After explaining the affairs of the brokerage department, Xu Jia continued to talk about the problems of the Propaganda Department: "With our size, it is difficult to go to the sword and go to the edge now, how can such a big physique be hidden?" It doesn't matter if everyone finds out, we will publicize it in a dignified manner, and we can also win by relying on the quality of the work, what are you afraid of. ”

"What should be worried is that those guys who hurt people with hidden arrows in the back, when we were weak in the past, we could turn defeat into victory, and now we have the advantage, and we don't beat them to the ground? We must abandon the old ideas in our hearts and treat ourselves as regular troops. ”

This is not only Yang Tianzhen and the Demon Capital Branch, but even Zeng Jia and the staff of the headquarters have the same problem.

That is, underestimating oneself too much, and always thinking about using the previous methods.

Ke Jiaxing's position has changed over time, and he should also change his own style of play, not to mention that he doesn't think highly of himself, how can he let others look up to him?

In the final analysis, it is strange that Jiaxing's rise was so rapid that the company's employees and management were left behind, not realizing that they had grown up and were no longer weak.

You don't need a pillar to pry the earth, you can lift it with your own hands.

"Yes, I'll give you a meeting to help you turn your mind around."

Yang Tianzhen responded thoughtfully, it was true, if Xu Jia didn't say it, she almost didn't react.

It turns out that my own house has become so bullish, and I can do propaganda while standing.

"How are the preparations for "Hip Hop in China" and "Summer of the Band"?" Xu Jia turned to ask about the project.

These two variety shows are the focus of this year's + video, and whether they can take off depends on these two projects.

"I was about to report to you, the framework of "Hip Hop in China" has been set up, and the company has set up a preparatory room to serve this program, "Summer of the Band" has no eyebrows for the time being, and is in contact with various bands, you know, those rock veterans have also enjoyed benefits, and they are not so easy to fool."

Yang Tianzhen's tone was slightly regretful, look at how cute the kids who play rap are, I heard that there is a show, they are willing to pay for themselves, and they don't need to contact them, contact one, and naturally contact a large list.

They all call friends and friends, for fear that others will not know that they are about to appear on the show.

And they don't shy away from their ambitions and ideas, just for the car, the ticket, the house, and the horse.

It's not like those who play rock 'n' roll, they are like stones in the latrine, smelly and hard, and the key is that they are all masters who don't see rabbits and don't scatter eagles.

If you want to say that it's okay to just talk about interests, but these girls are still easy to twitch their brains, and they will collapse inexplicably.

Therefore, the slowest progress of the process was also temporarily shelved by Yang Tianzhen, intending to dry the group of guys.

"There's no need to worry about the band, pick a few representative ones, and find the ones with potential and topics for the rest, then talk about art, then rock 'n' roll, you have to eat, right? Those who are old here want to make milk powder money, and they are in a hurry to become famous when they just enter the industry, so it is easy to grasp. ”

Xu Jia is not in a hurry at all, he still has confidence in Yang Tianzhen's grasp of human nature, the latter specializes in brokerage, so many artists who are like needles under the sea can control it, not to mention these people who play rock and roll.

"It's over there for "Hip Hop in China", you can take me to the preparatory room to have a look, everyone brainstorms, after all, the time is tight, the task is heavy, try to start recording before the summer vacation." Xu Jia said.

"Well, I think so too, I sent someone to grind, we still have this patience."

Yang Tianzhen nodded and signaled: "This way, I'll take you to the preparatory room, the director I set is Che Che, who has been the director of "Huaxia Got Talent" before, and also worked as a production director in Star Media, "Dance Forest Conference" and "Dance Forest Competition" He has served as the deputy chief director, and in recent years, he is the chief director of "The Masked Singer" and "The Masked Singer Guess Guess", and he still has talent. ”

"He has now joined our company with the team and established the YOH Tiger Studio, which is equivalent to being affiliated with us."

Oops, unconsciously, I didn't expect that a person would come in as it would be.

Of course, Xu Jia is not unfamiliar with the name Che Che, in his previous life, "Huaxia Has Hip Hop" was led by him, but he didn't expect him to go around and around in this life.

Although there is a suspicion of the sinicization group,But I have to say,This buddy can indeed be sinicized.,At least there's no adaptation to the soil and water.,The skills of the program director are still there.。

When they arrived at the preparatory room, everyone who had heard that Xu Jia was coming stood up in an uproar.

"Mr. Xu is good."

The little fat man standing at the front had bangs all over his head, his hairline was slightly too high, and he was a little restrained in the face of Xu Jia.

It is Yang Tianzhen's program director Che Che.

With his qualifications, he has long been accustomed to seeing big names in the entertainment industry.

But Xu Jia is different, this is a god standing at the top of the pyramid, and if he offends the other party, it is not whether he can mix in Jiaxing, but whether he can mix in the entire entertainment industry is a question.

The vast majority of companies will not exonerate themselves for the sake of one person.

And the companies that are hostile to Jiaxing are also difficult to withstand Jiaxing's deliberate targeting, and they themselves lack variety show production capabilities.

At least in the variety show, Jiaxing is a well-deserved king.

"Hehe, hello everyone, sit down."

Xu Jia waved his hand and motioned for everyone to sit down, and then looked at Che Che, "I have watched "Dance Forest Competition" and "The Masked Singer", although these shows have competitive elements, but obviously there is less draft, and more rely on the traffic of stars and the popularity of topics. ”

"More than 90% of the contestants involved in "Huaxia Has Hip Hop" are unknown newcomers, and the mechanism is actually a bit similar to The Voice, with four mentors in charge to provide popularity, and the topic is created by the contestants themselves."

"In this case, what are you going to use as the core point of creating this show?"

As soon as the question was raised, the eyes of the others looking at Che Che were already a little worried.

It can be seen that this is Xu Jia's test for him, and in the past, it is the sea and the sky, and if he can't pass, it may be a shadow for a lifetime.

"Tide."

Cha Che replied categorically, "Hip-hop culture is involved in trendy clothing, skateboarding, streetball, etc., and the main audience is teenagers, who are the successors of the future, but at least not yet, they want to be noticed and listened to without a voice, and these activities are where they place their hearts, in this case, rap will also set off a new trend." ”

Bang bang bang.

When Xu Jia heard Che Che's answer, he couldn't help but applaud and said with a smile: "Yes, the birth of the trend is closely related to young people, which you said very well, according to your idea to do the show, there is a great possibility of success." ”

(End of chapter)