Chapter 63: What is concentrated is the essence
"Okay, when you go to Yingjiang one day, you must go to your company to have a look." Zhou Yonghua replied.
"Two leaders, this is my contact card, when you go, if you believe me, just notify me and give me a chance to serve you." He Weide handed the business card to the leader and said to the leader modestly.
The leaders who came were gone, and the groundbreaking ceremony was finally over.
Whether or not to hold a groundbreaking ceremony is the same as not holding a wedding, there is no unified standard answer.
Although holding a wedding is a ceremony, it is more of a form, a kind of cost-consuming and tiring activity, knowing that the essence of two people getting married is to share a bed, not a wedding, but it is passed down from generation to generation, one family is more than one, and it is not the other.
Holding a wedding is nothing more than telling others that my son is going to marry a daughter-in-law, my daughter is going to marry her husband, and we (the bride and groom) are going to live in the same bed legally and reasonably, have children and start a family.
The second is to tell others, look, our wedding is no worse than other people's, there is face, you must not underestimate us.
This kind of groundbreaking ceremony is the same as the wedding, not to make the work better, but to work more efficiently, to improve the efficiency of the work, and more to tell others that we have started another big project. Or how many projects we've started.
As for whether the project will be real or fake after the start of the project in the future, whether it will be life or death, whether it will go all the way up the red road, or whether it will always go downhill with withering, it is someone else's business.
Therefore, He Weide has never taken this groundbreaking ceremony to heart and regarded it as a thing.
The reason why it is necessary to cooperate with the city and the development zone to carry out the groundbreaking ceremony is to follow the local customs and coordinate the relationship with the city and the development zone.
In his view, the most important thing to measure whether an activity has a positive and positive helping effect on an enterprise is to see whether it has a positive promoting effect on the enterprise to improve product quality, open up markets and increase efficiency.
No matter how grand the groundbreaking ceremony is, it can only have a certain impact on the local area.
Life nuclear health products have occupied the market in Zhanggang, and now the problem is how to expand the market outside the province at the fastest speed.
He Weide built the Life Nuclear Energy Health Products Industrial Park in Qingjiang City, not for the market of Zhanggang, let alone for the market of Qingjiang City.
After sending away the leaders who came to participate in the groundbreaking ceremony, He Weide went directly to Xinsha to find Huang Lu.
Although the market of health care products is in the ascendant, the product is not sold, and advertising comes first, which is undoubtedly a shortcut that has been verified by the market.
If you want to advertise, you must find an advertising professional.
"Sister Lu, how are you getting in touch with CCTV?"
As soon as he saw Huang Lu, He Weide asked her directly.
"There is no problem with CCTV's other stations, but it is difficult to advertise during the prime time of one station." Huang Lu replied truthfully.
"Why? Nowadays, there are not many companies advertising. He Weide asked with some puzzlement.
"Although the proportion of companies that advertise is not high now, have you thought about how many companies in my country do not? There are more than 1 million state-owned and collective enterprises in the country, and more than 15 million individual and private enterprises.
In particular, CCTV 1 has always been the channel with the highest ratings in the country. As long as there is strength, who doesn't want to advertise on CCTV 1? That's the King of Waves, not Xi'an TV.
The time used for advertising every day is fixed, especially the advertising time in prime time, which is calculated in seconds, and those who can advertise in prime time are all jumped out of it.
Especially since the beginning of this year, a set of advertising time in various periods has been auctioned out at the end of last year. Now it's halfway through, which company do you tell to stop and not advertise and let you advertise? ”
Huang Lu explained unhurriedly.
"As soon as you say that, I know, CCTV is the eldest princess than the eldest princess of the emperor Lao Tzu." He Weide said.
Huang Lu laughed when she heard it: "How can you make such an analogy?" ”
"Sister Lu, is it possible that if you advertise in the prime time of CCTV one, there is no company that has changed, and there is no company that does not advertise halfway? Or, you can ask hard, see if there is such an example? If you are not afraid of 10,000, you are afraid of what if, if there is, isn't it our chance? He Weide said tirelessly.
"I've contacted me many times, but they all say that they haven't yet."
"If we say not for the time being, it means that it could be possible at any time. If you contact us again, we can't count that our blind cat has encountered a dead mouse, and what about the 1 in 10,000 that we encountered? ”
"You, what do you say? I'm going to contact the director of an advertising department again in front of you. ”
Huang Lu called Wan Jiazhuang, the director of the advertising department, on the spot, and dialed six times in a row, all of which were "the other party is busy".
Huang Lu was helpless, so she dialed an old girlfriend in the advertising department to see if she could get some useful information from her.
After the phone was connected, all they said were whispers between girlfriends, Huang Lu and He Weide made an embarrassed gesture, and continued to go back and forth without nutrition.
It was about five minutes before Huang Lu turned the conversation to the advertisement.
"Your life is very prosperous, and there are people everywhere vying to send you money." Huang Lu said with a smile.
"Where? Nowadays, there are not many companies that really understand advertising and use advertising. The old girlfriend replied.
"I heard from the grapevine that the advertisement for Fortune Wine is going to be withdrawn?"
"Hmm. Do it at the end of the month, not in the second half of the year. ”
"I see that there are people selling fortune wine everywhere, okay, how can you say that you will withdraw, is it crossing the river and demolishing the bridge?"
"They're in some trouble, and there's nothing they can do."
"Is it big?"
"Many things, big are big, small are small, who can tell?"
"Tell me?"
"Peers are enemies, and they are all caused by pink eye."
"Pink eye?"
"Fuyun is a township winery, since a set of advertising, especially his advertising slogan 'Fuyun will be on time for you', so that hundreds of millions of people across the country have remembered Fuyun wine, and it has reached the level that a bottle is hard to find for a while.
This can muddy the waters of the liquor industry. Some liquor companies joined forces, found a few tabloid reporters, and exposed the fact that they bought different liquors and blended them, and became street rats for a while, and everyone shouted and beat them.
In fact, the vast majority of liquor in my country is blended, but people who drink alcohol do not know it and always think that liquor is brewed. Now as soon as I saw that the Fortune Wine was blended, I immediately didn't dare to drink it anymore.
Pushed a newly rising morning sun to the side of the mountain alive and became the setting sun. The old girlfriend sighed.
"So has this advertising segment set a new enterprise?"
"Negotiations are underway, but there are a lot of people vying for it."
"What about the price?"
"At least it won't be lower than the price of Fortune wine."
He Weide hurriedly stretched out a hand, grabbed it with his five fingers, and clenched it into a fist.
"Then you give it to me. A friend of mine has a product to do. ”
"I can't be the master, I need Wanjiazhuang to decide."
"Count your task, I believe you, you will be able to get ten thousand heads."
"I'll try."
"It's not a try, it's a must."
"I'm not ten thousand heads." The old girlfriend laughed.
"Although you are not 10,000 heads, I believe that you have 10,000 ways to get 10,000 heads."
The phone call of the two girlfriends finally came to an end under He Weide's great expectation.
"Sister Lu, thank you, you helped me solve one of the biggest problems!" He Weide stood up and bowed deeply with Huang Lu.
Then he said to Huang Lu: "I really don't know, how should I repay you?" ”
"Then make a promise to my sister." Huang Lu looked at He Weide strangely and laughed.
"As long as it doesn't affect my sister's mood, I will definitely repay myself! What's more, I'm still a man, a person who takes advantage. ”
Huang Lu immediately changed the topic: "What stage has the industrial park been built?" When can I ship the product? ”
"The product should be ready next month." He Weide replied.
"You just started laying the foundation, and the product will be released next month, you release the balloon?! This can't be exaggerated, it has to be used to speak. Huang Lu said in disbelief.
"I build a production area, install a production area equipment, and start production in a production area.
Now that the standard factory buildings and supporting facilities of the two production areas have been built, the ordered production equipment is on the way.
As soon as the equipment is safe, start production!
It's as simple as that. He Weide smiled.
"You're really impressive." Huang Lu said self-deprecatingly.
"I'm an alternative, maybe only by being impressed can I see clearly." He Weide laughed.
"The sea is incomprehensible, and mortals can't be disguised, maybe it's just an alternative like you, right?" Huang Lu said a little unwillingly.
"Sister Lu, isn't there a sentence? What is concentrated is the essence.
I am small, but I have hills and valleys; Although his appearance is mediocre, he has everything in his hands.
Hills and ravines can improve shortness, and Qiankun can also make up for the ordinary. ”
He Weide thought for a while and said.
"What you say reminds me a lot." Huang Lu continued.
"For example, when we were in high school, why did people who were average-looking always get better grades than good-looking people? People with average family conditions always have better grades than people with good family conditions?
When I arrived at university, I also found that the number of college classmates from rural areas far exceeded the number of people from urban areas.
Among the female students, the number of people from the city is always more than the number from the countryside, while among the male students, the number of people from the countryside is always much more than the number of people from the city. ”