Chapter 800: The Old Fox Is Trapped

"Variety shows, guests of "Talk Show Conference", you just sit in the mentor's seat to comment, in addition, "Actors, Please Be in Place", "Longing for Life" and other slow-paced variety shows or indoor variety shows, I think they are quite suitable for you, anyway, it's just a matter of boom, and you don't need to do any mentally retarded games, and the pay is not cheap."

Xu Jia saw that Luo Yonghao's face showed a hint of excitement, but it was not strong enough, and continued to increase: "When the time comes, I will allow you to advertise your hammer technology on these programs, this is always okay, right?" However, the advertising should not be too excessive, and you should not go on the program with the title sponsored by the mobile phone. ”

Many of their own variety shows are named after the OV two brands under the BBK Group, and people are really willing to spend money, especially in marketing, which is not ambiguous at all, and the other party who cooperates with the most Jiaxing Marketing Department is one of them.

In fact, there are brands such as Zhong Xuegao who found Jiaxing's marketing department, but they were rejected by Xu Jia, some money can be earned, and some money is too bad to have a conscience.

However, in view of the fact that even the other party dares to do it on the high-end, Jiaxing has already planned to incorporate the category of ice cream into Jiaxing's cultural and creative products.

Who said that the span of peripheral products can't be too big, you don't see that Ruixing Coffee can be linked with Maotai, and the whole ice cream of its own entertainment company is normal.

At that time, not only ice cream, but also spicy strips and jelly can be done, as long as you do a good job in quality control, there is no technical content, coupled with the brand value of Jiaxing, you can make a profit, and you will directly enter the mid-to-high-end market.

Of course, this is just Xu Jia's idea for the time being, go back to the headquarters and then have a meeting with the company's senior management to discuss and decide, and then fool Luo Yonghao into a variety show for now.

After all, the latter's fan base is something that Jiaxing has not yet developed, and if it can be included in the company's target group, it will be the biggest gain.

"Are you sure I can advertise? The kind that doesn't pay for advertising? Luo Yonghao couldn't believe it, there was such a good thing in the world?

is mainly a fan of other authorities, and his male fans of science and engineering have always been regarded as a low-value group by the market, because it is too rational to squeeze out the value, but in Xu Jia's eyes, they are high-net-worth people, and as long as the market potential can be developed, it is definitely a big cake.

It's said that it's not good to make money from science and engineering men, but it's actually just not good to pit the money of this group, but as long as the PS5,4090 graphics card is a cost-effective industrial product, science and engineering men don't hesitate to consume it.

The reason why most businesses are reluctant to make money from this group is simply because it is easier for other groups to make money, and the male group of science and engineering has been abandoned.

But for Xu Jia, he is willing to win this incremental market, now all walks of life seem to be thriving, but in fact, after the prosperity is a red ocean market, every group, every market is a battleground.

At this time, he seized the favor of this part of the group in advance, and then when he fought for the stock market, he would be able to survive to the end and boil other competitors to death, even if the small ammunition replenishment could be the bargaining chip that would determine the outcome at that time.

"Sure and sure, when have I ever run a train in my mouth, of course, you don't go too far, occasionally mention a sentence or two, and make an impression in front of the audience."

Xu Jia paused, knowing that the other party had already taken the bait, and said in an accentuated tone: "These variety shows are all Jiaxing's trump card programs, and the viewing groups are hundreds of millions of people, and you know in your heart how much an advertisement is worth, don't say that I didn't give you benefits, this is also because we are all our own people, so I specially gave you this opportunity." ”

"Otherwise, I'll go to Ma Yun, Lei Jun or Wang tearing onions, they are close to me, but there is no relationship between you and me, and I think you will need this kind of publicity opportunity more, after all, the sales of your new nut mobile phone seem to be quite good, and user feedback is okay, but there is a lack of publicity."

A few words made Luo Yonghao confused, and he couldn't wait to kowtow to Xu Jia to express his gratitude.

People are too considerate of themselves, they are simply dozing and handing over pillows, Hammer Technology is lacking this kind of publicity channel, although the effect of a single live broadcast is okay, but the audience is too narrow, these ace variety shows are suitable for all ages, and they are more suitable for the promotion of mobile phones.

I was still suspicious of people before, it's too much of a thing.

Thinking of this, Luo Yonghao grabbed Xu Jia's hand and looked sincere: "Brother, thank you so much, don't mention what remuneration is not paid, you are all thinking about me, and what kind of mundane things are you talking about, I can be on these variety shows, just follow you on the itinerary, I will wait for you at any time." ”

Otherwise, for the sake of his career, a man can put down any figure, and if Hammer Technology is completely finished, he may only pick one of them.

But who made Hammer Technology in a half-dead time, it seems that he can be rejuvenated with another breath, and he has to renew it as the president, even if it is to pay his personal image and time and energy.

"Then it's decided, I'll let Zhang Jun of + video contact you when I go back, this trip must follow you, and I can't delay your business." Xu Jia said, a sense of pride rose in his heart.

Even if it's an old fox, it's not that he has to be led by his own nose, this is to grasp the weakness of the other party.

As for what the other party said about not being paid, he naturally wouldn't be in vain, mainly because he couldn't do it, and by the way, he asked Zhang Jun to pull Luo Yonghao to sign a few more contracts and sign a few more years.

waited until Luo Yonghao was sent away, Xu Jia's face showed a relaxed and comfortable look, this kind of opportunity to fool the old fox is not much.

"Mr. Xu, why do you value this Luo Yonghao so much? Although he can live stream data, I think the price you gave is more than what he is worth. Miao Yuqing couldn't help but ask on the side.

If she was just the logistics director of the headquarters, or a secretary by Xu Jia's side, then she only needed to seriously carry out Xu Jia's orders, and she wouldn't think about these things at all.

But who made her the head of the Hangzhou branch now, since she decided to take the position of being in charge, then she has to take the initiative to absorb knowledge and nutrition like a sponge.

"It's very simple, he is a supplement to our shortcomings, some are more popular than others, people with a high degree of attention, but those people either have too much overlap with us, or we are difficult to satisfy the appetite of the other party, compared to Luo Yonghao is the most cost-effective candidate, we only need to take out our excess resources, we can exchange for what we need, do you think this kind of transaction is common if you pay for it?"

Xu Jia shook his head as he spoke, and said earnestly: "Most of the time, the situation we face is often that we pay a lot of money but get nothing, and it is also an extremely difficult ability to use our efforts in the right place. ”

(End of chapter)