The wind in the early hours of the morning is getting colder and colder.

Zhou Haopeng stayed alone in the office.

His eyeballs were bloodshot, staring closely at the continuous beating traffic of [Suzhou Tesco].

The entire [Suzhou Tesco] headquarters is brightly lit, and you can vaguely hear the phone ringing of the customer service department and the Ministry of Commerce next door.

He reached for the cigarette case, only to find that there was no smoke in the cigarette case for a long time.

The floor was full of cigarette butts......

He opened the window and let the cold wind in.

The mobile phone [WeChat group of the National Festival] kept ringing one message after another.

Zhou Haopeng didn't look at it, but let the cold wind blow on his cheeks.

After the initial enthusiasm, it was replaced by a wave of anxiety that could not be described and no one could speak.

Since the establishment of [Suzhou Electric Appliances], from a small store to nearly 1,000 offline stores across the country, Zhou Haopeng has followed Zhang Yuanqiao through many large and small battles.

He was made of steel.

But!

When he really stood in the position of leader, he still felt the pressure from all sides, and the uncertainty of the future.

The door opened.

The secretary walked in with high heels and an ugly face.

"[Jinhong refrigerator] has reduced its price! Reduced to an irresistible price, and launched a 4-year free warranty! ”

“……”

"[Chuangdu TV] has also reduced its price! [Paipai Mall] and [Taozhu.com] have reduced prices together ......"

“……”

The news brought by the secretary is naturally not good news.

Zhou Haopeng glanced at it briefly.

Then, he nodded expressionlessly: "Have you talked to our partner brands?" ”

After chatting, they jointly launched a 6-year free warranty service, and the price of the new [Xingyang refrigerator] has been reduced to the same price as the old refrigerator...... Coupled with Mr. Zhang's various red envelope subsidies, it is already the maximum price, but compared with [Jinhong Refrigerator], the sales volume is still a little worse......"

"Don't mess with yourself, it's hard tonight!"

"It's okay, I'm going to keep staring, by the way, we're ...... sales now"

"Don't report the sales to me yet, wait until tomorrow to talk about ......"

"Good!"

“……”

The office door was shut.

Zhou Haopeng sat on the chair and silently opened the [Taozhu Net].

After experiencing the crazy harvest of the Double 10 shopping festival, although the popularity of [Taozhu.com] has decreased a little, the traffic is getting more and more crazy!

When the price of the well-known first-line electrical appliance brand has been achieved with the price of the second and third lines of domestic production, only a few hundred yuan, then, what will the user choose?

Will you choose the first-tier brands, or those second- and third-tier brands?

Zhou Haopeng suddenly asked himself, but he found that he had no confidence in his heart......

In recent years, the penetration of overseas capital brands into Huaxia has almost reached the point of pervasiveness, and even penetrated into all aspects of countless people's lives.

The subtle implantation concept has made consumers unable to resist this sudden price reduction.

At this moment, he suddenly wanted to find someone to talk to......

Talk about dreams, talk about the current situation, talk about the future, talk about science, talk about geography......

In short, you can talk about anything, as long as you can let the dull and depressed emotions in your heart be soothed a little......

Finally took out his mobile phone and dialed Zhang Sheng.

However, the call did not go through.

Zhang Sheng turned off his phone.

……………………………………

Three o'clock in the morning.

Zhang Sheng woke up from his sleep.

He stretched.

He began to sleep at 10 o'clock, slept until 12 o'clock, saw some data, and then made a cordial greeting call to Lao Ma.

After greeting and confirming that the courier brother handed over the [Apple] mobile phone to Lao Ma's company, he continued to lie down in the warm quilt to sleep.

Zhang Sheng opened the curtain and looked at the sky in the distance.

A light rain fell in the distance.

Unable to sleep, he got dressed and walked downstairs.

Downstairs, is the office area of [Qiangsheng Online Mall].

"Mr. Zhang!"

"Mr. Zhang!"

"Mr. Zhang......"

"Mr. Zhang is good!"

“……”

Zhang Sheng walked all the way and saw one by one the staff members suddenly stand up and greet him.

Zhang Sheng nodded at them.

Then, knocked on the door of Li Bin's office.

The office was silent.

Li Bin stared intently at the computer screen.

Through the screen, Zhang Sheng saw that Li Bin personally went into battle, directing the collaborative work of all units in the WeChat group.

"How much data is there?"

"It's broken 200 million, but the growth is starting to slow down...... On the one hand, it is because of the early hours of the morning, on the other hand, whether it is [Taozhu.com] or [Paipai Mall], they are now cutting prices across the board, and the recognition of our domestic brand market itself is at a disadvantage, and our only advantage is the price, but now the other party is forcing us with the price, and we are under a lot of pressure...... No matter how much the price is reduced, the customer will not buy it. ”

On Li Bin's face, there was no excitement and smile on the previous 10 million sales of 20 million in 10 minutes, and even the data of sales exceeding 200 million in 3 hours did not make Li Bin more excited.

There was only a strong sense of anxiety on his face, and that unwillingness from the depths of his heart!

The deeper he delved into the market, the more desperate he felt.

In recent years, the brand effect of foreign brands has been very strong!

And what about domestic brands?

Even, as far as Zhang Sheng's [Apple] is concerned, in addition to the cost performance itself, as well as Zhang Sheng's own influence, how much appeal can this brand have?

The real high-end people, the moment they see [Apple], will feel for the first time that this is a miscellaneous mobile phone......

No matter how cheap its price is, no matter how powerful its functions are, it can't cover up the shortcomings of the brand effect.

Even, when many digital experts on the Internet talk about [Apple], they feel that this is an assembly product that does not enter the stream, and there is no core technology at all.

And domestic brands are also facing such a dilemma at this moment.

They are cheap and cost-effective, but in the eyes of consumers, they are a representative of soil, backwardness and insecurity.

"As long as you sell a piece, it is a step forward in the direction of success, as long as the product quality is okay, and the service and maintenance of every customer, the brand will always slowly do it." Zhang Sheng patted Li Bin on the shoulder.

Li Bin nodded, but Zhang Sheng's comfort did not make his mood much better, he silently stared at the data on the computer screen for a long time, and finally asked a question that he had always wanted to ask: "Teacher, have you thought about it...... Something? ”

"What's the matter?"

"If we use all our energy and ability, but the sales of [the National Festival] are still not satisfactory this time, then what should we do?"

"When you were a network administrator, did you ever think that you could earn tens of millions a year?" Zhang Sheng laughed.

"Huh?" Li Bin looked at Zhang Sheng.

"We climbed up step by step from the bottom, we were originally from nothing, and losing everything is nothing more than returning to the original point...... A person, no matter how high he stands and how noble his status is, he must look back appropriately......"

After Li Bin heard Zhang Sheng's words, his expression was in a trance, and for a moment, his memory seemed to return to that year, when he was a network administrator in an Internet café.

Self at that time......

Have you ever thought about earning 10 million a year?

At that time, did you ever think that one day you would be able to stand so high?

Now compared to that time, even if I fall again, I won't fall anywhere.

"Moreover, there will be two sides to things...... Zhang Sheng walked to the computer and looked at the sales of 210 million: "Actually, if it is not satisfactory, it is still a good thing...... By the way, with sales of 210 million, is there any water injection? ”

"No, I asked the brands not to swipe the order!"

"Oh, isn't 200 million sales in 3 hours bad? , there is no water injection, and it is a sales volume of a purely domestic brand...... This data is poor? ”

"However, that is the data at the beginning of the popularity, and when the price reduction of those big brands really forms the heat tomorrow, I am not sure how many users will refund their orders to buy those big brands...... When the time comes...... It is very likely that there will be a chargeback boom, and our sales of 200 million yuan are very likely to shrink. ”

"Li Bin, don't think about anything else now, just look at the data with peace of mind......" Zhang Sheng squinted his eyes and stared at the big price reductions on the interface of [Taozhu.com]: "Large-scale refunds by users are a good thing for us......"

"Huh?"

“……”

……………………………………

Early morning.

Yanjing City is still drizzling.

Xu Linlin walked into the Ministry of Commerce.

Zhou Guoan of the Ministry of Commerce, although Director Zhou has not yet retired, he has temporarily recuperated due to illness.

A new young director named Yuan Gang has arrived.

The arrival of the new director made Xu Linlin busy in all aspects of her work, often working overtime until late at night because of a document.

The next day, I had to arrive early again to continue the meetings.

The three fires of the new official are applicable everywhere.

"Another meeting today?"

"Yes."

After seeing the notice, Xu Linlin nodded, and then walked into the conference room of the Ministry of Commerce with a notebook.

"Secretary Xu, ...... here"

As Xu Linlin sat down, the meeting quickly began.

At the meeting, Yuan Gang talked about the economy, development, and the future, and also planned a series of things in 2012.

Xu Linlin's ears were calloused when she heard this.

After the meeting, when she was about to leave, Xu Linlin was called to the office by Yuan Gang.

"Secretary Xu, sit down...... By the way, I came to you today to talk to you about Zhang Sheng...... Zhang Sheng's [National Product Festival] is a bit interesting, what do you think? ”

"Director Yuan, you mean ......"

"Have you ever heard of financial colonialism?"

"Haven't heard of ......"

"Secretary Xu, I believe you also understand that our current business department is probably divided into two factions, one is still actively cooperating with overseas countries, using overseas advanced technology to promote people's livelihood and economic progress, so as to seek better welfare for the people and stimulate the vigorous growth of local enterprises in China...... On the other hand, you young people ......"

"Director Yuan, we have always adhered to the arrangements and guidelines of the leadership, and we have never doubted the arrangements of the leaders......"

Of course, we also have to make a balanced reconciliation between foreign capital and local enterprises, and we introduce foreign capital in the hope that local enterprises can have a direction and an example, rather than let local enterprises become a colonial paradise for foreign capital, so as to become a new financial colony...... The expansion of capital is disorderly, and the power of capital is also a terrifying, cannibalistic ......"

“……”

After Yuan Gang finished speaking, he turned the computer screen and turned it to Xu Linlin.

Subsequently......

Xu Linlin saw a piece of news......

【Qiangsheng Online Mall】Large-scale chargeback news......

(End of chapter)

.