Chapter 363: Helping agricultural products to be successfully certified
"Although Xu's Food has only been on the market for two months, the market response is very good......
This is the sales data of Xu's Catering Taobao Store, which has successively put 13 different types of products on the shelves since November 18, among which the grape sandwich mochi with the highest sales volume has reached the level of 3,000 orders per day, with a praise rate of 99.6%, and the average daily sales of other products have reached more than 1,200 orders......
In addition to the online sales data, the offline sales data of Xu's Food is also very good......
Xu's Food entered Haishi Shengli Supermarket on December 1, and the cumulative monthly sales of the four supermarkets exceeded 800,000......
At present, there are 38 kinds of food products under development by Xu's Food, and another six kinds of food have been developed and will be available in the near future......
Nineteen different kinds of food are enough to meet the needs of a special counter for the display of goods, and the food produced by Xu's Foods meets the display requirements of the special agricultural counter, whether it is sold together with other foods, or placed in the special agricultural counter is very suitable."
Lu Shengnan's first half of the sentence did not arouse the slightest interest of the person in charge of Huayun Supermarket, not to mention thirteen different types of products, which food company can enter the supermarket, which one does not have more than thirty or fifty products?
Moreover, what can be sold in the supermarket is either a product with high profits, or a popular product on the market.
But the second half of what Lu Shengnan said aroused the interest of the person in charge of Huayun Supermarket, and the starting point of the special agricultural counter was good intentions, but the price that was higher than ordinary products discouraged many consumers, resulting in extremely low sales of products on this counter.
For the supermarket, this is a chicken rib-like existence, but because this is a support project, everyone can only pinch their noses and admit it, after all, every supermarket must have this counter, rounding off is not equivalent to no loss, isn't it?
But just now, the person in charge of Huayun Supermarket heard what Lu Shengnan said that the products produced by Xu's Food belong to the category of characteristic agricultural assistance!
As we all know, Xu's catering is known for its "good quality and low price", which is also its way of survival
Ordinary counter Xu's catering is naturally not qualified, but it is difficult to say that the special agricultural counter can be high, and the standard can be high or low.
Seeing the look of intent flashing in the eyes of the person in charge of Huayun Supermarket, Lu Shengnan hurriedly took advantage of the victory to chase after him, and said: "Xu's Catering has submitted an application for the identification of agricultural products, and the approval process has now reached the last two steps.
"Hmm" Hearing this, the person in charge of Huayun Supermarket finally nodded, put down the information in his hand, crossed his hands on the feet of Erlang's legs, and said with a smile: "Your company's products are still good."
Hearing this, Lu Shengnan was completely relieved, the smile on his face was a little sincere, and he hurriedly took over the conversation and discussed the details of the cooperation.
In the repeated send-off of the person in charge of Huayun Supermarket, Lu Shengnan sat in the business car waiting downstairs, until the window was raised, and it was not until the figure of the person in charge of Huayun Supermarket completely disappeared from view that he breathed a long sigh of relief, let down his guard, and a heartfelt smile overflowed his face.
This is not the first supermarket that Lu Shengnan has talked about cooperating with in addition to Shengli Supermarket, but this is the first large supermarket chain she has talked about!
Although it was won in a different way, the black cat and the white cat can catch the mouse is a good cat!
What's more, because of the policy requirements, the location of the special agricultural counter is not remote and narrow, and it is even three points better than the location and flow of ordinary counters!
I have to thank this policy, otherwise, with the size of Xu's catering, even if it can negotiate cooperation with Huayun Supermarket, a large supermarket chain in the country, let alone a counter, even the shelves are very reluctant, and finally the probability of being able to talk about the hand is the leftovers in the leftovers, inconspicuous and uncared for small corners......
Time, momentum, and luck.
Less than two days after the contract was finalized, Xu's Food's application for agricultural assistance was approved and officially stamped with the seal of agricultural assistance!
On the same day, a batch of products covered with [agricultural products] were packed and sent to the southern warehouse of Huayun supermarket from the logistics point of Nadutong logistics point in Hezibao, and through the staff of the warehousing center registration, warehousing, distribution, warehousing and other links, these products that had just entered the warehouse were transported to the logistics vehicle again and sent to the major supermarkets under Huayun, and officially placed on the shelves of the special agricultural counters.
Compared with the products on the counter that are 80, 100, or even hundreds of dollars, Xu's food products are like a clear stream, the most expensive hot-pressed grape juice is only 18 yuan a liter, and the cheapest is three-color dried potatoes, 6 yuan a pack......
When many customers walk along the container to the special agricultural counter, they will habitually check the items and prices on the counter......
XX rice ten pounds, 109 yuan; camellia oil 150ml, 150 yuan; 2.5KG of fresh sweet potato, 50 yuan, 400g of dried three-color sweet potato, 6 yuan, mochi with grape sandwich......
No, what did you just see?
The moment my mind reacted, the eyes that had just been removed moved back, and I looked directly at the price tag that marked the three-color dried potatoes, not 60 yuan, not 16 yuan, but a real 6 yuan!
Is this three-color dried potato in the wrong place?
The man picked up a packet of three-color dried potatoes in disbelief, held it up in front of his eyes and looked at it carefully, and when he rolled his eyes, he saw the "Help Agricultural Products" logo printed on the top right of the bag.
It's really a help for agricultural products!
After hesitating for 0.01 seconds, this person put the three-color dried potatoes in his hand into the shopping cart, and casually picked up the grape-flavored mochi placed next to the three-color dried potatoes, eight yuan and six grains, buy! Grape-flavored sandwich cakes, six dollars a bag, buy it! Hot-pressed grape juice, buy!
Buy...... Buy...... Buy!
On the special agricultural counter, all the products with a price of less than 30 yuan were all the same and put them in the shopping cart, and after a while, there were 19 more products in the shopping cart......
Pushing a full shopping cart to the cashier to settle the bill, a total of 307 yuan was spent.
After getting the shopping receipt, this person quickly calculated in his mind compared the product information, and the combined price of nineteen kinds of agricultural products can exceed 100 yuan! Usually this is just the same total price of agricultural products, but at most only two!
It's a good deal, it's a great deal!
Just as the person was about to put away the receipt, he noticed that the prefix in front of the names of these agricultural products was printed with four neat square black characters - Xu's Food.
"Xu's Food entered Huayun Supermarket for three days, and without any promotional activities and publicity, in a total of 78 supermarkets in 32 cities in four provinces, it won more than 1.2 million sales only by virtue of the display of special counters for agricultural products......
Through this data chart, it can be clearly seen that with the support of major policies, Xu's Catering has very huge potential and advantages, so that Xu's Catering can enter your company's supermarket, which is a win-win choice! β
"It's really good...... the person in charge of the Eternal Night Supermarket nodded imperceptibly, then picked up the infrared laser pointer, manipulated the red dot to circle one of the keywords in the content displayed on the screen, and said:
"But your company currently only has a one-acre factory building in Hezibao, even if this plant is all put into production workshops, it is difficult to meet the supply of 21 small supermarkets such as online Taobao store + Huayun supermarket 78 large supermarkets + Shengli supermarket at the same time, right?"
"Don't worry about the production problem......" Lu Shengnan smiled slightly, pressed the 'Next page' button in his hand, and said with a smile: "Xu's Catering has reached a cooperation with the Hongshan Town Government to expropriate a flour mill five kilometers away from Hezibao, a vermicelli processing factory seven kilometers away, and a factory for the production of peanut oil, and the three factories together cover an area of more than 1,500 square meters......
Clickββββ
The page switch on the projection screen, three brand-new factories appeared in front of everyone, and Lu Shengnan continued:
"The three factories were repaired last week, the production equipment was installed and commissioned two days ago, and the recruitment and training of 310 employees were completed yesterday, and it will be officially put into ......production two days later."
"Hmm......" The person in charge of Yongye Supermarket looked at the photos on the projection screen and muttered for a while, and then spoke again: "These factories are located in the mountains, and the logistics and transportation will be more difficult and the cost will be relatively high, right?"
"Yes......"
Lu Shengnan nodded in agreement with the statement of the person in charge of the Eternal Night Supermarket, but the confidence on his face was not weakened, and he replied unhurriedly:
"In order to solve the problem of transportation difficulties, Xu's Catering will build a large-scale logistics and warehousing center in the southern part of Hongshan Town, near the highway, to store and distribute the products produced by Xu's food processing plant and Xu's lo-mei production base......"
As he spoke, Lu Shengnan smiled at the person in charge of the Eternal Night Supermarket and pressed the button in his hand again.
"In addition to special agricultural products, Xu's Catering has also re-planned the braised products produced by Xu's Lo-mei, making small bagged food with an ingredient of 20g to meet people's needs for tasting fresh food and eating a small amount of food many times......
"So, Mr. Lu, your company not only wants to send special agricultural products to the agricultural counters of our supermarket, but also wants to send lo-mei products to the shelves of our supermarket?"
"Yes......" Lu Shengnan nodded without hesitation: "Xu's lo-mei has a very wide audience, and after many hot searches, the national popularity is also very wide...... Previously, the development rate slowed down due to the production problem of shabu-shabu, but with the success of the cultivation of shabu-shabu in Hezibao, the problem of raw material supply has been solved, and at present, Xu's lo-mei has opened 18 branches in the Central Plains, and the sales volume of a single store was once close to the lo-mei giant ...... that has been entrenched in the local area for many years.
With the display of data, pictures as supporting evidence, and clear and in-depth analysis, the frequency of the head of the person in charge of Yongye Supermarket is getting higher and higher......
Two hours later, Lu Shengnan said goodbye to the people in charge of the Eternal Night Supermarket who saw him off, returned to the business car, took out his mobile phone and sent a message to Xu An.
[Fortunately, I successfully won the cooperation with Yongye Supermarket, and the next target is RT-Mart! γ
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After a long time of hard work, he finally arrived at the Xu's food processing factory in Hezibao, and after visiting the factory inside and out, he did not hesitate to take out his mobile phone and dial the phone number of his colleagues who were still hesitating to leave.
"Hey, Da Liu, I'm here in Chengchuan, the scenery is beautiful, the air is fresh, the people are simple, the treatment is good, the development potential is huge, the company is strong, you have to try it, I can help you invest in it."
After the second colleague arrived at Hezibao, he hesitated for two seconds, and the demon in his heart defeated the angel, and he also dialed the phone of his working colleague.
"Well, what Cheng Chuan said is true, there is still a shortage of people here, from R&D personnel to production personnel, you are interested in sending me your resume, and I will help you vote internally"
In less than half a month, 30% of the employees of Haiquan Beverage Company appeared in the Xu's food processing factory.
(End of chapter)