Chapter 565: A good start

Xu Jia has been hesitating whether to open this Pandora's box.

After all, live broadcast sales are a killer feature that was brewed when Douying reached its peak in the future.

not only revitalized its own profit channels, but also threatened e-commerce companies such as Ali.

No one expected that the byte that was right with the penguin turned his head and gave the e-commerce company a slap.

Coupled with the encirclement and suppression of the night.

In his previous life, Ali was the first among the giants to fall behind.

However, Xu Jia thought about it again and again, and decided to come up with a prototype, as for the future direction, it was up to Dou Ying and netizens to play on their own.

When Xu Jia's words landed, the audience fell silent.

Zhang Yiyi's brows tightened, even he had to slow down and digest it.

The more you taste, the more you feel that the method given by the other party is cow beep.

Forgive him for being the chairman of the dignified byte and using the word cow beep to describe Xu Jia.

Because he couldn't find a better language.

can kill three birds with one stone, which not only helps Douying to revitalize profits, but also hits the penguins, you must know that the fish is under the control of the penguins, and it also intervenes in the field of e-commerce.

Even he could imagine that if the scene Xu Jia said was really realized.

The brands of the country and even the world, as long as they need the domestic market, must settle in Douying Live Broadcast.

No one can escape the whirlpool.

"The plan you gave is simply a thousand words, and I don't think it's enough."

Zhang Yiyi's tone was excited, and he said: "With this live broadcast to sell goods, there is no longer any obstacle on the way for Douying to become an Internet giant." ”

The first problem faced by all Internet companies is how to attract users.

The second problem is how to get users to stay and become loyal users of the software.

The third and most critical issue is how to get money out of the pockets of these users.

In the first two steps, more than 95 percent of the enterprises were stumped, and the remaining 5 percent were half-dead and held firm under the investment of various parties.

Only by crossing this last step can it be possible to compete with giants such as Penguin and Alibaba.

Dou Ying is the first two steps were completed quite perfectly, far exceeding everyone's expectations, but the last step has not been able to find a direction.

I thought it would take two or three years to find it, but I didn't want to be woken up by Xu Jia's words.

"Hehe, no one can say for sure what will happen in the future, but we have to grasp it first, today's first live broadcast must be started and get off to a good start."

Xu Jiaqing knew that no matter how much attention Douying paid attention to here, he definitely didn't pay attention to himself, and said: "I suggest that the traffic support be maximized, and if this live broadcast is done well today, you can use it as an example to negotiate with those brands." ”

"The following brokerage companies, let them give full play to their subjective enthusiasm and try to transform their talents into anchors, as long as they taste the sweetness, I believe they are more active than anyone else, and more in-depth."

He doesn't plan to give out all the gameplay of live streaming and selling goods in his previous life, and let these brokerage companies invest in it and let them explore it themselves.

Xu Jia couldn't be more clear about the temperament of these people.

Bai De will never cherish it, and only if he personally invests resources and gets a return, he will pay attention to it.

Of course, he does not deny that he has the idea of borrowing chickens to lay eggs.

Douying has given enough traffic support to "Sewing Machine Band", and the one who has benefited the most must be the producer Fang Jiaxing.

And with this example, not only will Douying benefit and can be used, but Jiaxing can do the same, those peers who see the success of "Sewing Machine Band", and they will definitely think of Jiaxing as soon as they have similar activities.

Including foreign film and television companies, if they want to come to this kind of live broadcast and sell goods, they will also visit Jiaxing first.

That's a big deal.

"I haven't heard it, I'm full of support that should be given, if someone has an opinion, let him come to me, now, immediately, immediately move for me!"

Zhang Yiyi nodded and shouted at Douying's staff.

Regarding Xu Jia's proposal, he may have hesitated before, but now, he doesn't have to think about it, the latter statement shall prevail.

There are people in the company who have opinions about Xu Jia, and he naturally knows it.

After all, although Xu Jia is a shareholder of the company, he has not had much contact with the senior management of Byte, only the transfer of interests, but the former's influence on Douying is getting bigger and bigger, which has caused some people to feel uneasy and hostile.

In the past, he just turned a blind eye, but now he can't ignore it.

Because Xu Jia's role in bringing Dou Ying is much greater than he thought before, and even in his opinion, the entire senior management may not be as good as the other party.

The management is gone, and he can still find it again, Xu Jia, a local Zhuge in the world, if he leaves, then he can't find it with a lantern.

There was a sudden chaos in the room.

This time, there was an order from Zhang Yi, and any resources could be used casually, and the horse-faced man's work became visibly smoother to the naked eye.

Even the invited anchors and the main creative team of "Sewing Machine Band" became nervous.

Originally, I thought it was just a small event, but who would have thought that as soon as Mr. Xu arrived, this posture would not be able to relax at all.

"Mr. Xu, do you think we need to make any adjustments?" Dapeng took the initiative to ask.

No matter how stupid he is, he can hear that this live broadcast event will be of great benefit to his movie, otherwise Xu Jia and Zhang, two boss-level figures, how could they be waiting for them.

What's more, how popular Douying is now, he knows even if he stays in the crew.

But as long as you show some traffic to your own movies, tsk, you don't dare to think about it.

"It's enough for you to treat it normally, when you go on an interview show, tell some interesting stories about the crew, and then communicate and interact with the audience watching the live broadcast in real time, showing a down-to-earth attitude."

Xu Jia casually reminded a few points, live broadcast sales are not very demanding for guests, and this model has just come out, and the audience has not experienced all kinds of strange routines, so there is no need to ask too much.

Dapeng, Nazha and others already have a certain degree of popularity, but they are anchors, so they have to be selected again.

Thinking of this, Xu Jia looked at the anchor arranged by Douying on the side and asked, "Tell me, what are you going to do with this live broadcast?" ”

"Well, first of all, I'm a professional announcer, and I worked at CCTV before......"

The anchor opened his mouth to explain his resume first.

Hearing this, Xu Jiada frowned and interrupted in a deep voice: "I don't care if you worked there before, what I asked was selling goods in this live broadcast, how do you plan to sell it?" ”

If you just need a host, the host of all Huaxia, as long as Xu Jia wants to, which one can't be invited over?

But what is needed for live broadcast sales is not the host, but the anchor.

Not to mention how professional it is, at least you have to have enough affinity and be able to mingle with netizens.

If anyone thinks that he is high, then netizens will use sales to tell him how bleak the reality is.

(End of chapter)