"Jing Xiaowu didn't get on the set, it's really troublesome now." On the phone, Cheng Wensheng was communicating with Xu Chuan about Jing Xiaowu.

"It's not a problem, it doesn't matter if he doesn't get on it." Xu Chuan opened his mouth and said, how could he pin his hopes on Jing Xiaowu, this guy is simpler in public opinion, and it is more troublesome if he doesn't set it, and his real backhand has not been revealed.

"Mr. Xu, there is something I think is necessary to remind you, Jing Xiaowu, you still have to find a way to deal with it."

"How?"

"I don't think his purpose for you is pure." Cheng Wensheng thought for a while and said, "It's always provocative now, rubbing the heat is one thing, and there is another ......."

Cheng Wensheng said this, and was silent for a while before he spoke: "Maybe you are too jumpy." ”

"Oh, so someone doesn't want to watch me jump like that." Xu Chuan raised his eyebrows when he heard this.

"After all, I can't let you live too comfortably, you are doing a talent show now, who knows what else you can do in the future.

Another point, you have a good reputation now, this reputation is not only on the audience's side, but also many investors and peers are also optimistic about you, which is the most unsightly for some people, you should understand what I mean. Cheng Wensheng said.

"If you were Jing Xiaowu and saw me jumping like this, how would you hit me?" Xu Chuan understood what Cheng Wensheng meant.

"The best thing to do is to force Yicheng to apologize to fans now, once Yicheng apologizes, then she denies not only herself, but also you.

As long as you are denied, many people who are optimistic about you will quit.

Of course, this is not realistic, and Jing Xiaowu also knows that it is impossible for us to apologize.

Therefore, if I were Jing Xiaowu, I would forcibly link you and me, for example, you and I are the same kind of person in marketing, and through similar experiences, I will steal the similarities between you and me in other aspects, what kind of character, talent, etc.

In fact, he has already done this before, this grandson is not as simple as you think, and he will continue to follow if you are popular.

If netizens really believe in you and him, it will be a good thing for him.

But the core of the problem is that Jing Xiaowu is a stinky shit, if you and him really become the same kind in everyone's hearts, then you will also become stinky shit.

In this way, on the one hand, he takes the advantage, you lose your reputation, and he wins. Cheng Wensheng also has something to say now, and he definitely didn't mean to take the opportunity to scold Xu Chuan's stinky shit.

Xu Chuan nodded when he heard this: "It makes sense, okay, I know, in this way, let's discuss the follow-up." ”

"Okay."

Then Xu Chuan and Cheng Wensheng discussed the follow-up public opinion operation.

About an hour later, the two men hung up.

Xu Chuan pinched his phone and fell into deep thought, what Cheng Wensheng had just reminded him of, he had already felt.

The clock goes on.

Yesterday, the advertisement for "Sweet and Sour is Me" was released.

By this afternoon, Jing Xiaowu didn't know if he really attracted a lot of Qiu Yicheng's opposition fans, or if he found a water army to strengthen his momentum.

The Internet is really as Cheng Wensheng expected.

A bunch of people shouted for Qiu Yicheng to apologize to fans.

The words spoken are quite classic.

[You are an idol, what you sell is a personality, you don't maintain your personality, this is a betrayal of fans, do you really think everyone likes you because you are excellent? ] Apologize! Must apologize! 】

However, there are also people who refute this comment.

[She is an artist, and she naturally has to follow the requirements of the advertiser after receiving the advertisement, the advertising song is girlish, the advertisement is girlish, you let her shoot the advertisement with a tight face? Is this dedication?

I said why are the current dramas getting more and more ugly, co-authoring the artists that you guys like, no matter what drama you make, you have to maintain your own personality, right? It doesn't matter what the character is, does it? 】

The two parties upheld different points of view and quarreled in Qiu Yicheng's super talk.

Of course, Xu Chuan's Weibo was not let go.

Lin Mengying's group of de-powdered people and Qiu Yicheng's opposition fans merged and made a comeback.

[It's not enough to hurt one, but also to hurt two]

[It's also a turn of fate, it's really bad luck to meet you]

[Some people's fans also receive the taste, Jing Xiaowu is right, don't look at it now that it seems to be popular by Xu Chuan, it is not certain whether it can be popular in the future]

The last comment is a refutation of the fans of the trainees who were made popular by Xu Chuan, and these fans are now helping Xu Chuan to match the line.

"Mr. Hu, public opinion seems to be a little wrong." In the brand department of Mengniu, a person said, "Do you want to call Qiu Yicheng, she must not resist the pressure to apologize, if she apologizes, it will be our face." ”

Hu Ze patted his head with a smile when he heard this: "As long as you kid has a face, people don't have a face?" ”

"Hahaha." As soon as these words came out, everyone nearby laughed.

"Okay, it's just a matter of purifying the fans, just take care of the group of troublesome fans, make a hammer, have nothing to do when you're full, a young girl, and not a man, why can't you be girly?" Hu Ze spoke.

Not to mention, Hu Ze's idea was also the initial idea of many onlookers.

They didn't think of purifying the fans.

But I really don't understand why fans are so happy, or that sentence, not everyone will pay attention to things on traffic.

But there is always a shortage of "popular science kings" in this world.

Some "popular science jun" are popularizing the rationality of troublemaking fans to passers-by;

Some "popular science jun" is popularizing the absurdity of fans making trouble to passers-by.

Public opinion is always pulling.

It takes something to break the ice, or rather, divert attention.

Soon, the content to break this deadlock appeared.

A person's complaining video rushed to the hot search at a very fast speed, and was reprinted by countless marketing accounts, which is naturally the effect of Meng Niu and Cheng Wensheng spending money at the same time.

The title of the video goes like this: "I was surrounded by lemon cow and Qiu Yicheng]

The video content is simple.

At the beginning, this person stood in the subway entrance passage and took a selfie with his mobile phone: "Brothers, I am really surrounded by Meng Niu and Qiu Yicheng this time, let me take you to feel it." ”

To be honest, everyone couldn't hold back as soon as he opened his mouth, because his accent was quite magical.

It's a lot like the old cousin of Guixi on the earth, "Cousin, I'm out." ”

This guy who took the video is really Guixi's.

After speaking, he clicked on the camera, the picture reversed, and the advertising wall next to the subway passage appeared in the video, only to see a huge poster of Qiu Yicheng next to it.

This person's voice came from outside the painting: "Look at the big poster, I didn't have it when I came yesterday, it must have just been changed today." ”

Saying that the video increased the speed, and soon the person came out of the subway station exit, and the place where he came out was obviously an urban village.

Anyone who has stayed in a big city knows how lively the urban villages are.

In the video, the lively scene makes the viewers a little puzzled, what is this shooting?

Then the man spoke: "Listen, everyone, it's not familiar." ”

This reminder everyone found out, okay, I don't know whose loudspeaker is outside, and I put "Sweet and Sour is Me" on it.

Put it on, and the eldest brother who filmed the video sang along.

"I like sweet and sour, that's what I really ......

This singing, people watching the video can't hold back even more, Guixi's accent "Sweet and Sour is Me", which is really unbearable.

Then I saw this big brother humming and walking towards a store.

When he walked in, he took a picture directly at the poster in the store: "See, there are shops on this street, every one has them, I'll take you to see them." ”

The video accelerated, and the big brother took everyone to visit several stores, and Qiu Yicheng's poster was indeed pasted inside.

"Brothers, this is not the most outrageous, I'll take you to listen to something fun."

Then, the big brother walked to the door of a "big sale" kind of store.

Then there was a "clearance sale" in the video, and the whole audience ...... I like sweet and sour, that's what I'm really ...... Clearance sale, full ......"

Seeing this, not only the audience was completely uncontrollable.

The eldest brother who took the video couldn't hold back himself: "I'll go, DJ version, who can withstand this?" ”

That's the end of the video.

But the follow-up to the video has only just begun.

To be honest, this kind of behavior of posting advertisements everywhere is simply not worth mentioning for the FMCG industry, which is a routine operation, and no one usually cares about it at all.

But I can't stand someone taking this matter as a thing, complaining about it, and spreading it.

Moreover, this big brother's accent is really magical.

Netizens are the easiest group to follow, people are social animals, even if they are social fear, they want to integrate into the group of social fear, and find identity in the group.

Therefore, following the trend is essentially a social demand, and people nowadays are extremely lacking in a sense of identity, and the behavior of following the trend is even worse. This is the inner logic of the meme.

Other things that are too difficult can't keep up with the wind, and this thing can be seen everywhere?

Soon, a bunch of netizens began to share various elements about lemon cow and Qiu Yicheng around them with the topic of #I was surrounded by lemon cow and Qiu Yicheng#.

At first, I took a poster in a convenience store or posted an advertisement at a bus stop.

In the back, someone started to post videos, some cut their hair in the barbershop, and found that "Sweet and Sour is Me" was playing in the barbershop.

And then to the back, it is getting more and more outrageous.

In order to attract attention, some netizens simply directed and acted by themselves.

Some people who opened their own stores, turned on the stereo, played a song, and said that they met "Sweet and Sour is Me" in some store.

Various inexplicable places began to appear on the Internet with scenes of "Sweet and Sour is Me".

In some places, it's outrageous.

Now it's okay, all the attention of netizens has gone astray.

The Internet is here to have fun, who wants to see your fans scolding people bitterly and hatefully.

No matter how awesome the water army is, it can't compare to the spontaneous behavior of netizens.

The popularity of Qiu Yicheng's fans making trouble has been infinitely compressed, no one cares if Qiu Yicheng's personality has collapsed, everyone goes to play the stalk of being surrounded by [Qiu Yicheng].

Strictly speaking, "Sweet and Sour is Me" was written by Xu Chuan and sung by Han Jie, which has little to do with Qiu Yicheng.

But when everyone hears "Sweet and Sour is Me" now, the first thing that comes to mind is Qiu Yicheng.

At the same time, a piece of news appeared in Qiu Yicheng's super talk, and under the operation of Cheng Wensheng's team, it spread rapidly among Qiu Yicheng's fan base.

The headline of the news is [Qiu Yicheng's dilemma after the word of mouth is severed]

In this news, Qiu Yicheng's current image differences in different groups are demonstrated in detail.

At the same time, it also analyzed the opportunities that Qiu Yicheng can get during this time, as well as the predicament she faces.

finally came to a conclusion that Qiu Yicheng's popularity is improving, and if some fans with ulterior motives continue to kidnap Qiu Yicheng, then she will only die more and more.

In fact, Qiu Yicheng's personality has not changed, she just shows a more diverse side of herself.

This kind of news is for fans, the public will not be interested in watching it, and if they are interested, they will not push it to them, and there are many people talking about it, and too many people cannot be involved in the discussion.

Engaging in this news, of course, I want to take advantage of Qiu Yicheng's current public opinion direction to convey a concept to fans, people outside are optimistic about our family Yicheng, how can you as fans not be optimistic?

The effect of this news is still very large, Qiu Yicheng has a considerable number of fans who have been stabilized, and began to fight with those who oppose the fans.

Of course, the public doesn't pay attention to this, and they are now following the trend.

At this time, Jing Xiaowu looked at the public opinion and was a little disappointed, he opened his mouth and said to the people next to him: "I thought that I could make trouble for a while, and if it took a long time, maybe I could still eat some Qiu Yicheng's fans." I didn't expect to cross it again. ”

"Qiu Yicheng has succeeded in purifying fans this time." The man next to him spoke.

Jing Xiaowu opened his mouth when he heard this: "After the success of the hammer, the key point of changing the person to set up a purification is to set up a new person, and this person is acceptable to everyone."

Her current public opinion is over, but the newcomer has not standed, don't look at the number of people who play stalks now, but how many people can really be converted into fans?

Yes, now that fans are appeased, they can accept her to shoot girly advertisements, but it doesn't mean that she can continue to be girly in the future, in other words, do you understand that she can't stand up to the girlish style?

The contrast is too great, you see, she still has to go the old way, this time it is a pure loss, which is equivalent to a temptation with a price. ”

Jing Xiaowu's analysis made the person next to him suddenly realize, no wonder he felt that this time the thing was weird, it turned out to be here.

Yes, Qiu Yicheng is right to change the character, but it seems that she didn't prepare a new character for her, if the girl style is the new character prepared for her by the company, it is basically a failure of preparation.

Thinking of this, the man opened his mouth and said to Jing Xiaowu: "That means that Qiu Yicheng wants to succeed, and he has to do it again?" ”

"Do it again and succeed? I look at the hanging. Qiu Yicheng is very embarrassed, she wants to change her character, but she can't find a suitable positioning, you know.

I thought about it for a long time, Qiu Yicheng's newcomer wants to stand up, there is only one choice, eat two, the girl and the cool handsome eat all. How is this possible, how can anyone eat two? What about dreaming? Jing Xiaowu said.

Jing Xiaowu thought of it with Cheng Wensheng.

He is now on the phone with Xu Chuan, and he is talking about this thing.

"This is the situation, Yicheng's current positioning is very embarrassing, fans are making such a fuss, next time we have to be cautious, really." Cheng Wensheng said.

"Next time? There's no next time, just this time. ”

"Mr. Xu, Yicheng can't go girly, this span is too big." Cheng Wensheng reminded him when he heard this, he thought that Xu Chuan was going to fight to the end.

"Who said that she should be girlish, have you ever heard of a character called salt and sweetness?"

"What is salt and sweet?"

"Yicheng took me to the track in Shanghai last time, I have a video here, push this out, let everyone see Yicheng's heroic appearance."

"Drag racing video, no, Mr. Xu, is this useful?" Cheng Wensheng was puzzled, Qiu Yicheng's driving is not news, and he used this for marketing before, but the effect was not very good, so he gave up later.

Now, taking something that doesn't work well for marketing, Cheng Wensheng doesn't think it makes much sense.

"It didn't work before, but now it's useful, because I vomited, and with my weak chicken to make a comparison, Yicheng will be sassy, and I'm afraid of comparison.

Remember, send this video out in the name of my shame, and don't use Yicheng as the protagonist. I also have to stabilize my persona. ”

"What kind of character?" Cheng Wensheng was already stunned.

"Hard-mouthed."

(End of chapter)