Only find a sales executive, and not the main person in charge, but only a deputy, and a deputy who is willing to sell information.

He Weide handed over this task to He Xiaoyong, who was born in special forces.

He Xiaoyong is worthy of being a special soldier, and it only took less than half a day to get a deputy director of sales named Qian Wanneng.

After three rounds of wine and five flavors of food, He Weide, He Xiaoyong and Qian Wanneng in the box have become "confidants" and "dead friends" who talk about everything.

"The health products on the market now," Qian Wanneng drank a glass of Moutai again, and said with a big tongue: "There are two basic things in common, do you know?" ”

He Weide shook his head and replied, "I don't know, please make it clear." ”

He Xiaoyong's eyes puffed up, and he shouted: "If you have something to say, just say it, and let it go if you have a fart." Don't pretend to be in front of my boss. ”

Qian Wan could see He Xiaoyong being furious, and immediately said: "The first basic point is that there must be no poison. ”

"This is the most fundamental reason why health products are food supplements, not medicines."

"All medicines are poisonous." Qian Wanneng continued, "Of course, that's not what doctors and experts say. They call poison not poison, but adverse reactions, or side effects. ”

"The relationship between doctors, experts and the toxicity of drugs is very smooth and clean, which is what we who are engaged in health care products, and we must comprehensively study and do, and health care products must not be toxic."

"The second most basic common denominator is that it can be useless."

"Can it be useless?" He Weide couldn't help but be taken aback when he heard this.

"Yes, health care products can be useless, but useless is the greatest use!"

"Think about it, why is it called a health supplement? As long as health care products are not toxic and useless, they are the best protection for the health of the body. If it is toxic and has side effects, it is not called a health care product, but a health product. ”

"You say, isn't that the case?"

"If you want to set up a health care product company now, you can tell me, how to get it, is the most effective?" He Weide asked.

"You should first go to the old folk Chinese medicine doctors, or the doctors of the Chinese medicine hospitals, or the professors of the Chinese medicine universities, to see if they have ready-made prescriptions or research results related to health care."

"If there is, you can spend some money and buy his patents, prescriptions or results all at once. Note that you must buy out, buy it all at once, and go through the relevant procedures, so as not to make a dispute after you have benefits. ”

"The second step is to choose a loud name, and the louder the name, the better."

"Do you know what our original name was for the Helios Company? It is called Huangjiang Health Products Factory. What was the original name of the oral liquid? It's called Bio Health Oral Liquid. What is a trademark called? It's called Mastercard. ”

"Now it is changed to Helios Company, Helios Oral Liquid, Helios trademark, how loud, how magical, how tall!"

"The third step is to carry out advertising bombardment in all directions. Be sure to get rid of the old concept of 'good wine is not afraid of deep alleys', and be sure to invite experts and celebrities to advertise and engage in activities to let others know what your product is called and what it does. ”

"Only when others know about your product can they become your users."

"In today's business, there is no place for advertising and no possibility of becoming bigger and stronger. We must use both soft and hard to let more people know you, recognize you, become your users, and become your amateur propagandists. ”

"Only in this way can enterprises establish win-win interaction with customers at the fastest speed, in the shortest time, and at the lowest cost." Qian Wanneng finally said.

"The gossip that the new boss of Huaihan said today is it true or false?" He Weide said to himself.

"The information that the salesperson sends back to the company is generally accurate.

Zongzong's Wahaha is still very famous. I shouldn't give up.

The three words Wahaha are a golden signboard, and Mr. Zong will definitely not give up. Maybe he only has such a variety of health supplements.

Anyone who runs a business knows that if the products of an enterprise cannot form a reasonable, complementary and complete product series, it is difficult to support them for a long time. ”

"What you mean is to take one step at a time and look at three steps, produce a generation of products, reserve a generation of products, study a generation of products, and pass them on forever."

The next day, He Weide temporarily changed his itinerary and changed his original plan to go to Hangzhou to Xinsha City, the provincial capital of Zhanggang.

From Dongguan to Xinsha, there are more than 600 kilometers, more than 300 kilometers more than Huiyingjiang County.

On a national highway, there are many vehicles coming and going, and there is a traffic accident from time to time, resulting in taking the national highway is better than taking the village road, every hour of walking, you have to stop and wait for one or twenty minutes before you can go again.

The more than 600-kilometer national highway departed from 6 o'clock in the morning and arrived at 11:30 in the evening before arriving in Xinsha City.

There are nearly 40 universities in Xinsha City, including not only Zhanggang Medical University, Zhanggang University of Traditional Chinese Medicine and Zhanggang Institute of Traditional Chinese Medicine, which are famous in the country, but also affiliated hospitals and many other hospitals.

To put it bluntly, health care products are actually a kind of health supplement.

All medical professors, researchers and doctors who pay attention to health preservation will have their own health care tips.

For example, the tea they serve in their hands will not be just a simple tea leaf.

There are often several Chinese herbal medicines that I think are very effective for the body, although it seems simple, but it contains endless health care in it.

He Weide pried open the office of Shi Zhijun, president of the Provincial Institute of Traditional Chinese Medicine, handed him a letter of introduction from the Enterprise Office of Jinling Township, Yingjiang County, and introduced himself.

"Dean Shi, I'm here today to ask you for help." He Weide said modestly.

"We want to set up a health care business, including relieving fatigue, enhancing energy, promoting bone accumulation, strengthening bone growth, helping children to increase height, replenishing blood and kidney strength, increasing appetite, improving sleep, improving memory, improving academic performance, and so on.

"Mr. He, what you said, with all due respect, is not the subject of research by our Institute of Traditional Chinese Medicine." Shi Zhijun said unceremoniously.

"From the perspective of medical expertise, what you said can only be regarded as the surface of traditional Chinese medicine at most, and they are generally called supplements, or medicinal diets. These supplements or medicinal diets, although beneficial to human health, are only beneficial. ”

"Personally, the so-called health products on the market today have no effect on the human body. The so-called such and such effects are actually propaganda, exaggerated, and mythical. ”