Chapter 355: The poverty alleviation rate can be increased by at least three points!
"Mr. Sun, I want to know, what are the stores that the company plans to invite?"
"Well, what's the matter, do you have a store you want to recommend?"
"Yes" Gu Yutao nodded directly without hesitation: "I really want to recommend a store, and you also know this store."
"I also know" Mr. Sun was interested when he heard this, and asked: "Which store is it, I'll see if it's on the list?" ”
"Xu's Lo-mei Taobao Store under Xu's Catering." Gu Yutao added: "It was not long ago with the live broadcast platform."
Listening to Gu Yutao's narration, Mr. Sun finally remembered that it was more than a month ago, and the store performance of Xu's Catering in his memory was really good, whether it was the increase in fans or sales, it was the first place in the store of that event.
"The merchants we invited to this event are basically listed companies, and we also invited well-known lo-mei companies such as Zhou Heiya and Juewei to participate in the event." Mr. Sun shook his head and said: "Xu's catering is slightly deficient in terms of size and other aspects."
"The scale of Xu's catering is indeed not large" Gu Yutao did not stop the topic after nodding, but argued with reason:
"But Xu's Catering has an advantage that no other company has, and they are almost the first company in China to conduct live shopping broadcasts. And it has accumulated more than 50,000 fans on the live broadcast platform, and from this point of view, Xu's Catering is slightly better."
"And." Gu Yutao seemed to feel that the above reasons were not enough, and continued to add: "In addition to lo-mei, Xu's Catering Taobao Store also has agricultural specialties from Hongshan Town, as well as all kinds of foods produced with these agricultural specialties.
The image of Xu's Catering is very positive, and it has been praised and praised by official platforms such as Honghe City, Qingyan Province and Haishi, and has also been rated as 'Honorary Village Chief of Hezibao' and 'Poverty Alleviation and Agricultural Enterprise'.
After saying such a series of high-sounding reasons, coupled with the words of 'improving the positive image of Taobao platform', Mr. Sun's eyes flashed with a hint of emotion.
Gu Yutao felt that Mr. Sun was moved, and made persistent efforts: "I also heard a news a few days ago that Xu's Catering participated in the 'one enterprise to help one village' policy action launched by the Qingyan Provincial Government and received 50 million industrial support funds."
"Okay." Mr. Sun's attitude softened, and he said with a smile: "I will submit the list of Xu's catering together, as for whether it can be passed, it depends on the meaning of the top." ”
Although it is said that it means to look at the top, the actual person in charge of this project is Mr. Sun, as long as he nods, there is basically no problem.
However, in order to ensure that nothing goes wrong, Gu Yutao still waited for two days, waited until the launch date was confirmed, waited until the event time was confirmed, and finally breathed a sigh of relief after seeing the words "Xu's Catering" in the list of approved stores.
The reason why Gu Yutao is so dedicated to helping Xu's catering is mainly based on the idea of repaying his kindness.
If it weren't for Xu's Catering joining the live broadcast platform, the shopping live broadcast sector would not have come back to life; If the shopping live broadcast sector has not come back to life, it will not attract Mr. Sun of the Taobao platform; If he hadn't attracted Mr. Sun's attention, he could only accept the fate of removing the shopping live broadcast section and joining other groups at this moment
Then it will not be the same as now, join the Taobao platform, and continue to do the work related to shopping live broadcast.
Moreover, I don't know why, Gu Yutao just has an inexplicable feeling, he feels that the combination of the shopping live broadcast plate and the Taobao platform is like a fish in water, and it will definitely be very popular
Based on the above reasons, Gu Yutao made the decision to help Xu's catering, and now, the goal has been achieved!
Jingle Bell – Jingle Bell ————
Xu An, who was thinking about whether to buy two more dryers and flour mixers and send them to Hezibao, was broken by the sudden ringtone, and picked up his mobile phone casually to see that the caller was Gu Yutao.
"Hello Manager Gu, I haven't been in touch for a long time, I don't know where you are now, Manager Gu?" Xu An picked up the phone and began to greet him.
"Boss Xu, don't call me manager anymore, I'm just a team leader now." Gu Yutao said modestly, and then went straight to the point:
"After leaving the live broadcast platform, I joined the Taobao platform, and I am still responsible for shopping live broadcast related content. Now that the section has completed the test and is ready to be launched, we plan to invite some companies to settle in this section for live broadcast, I don't know if you are interested, Boss Xu? ”
Uh-huh?
Xu An was stunned for a moment when he heard Gu Yutao's words, his face full of doubt.
In the memory of my previous life, Mushroom Street, as a pioneer, launched the live shopping function in March 2016, and so far, live shopping has really entered the public's field of vision.
The live shopping function of the Taobao platform appeared six months later than Mushroom Street, why did it appear four years earlier in this life?
But now is not the time to think about the reason, as soon as his thoughts drifted away, he was pulled back by Xu An, and refocused on Gu Yutao's words, almost without the slightest hesitation, he nodded directly and said: "Of course I am interested, thank you to Team Leader Gu for thinking about my small shop when he came to the Taobao platform."
After some sincere thanks, Xu An asked casually: "Team Leader Gu, do you know how many stores participated in this live shopping event, and which stores are there?" ”
"At present, there are a total of 68 stores, of which two are competitors with your company." Gu Yutao briefly said some key information and said, "I will send the relevant information documents to Boss Xu's mailbox in a while."
Less than five minutes after hanging up the phone, Xu An received an email from Gu Yutao, and immediately downloaded the attachment included in the email, opened it and read it carefully.
When he just communicated with Gu Yutao on the phone, Xu An thought that the Taobao platform was casting a wide net, and sent invitations to many stores for activities; But when Xu An carefully read the information, he was surprised to find that in addition to Xu's catering, the other 67 stores are all well-known large enterprises, and they are basically listed companies!
It's not that Xu An belittles himself, compared with the scale of the above enterprises, Xu's Catering is at most a shoe-lifter
As a company that is barely qualified to 'lift shoes' for the above companies, Xu An was puzzled at first to be able to mix in such high-end occasions, and then thought about how to maximize benefits.
First of all, it is basically impossible to cooperate with these companies, cooperation is called cooperation if the strength of the two people is equal, and if the strength is not equal, it is called cooperation. For no reason, why should other companies support you?
Since we can't talk about cooperation directly, we have to find another way, how can we find the right way to 'cooperate'?
Xu An's eyes kept moving over and over the document, reading the document word by word, over and over again, seven or eight times in a row, Xu An could almost recite the document of less than three pages, but his mind was still empty
"Shopping live. Entering the listed companies on the live shopping platform, how can large enterprises get involved with these companies? ”
While thinking about it, Xu An unconsciously operated the mouse with his right hand and clicked randomly, and he didn't know if it was due to inertia, or because of the reason for muttering 'live broadcast' in his mouth, and unconsciously, the page of the live broadcast platform appeared on the screen.
This is the live broadcast room of Asakusa set facial cleanser, and the anchor is showing their company's products to the camera, answering the questions raised by the audience.
At the moment when Xu An entered the live broadcast room, a new statement appeared in the chat box of the live broadcast room, and the anchor glanced at the question and subconsciously read it out.
[Which kind of makeup remover cotton does our honeysuckle makeup remover water go with? Sorry, our brand has not yet produced such products as makeup remover. I'll give you a suggestion, then you can take a look at Beibei's makeup remover cotton, I personally use its basic model, and the cost performance is very good. 】
The anchor of Asakusa Ji introduces the products of Beibei's house to the audience?
A vague thought suddenly appeared in Xu An's mind, and the pictures related to the live broadcast room in later generations also appeared.
Although Xu An didn't do much shopping through the live broadcast room in his previous life, since the network speed has improved, the popularity of the live broadcast room has become higher and higher, and there are endless brothers and sisters, the most peak is the Double 11 in 2022, and the sales of the live broadcast room of the first brother on the Taobao platform are as high as 21.5 billion a day!
The overwhelming news has made many people like Xu An who don't pay much attention to the live broadcast room clearly understand the relevant news.
But the point is not this, the point is that many live broadcast rooms in later generations are personal studio types, these anchors are not like corporate anchors, only introduce the products of their own companies or cooperative companies, and will cooperate with many brands, use their own popularity to help them promote products, and extract commissions as remuneration.
Although the Taobao live broadcast room appeared four years earlier than the previous life, the law of development of things will not change.
Even if it is now dominated by enterprise live broadcast rooms, as time goes by, sooner or later there will be a situation where enterprises and individual live broadcast rooms coexist.
In this case, why don't you push it up, make a suggestion to the Taobao platform, and launch a personal live broadcast room to try to promote multiple products, so that Xu's Catering can naturally rub off on the popularity of other companies
Knock – knock knock————
Gently knocked on the closed office door twice, and after getting Mr. Sun's consent, Gu Yutao held the doorknob to open the door, walked into the office, and closed the door.
"Yu Tao?" After seeing the appearance of the person who came, Mr. Sun stopped what he was doing, and asked with a little curiosity: "What's the matter, didn't you contact the merchant who planned to invite, and the work is not going well?" ”
"No, it's very smooth, and 68 companies have agreed to settle in the live shopping sector and participate in live shopping activities."
"So you're looking for me for something else?" Mr. Sun asked again.
"Yes, just now Boss Xu of Xu's Catering called me and made a small suggestion"
Gu Yutao paused as he spoke, and after making sure that Mr. Sun was not disgusted by this, he relayed Xu Anti's suggestion in detail, and said:
"I think the advice given by Boss Xu is quite realistic, many companies' products are not enough to support them to conduct a three-hour live broadcast, but after the products of multiple companies are combined, this condition can be met."
"Hmm" Mr. Sun lowered his head and muttered for a while, as if he had finally made up his mind, looked up at Gu Yutao, and said with a smile: "Compared with inviting enterprises to settle in the live shopping sector, the latter's workload is many times more!"
You'll have to reach out to well-known influencers or streamers. You also have to contact the stores on the platform to persuade them to participate in this event, and you have to draw up a discount to attract the attention of customers on the platform.
There are only five days left before the live shopping section goes live, and all the above work must be completed at least one day before the launch. Four days, that's a bit too much! ”
Listening to Mr. Sun's words, an inexplicable impulse surged into Gu Yutao's heart, making him involuntarily say: "Mr. Sun, although the time is a little short, if Mr. Sun agrees, I want to try!" ”
Jingle Bell – Jingle Bell ————
Yu Liang, who was immersed in the computer editing the new video material, suddenly received a phone call, and the person opposite claimed to be the person in charge of the Taobao platform.
Mr. Gu, are you mistaken, I am the grandmother and not the anchor, the difference between the two is still very big. Ah, it was Boss Xu of Xu's Catering who introduced me to you. You can also help contact merchants to participate in preferential activities, so I'll try."
After the call ended, Gu Yutao breathed a long sigh of relief, picked up the signature pen and put a big tick behind Yu Liang's name, and then his eyes fell on the information of the second contact.
"Hello, I am Gu Yutao, the person in charge of the live shopping section of the Taobao platform, are you interested?"
——————
Hongshan Town Poverty Alleviation Office.
"How about the selection of [Outstanding Young Farmers in Qingyan Province], does it meet the requirements?"
"No, this is the same as the selection of [Outstanding Young Farmers in China], there are hard conditions for three years of practice, and the time that Boss Xu has come to us is only three or four months, which is a bit much."
"Qingyan Province can't do it, then there should be no problem with our evaluation of Honghe City, right?"
"Honghe City is not good, Honghe City also has to work for more than a year to participate in the selection, until next year"
"This doesn't work, that doesn't work, it's not easy to give Boss Xu some appropriate rewards!"
"The individual award is indeed a bit difficult, but the company has some hope for this [Honghe City Rural Revitalization] is good, Xu's Catering has helped Hezipu and other villages to sell agricultural products and agricultural specialties with a total value of nearly 5 million, and also cooperated with Hezibao villagers to build greenhouses to cultivate special crops, and the selection conditions have been met!"
"From October to now, Xu's Catering has helped a total of 23 dropout children return to school.
"Well, this number is almost enough to make up half of the number of classes, it should be possible to submit an application report in Honghe City and Qingyan Province, Honghe City should not be a big problem, Qingyan Province will try it, this year will not work, there will be next year, show up in front of the leader first"
"Leadership, Fengwei Electric Appliance Co., Ltd. donated the construction of two primary schools, and the Tiger Club donated school bags, notebooks, signature pens and other documents to 32 primary and secondary schools in Honghe City, as well as Decheng Insurance Company. How do I apply for any of the above companies at the same time? ”
"Well, let's submit an application and try it, our focus should be on those enterprises that invest in the development of factories in Honghe City. Give them more honor, let them have a sense of belonging and honor, so that they can pay more money to develop on our side."
The leader of the Poverty Alleviation Office felt a little dry as he spoke, picked up the thermos cup soaked in wolfberry water and took a big sip, his eyes swept over the busy people in the office one by one, and he couldn't help but sigh softly.
It's a pity that the policy of "one enterprise helping one village" was issued a little late, and the effect will not be seen until next year, and it cannot be included in the results obtained this year.
Fortunately, according to the assistance plan submitted by Xu's Catering, the poverty alleviation rate of Honghe City will be increased by at least three points next year. It has to be co-opted
(End of chapter)