This food festival is no different from the food festivals I have participated in before, except for the venue is a little unfamiliar, the rest of the stalls, the layout of the stalls, and even the owners of the stalls are quite familiar, even if they don't know each other's names, they are also familiar with each other's faces in the food festivals, and they are familiar with each other's faces.

Just when everyone thought so, suddenly two dark horses stood out from the stalls where the business was still passable.

One of the dark horses is a stall selling small potatoes, perhaps because this kind of food is the first time to appear, the taste is good, the price is not expensive, and it is loved by many customers.

Another dark horse is a stall set up by a company called 'Xu's Catering', which mainly sells lo-mei and lemon tea, and with many delicacies to choose from, the sales of lo-mei are not bad or bad, barely reaching the average sales of the food festival.

However, another product, lemon tea, is very popular!

I don't know if it's because there aren't too many drink stalls in the food festival venue, or because most of the food is more fresh, salty and spicy.

Some stall owners envy the popularity of lemon tea; Some stalls are thinking about whether to change their stalls to sell drinks when they participate in the next food festival; Some stall owners looked at Xu's lemon tea, and the small abacus in their hearts 'crackled' non-stop

The Jiangyuan Food Festival was held for three days, and at 8 o'clock in the evening of the third day, many stall owners began to pack up their stalls.

"Xiao Chen, where is your next venue, see if we can meet, there is a companion to chat" The stall owner next door suddenly patted Chen Feng's shoulder, and asked with a rather familiar look.

"Ah" Chen Feng was stunned for 0.01 seconds when he heard the action of cleaning up his hands, and then replied briskly: "Next, go to the food festival in Pinggui Town, Dongqing City." ”

"Pinggui Town!" The stall owner next door thought for a moment and asked suspiciously: "The food festival was held a week later, how to arrange this time in between?" ”

"There is no arrangement in the middle, I plan to rest for a few days," Chen Feng said with a smile: "I have been here from other provinces since September, either to set up a stall, or on the way to the stall, I am so tired that I can choke, I plan to rest for a few days, so as not to be tired, right?" ”

"That is." The stall owner next door believed Chen Feng's statement and comforted: "The body is the biggest capital, it's good to rest and rest, now it's only two or three months before the Chinese New Year, and these food festivals will only increase in the future, and I really can't cope with it without resting."

"Yes" Chen Feng echoed a few words, and took the opportunity to put the things back in the car to stop the conversation.

Chen Feng said that it was a rest, but at ten o'clock the next morning, he took a car to Haishi and appeared in front of the Xu's catering headquarters.

"Hello sir, this is Xu's Catering, how can I help you?" When the front desk lady saw someone coming in, she immediately left her seat and stood up and started a conversation.

"Hello, I'm Chen Feng, I want to find the boss to learn about joining"

"Mr. Chen, do you have an appointment?"

"Ah, do you still have to make an appointment!" Chen Feng was stunned for a moment, rubbed his hands and said embarrassedly: "This. No, eh. So do I have to make an appointment first, how do I make an appointment, and how long does it take to meet after making an appointment? ”

"Mr. Chen, let me help you consult first, if the boss doesn't have time, can we make an appointment again?"

"Yes, yes, it's troublesome." Chen Feng nodded again and again.

"Okay." The young lady at the front desk took Chen Feng to the reception room, took out a bottle of mineral water from the refrigerator and handed it to Chen Feng, and said, "Mr. Chen, please wait here for a while, I will be back soon." ”

"Okay, okay, thank you, thank you." Chen Feng thanked him again in a series of ways, and watched the young lady at the front desk walk out of the room and cover up the room, and only breathed a sigh of relief after the footsteps faded away.

When he made up his mind to come to Xu's catering headquarters to inquire about joining, Chen Feng thought that the so-called headquarters was just a lattice room in a dilapidated office building, with no more than ten employees at most, and it was most likely a family business.

Unexpectedly, the headquarters of Xu's Catering actually looks like it, and there is a front desk! If you want to visit the boss, you have to make an appointment!

Generally speaking, the process is so complex, and for such a mature company, the franchise fee will be extremely high.

Chen Feng suddenly felt that his throat was a little dry, and he carefully unscrewed the cap of the bottle and took a small sip to moisten his dry throat, and his nervousness was overflowing.

"Are you saying someone came to your door and wanted to inquire about joining?"

"Yes, boss, do you see if you can see him or make another appointment, or maybe I'll find a reason to refuse him"

"Well, he said that he wanted to join that store, is it Xu's fast food, Xu's lo-mei or Xu's lemon tea?"

"Ahh Xu An's question touched the blind spot of knowledge, and a trace of annoyance flashed in the eyes of the young lady at the front desk, and she quickly replied: "Boss, I'm sorry, I didn't ask about the specific situation."

"It's okay, we haven't launched a franchise business, and it's normal that you don't understand"

"Then I'm going to reject Mr. Chen?" The young lady at the front desk asked uncertainly.

At the moment when his head clicked, Xu An's resolute mood was a little looser, and after hesitating for two seconds, he finally opened his mouth and shouted to the young lady at the front desk who had stepped out of the office with one foot, and said:

"I'd better go and have a look, prepare some fruit plates and snacks for Mr. Chen, and I'll go to the reception room in five minutes and ten minutes."

Looking at the direction of the departure of the front desk, a touch of entanglement quietly jumped on Xu An's face.

The franchise store overdraft is the brand's own credit and influence, once a store has food safety or hygiene and other adverse events, it will affect the image of the entire brand.

In addition, the degree of freedom of franchise stores is relatively high, and it is difficult to restrain the owners of these franchise stores like the employees of the company, even if the headquarters provides a sound business guidance strategy, they will still choose to operate the store according to their own ideas

Of course, joining this business model must have its own uniqueness, otherwise most catering companies on the market will not choose this business model.

Franchise stores can expand rapidly at a very low cost, reduce business risks by transferring part of the profits to franchisees, and with the expansion of stores, the brand's popularity and influence can also increase rapidly, and it can also occupy more market share.

"Boss, boss, boss!"

"Huh? Yes! Xu An came back from his thoughts, and what caught his eye was Lu Shengnan standing at the door of the office, and immediately asked, "What's wrong?" ”

"I just heard from the front desk that someone came to the door and wanted to join our brand, boss, were you just worried about this matter?" Lu Shengnan said as he returned to his seat, entered the password and turned on the computer.

"Yes, a little entangled in whether to choose to join this business model" in front of his own capable generals do not need to hide too much, Xu An directly said his worries: "The development of joining is indeed fast, but the hidden dangers are not small, the monitoring intensity has to be mentioned very high, but too high monitoring power is easy to breed corruption."

"But." Lu Shengnan didn't wait for Xu An to finish speaking, and directly interrupted: "But boss, is there any difference between the franchise model and our current cooperation with various disabled persons' federations in Haiyang Province?" ”

"What's the difference?" Xu An's tone was full of confusion and he repeated.

"Yes, isn't our cooperation with the Disabled Persons' Federation essentially the same as the business model of joining?" Lu Shengnan nodded and said, "Didn't we set up a special management team for this purpose, which is dedicated to handling matters related to the pick-up, sales and training of members of the Disabled Persons' Federation?" ”

Seeing that Xu An was about to refute, Lu Shengnan's words changed, and he suddenly smiled: "As long as the proportion of franchise stores is controlled within the appropriate range, right?" ”

After that, Lu Shengnan turned the computer screen in his office in the direction of Xu An, and a document with white characters on a black background appeared in front of Xu An's eyes - "Analysis of Xu's Catering Business Model".

"I have simulated both development models, a single directly operated store can naturally earn the highest profits, but the popularity and influence are difficult to compare with the franchise store

In the case of similar taste, popularity and influence are the highest competitiveness of an enterprise, and at a certain level, popularity is the spear to capture market share!

Lo-mei products are not uncommon in the catering market, and in front of us, there are a series of well-known lo-mei brands such as Juewei, Zhou Heiya, Jiujiu Duck, etc., we want to develop, want to become the same as them or even surpass their existence, then we can't bypass them, we only have this way to go! ”

In fact, Lu Shengnan's words are absolutely correct statements, and they are also the best path and direction for Xu's Lo Mei to grow and develop.

But I don't know why, Xu An is a little resistant, and completely pins the future of the store on the franchisees who are mixed?

Consumers will not distinguish between direct stores and franchise stores, they only know that there is something wrong with this brand.

Lu Shengnan saw the entanglement and unwillingness on Xu An's face, and immediately clicked the mouse, and a new document appeared on the computer screen, and said in a soft and demagogic voice:

"But, boss, it's not a two-choice question, is it? Directly managed stores and franchised stores can exist at the same time, can't they? ”

Depend on! It's the horns of the bull again!

Xu Anxin secretly exploded a foul language, yes, this is not a multiple-choice question with only one standard answer! Directly managed stores and franchised stores can exist at the same time!

"Taking Haishi Qihe District as an example, there are three large shopping malls and seven formed food streets in Qihe District, and these ten commercial areas can accommodate 15 Xu's lo-mei and 20 Xu's lemon tea at the same time.

We can adopt a triangular strategy, where one directly operated store connects two franchise stores, or two directly operated stores connect one franchise store, and mutual constraints, mutual supervision, and mutual cooperation."

After Lu Shengnan explained the whole plan in detail, Xu An applauded without hesitation, and when he was about to praise it, his eyes swept to the young lady at the front desk standing at the door, and immediately remembered that there were still people waiting for him in the reception room

Looking at Xu An's figure leaving in a hurry, a smile overflowed from Lu Shengnan's lips, spread to his face, and jumped into his eyes.

It is really satisfying and proud to be sincerely recognized for a project! There is a feeling that I am connected and closely related to the fate of this company and this enterprise

"I'm sorry, Mr. Chen, I've kept you waiting for a long time, and I'll delay something temporarily." Xu An opened the door of the reception room, pulled out a chair and sat down, without greetings, and went straight to the point: "May I ask Mr. Chen, which brand do you want to join our company?" ”

With Lu Shengnan's plan as the foundation, the conversation between Xu An and Chen Feng went quite smoothly, and the only episode was that Chen Feng hoped to reserve some space in Xu's lemon tea franchise to sell potted potatoes

For this proposal, Xu An felt that he didn't need to think, so he directly rejected it.

Selling snacks in beverage shops was a trend four or five years ago, and today it has become synonymous with 'cheap'.

Although Xu's catering has always taken the route of good quality and low price, the difference between 'good quality and low price' and 'cheap' is very different!

Once Chen Feng's request is agreed, the 'cheap' hat will not only be worn on Xu's lemon tea head, Xu's lo-mei and Xu's fast food are inevitable, this kind of hat is easy to put on, but if you want to take it off, it will be difficult.

However, Xu An still gave Chen Feng a suggestion, that is, referring to the combination of Xu's lo-mei + Xu's lemon tea, different kinds of food are arranged to be sold in different stores.

In the end, Chen Feng accepted Xu An's suggestion and planned to go back and lease a larger shop, divide it into two small shops, and sell Xu's lemon tea and pot potatoes separately.

The two sides reached an agreement, and Chen Feng became the first franchisee of Xu's Catering to officially sign a franchise contract!

Sending Chen Feng to the bus, watching the bus disappear from view, Xu An turned around and walked in the direction of Xu's catering headquarters, and when he was about to arrive at the door of the store, he bumped into Niu Daben who had just gotten off the taxi

"Yikes! Boss Xu, I didn't expect to bump into you as soon as I got out of the car, so I don't have to bother the front desk to call you! ”

When Niu Daben saw Xu An, he stepped forward to greet him very familiarly, and as he spoke, he raised his arm and wanted to hug Xu An's shoulder, but he suddenly came to his senses halfway through the wave of his hand, and slowly withdrew his hand while pretending to stretch his waist.

"Boss Niu, is there something you came to me this time?" Xu An immediately beckoned Niu Daben into the reception room where the heat on the seat had not had time to dissipate.

"The second batch of potatoes can be shipped, and it still costs 20 tons."

"If it's just a trivial matter like delivery, you don't need Boss Niu to make a special trip, right?"

"Haha, you have seen through it by Boss Xu" Niu Daben nodded and smiled: "There are indeed other things, I want to ask how much small potatoes are still in stock in Hezibao, and whether they can support the first harvest next year."

As he spoke, Niu Daben smiled, and suddenly there was a little more sneer in his words, and he said in high spirits: "The effect of the Jiangyuan City Food Festival is good, not only those stall owners with ordinary business are interested in potted potatoes, but even some diners are also interested. In just three days of the festival, I received nearly 40 applications to study."

"Boss Niu, your business is booming, it was estimated that it would take about a month to sell out twenty tons of potatoes, and now it will take less than half a month to send the second batch, and the business is getting bigger and bigger."

Xu An couldn't help but say that it was a compliment, and the praise made Niu Daben smile and smile, and he couldn't see his teeth when he saw it, and he was so happy that he couldn't find the edge, so he stopped, returned to the topic, and said: "The small potatoes in Hezibao and the surrounding villages have been almost harvested."

"Ahh Niu Daben suddenly became anxious when he heard this, his eyes widened, and he said incoherently: "Then what should I do here. My stall has just been spread out, and this potato is gone, what should I do?"

Seeing Niu Daben's anxious appearance that he was about to burst into flames, Xu An stopped teasing him, and hurriedly said: "There is no one here in Hezibao, but Hongshan Town and even Honghe Village grow this kind of small potatoes, not to mention that it will last until the first wave of potatoes are harvested next year, and it will be no problem to hold on until the summer of the year after tomorrow, so you can put a hundred hearts!" ”

"Boss Xu, you really scared me, and I thought that my business would have to close when it just started."

Niu Daben was so frightened by Xu An, he always felt a little uneasy, and always felt that his great cause would collapse because of potatoes

"I'll contact Honghe City to see how much stock there is." Clean up the trouble by yourself, Xu An took out his mobile phone and dialed the contact number of the staff of the Honghe Poverty Alleviation Office as he spoke.

Jingle Bell – Jingle Bell ————

"Hello, this is the Office of the Honghe Poverty Alleviation and Development Leading Group, who are you looking for, Boss Xu?"

"Hello, I would like to inquire, do you know how many small potatoes have been harvested in Honghe City this year?"

"Little potato. Wait a minute, I'll look it up. This year, the yield of small potatoes per mu in Honghe City is more than 2,000 catties, the cumulative harvest is more than 6,000 tons, and 2,800 tons have been sold. Boss Xu, are you going to buy a large number of small potatoes? ”

"Ah, there will be this plan after the lo-mei production base is completed, so I just want to understand it at present."

Xu An vaguely passed the topic, and after a few words of greeting, he was about to end the call, before the 'goodbye' was spoken, the staff of the Poverty Alleviation Office on the other side took the first step to speak, but what he said was not 'goodbye', but a news that was extremely beneficial to Xu's catering!

"Boss Xu, a few days ago, Qingyan Province convened a meeting on poverty alleviation and agricultural assistance, and the general content is to find suitable enterprises to provide one-to-one assistance to poor villages, and Xu's catering is very compatible with this policy."

(End of chapter)