piu~ Smack!

Fireworks burst into the air, and there was a scene of fireworks and silver flowers everywhere.

Xu Jia and Yang Mi stood on the Bund watching the fireworks show, and the countdown was playing on the building's advertising screen.

"Three, two, one! Happy New Year! ”

There was cheering all around, and everyone looked excitedly at the fireworks overhead.

This also means that it has officially entered 2019, and the director of this year's Spring Festival Gala actually found Xu Jia, but Xu Jia politely refused.

What are you kidding, the last session was held to his heart's content, and he made a big splash.

Don't think that this kind of limelight is a good thing, if no one else can do it, you can do it, it will only become a thorn in everyone's eyes.

Pushing down this invitation, Xu Jia also put down the work at hand for the time being, and accompanied Da Mimi to watch the fireworks show in the magic capital.

"Happy New Year, Sister Honey." Xu Jia looked at Yang Mi on the side and smiled.

"Happy New Year, Kako." Yang Mi also looked back, and the two seemed to have returned to their youth, that kind of leisure and ignorance, but there was an extra feeling.

Xu Jia held her face and kissed it, and the same scene happened to the other couples around her, and no one noticed.

……

[Jia Ling lost a full hundred pounds for this movie! ] 】

["Hot and Hot", let your youth be hot. 】

[Girls can also be hot and hot, Jia Ling's new work is offered! ] 】

The Internet is full of propaganda drafts of "Hot and Hot", which is almost a covering bombardment propaganda.

From the very beginning of this movie, Xu Jia has set a publicity strategy, that is, to saturate or even exceed it to warm up, so that everyone can focus on it, at least let those who don't pay attention to the movie know that there is a movie starring Jia Ling that is about to be released.

The entire Demon Capital branch is busy, they are the focus of propaganda, and naturally these tasks are spread on their shoulders.

Suddenly, a pair of men and women came outside the door, and when they saw that it was Xu Jia and Yang Mi, everyone was not surprised, the state of these two people could be seen by anyone, but they were talented and beautiful, and it was their turn to talk nonsense about this monster?

"How was yesterday's premiere?" Xu Jia asked.

The person in charge hurried up and reported: "The response from everyone is still very good, and the moment Jia Ling successfully lost weight, it did cause a lot of exclamations, proving that our explosive point is really out of ......"

"But what? Something to say. Xu Jia frowned slightly.

Yang Tianzhen is in charge of overseas publicity overseas, and the person in charge in front of her was recommended by her, so she still doesn't take advantage of it and needs to run in.

"The audience, including the critics, felt that the surprise that the film brought to them was too small, that is, it was decent, and it did not have the satisfaction they expected before entering the cinema." The person in charge said hesitantly.

Although they say that their own movies are not good, they can also see the drawbacks, that is, the mismatch between publicity and content quality.

What everyone wants to see is a movie that meets their expectations very much, after all, the propaganda battle is so big, and they have a strong sense of expectation, but the biggest explosion point they saw at the scene was that Jia Ling lost 100 pounds, and naturally they felt deceitful, which is the so-called not up or down, which is the most fatal.

"Hehe, our purpose is to let them enter the cinema, as for their feelings, we can't control it, and we don't have to control it, as long as we ensure that the popularity does not decrease, and there is no large-scale smear, it is enough, as for the lack of expected satisfaction, this situation is normal, few movies can really achieve the satisfaction of the audience, how many big productions are dead on this, we can do it above the passing line." Xu Jia said.

This is also why a small cost can always produce a dark horse, everyone's original sense of expectation for this kind of movie is not strong, once it exceeds their expectations, it is easy to be praised as a masterpiece, of course, when there is no money, it is indeed a time when the desire to create is stronger.

Just like Wu Zhenyu said, there was no sufficient funding before, and the crew members could only find ways to attract the audience from other aspects, and the spirit of innovation disappeared when there was no shortage of money.

The key to the movie's failure is that the quality of the content must pass the passing line, so that at least the audience's reputation will not collapse immediately and on a large scale.

"By the way, didn't Hangzhou pre-sell "Hot and Hot" live, and how was the effect?" Xu Jia asked instead.

Combined with live broadcast, it is also part of his resource integration, Jiaxing has this resource, of course, it has to be used, not to mention that it is also a help to the live broadcast department, and they can also get a lot of benefits from it, such as sampling points and commissions.

and the presence of the star creators of the crew to participate in the live broadcast, for example, Jia Ling's side, has already made a schedule to go to the live broadcast room of Brother Xiao Yang and Teacher Luo, but it is just to wait until the movie is released for a period of time to stimulate the passion of the market.

"The effect is quite good, the pre-sale box office broke 100 million, and we expect that this film should be a situation of high opening and low walking, and the box office may break records on the first day." The person in charge was excited when he mentioned this, if the road of live broadcast pre-sale can be successful, it will be convenient for many film projects to recover their costs in the future.

"You miscalculated this, our plan at the beginning of this movie was to move smoothly, it is difficult to drive high and go low, what you need to know is that Jia Ling is always a newcomer in movies, and the audience's trust in her is still insufficient, but as long as the publicity is in place and the reputation does not collapse, everyone will slowly enter the cinema." Xu Jia said.

Hearing Xu Jia's words, cold sweat broke out on the forehead of the person in charge, this kind of judgment of the general direction, he didn't have to think about it at all, he knew that it would definitely be as Mr. Xu said, and no one dared to doubt Xu Jia in this regard, the latter had established his prestige with countless achievements.

Fortunately, at this time, the staff walked over quickly and shouted: "The box office on the first day is out!" ”

"How much?" The person in charge asked hurriedly.

"Five hundred and sixty million." The staff excitedly said that this number is indeed not low.

And the person in charge subconsciously remembered what Xu Jia just said, and suddenly felt that his boss was really discerning, if it wasn't for Mr. Xu saying that the movie was going smoothly, then according to the box office of 500 million on the first day, this figure was actually lower than their expectations, you must know that they would spill out hundreds of millions of publicity funds alone.

"Maintain the propaganda offensive, let Jia Ling and them run more roadshows and activities, this trend continues, we have a good start this year, and although the overseas distribution funds are not too high, they still have to be rolled out, mainly in Asia." Xu Jia commanded in a deep voice, for him, the success of the movie premiere was just the beginning.

(End of chapter)