February 14th.

Xu Jia has already appeared in Los Angeles, and now that "Hot and Hot" is on the right track, he has nothing to do in China for the time being.

On the contrary, on the side of "Oppenheimer", listening to Nolan's meaning, it is about to be completed, compared with the domestic schedule, in the global film and television market, which is more powerful, it is time to start the publicity warm-up.

""Hot and Hot" has exceeded 3 billion? That is to say, there is no problem with breaking 5 billion, let's wait for the celebration banquet first, it has only been released for nine days, let Jia Ling work harder, she will definitely have to rest for a while after filming this movie, so it is best to take advantage of this time to squeeze the value of the movie dry. Xu Jia said indifferently.

He knows that doing so will affect the evaluation of "Hot and Hot", but he only cares about the box office figures.

After all, for Jia Ling's side, he has enough money, so as a boss, he will only think about the interests of the company, and on the other hand, there is no possibility of a sequel to this movie, so squeeze out the value as much as possible.

"Understood, I will arrange Jia Ling's itinerary here."

Zeng Jia nodded, and then said: """Long Time and Long Days" has been shortlisted for the Berlin Film Festival, and the film will premiere at the film festival today. ”

"Continue public relations, don't stop, and prepare relevant press releases in advance, so that the public knows that "Long Time and Long Time" may win the award, and don't make it so that the audience will know about it for a long time." Xu Jia explained.

This situation is not uncommon, it is purely a lack of publicity, and before that, the original domestic commercial films were not developed, so they naturally stared at the awards and talked about things, so there is a thing that the wine is not afraid of deep alleys.

Now, the entertainment news page is full of all kinds of news, not to mention how many crews spend money to compete for space, if you don't pay attention to this kind of award-winning news, then who will?

When you win an award at the Berlin Film Festival, you have to make the audience feel that it is bullish, it is important, and if the audience does not know, who will win your award.

"Got it." Zeng Jia responded.

……

After explaining Zeng Jia's here, Xu Jia ran to the filming site of "Oppenheimer", whether it should be said that Nolan is really good at scheduling the crew.

The crew of thousands of staff members is still commanded by him in an orderly manner, and the related props are also in order.

Xu Jia waited until the end of the shot that the crew was filming before taking the initiative to step forward.

"Mr. Xu is good."

"Mr. Xu is good!"

All kinds of greeting voices sounded, don't think that overseas actors don't understand the world, in a way they are more familiar than in China, at least Xu Jia has encountered a lot of hints here, no matter whether it is male or female, as long as he hooks his fingers, he can see a ...... with his back to him at night

Xu Jia scribbled in response, then found Nolan and asked, "When do you expect it to be completed?" I'm not rushing, I'm just trying to get a similar time frame to prepare for the publicity warm-up. ”

He has now arranged for Yang Tianzhen to have a promotional plan for "Oppenheimer", this movie is the key to his completion of the gambling contract, just waiting to slaughter the North American audience.

"Ten more days is fine, but it can take two to three months to make a film, you know, I'm not the kind of person who just takes it out and fools the audience." Nolan replied.

If Xu Jia asks him to fool the audience with his own works, then he would rather give up filming this project.

Xu Jiamo rubbed his chin, in this way, the schedule is not easy to arrange, it is better to postpone it directly to the summer file, thinking of this, he said directly: "If this is the case, then you can shoot slower, or the editing can be more perfect, I plan to set the schedule in July." ”

The main box office of this movie is obviously the North American market, even if it is his home home of China, Xu Jia doesn't think that many audiences will choose to watch it, after all, this is a biographical film of American celebrities.

The audience and market for this kind of biopic film are unusually single, and the reason why he chose this project is also because the North American market is large enough.

"July? I don't have any problems here, I'm still in a hurry, according to this schedule, then I can be more perfect in the details. Nolan laughed.

Which director would dislike himself for filming for too long, but the actor may, as long as Xu Jia's budget is enough, then he must be willing to polish the movie carefully.

And he is more and more satisfied with Xu Jia, working with this kind of investor who is not bad for money is a wonderful thing for any director.

"Okay, then it's settled, I'll go back and re-prepare the publicity plan, in the middle of the shooting, you or the crew may need to cooperate, if you disturb the filming at that time, please be considerate." Xu Jia started the vaccination in advance.

Putting the release schedule in July is also a test for publicity, if the battle line is to be lengthened, then the heat must be maintained, neither let it cool down, nor let it overheat, if it cools down, it will be difficult to heat it up, and if it is overheated, it is easy to waste the audience's enthusiasm for watching the movie.

After negotiating with Nolan, Xu Jia returned to his office, which is where Jiaxing temporarily settled in the North American market, and after the release of "Oppenheimer", he will change his office location according to his results.

He found Yang Tianzhen as soon as possible and explained: "I discussed with Nolan, "Oppenheimer" is going to be placed in the July summer file, and the specific time is planned to be placed on July 21, what do you think?" ”

"Yes, in the summer, this kind of biographical movie can also attract many parents to watch it with their children." Yang Tianzhen nodded, she had no opinion on the arrangement of the schedule, but the publicity work was bound to increase, so she said: "In this case, then I hope that the publicity funds can be increased by half, so as to ensure that the heat can be maintained until July, and then we will carry out saturation propaganda bombing." ”

With domestic publicity cases, even if she comes overseas, Yang Tianzhen is also comfortable with various publicity methods, and even online publicity methods, she is more advanced and effective than in the United States, but the offline aspect may be a little worse, but this part of the work Xu Jia handed over to Warner, although the latter has a poor vision in making movies, but the group's distribution system is still very perfect.

As for Di Sheni and Netflix, before the gambling contract is completed, Xu Jia does not plan to contact too much, so as not to let Warner's side notice that he will only consider making it public if the dust settles on the cooperation between the three parties.

(End of chapter)