Zhang Yiyi originally planned to hand over the live broadcast section directly to Xu Jia, which was equivalent to outsourcing.

was resolutely rejected by Xu Jia.

In addition to avoiding suspicion, it is really difficult to control the live broadcast of Douying's entertainment.

And in the popular guild model on other live broadcast platforms, he can't look down on it, isn't it that the money of the local tyrant is returned in full, and the money of the water friend is divided into three or seven accounts, he wants to earn this money There is a way, why bother staring at these two jujubes, and ruining his reputation.

There is also a key point, that is, the live broadcast in the early stage must not be standardized, and the phenomenon of demons dancing wildly cannot be avoided if you think about it.

The positive image that Jiaxing has finally created in the official cannot be ruined because of this.

If you really want to make a move, you have to wait until the live broadcast sector matures and introduce the concept of bringing goods, which is the real big cake, which is enough to shake the innovation of Ali's e-commerce foundation.

So after visiting Bytes, Xu Jia came to the Demon Capital Branch for the first time and pulled the two parties to establish contact.

After all, compared to the headquarters in the capital, the branch in the same magic capital is more suitable for collaboration with bytes, and Yang Tianzhen is also here, so it is even more of the best of both worlds.

"There is no need to rush to help Douying build a live broadcast ecology, even if they urge it, we have to stabilize it, and we have to arrange for you to contact them in order to seize the opportunity, just like + video, occupy the position and slowly seek development and upward space."

"In addition, if the artists of the brokerage department are eliminated, they can also be put on short videos and live broadcasts, without delay, although Internet celebrities are not as good as stars, they are also a part of the ecological chain, and the number can cause qualitative changes, and I dare to assert that if the Internet continues to develop, who dares to guarantee that the influence of Internet celebrities will not be greater than that of celebrities? Their more down-to-earth personalities are superior to celebrity artists in some aspects. ”

"I think you should understand these points, don't rush them." Xu Jia looked at Yang Tianzhen and admonished.

He was afraid that the latter would rush into it and run out of strength early, and it would be easy to lose his strength later.

Live broadcast and video websites have one thing in common, that is, the industry is highly competitive, and it has set off a gold yuan war, and even eliminated most of the small fish and shrimp who are indiscriminately filled.

If you want to say the difference, that is, the investment in live broadcast is lower than that of video websites, and the monetization model is direct enough and fast enough.

It stands to reason that it should become the object of capital favor, after all, with big anchors in hand, they are all hens that lay golden eggs.

But with the increase in competition, everyone is waving banknotes to dig each other's anchors, which also makes the cost gradually rise, covering the profit and becoming a loss.

This is actually a common trick used by domestic capital.

That is, who spends more money, and who can last until the end is the big winner.

But the problem is that the taxi industry and the takeaway industry are both predictable large markets, and when the Jinyuan War was carried out, the potential had not yet been tapped, and the money spent had a benign effect on the market.

And now, the money spent by capital is burned as paper, in addition to fattening the head anchor and the big anchor, but it has damaged the root of the industry, and without a virtuous circle, it has been falling into a vicious circle, and the anchors outside the head can't survive at all after the end of the Jinyuan War.

This is also somewhat similar to today's entertainment industry.

Most of the capital that poured in in large quantities flowed into the pockets of celebrities, but the money available to the production team was lower, resulting in worse quality of film and television dramas and more disgusted audiences.

From the perspective of these industries, Internet capital is worthy of the name of paraquat in the industry.

One by one, all the special mothers have been drilled into the eyes of money, and they don't care about the sustainable development of the market itself.

"Understood, I'd rather be slow than in a hurry."

Yang Tianzhen nodded, and a little joy flashed on his face.

Obviously, the live broadcast business is handed over to herself, which is Mr. Xu's trust in her, and it is also a big cake.

"Well, have you had any difficulties with the branch lately? What are the plans of the brokerage department and the publicity department in the near future? Xu Jia asked.

His previous efforts have been focused on things outside the company's business, such as the 10 billion domestic animation investment plan, such as the Berlin Film Festival, and the internal work is basically left to his subordinates to do.

This trip to the Demon Capital Branch is also an on-site inspection.

Although he has enough trust in Yang Tianzhen's ability and loyalty, he must also show the attitude he should have.

"It's okay for the time being, if I have to say it, it's that artist training is mixed, there are a lot of people who want to go through the back door, the family is either rich or expensive, this part of the group is also more suitable for the idol era, the previous route of starting from actors step by step, few people can stick to it, and there are different opinions internally."

"In the propaganda department, we currently have a layout on platforms such as scarf, sweet potato, sticker, bhu, etc., with a total of more than 100 million account fans, and it can be linked at critical moments, but with the gradual deepening of everyone's impression of our Jiaxing's good at marketing, the effect in this regard is not as outstanding as before."

mentioned this, Yang Tianzhen hated Huayi so much, under the previous public opinion war between the two sides, Jiaxing accused the other party of smearing with the water army, and the latter said that the water army Jiaxing was the strongest.

This point was acquiesced by all parties, so much so that netizens knew about it, and even some big V accounts were picked up by the staff of Jiaxing, which led to the fact that the publicity work was not so easy to do.

After all, as soon as you do something, people will think that you are deliberately marketing.

"It's only temporary for newcomers in the entertainment industry to be either rich or expensive, but now the circle is so hot and making so much money that even my boss can see it hot, let alone others? Anyway, those who enter either have a background in the circle, or they are the second son and second daughter in the family, spend some money to invest in themselves, and it doesn't matter if they can't succeed, in contrast, those artists from mediocre backgrounds are congenitally behind the starting line. ”

Xu Jia sighed and said quietly: "This is irreversible by our family, it is related to the current situation, and when this period of expansion passes, the tide will naturally fade, and we can naturally see which ones are the materials that can be made." ”

"However, we have to stick to our own principles, and resolutely do not recruit those who go through the back door, with our resources, there is no need to look at the background of the artist, what we have to see is whether their own conditions are suitable or not."

As soon as the capital is strong, all kinds of bulls, ghosts, snakes and gods have emerged, and they can't wait to get a piece of the pie, even if Xu Jia can't stop it, he won't let them spoil Jiaxing's porridge.

Not to mention that many of them still have old backgrounds, which is even more intolerable!

In his previous life, when he saw the demons dancing in the entertainment industry, he forced the audience to miss the days when the coal boss entered the entertainment industry.

Should I say it or not, people's eyes are really good, and the acting skills of the actresses stuffed in are not to say, at least they are feasting their eyes.

Moreover, those who work in coal mines know that professional things should be handed over to professional people to do.

Today's Internet and financial capital will never understand this, or they may be too lazy to listen to it.

(End of chapter)