"In addition, I have another idea, that is, can I make an advertisement for the health care product of life nuclear energy into an image advertisement of 'dragon and tiger leap'?

What I mean by this is the integration of elements such as the Divine Dragon, the Huahu, the Yellow River, the Yangtze River, the Himalayas, the Five Mountains in the Nanling Mountains, traditional folk customs, economic take-off, and healthy China, and the classic language about strengthening the body, invigorating the mind, and invigorating the brain.

Maybe it's also a very good life nuclear energy advertising idea.

I just thought of another advertising slogan; Modern gift-giving is a new fashion, and life nuclear energy is in charge! He Weide said.

"Mr. He, your IQ is particularly shocking to me!" After listening to He Weide's introduction, Huang Lu couldn't help but show a look of worship.

"After I digest the advertising words and ideas you said, I will definitely organize a special class to carry out specific ideas. What is your time requirement? Huang Lu asked.

"It will be launched from New Year's Day. Among them, during the Spring Festival, the corresponding Spring Festival blessings should be matched on the advertisement. He Weide replied.

"In addition, can you broadcast a free program once a week in your station's "Health Talks" column, where experts and professors talk about life and nuclear energy."

"The experts and professors who participated in the discussion and interview of life nuclear energy to strengthen muscles and strengthen the body, invigorate and activate the brain are all from our company's technology research and development cooperation units, including professors from Zhanggang University of Traditional Chinese Medicine, Zhanggang Agriculture and Forestry University, and researchers from Zhanggang Provincial Institute of Traditional Chinese Medicine."

"This, I will connect with Taili and do it as much as possible." Huang Lu said.

"Director Goddess, it's not as much as possible, but it's a necessary condition for me to advertise on your station. Since I didn't negotiate with you on the advertised price, you should know better than me what to do. He Weide said firmly.

"A year too? Issue 54? Huang Lu asked.

"Yes, one year, 54 issues."

"But how to cooperate specifically, that's a matter between you and the "Health Talks" column."

"As long as you talk about big things and specific details, our company will communicate and cooperate with them."

After signing the agreement with the TV station, the stone hanging in He Weide's heart finally fell to the ground.

The next day, He Weide pried open the door of the office of the director of the advertising department of Zhanggang Daily.

Unexpectedly, the director of the advertising department of "Zhanggang Daily" is also a beauty.

This year, does the director of the advertising department have to be a beauty?

The beautiful director's surname is Lifang, and she looks like she is only in her twenties, younger than Huang Lu.

Advertising in newspapers is some print advertising, as long as the picture and advertising words are harmonious and can attract the attention of newspaper readers.

It's much simpler than advertising on a TV station.

A professional camera, a professional photographer, and clever typography make it easy.

As soon as He Weide said what he meant, Shan Lifang agreed.

"In addition, we also hope that your newspaper can send reporters to the company, or users, or relevant experts and professors to conduct some interviews and reports, and some experts can publish theoretical articles related to life nuclear energy on the theoretical page, is it okay?"

"If it's worth an interview, if it's worth posting, there's no problem. But our reporters are busy, theoretical space is scarce, general interviews can be difficult, and general articles are difficult to publish. Shan Lifang said with a smile.

"It's okay. We can give appropriate support. He Weide said.

"This support may be relatively strong." Shan Lifang smiled, "If you want, you can contact me then." I will connect with the leaders of the press department and the theory department, and I will tell you directly after the connection is completed. ”

"Then it's hard for you." He Weide held Shan Lifang's soft and boneless right hand and thanked him.

After nearly a month of preliminary work such as formula blending, trial production, equipment installation, etc., the company officially produced on December 1.

A month after he prepared to produce, with the life nuclear energy oral liquid and capsules, starting from the New Year's Day, the advertisements on Zhanggang TV and Zhanggang Daily were fully launched, and then the products were fully sold.

The product is not sold, and the advertisement comes first.

This is the same principle as the soldiers and horses have not moved, and the grain and grass go first.

Whether a product can be recognized and accepted by the market is to see first of all, whether the advertisement of the product is known and familiar by God, whether it is recognized and accepted by God, and whether God has formed the desire, enthusiasm and action to buy and own.

He Weide was a man of two lifetimes, and knew that 1993 was not only the year of the comprehensive rise of health care products, but also the era of competition and market segmentation.

In this year's health care product market, the first-generation products such as 851 and Onlly No. 1 are still strong, the second-generation products such as Wahaha and Helios Oral Liquid are like tigers and wolves, and new brands such as Mrs. Oral Liquid are quietly rising, which is dazzling.

How to break this established pattern and rewrite the history of the development of health care products has always been a problem that He Weide has been thinking about.

As a health care product that has just been born, the only way to tear a hole and occupy a place in this market that has been initially formed is to come up with the motivation that the beginning is a decisive battle and the start is a sprint.

The beginning is related to the overall situation, and the start determines the future. At the beginning, it was necessary to show the strength of the decisive battle, blow the horn of the charge, and fight to the death.

This horn of the charge must be sounded, blown bright, and blown out of a unique scenery, so that people fall in love at first sight and live and die.

Huang Lu is here.

Huang Lu came with a group of advertising planning, design and filming personnel from Zhanggang TV Station.

"I think you should shoot two commercials." As soon as Huang Lu saw He Weide, he said straight to the point.

"Oh? Reason. He Weide said with a lot of words.

"I think that the image advertisement of the dragon and tiger leaping of life nuclear energy should be filmed as a poetic and artistic advertisement, and it should be filmed as an emotional poem and a landscape painting, so that the viewer can have a sense of involvement."

"This dragon and tiger leaping image advertisement, its positioning is a kind of tall image propaganda film, so I suggest that we must go to CCTV to play, so that the people of the whole country know that life nuclear energy supplements nuclear power and enhances spirit!"

"That's a good suggestion, Goddess Huang, I'll give you 10,000 likes!" He Weide laughed.

"I integrated the idea of the four versions into one advertisement, from elementary school to university, to middle-aged muscles and brains, and to the elderly health version. The transition from shot to shot builds an organic sense of wholeness. ”