Life Nuclear Energy Health Products Company sponsors 50,000 yuan to the Institute of Traditional Chinese Medicine every year, and the cost of training employees of the Institute of Chinese Medicine is charged according to the actual calculation.

The Institute of Traditional Chinese Medicine agreed to become the technical support unit of the Life Nuclear Energy Health Products Company, and agreed that the Life Nuclear Energy Health Products Company would mark the Institute of Traditional Chinese Medicine as the technical support unit on the product packaging and advertising free of charge.

Then, He Weide took the "Technical Cooperation Agreement" signed with the Zhanggang Provincial Institute of Traditional Chinese Medicine, found Cheng Liming, the president of Zhanggang University of Traditional Chinese Medicine, and explained his thoughts in detail.

After listening to it, Cheng Liming picked up the "Technical Cooperation Agreement" signed by the Institute of Traditional Chinese Medicine and Life Nuclear Energy Health Products Co., Ltd., and read it carefully.

"As an enterprise, we are very pleased to have signed a technical cooperation agreement with a scientific research institute. It shows that you believe in technology and respect technology.

However, if you want to sign a "technical cooperation agreement" with us, we also need to hold a president's office meeting to conduct a feasibility study, and we also need to report to the party committee of the university, and the party committee of the university can only sign a cooperation agreement with you after the party committee agrees. ”

Obedient and listening. He Weide understood in his heart as soon as he heard it.

This is actually saying that the sponsorship fee for the deputy department-level unit is 50,000 yuan, and the sponsorship fee for the department-level unit can only be more, not the same.

"What does Principal Cheng mean, how much sponsorship fee do we give, which is more appropriate?" He Weide approached Cheng Liming and asked in a low voice.

Cheng Liming didn't answer, just smiled and stretched out two fingers.

He Weide saw Cheng Liming's two fingers, one is the thumb and the other is the index finger, so he said: "Okay, our company is willing to sponsor you 80,000 yuan every year, mainly for the research and development of health care products." ”

"Then Mr. He will sit here for a while, I will go and study with those vice principals first, and then report to the secretary of the school to see what the secretary's final opinion is." Cheng Liming said.

An hour later, Cheng Liming returned.

"Mr. He, although everyone has different ideas, under my repeated explanations, several vice presidents finally unified their thoughts and are willing to serve the enterprise. The secretary did not object. Then let's sign the "Technical Cooperation Agreement"? Cheng Liming said.

"Thank you President Cheng for your support to our Life Nuclear Health Products Company! On behalf of all the staff of the company, I would like to express my most sincere thanks to President Cheng! He Weide thanked him and handed over the cooperation agreement.

In the afternoon, He Weide came to Zhanggang Agriculture and Forestry University with two "Technical Cooperation Agreements" and found President Ouyang Shunhua.

After listening to He Weide's introduction, Ouyang Shunhua read the "Technical Cooperation Agreement" signed by Life Nuclear Energy Health Products Company with the Institute of Traditional Chinese Medicine and the University of Chinese Medicine, and asked several questions about the research and development of health care products, and then signed the agreement happily.

However, He Weide also kept his promise, and as soon as the "Technical Cooperation Agreement" was signed, he immediately transferred the sponsorship fee for the first year to the other party.

After finding a partner unit for technology research and development, He Weide found the office of the director of the advertising department of Zhanggang TV station non-stop.

The director of the advertising department of Zhanggang TV station is called Huang Lu.

This is a sweet-looking, mature, and capable woman in her thirties.

After he and Huang Lu introduced themselves, they said straight to the point: "Beautiful Director Huang, I want to do a one-year life nuclear energy advertisement in the prime time of your TV station, I don't know if it's okay?" ”

"Dear Mr. He, do you say, will the director of the advertising department of a TV station refuse a person of insight to come and place an advertisement?"

"What does Director Huang mean is that you agree to let me put it in you?"

"Of course. Mr. He is going to come to me, how long will it take? ”

"Preliminary plan, put on for one year."

"So what are your specific requirements for the creative and shooting of the advertisement? Is it to invite celebrities, or other people to endorse? ”

"Let's ask a celebrity to endorse it."

He Weide remembered the advertisements in his previous life, all of which were endorsed by Qing celebrities, so he blurted out.

"Then which celebrity are you going to invite to endorse?"

"I think that there is no one who can replace the image of Goddess Huang."

"Thank you, Mr. Ho, for the compliment. I can't speak for it. But I can help Mr. He recommend some celebrities. ”

"Is there a female girlfriend who is as sweet, charming, and mature as Director Huang? It doesn't have to be a star. In fact, creative advertising can also cultivate stars. ”

"Then you look at the photos of these girls and see if they fit your aesthetics?"

He Weide looked at it and pointed to a photo: "Just her." ”

Huang Lu was stunned, this Mr. He, how did he choose his sister who just came to the station to host the show?

"Then what are your specific creative requirements for the advertisement of life nuclear energy?"

"Every ad has a slogan. The advertising slogan of Nuclear Energy for Life is:

Nuclear energy for life

Replenish nuclear power and enhance spirit!

Improve your memory and get good grades!

Improve your health and be the strongest! ”

"The entire TV commercial can be divided into four versions, namely the first version of Xiaosheng, the version of the university entrance examination, the version of the middle-aged muscles and brains, and the version of the elderly health version.

Xiaosheng first version: After a teenager with a scholarly face drank the life nuclear energy oral liquid and ate the life nuclear energy capsule, he immediately drew an angel circle of light on the top of his head with his hand, and the expression on his face was the same as when I saw the standard answer in the examination room.

Entrance Examination University Edition: A girl with the face of a school bully, in high school, especially before the college entrance examination, asked relatives and friends for life nuclear energy, drank life nuclear energy oral liquid, and after eating life nuclear energy capsules, her grades soared all the way and became a student bully in the college entrance examination war.

Middle-aged muscles and brain strengthening version: When people reach middle age, work pressure, family pressure, economic pressure, etc. are superimposed and gathered, so that the physical functions that have begun to decline will accelerate the decline, baldness, fatness, greasy, after drinking the life nuclear energy oral liquid and eating the life nuclear energy capsule, the spirit that has long disappeared has returned, the work has been successful, the position has been promoted, the income has increased, and the family is happy.

Health version for the elderly: There is no elderly person who does not look forward to health and longevity, especially the elderly with retirement pensions, and they are alive to make money. There is no young person who does not want his parents to live a long and healthy life, and the elderly live a long and healthy life. The elderly drank the life nuclear energy oral liquid and ate the life nuclear energy capsule, and their health is always there, and their IQ is online, which is like an extra treasure in the family.

These are some of my initial thoughts, not necessarily mature. It's up to you advertising professionals to decide whether to merge these four versions into one ad or split them into four separate ads. ”