When Brother Xiao Yang heard the news, Xu Jia was explaining the skit to Miao Yuqing.

There is no head of the department for the time being, and in his plan, this candidate is best run for from the outside.

In this way, the managers of the three departments of the Hangzhou branch were selected internally, one was parachuted from the headquarters, and one was elected by the outside, reaching a delicate balance.

When insiders see the managers of the short video department, they feel that they have hope to move up.

The entire Jiaxing employees will also feel that as long as they do well, they will also have this opportunity when they see that Brother Xiao Yang was directly promoted to the manager of the live broadcast department of the Hangzhou branch because of his excellent live broadcast results.

And when external talents see that Jiaxing really fulfills its previous promise and invites the winner to the skit department as a manager, they will also flock to it.

The three positions meet the wishes of the three groups, and he grasps the balance just right.

"Although I plan to select one from the outside to be responsible for the short drama, your branch can't give up either, you still have to do the work that should be done, the resources I gave you are definitely enough to lay a foundation, you can take this part for the time being, if you don't understand anything, you can find Zhang Jun or Sister Zeng."

Xu Jia arranged Miao Yuqing in a serious tone, in his opinion, the short drama department is the focus of the Hangzhou branch.

Very simply, this business is an expansion of Jiaxing's core business of film and television production, and if you don't occupy your own field, it will only be stolen by the enemy.

"Understand, don't worry about this, no matter how bad our people are, they are also professionals, and entering this industry is a dimensionality reduction blow, and many artists in the company can be pulled over to make cameos, in terms of advantages, we are much stronger than other short drama companies, if I can't do this kind of resources in the short drama department, then I will resign from the position of the head of the Hangzhou branch." Miao Yuqing made a military order.

She wasn't joking, but she really thought so, she couldn't do anything in such a department, how could she lead the entire branch, it would only make Jia Ge a disappointment, if that was the case, she might as well go back to the headquarters and continue to do her old job.

"Cheng, if you have this determination, then I will rest assured, if you need to contact me or Sister Zeng as soon as possible, don't carry it alone, it is divided into parts, it is a part of the division, but the whole everyone is still one."

Xu Jia encouraged while giving people ideas: "But you only need to grasp two aspects, in fact, you can't miss the difference, one is the creative part, you can refer to the emerging new media of online texts for this short drama, such as the dragon king's son-in-law, and the rebirth 80 in the female frequency, and travel to the vicious female supporting role." ”

"The plot reversal is big, and the explosion points are dense, and the background should be placed in an era that the audience is familiar with as much as possible, even if the actors' acting skills are a little worse and the shooting techniques are a little dirty, as long as the plot is attractive enough, it can still be a big seller, and it is necessary to figure out what the selling point is."

To put it bluntly, watching this kind of short drama is to be cool and capture people's emotions, so the audience will naturally follow the plot, and they will not even hesitate or care about cost performance when paying, which is commonly known as the top.

Xu Jia paused, and then said: "And there is no need to consider the issue of IP, this kind of bridge does not need to find a well-known IP at all, you can directly find the company's screenwriting team, or win over some new media online writers, the cost is very low, and those guys will give them some money to be happy." ”

Why in his opinion, short dramas are the key direction of the development of the film and television industry in the future, it is very simple that the threshold of this industry is low, and the creative concept of short and fast is similar to that of the Xiangjiang film circle back then.

As long as enough audiences can be pulled into this industry, the development of the entire industry will rise, and the most important thing is to rely on the huge market of short videos.

"Uh-huh, I see."

Miao Yuqing nodded, then glanced in the direction of the door, and said, "Brother Xiao Yang has been waiting for a while, look ......?"

"Not to mention that I almost forgot, I came here this time, mainly to cooperate with your live broadcast department." Xu Jia patted his head and said.

He beckoned to Brother Xiao Yang and motioned for the other party to come to him: "Don't be restrained, it's all your own people, you people who don't know still think how hot my temper is when you see it." ”

For Brother Xiao Yang, he still admires it a lot, and he can't rest assured of the other two departments of the Hangcheng branch, but he doesn't have to worry about the live broadcast department at all.

During the period when the other party took office, the development was in full swing, whether it should be said that this guy can climb from the bottom to his current position, and he has the ability, but the previous platform could not give full play to the potential of the other party.

"No, no, if there is anything on your side that needs the cooperation of our department, just ask, I will arrange for everyone to get started when I go back." Brother Xiao Yang said respectfully.

He knows very well that without Xu Jia, he would not be where he is today, and his biggest backer in Jiaxing is actually Mr. Xu, so this thigh will naturally be hugged tighter.

"Don't be so nervous, in fact, in the final analysis, it's a sales thing, I plan to expand Jiaxing's peripheral products, for example, food, toys, clothing and other categories we find manufacturers to process, and then give the brand value, specifically to the high-end, but offline I at most in the first and second tier cities to arrange a flagship store, as a façade, the main sales channels will still be placed on the Internet, short video to establish this piece obviously takes time, So it depends on whether your live broadcast department can undertake the sales task in the early stage. ”

Xu Jiaqing knew that the difficulty of the task he gave was not low, and he did not give people time to prepare in advance, and added: "Of course, the early production capacity will not be large, just to test the water, looking for you is to assign each link first, everyone performs their own duties and cooperates, not as rushed as you imagined." ”

This kind of OEM is actually not uncommon, and this is the case for many well-known brands, as well as some so-called Internet celebrity products.

Instead of letting those unscrupulous merchants who rely on marketing and publicity make huge profits, it is better to let him make money, and at least he can control the quality for fans, and the brand value given is at least stronger than those so-called Internet celebrity stores.

Brother Xiao Yang thought for a while, and then understood Xu Jia's plan, his eyes lit up, and said: "I think it's very feasible, and as long as the company controls the quality, I think it's better to sell than the products we are making now. ”

(End of chapter)