Speaking of which, the rise of short videos has indeed greatly driven the development of tourism.

In addition to the differences in media, there are also some differences in content between short video cultural tourism promotion and traditional cultural tourism promotion, short videos focus on people, and the latter focus on scenery.

And this "person", in the first case, generally refers to girls with good looks, and second, refers to some people with special identity labels.

After coming to this conclusion on Earth at that time, some people around Xu Chuan were not very happy, but this was the case.

Let's talk about the first situation first, girls with good looks check in and play in some scenic spots, and after taking some good-looking videos, and then adding some eye-catching BGM, it will instantly attract the attention of men.

At the same time, these videos will give a strong sense of substitution to the group of women who are also women.

Driven by the sense of substitution of girls and some fantasies of men, it is easy for people to travel to the location.

In the second case, there are people with special identity labels, and there are actually cases of this, such as Liu Hong, director of the Cultural Tourism Bureau of Sichuan Citrus on the earth.

Even during the time of the Zibo barbecue fire, all kinds of businesses and staff.

These are all people with special labels.

In fact, it's not just cultural tourism publicity.

Look at the little beauties in those official accounts such as mobile and Unicom, and you should be able to feel how strong the propaganda effect is.

What is created here is a sense of contrast and freshness.

In other words, these people would never have received so much attention without this special identity label.

It is precisely with some of the above experiences as a reference that Xu Chuan at this time had a lot of ideas in his mind when he saw Ma Hai Lingwei toasting in front of him with a wine glass.

Can sing.

Looks good.

is still a serious cultural and tourism cadre.

The buffs are almost full.

Is there anyone more suitable than her to promote Yunnan tourism in the era of short videos?

From this, Xu Chuan thought of more things, a province's cultural tourism promotion has several projects, and these projects will be subcontracted to different suppliers through bidding or single-source procurement.

And the MCN organization that Lin Mengying and Fu Wanwan did can actually do this business.

If it's a traditional propaganda supply, they really can't do it.

But what Xu Chuan intends to do is the short video sector, and this piece happens to be official now, and no one has tried it.

If Lin Mengying can open the door through Yunnan, it is equivalent to taking the lead, and she can become the official self-media service provider of many provinces, municipalities and autonomous regions in the future.

Self-media services are not just a matter of cultural tourism publicity.

After the rise of live streaming, supplier companies will take advantage of the trend to intervene in the first-hand supply of goods in various places, which is really a big cake.

If this is the case, Lin Mengying's Internet celebrities will not be short of business orders in the future, and it will be easier to cultivate big Internet celebrities and attract better talents.

How much is it worth just selling a song?

Doing the whole case intervention is a good project to make money.

Thinking of this, Xu Chuan couldn't help but be happy, he didn't expect that Lin Mengying's company's business was opened from here.

And Xu Chuan doesn't plan to sell songs, his approach must be to pinch the copyright in his hands, and then authorize it to Yunnan Cultural Tourism. Because the song he intends to write is the famous "South of the Clouds".

Xu Chuan didn't even know how much the song was selling for.

"Ling Wei, don't drink the wine first, there is something I suddenly want to ask you." Xu Chuan smiled and stretched out his hand to stop the wine that Ma Hai Lingwei was about to pour into his mouth.

"You say." Ma Hailingwei put down the wine glass in her hand when she heard this.

"Do you know how to shake your hands?"

"Shake your hands?" Hearing this, Ma Hailingwei showed a trace of puzzlement on her face, but she still reacted quickly, "I've heard that there are some people around me who are using this software, why did you suddenly ask about this?" ”

"You haven't used it, have you?" Xu Chuan asked bluntly.

"Hey, I'm really going to take time out to learn new things, and I'm usually slacking off, which makes you laugh." Ma Hai Lingwei did not directly answer whether she had played or not, but changed her statement.

In fact, it can be seen here that it is really not so simple for people who can enter the unit.

"Don't say that, our Yunnan is a big tourism province, and you are on this opening, so it's understandable that you're usually too busy." Xu Chuan replied.

didn't wait for Ma Hai Lingwei to speak, and then continued: "However, I suggest that you really study it when you go back, our Internet ecology has changed."

I estimate that in the past few years, the influence of short videos will usher in a blowout development, and our publicity channels and publicity methods must also keep up with the times. ”

As soon as Xu Chuan's words came out, Ma Hailingwei didn't have time to answer, but Wu Zhongming opened his mouth first.

I saw him ask curiously: "Mr. Xu, I have actually used the shaking hand you said a few times, and I actually agree with the point you just said, because when I used it, I found that I couldn't stop watching the video at all."

However, I have a doubt, it's this shaking hand, now it seems that only 15 seconds, 30 seconds and 60 seconds of video can be uploaded, at this time, it will be a little insufficient for cultural tourism promotion? ”

Wu Zhongming's words surprised the people present.

Because it can be heard from his words, he simply used it at all, and it is impossible for people who use it simply to accurately report the three specific durations of the videos that can be uploaded by shaking hands.

In other words, Wu Zhongming should have really studied it, or he should have said that he was a leader.

It's just that due to the influence of the original long video promotional video, my thinking can't be reversed for a while.

Thinking of this, Xu Chuan said with a smile: "How can it not be enough, think about it, if we advertise on TV stations or other media channels, the shortest advertisement may only be a few seconds." ”

"That's just as well." Wu Zhongming couldn't help but groan when he heard this, and immediately he continued to ask, "Can you cast this kind of advertisement now with shaking hands?" ”

"No, you can't. Even if you can, I don't recommend voting like this, we can actually run an official account of Shake Hand for publicity. Xu Chuan shook his head, the video advertising model of shaking hands has not been opened for the time being.

After speaking, Xu Chuan continued: "At the same time, this account also has a very important function, that is, it provides a channel for feedback to passengers, and as a release channel to deal with illegal acts.

To be honest, although I have not traveled to our Yunnan, I have really heard a lot of negative news on some tourism, and I believe that most of our businesses in Yunnan are operating in their own right.

But the harm of some black sheep is really not small, this kind of thing will be infinitely amplified in the future with the enhancement of the spread of short videos, Wu Chu, you still have to be mentally prepared.

If we don't seize the high ground of public opinion, the unscrupulous media will seize it, and then our work in this area will be very headache. ”

Xu Chuan is not exaggerating, people on earth should know that the negative problems of Yunnan tourism are really serious.

Of course, he didn't really have to say that.

But the problem is, if he doesn't say something serious, how can he attract Wu Zhongming's attention.

This is called creating pain points.

Sure enough, after Xu Chuan said this, Wu Zhongming's brows immediately furrowed, and years of work experience told him that Xu Chuan was right.

When he joined the work, he was still in print and television media, and some problems really did not go unnoticed at that time.

But after the millennium, with the continuous rise of the Internet, there are indeed more and more troublesome things.

After thinking about it for a while, Wu Zhongming asked: "Mr. Xu, it's not flattery, in our hearts, you are indeed an expert in new media communication, can you tell us more about the things you just said?" ”

"I really don't know where to start for a while." Xu Chuan showed an embarrassed expression.

Then he continued: "In this way, in fact, we have cooperation with the Shake Hands official, Lin Mengying should know, she has a company in this regard."

Otherwise, I'll ask her to bring the staff to Yunnan another day and report to you directly in our hall? By the way, I will take some case analysis and analysis, which is also more straightforward and in-depth. ”

Xu Chuan's words can be regarded as "poor daggers".

However, Wu Zhongming didn't react too much, because this kind of thing is very normal, and no one will give you a plan for free for no reason.

"Okay, then I'll trouble you and Teacher Lin." Wu Zhongming said happily, and after speaking, he said uneasily, "The thing about that song ......"

"Don't worry, I already have some ideas in my heart about the song, and maybe I will invite Ling Wei to help us record a version when the time comes." Xu Chuan said with a smile.

As soon as these words came out, Ma Hailingwei couldn't help but be stunned, she looked at Xu Chuan and waved her hand quickly and said, "Teacher Xu, I can't do it." ”

Although Ma Hai Lingwei was refusing, she was actually looking forward to it from the tone.

Therefore, Xu Chuan looked at her and smiled: "Why not, you are the most suitable." ”

"Hahaha, Ling Wei, Teacher Xu has said this, what else can there be a problem, this is also part of the job." Wu Zhongming is willing to let Ma Hai Lingwei sing, after all, this is their own person.

The only thing to worry about is that Ma Hailingwei is not famous, and the songs she sings will not have a spread.

However, Xu Chuan is very famous, and when the time comes, he will mainly promote him.

This meal is almost over here, and after staying for more than ten minutes, everyone dispersed, Xu Chuan didn't prepare any follow-up for Wu Zhongming and the others, this thing really can't be done.

After another twenty minutes, Xu Chuan returned to the hotel in a bit of a daze, looked at the time, and it was almost 11 o'clock.

He thought about it for a while, found Lin Mengying's phone and called her.

The phone was quickly connected, and Lin Mengying's reproachful voice came from the receiver: "I thought you were missing, and you still know to call me?" ”

"Uh...... Busy. Xu Chuan said with some weakness.

"You're busy, I'm as busy as a dog, and I know how to send you a message to greet you." The more Lin Mengying spoke, the more angry she became.

“Emmm…… I was wrong, I was wrong, I won't dare next time. ”

"Hmph~~"

"Well, I'll get down to business." Xu Chuan hurriedly changed the topic.

"Okay, wow, don't call me if you don't have something serious, right, I don't listen, I don't listen, what do you have to say to Qiu Erdu, she is willing to listen to you talk about business!" Lin Mengying was immediately annoyed when she heard this.

Xu Chuan, who was on the other end of the phone, was embarrassed, his mother was dear, and his brain was not bright after drinking too much.

So, Xu Chuan hurriedly said: "Don't be angry, I'll go back and bring you a gift, Yunnan's specialty mushrooms, the kind that you can see elves when you eat them." ”

", you're trying to poison me!" Lin Mengying said angrily when she heard this.

"Hahahahaha, what does it mean to poison you, the locals have said, it's not that the fungus is poisonous, it's that it's not cooked."

"Don't be a poor talker." Lin Mengying was amused by Xu Chuan and laughed.

After seeing that she was better, Xu Chuan picked up the topic just now and said, "I'm ...... today."

In about twenty minutes, he told Lin Mengying what happened today, and by the way, he also briefly explained his thoughts.

Aside from the groundwork, Xu Chuan's thoughts can actually be divided into two points.

First, drawing on the enduring drag video template on the earth, let Ma Hai Lingwei disguise herself from a public official into her own national costume, BGM uses the first paragraph of "South of Caiyun", and the shooting location can be a famous scenic spot in Yunnan.

In this song, Xu Chuan hummed it by himself, about 25 seconds.

To be honest, it's still too long.

Therefore, Xu Chuan still has to compress it, and the main video preparation is two sentences, that is, "The south of Caiyun, the direction of my heart." ”

These two sentences plus the duration before the cross-dressing, the whole video is only 10 seconds, and it passes in a blink of an eye.

The drag video should be short, a little longer, and this video will not be watched.

The pursuit is the taste of a glimpse, so that people will have a feeling of surprise.

After this video becomes popular, the long version or even the full version will be pushed.

That's the first thought.

The second idea is to let Lin Mengying invite some of the current Internet celebrities on Doushou to come to Yunnan to shoot the same video through the official Doushou official.

Many of the current Doushou Internet celebrities are still self-employed, and there is no company behind them, so Lin Mengying can absorb some high-quality products through this event.

At the same time, with the drive of these Internet celebrities, there will definitely be a lot of people who follow the trend. Then this propaganda can be regarded as completely in place.

The song "South of the Clouds" will also be popular.

After listening to this, Lin Mengying pondered for a while before she spoke: "Is it feasible?" ”

"Quite doable." Xu Chuan said very confidently.

Douyin's song "I want to take you to romantic Turkey", with the high-altitude hot air balloon in Turkey, directly brought this place to fire.

There is no reason why Yunnan can't be, it is a big tourist province.

Your own plan is definitely not counted, but the icing on the cake is certain, and the effect is not bad.

I saw Xu Chuan continue: "I should be able to write the song in the next few days, and when the time comes, you find a girl to record a demo, and then you follow my idea and find a place to shoot a drag video as a gesture."

Think about it, you are like a fairy, as soon as this video is played, you just wait to see how everyone reacts. ”

"Don't think I'll forgive you if you praise me now!" Lin Mengying said with some joy on her face.

At this time, she only had one sentence in her mind: he said that I looked like a fairy, hehe!

"One sentence is not enough, ten sentences will not work." Xu Chuan said with a smile.

"Ten sentences, you say come and listen."

"I think you're a little weird today?"

"What's strange?"

"It's weird, it's pretty."

"Gross~~~ Where did you learn this?" Lin Mengying was directly unable to fix Xu Chuan's earthy love words, and goosebumps were about to rise.

"Have you been getting fat again lately?" Xu Chuan continued.

"You're just getting fat." Lin Mengying was immediately unhappy when she heard this.

"Otherwise, why is it getting heavier and heavier in my heart?"

Lin Mengying: ????

"And ......"

"Gotta got, I forgive you, forgive you, I'm afraid of you, it's really, if you say this kind of incoherent words in the future, I'll sew your mouth up." Lin Mengying really can't stand it, what the hell is this?

"It's not fun." Xu Chuan pouted.

"I'm not interested? In a few days, when Wanwan has finished the plan, I will go to Yunnan to let you see my taste. ”

As soon as these words came out, Xu Chuan felt that his head couldn't help but move.

Teacher Lin's interest?

Hey, hey, hey!

"Wow, I'm waiting for you."

"You wait."

After saying this, the two of them talked a few more words and hung up the phone.

Nothing was said all night.

The next day, Xu Chuan arrived at the filming site of the crew on time, and today he will usher in his first scene, that is, Yuan Lang went to Xu Sanduo's dormitory to find him to participate in the old A selection.

The ones who made makeup for Xu Chuan are still the old ones in "The Beginning".

Compared with the makeup in his forties as he thought in "The Beginning", the thirty-year-old Yuan Lang naturally doesn't need to do so many things.

Yuan Lang's age is not written by Xu Chuan himself, but it was revealed in the original play that he is thirty years old.

The scene revealed happened to be the scene that Xu Chuan is filming now.

In the play, Yuan Lang asked Xu Sanduo how old he was, Xu Sanduo said that he was twenty-two, and Yuan Lang said that Xu Sanduo looked like seventy-two. Finally, he said, "Because I'm only thirty, I haven't played enough." ”

However, these old people may have developed a conditioned reflex when they were applying makeup during "The Beginning".

When Xu Chuan looked at himself getting older and older in the mirror, he hurriedly said: "Stop, stop, I'm playing Yuan Lang, not the head of the acting king, just make it black a little, and help me make my hair stand upright." ”

"Hahahahahaha, I'm sorry, I'm sorry, I'm used to Mr. Xu, when you sit here, I think of Zhang Cheng." When the makeup artist heard this, he immediately leaned back with laughter.

Just chatting blindly while putting on makeup for Xu Chuan, about an hour later, Xu Chuan finally stood in the studio fully equipped to shoot makeup.

In addition to publicity, makeup photos are also used as a reference for future makeup, so it is still more important.

Especially in this kind of military-themed drama, where the effect of injury is done, where oil paint is used, etc., all need to be recorded in time, because looking at continuous footage in the feature film, it may actually take a long time to shoot.

After almost an hour of engagement, Xu Chuan, who was wearing a military uniform, arrived at the filming site.

As soon as he came over, the actor who played Gao Cheng immediately smiled and said, "Mr. Xu, how does it feel to wear two cents and one on your body?" ”

"It's a lot of weight."

Xu Chuan has always believed that the role of Yuan Lang satisfies all the fantasies of many people about special forces.

Therefore, in addition to talking about military rank, "Heavy as a Thousand Jun" also says that he is afraid that he will not be able to play this role well.

It's a little weaker, and there is no "ruffian" on Yuan Lang's body.

If it's stronger, it's easy to act greasy, and it's really hard to grasp this degree.

Fortunately, it is still the same sentence, Xu Chuan has a very close personality on the one hand, and on the other hand, he has the original version as a reference, and it is relatively easy to act.

Just chatting and chatting, the scene was quickly prepared.

As Xu Chuan's first scene, the staff present were ready to fight a protracted battle.

Because they still clearly remember how long Xu Chuan filmed in the first scene of "The Beginning".

Of course, everyone won't think it's bad for Xu Chuan to do this, because the previous events have proved that Xu Chuan is right, and he can really perform better.

Soon, the plot began to be filmed.

It didn't take long for the first one to finish.

This is the paragraph where Yuan Lang said to Xu Sanduo that he came to recruit troops.

Xu Chuan sat in front of the monitor, and after looking back and forth a few times, he turned his head to Zhang Mingyuan and said, "Okay, this one is over, just keep one more." ”

As soon as these words came out, the people in the studio couldn't help but be stunned for a moment.

It was Xu Chuan who spoke just now?

How did he suddenly lower his requirements for himself.

Looking at everyone's expressions, Xu Chuan naturally knew what they were thinking, but he really felt that he was okay with the one just now.

The main thing in this plot is Yuan Lang's evaluation of Xu Sanduo.

Especially "a very peaceful soldier, not too anxious, can endure loneliness, there are many people who are anxious every day, afraid of not getting, afraid of loneliness, I like people who are not anxious." This line.

If you don't grasp the proportions, it's easy to become a daddy preacher.

As a person suffering from anxiety disorders, Xu Chuan has a very good grasp of the timing of this line.

So Xu Chuan thinks that there is no problem with this paragraph, since there is no problem, there is naturally no need to waste time.

The real challenge was that when Yuan Lang finally said to Xu Sanduo, "Because I'm only thirty, I haven't played enough", he picked Xu Sanduo's face with his fingers.

This scene can be regarded as showing Yuan Lang's character, and if he doesn't act well, he is greasy.

Here, Xu Chuan is filming his own scene.

On the other side, Wu Zhongming and the others, who were on the road to Huichun City, were still chatting about what Xu Chuan said yesterday.

"Ling Wei, what you said Xu Chuan said was to promote his company's business, or is there really this trend?" Wu Zhongming asked Ma Hai Lingwei.

According to his experience of becoming famous, it can actually be seen that his ability in public opinion propaganda is very strong, so he may have some unique views on the development of the media.

But that doesn't mean that some of what he says isn't exaggerating, and perhaps, things are nowhere near as good as he says they are, and not as bad as they say. Ma Hai Lingwei said with a smile.

That's a good thing to say.,It seems to be answered.,But in fact, nothing is said.,An advanced version of nonsense literature.。

"Zhang Wen, what do you think?" Wu Zhongming turned his head and asked Wang Zhangwen again.

"Leader, I think so, our purpose this time is actually to find him to write a song, finish the song first, and wait for Lin Mengying to bring someone over to see the rest, what do you say?" Wang Zhangwen said after a deep sigh.

His rhetoric is much more sophisticated than Ma Hailingwei.

Wu Zhongming nodded after listening to the words of the two, and then spoke: "What Zhang Wen said is reasonable, wait for Lin Mengying to come over and take a look at their plan, I hope to give us some surprises." ”

Having said that, Wu Zhongming felt from the bottom of his heart that Lin Mengying should not be able to come up with anything too innovative.

He has seen a lot of 4A companies over the years, and he has turned over and over those tricks.

Time just passed day by day.

Xu Chuan and Wu Zhongming met on January 12, and 8 days later, that is, on January 20, Lin Mengying finally took Fu Wanwan and some staff to Yunnan Spring City.

After hearing the news, Xu Chuan immediately rushed to Spring City, he wanted to see what Teacher Lin's interest was all about.

Thank you for the reward from [Secondary 2 Children].

When I came back from the hospital, I was fucking yang again, and my whole body hurt, so I'll give you more when I'm better.

(End of chapter)