in line with the original work.

It is also possible that after Xing Ye finished filming "Journey to the West", he was sprayed with someone who couldn't understand Journey to the West, and nearly 20 years later filmed such a film to slap his face.

The only thing he is looking forward to is that this film is produced by Jiaxing, and he has never missed it so far.

If it misses, it will be even more big news.

Whether it is the heat attracted by the opening spray in the back, or the generous hush money given by Jiaxing, he will benefit a lot.

(End of chapter)