I have to say that brands like Lemon Cow Yili Bluegreen Factory, which has been investing heavily in advertising all year round, have a set of marketing.

What is meant to be overwhelming.

Looking at the poster of Lemon Cow Youyi C that had been posted on the refrigerator of the convenience store in front of him, Xu Chuan felt that this might be overwhelming.

In the big poster, Qiu Yicheng, who has a fresh and sweet smile, is holding a bottle of lemon cow C, and next to it is written the advertising slogan "Drink lemon cow C, be the C position of your own life".

On the big poster, there is also a banner with a length of about 50CM, on the left side of the banner is a photo of Qiu Yicheng drinking lemon cow Youyi C, and on the right is written "Sweet and sour is me"

Xu Chuan remembered that he hadn't seen this thing when he came over yesterday, and after a night, this thing was posted.

It has to be a fast-selling giant, this offline penetration is really not comparable to others.

"When was this posted?" Xu Chuan asked the boss, Xu Chuan would come here every day to buy cigarettes, so he knew the boss.

Of course, buying cigarettes is not to smoke for himself, Xu Chuan does not smoke, he buys cigarettes for the sake of scattering people.

The program team has a bunch of old smoking guns, and those who are leaders Xu Chuan is too lazy to give them away.

The main thing is that he occasionally talks to some grassroots employees to learn about information that he can't get from the leader.

At this time, as the chief producer, handing people some cigarettes or something, it is easy to get closer, and it is easier to open people's chatterbox.

"Last night." The boss said with a smile.

"Who's going to post it?" Xu Chuan asked with a smile.

"Who else can it be, customer representative, the shops on this street should all be posted." The owner said with a smile that the customer representative on this street was the same person.

Xu Chuan nodded when he heard this, did not speak again, but smiled and greeted him and left directly, and then went to other stores to go around.

Indeed, as the boss said, new posters were posted.

After a little shopping, Xu Chuan suddenly had a concept in his mind, since the customer representative can make these stores post posters in a short time.

Can you do something else?

Since the promotion can be deepened, why not go deeper and more thoroughly?

Thinking of this, Xu Chuan couldn't help but take out his mobile phone and call Hu Ze.

After communicating for about twenty minutes, Xu Chuan and Hu Ze finished the phone call.

On the other side, Qiu Yicheng's fan group also noticed Qiu Yicheng's new poster like Xu Chuan, and there was already a relevant discussion in Qiu Yicheng's super talk.

At first, there was a fan who was waiting for the bus and suddenly found an advertisement for a worker changing the bus stop.

Changing advertising is also a fun way to pass the time for people who have nothing to do.

But looking at this, she was surprised to find that this is not her own "husband"?

Yes, many of Qiu Yicheng's fans shouted at Qiu Yicheng's husband directly.

Fortunately, although the poster is quite fresh, this is a photo after all, and it is not as contrasting as in the video.

Therefore, Qiu Yicheng's fans, there is nothing else to say at present.

It's just that people keep posting advertisements for Qiu Yicheng that they filmed in super talk.

It stands to reason that this kind of celebrity endorsement and advertising will only spark discussion among the fan group.

What kind of manufacturer is lemon beef.

The new commercial is about to be released tonight, and this can't catch all kinds of topics to arch up.

Soon, #邱怡橙檬牛广告#

#邱怡橙新广告片今晚上线#两个新闻被推的到处都是.

Some people who are bored of fishing on the Internet naturally see it slowly, but when they see it, they see it, and there is still no discussion.

Aside from fans, how can passers-by look forward to a brand's new commercial?

However, under such marketing, many viewers of "Creation 101" still reacted that the new commercial was launched, does it mean that the song "Sweet and Sour is Me" is about to be launched.

Among them, Han Jie's fans reacted most enthusiastically to this, and Han Jie's company also began to take action.

In this way, time passed minute by minute.

At 7 o'clock in the evening, the new MV of Lemon Cow's new advertising film "Sweet and Sour is Me" was officially launched.

Not only logged in to Weibo, but also on other video platforms, what kind of station D of the earth B station, Tengshi, all the places that can be uploaded have been uploaded.

Qiu Yicheng's fans and Han Jie's fans, who had been looking forward to it for a day, gathered at this moment.

A large group of viewers of "Creation 101" also came to watch the excitement.

The commercial quickly became a hit on the Internet.

"Mr. Hu, our new ad has been online for more than an hour, and the number of broadcasts on the whole network has exceeded 10 million, which is a hit." On the other side, Hu Ze was listening to the team's debriefing in his office.

Hu Ze nodded when he heard this, he had expected this data, and there was nothing to be surprised about.

His mind was now full of what Xu Chuan had said on the phone call he had with him in the morning.

He pondered and pondered, and always felt a little confused.

But this has to be cooperated by the channel.

Thinking of this, Hu Ze suddenly spoke: "In this way, you continue to stare at the promotion according to the original plan, and I will go to Mr. Han to chat." ”

After speaking, without waiting for others to react, Hu Ze got up and left the office.

After another hour, Hu Ze came back with a red face, and the matter was negotiated, although the cost had to be calculated on his side, but the advertising effect was absolutely amazing.

Thinking of this, Hu Ze called Xu Chuan's side.

"Brother, I'll discuss your proposal with the group leader, you can try it." Hu Ze didn't talk nonsense when he opened his mouth, and said directly.

Xu Chuan here was also staring at the situation in his office, and when he heard Hu Ze's words, Xu Chuan smiled and said: "If you don't say why your company is the leader, this spirit of daring to try is worth learning from many people." ”

"Hahaha." Hu Ze couldn't help but laugh when he heard this.

The two exchanged a few more pleasantries, then hung up the phone.

Xu Chuan put his gaze back on his computer.

His advice to Hu Ze is actually very simple, that is, he hopes that Hu Ze will promote the advertising song "Sweet and Sour is Me" more deeply through their customer representatives all over the country.

How do you do that?

Ask the customer representative to go to the residential area, find a similar barber shop, or any other shop with audio equipment, and play songs all year round, discuss, or send some Youyi C.

Let these stores add "Sweet and Sour is Me" to their looping playlists, and try to let them play it a few more times.

You don't need to look for more, it's good to have a few on the same street.

At the beginning on the earth, the song "Sweet and Sour is Me" was originally resounding on the streets, in other words, this song is in line with the public's aesthetics of music, even if you don't like it, you won't feel unpleasant.

Now that times have changed, it is naturally difficult for this kind of scene to appear spontaneously.

But spontaneous can't do it, and purposeful pushing?

Just imagine, you go to the barber shop and hear "Sweet and Sour is Me", and when you go out to the two-dollar shop, you shout "Two yuan and two yuan, the whole audience is two yuan", and after shouting, it is a song "Sweet and Sour is Me".

What kind of hell is this?

Even in order to do it more thoroughly, Xu Chuan also suggested that Mengniu find a music production company and make a DJ version of it. These shops love this style of music.

Anyway, this is an advertising song, and the promotion song is to promote Youyi C, which can be done.

is still the same sentence "Sweet and Sour is Me" has the conditions to do this, if it is "I Love Bathing", it must not be able to use this way.

Online and offline marketing at the same time, this advertising strength, if it doesn't work, then it will be hell.

Xu Chuan's suggestion to Hu Ze had three purposes.

First, I want to deepen the connection between myself and Mengniu, this is a big customer, the more people I help, the better the relationship between the two parties will definitely be.

Second, Xu Chuan wants to verify the feasibility of some channels through this matter.

Third, to hedge against Qiu Yicheng's controversy, if fans make trouble at that time, Qiu Yicheng can have one more point to change the topic, and also have one more head to say.

Xu Chuan didn't know if Hu Ze was aware of these three purposes, but it didn't matter if he realized it, it didn't affect the interests of their side.

In Hu Ze's view, so much money has been invested, which is not bad, since it is promotion, it is not impossible to make a commotion.

That's right, he felt that Xu Chuan's proposal was simply a broken leg.

Even, what he thought was even more desperate than Xu Chuan's request, what to add to the song list, directly let the people in the Propaganda Department calculate it, and see how to adjust it to ensure that it can be cycled once an hour, and it will be played more than a dozen times a day.

What?

You say the boss doesn't agree?

Give a hundred and eighty, and then send some preferential C, some people are willing to do it by the boss, he was going to play a song, what to put is not to put it, and some people want to pick up the red envelopes for nothing.

It's best to let them put a bottle or two on the cash register, which won't take up space anyway.

In this way, even if you find one or two thousand stores in the country, it won't cost a few dollars, and for the annual advertising investment of lemon cow, sprinkling water and wool are not counted.

But the coverage is really scary, and there will be some very interesting follow-ups.

At this time, Qiu Yicheng's fans naturally didn't know what tricks Xu Chuan and Hu Ze were pondering.

They were already arguing in the super talk.

Everything is as expected, Qiu Yicheng's commercial made many fans feel quite uncomfortable.

[No, why do you want to shoot this kind of advertisement?] 】

[I understand when filming commercials, but is it necessary to be so exaggerated? You're not from this route.]

[Why can't you shoot?] People are advertising films of this style, how to shoot if you don't shoot like this, if you all have opinions, don't accept advertisements for oranges in the future, okay? 】

Similar comments filled Qiu Yicheng's super talk, as well as the comment section of related videos and news.

The marketing accounts are like sharks that smell blood, and they start to rub one after another.

[Qiu Yi's orange girlish advertising film displeased fans]

[Qiu Yicheng's new advertisement sparks controversy] and other news headlines have appeared one after another.

The people on Mengniu's side naturally noticed the relevant news, and in this case, Xu Chuan actually communicated with Hu Ze in advance.

In fact, the people on Hu Ze's side, who don't communicate, can also expect it.

There is only one reason why it can be expected to do this, in the eyes of the relevant teams of Mengniu, from their point of view, it is a good thing that Qiu Yicheng has a controversy.

At this time, Antler Media, Cheng Wensheng was looking at the relevant public opinion.

After looking at it for a while, one of his subordinates suddenly reported: "Jing Xiaowu has sent Weibo." ”

When Cheng Wensheng heard this, he poked his head over.

Jing Xiaowu sent Weibo may have wanted to post it himself, of course, Cheng Wensheng also did some work here, and arranged a lot of water army to @ him to let him come out and express his opinions.

It was to provoke him to come out and say something.

Now it seems that Jing Xiaowu really cooperated, and it was this cooperation that reminded Cheng Wensheng of his own experience.

This moment is just as good as that moment.

This Nima ......

Cheng Wensheng shook his head, threw out the thoughts in his head, and looked at Jing Xiaowu's Weibo seriously.

I saw Jing Xiaowu write.

[To be honest, I don't really want to comment on @Qiu Yicheng's commercial this time, because I said it last time I said it when I said @林梦莹。

Of course, later on, you think what I said is wrong, saying that Lin Mengying got a new endorsement, and jumped out to say that I was slapped in the face.

Ladies and gentlemen, I said that I entered the entertainment industry and made four movies, the first and second ones were very good at the box office, but what about the next two?

I've had countless reflections on why I'm the way I am.

The reason is that the success of the first two parts made me ignore the views and opinions of fans.

Now that I'm changing my ways, I'm really anxious to see some people who want to follow the same path as me.

People really can't just look at the present, but also look at the future, the front is earned, is it like the wind and fire, but what about the future?

Now some people on the Internet say that a young man has the ability to become a celebrity, but in fact? Will it be popular in the future?

This is a real question mark.

The only thing that is certain now is that I haven't seen anyone who is red for the time being, but now the people who are influenced by some people to bury mines for themselves are one after another.

The mines that are planted now will always explode one day, so we really have to think about things in the long run, and don't be blinded by some small profits in front of us.

Some of Mr. Qiu's fans are very sad now, and I feel very uncomfortable watching it, because these fans are the ones who really want Mr. Qiu's good.

Forget it, don't talk about it so much, I can only say that I encourage you together. 】

After reading Jing Xiaowu's Weibo, Cheng Wensheng's brows furrowed into Sichuan characters.

As expected, Jing Xiaowu sent a Weibo.

But the difference is that what Jing Xiaowu said has changed the style of the past, he has always been hard-mouthed, and when the box office is good, he says that he has a bumper harvest at the box office.

The box office collapsed, saying that he was applauded or not.

Such a person is now beginning to criticize himself.

After the criticism, he immediately began to change concepts.

Is the movie bad because you didn't listen to the opinions of fans?

Will the movie be a success if you listen to the opinions of the fans?

With so many fans, can opinions be unified?

If you listen, which fan should you listen to?

Obviously, this logic is quite nonsense.

But people with fan labels are very comfortable when they hear this nonsense.

Especially Qiu Yicheng's current opposition fans, he has found a more sufficient reason for his opposition.

There is also the later paragraph, which says that Xu Chuan's popular person can become popular in the future.

This is a nonsense, can Xu Chuan manage it?

Whether people can grow popular or not, and whether Xu Chuan can now make a person who is not popular popular, is linked to denying Xu Chuan's ability to praise people, which is also secretly changing the concept.

Peers scoffed at this statement, but fans who couldn't stand it would really be led away by him.

Cheng Wensheng felt that something was wrong now, Xu Chuan's plan seemed to be overturning, if Jing Xiaowu spoke like this, the opposing fans would not rush him.

If you don't rush him, you can only rush Qiu Yicheng or even Xu Chuan.

(End of chapter)