"I was born in the north, I live in the north, and when I meet you, I have finally been to a different place."

"I recently wanted to buy a piece of land, and if you ask me what land, it's your dead heart."

"Guess what I want to eat? Idiot looking at you. ”

"There's something on your face, a little handsome."

In the car, Lin Mengying was unscrupulously showing the "fun" she brought to Xu Chuan.

The corners of Xu Chuan's mouth kept twitching.

And Fu Wanwan, who was traveling in the car, and Sun Feng, the driver and bodyguard, were already red.

Every time Lin Mengying said a word, the two of them would let out the kind of laughter that was expressed as "hey", but it should be written in pinyin as "Hyi".

The laugh was extremely suppressed.

But it's because of the repression that it seems even more funny.

"Are you tired?" Lin Mengying didn't mean to stop, and continued to speak, God knows how many earthy love words she has memorized in the past two days.

Before she finished speaking, Xu Chuan immediately interrupted: "It's okay, it's okay, let's save some energy, and we'll talk about the project later." ”

"Are you tired? You've been running around in my head for a day. Lin Mengying didn't listen to persuasion at all, and continued to talk to herself.

"I was wrong, I was wrong, let me go, let me go, I can't stand Sister Lin......" Xu Chuan really couldn't stand it.

How can you learn everything?

You're fucking called sexual?

Why don't you wear a northeast-style floral pants?

"Hmph~~" When Lin Mengying heard this, she rolled her eyes at Xu Chuan coquettishly.

Seeing that she had finally stopped, in order to prevent her from "relapsing of her condition", Xu Chuan hurriedly changed the topic and said: "How are the preparations for "The Richest Man in Xihong City" going. ”

"Don't mention it, I know how troublesome it is to make a movie, I didn't think that when I was an actor before, everyone arranged everything on the set.

Being a producer now is really everything, and it's really hard to do. When Lin Mengying heard this, she immediately showed a bitter gourd face.

Without waiting for Xu Chuan to reply, Lin Mengying continued: "The key is that there are some things to wait, and they can't be done right away. ”

"Is there such a trouble?" Xu Chuan was stunned when he heard this, whether he filmed "The Beginning" by himself or "Soldier Assault", it didn't seem to be as serious as Lin Mengying said.

"Is there any more trouble? Are you as obedient as all the crews are like you? There are many ideas for the main creators in "The Richest Man in Xihong City". When Lin Mengying heard Xu Chuan's words, she couldn't help but pout.

"Yes." Xu Chuan nodded when he heard this, his two crews are indeed a special case.

Moreover, being a leader and managing a team is a technical job in itself. Lin Mengying doesn't have much experience in this area, so it's naturally a little difficult to do it now.

Just imagine, when I usually go to work, the people in my small team have their own ideas, let alone a crew.

Thinking of this, Xu Chuan then spoke: "Anyway, you just remember one thing, don't let them change the script in a fool's way, take our financial team to control the funds, and other things are not a big problem."

Anyway, I'm still preparing, and when filming starts, I'll join the group, and everything is easy to say. ”

"Got it." Lin Mengying nodded, and then pouted and said, "Am I really stupid, you see that whether you are doing variety shows or filming dramas, you are all obedient, and I am stumbling even in the preliminary preparations." ”

"It's different, do you think that when I was in "Creation 101", didn't Wang Zhihong also make trouble for me? My two main creators in front of and behind the scenes, I pulled them out when they didn't have to mix, so they will naturally be obedient.

You have the right to exercise this time, and you have encountered many problems now, and you will be able to solve similar problems in the future. Do a few more projects, and whoever sees you in the future will not be allowed to shout Mr. Lin. Xu Chuan smiled and comforted.

"Mr. Lin~~" Lin Mengying showed a smirk on her face when she heard this, but the corners of her mouth pulled down when she smiled.

I saw her glance at Xu Chuan and said, "I don't want to call Mr. Lin." ”

"Huh?" Xu Chuan was stunned when he heard this, why is this?

Lin Mengying didn't answer Xu Chuan's doubts, but Xu Chuan still reacted after being stunned for three seconds, maybe Qiu Yicheng's nickname is Mr. Orange.

Thinking of this, Xu Chuan asked tentatively, "Have you contacted Qiu Yicheng recently?" ”

"Contact, contact every day, what's the matter, we contact you with a weak heart?" When Lin Mengying heard this, she turned her head to look at Xu Chuan and said with a smile.

"Huh?" Xu Chuan didn't say anything about his "not guilty" Balabala, but directly showed a puzzled expression, as if he didn't understand Lin Mengying's words.

This reaction is the real reaction of not being weak, and if you talk too much, it seems to be covered.

Lin Mengying looked at Xu Chuan with some suspicion, as if she wanted to see something flaw in Xu Chuan's face.

It's a pity that Xu has no flaws.

After looking at it for a while and not seeing any problems, Lin Mengying said with a smile: "I can't sleep if I don't usually scold her." ”

"What the hell is this habit, could it be that you girls have a good relationship with each other like this?" Xu Chuan said deliberately.

"The ghost has a good relationship with her, don't talk nonsense." Lin Mengying showed a look of disgust.

As soon as Lin Mengying's words came out, Xu Chuan couldn't help laughing.

"Laughing fart."

"Hahahahaha." Now it's not just Xu Chuan who is laughing, Fu Wanwan is also laughing, only Sun Feng can still hold on.

Just, laughing all the way, everyone quickly arrived at the Yunnan Cultural Tourism Hall.

This time, it was not only Lin Mengying and Fu Wanwan who came over, but also four staff members in a car.

At the door, Ma Hailingwei was already waiting here in advance.

When she saw Xu Chuan, Lin Mengying and Fu Wanwan coming down, she lost her mind for a moment.

Originally, Lin Mengying was beautiful enough, and now there is a Fu Wanwan who looks very similar to her. When two people stand together, they can't be described as beautiful and doubled.

Of course, being pretty is one thing.

The biggest problem is that Ma Hai Lingwei couldn't confirm which one was Lin Mengying for a while, and there was some difference between her and herself on the screen.

Fortunately, Xu Chuan started to introduce directly after getting closer, which avoided some unnecessary embarrassment.

After some greetings, Ma Hailingwei said with a smile while leading the way in front: "I read on the Internet that Mr. Lin and Mr. Fu look very similar, I thought it was similar in the photo, but I didn't expect me to be more similar." ”

"It's true that I can't tell the difference sometimes." Xu Chuan quipped.

"Hahahaha." As soon as these words came out, everyone laughed.

After laughing for a while, Ma Hai Lingwei continued: "You can go to the conference room and sit down for a while, and the deputy hall in charge of us will also come over to participate in the meeting." ”

"Okay, let's listen to the arrangement."

As he spoke, several people were introduced to an office, and after entering the office, the staff who followed them immediately began to take out the laptops they had brought over and connected them to the projector of the conference for debugging.

Soon, the service staff of the property also brought tea.

After about fifteen minutes, the door to the conference room was pushed open, and nearly thirty people came in, twenty of them young faces.

This made Xu Chuan a little nervous, he really didn't expect that so many people would be able to participate in this meeting.

Moreover, judging from the constant peeking at themselves by these young people, as well as the behavior of Lin Mengying and Fu Wanwan, these people may not have come for a meeting at all.

"I'm sorry to keep a few teachers waiting." While Xu Chuan was thinking, a middle-aged man smiled at Xu Chuan and the others.

The moment they saw this man, Xu Chuan and the others guessed his identity, this person should be the deputy hall in Ma Hailingwei's mouth.

Moreover, those who can be so polite are generally big leaders.

At least that's what Xu Chuan has ever seen.

Even, Xu Chuan even knew the name of this person.

It's not that I searched on the Internet, but his name tag was placed on the main seat of the conference room, and his full name was Li He.

Not only does he have a famous brand, but Xu Chuan and others also have a famous brand in front of them, in addition to the young people who followed up and sat by the wall, the other people who sat at the main seat of the conference table also had famous brands.

Placing a name tag is a very good habit, which can save a lot of things.

It turned out that Xu Chuan and the others guessed correctly, as soon as the man's words fell, Wu Zhongming next to him hurriedly introduced: "A few teachers, this is our Li Hall." ”

Hearing this, Xu Chuan, as a representative, opened his mouth and exchanged a few words with Li He.

After a pleasant handshake, everyone sat down again.

Wu Zhongming, the moderator of the meeting, made an opening remark as usual: "Today, I am very happy to be able to...... So, Mr. Xu, do you think we should start now? ”

"Okay." Xu Chuan smiled and nodded, and then gestured to Lin Mengying, today she is the main speaker, and Xu Chuan is responsible for checking and filling in the gaps next to her.

After the list was negotiated, Fu Wanwan and other staff were mainly responsible for the relevant work.

Lin Mengying will not have stage fright, she is a public figure, and there is nothing wrong with saying something.

I saw her speak: "Leaders, then I'll start?" ”

After speaking, she didn't need to wait for others to answer, she continued: "There are mainly two aspects of content today, the first content is about our Yunnan propaganda song.

This song and lyrics were made by our teacher Xu Chuan, and the creative concept of the song is to draw some nutrients and inspiration from our local folk songs in Yunnan.

In the lyrics, some of our local scenic spots in Yunnan are integrated, and some emotional expressions are also carried out......"

Lin Mengying came prepared in the end, and gave a big introduction to "South of the Colorful Clouds", these things Xu Chuan briefly said when he sent her the song.

She belongs to the extension.

That's it, I talked for almost five minutes, and I made some introductions from the creative concept to the applicable scenarios to the disseminability and so on.

After the introduction, Lin Mengying said while operating the computer: "We found someone to sing a small sample of this song, and now I will let you listen to it." ”

As soon as these words came out, Li He and Wu Zhongming couldn't help but look at each other.

From the look in each other's eyes, they instantly understood each other's meaning.

Li He: If I'm not mistaken, it's only been eight days since you last passed, what good songs can you write in eight days? Wouldn't that be too much to handle?

Wu Zhongming: Let's listen first.

The eye contact between the two was naturally seen by Xu Chuan on the side, and the corners of his mouth couldn't help but hook a smile.

The three of them have their own thoughts, and Lin Mengying, who is operating on the other side, finally opened a video.

A picture of a girl in the recording studio appears on the screen.

This video was naturally taken by the way when recording a song, and some videos have a better effect than simply playing a song.

The video began to play, and a prelude to the gourd silk sounded, the gourd silk is a musical instrument of the Yunnan ethnic minorities, which can be said to be quite representative, and you will know that it is the taste of Yunnan when you listen to it.

Therefore, before the girl who sang the sample opened her mouth to sing, Wu Zhongming and Li He showed some satisfied looks.

Soon, the prelude ended, and the girl sang: "South of the Colorful Clouds ~~ The direction of my heart ~~."

The peacock flies away and has a long memory~~

The Jade Dragon Snow Mountain shines with silver light~~

Beautiful Lijiang people are on the road~~"

The lyrics are displayed on the screen in sync with the girl's singing.

At the same time, Wu Zhongming and Li He couldn't help but glance at each other again.

That look seemed to say: 8 days really wrote it for him?

The music continues, and in the lyrics of the song "South of the Colorful Clouds", there are several famous scenic spots in Yunnan, such as Yulong Snow Mountain, Lijiang, Butterfly Spring, and Lugu Lake.

This made Wu Zhongming and Li He even more satisfied.

Soon, the song was finished.

There was a brief silence in the conference room, and then Lin Mengying took the lead in speaking: "Leaders, do we want to listen again?" ”

"It's okay, let's put it aside and listen to it." Li He nodded.

When Lin Mengying heard this, she quickly replayed the song just now, and after a few minutes, the second playback was completed.

She spoke again: "Hall Li, if you see this song, if the leaders have suggestions and opinions, do you want to say it now, and we will change it after we finish recording." ”

When Li He heard this, he said with a smile: "Since Mr. Lin said that everyone should give their opinions, then everyone can say anything they want." ”

After saying this, he didn't stop, and directly named one of the people, not naming them, no, without naming these people to promise that they would not say a single opinion.

Under Li He's name, some people in it said some ideas one after another.

However, to Xu Chuan's ears, these thoughts are equivalent to saying a lot, but he didn't say anything specific.

This is a good thing, if the other party really proposes something to change, Xu Chuan really won't necessarily change it, it's best to be vague like this, and it's just like that in the end.

About half an hour later, after finishing speaking, Li He concluded: "I watched this song, we have discussed it almost, and I believe that Mr. Lin has also recorded a lot of opinions."

Let's do this first, Mr. Lin, please tell me about the rest of the content. ”

Lin Mengying said with a smile when she heard this: "Okay, then I will report to the leaders about our new media publicity plan."

Before talking about this plan, there is something I have to tell the leaders, this song "South of the Colorful Clouds" after thinking about it for a long time, Mr. Xu feels that he really can't collect money.

Therefore, we plan to directly authorize our Yunnan Cultural Tourism for free, on the one hand, it can help our Yunnan Cultural Tourism reduce unnecessary expenses, and on the other hand, it is also a feedback from our literary and artistic practitioners to the society. ”

As soon as these words came out, Li He immediately smiled and said: "That's not possible, our cooperation is a commercial act, and the licensing fee should still be taken."

There is no conflict between making a contribution and receiving the necessary remuneration for your labor. Everyone has heard the allusion of 'Zigong ransomes people's road and receives cattle', and this is the long-term way. ”

"Yes, we can't let Mr. Xu suffer." Wu Zhongming also agreed.

Hearing this, Lin Mengying and Xu Chuan glanced at each other, and the two of them actually expected this kind of result.

What's the unnecessary expense?

As long as it is a legitimate expense, it must be spent.

How can this money be spent without spending money?

How to report the budget next year after the expenses are not exhausted?

Furthermore, if the funds do not flow, how can they "overflow"?

Therefore, Lin Mengying's sentence is actually not emphasizing the issue of free licensing, but expressing that Xu Chuan's copyright of this song will not be sold.

Li He and Wu Zhongming obviously understood, so Li He emphasized that the "authorization fee" should be given or paid.

It can also be heard from here that Li He, who is not copyrighted, does not value it.

What he values is the publicity effect, and it is not a problem to approve the copyright fee every year.

When talking about this matter, Lin Mengying didn't mention it again, everyone tacitly understood it, and it would be stupid to mention it again.

So, she quickly moved on to the next stage of telling.

"Leaders, let's first look at a set of data, this is 2018, that is, last year's Spring Festival holiday during the national tourist data, last year's tourist number reached 382 million.

We expect that the number of tourists during this year's Spring Festival holiday will continue to rise, perhaps exceeding the 400 million mark.

In other words, our first target for this campaign is during the Spring Festival holiday.

Of course, the leaders may be confused, because it is now January 20th, and there is only half a month before the Spring Festival, and it is too late to consider the Spring Festival tourism.

Here, I want to introduce the transmission rate of short videos to the leaders......" Lin Mengying flipped through the PPT while introducing the people inside in a clear manner.

From the market environment to a series of gameplay of Shake Hands, as well as various case studies.

"Everyone, this is the shaking hand account of me, Mr. Xu, and the stars of "The Beginning" Li Fei and Wu Yunfei, which are the shaking accounts of several other popular artists.

Judging from the fan data and interaction data, aside from me and Mr. Xu, Li Fei's data far exceeds the data of these popular artists.

This is actually not because Li Fei is more popular than other artists, mainly because he seized the opportunity, and we have a first-mover advantage as the first batch of artists to settle in Doushou.

In the same way, if Yunnan Cultural Tourism can be the first cultural tourism unit to settle in Shake Hand, it can also enjoy the dividend of the first-mover advantage......" Lin Mengying's introduction continued.

Xu Chuan looked at her, and a feeling of indescribability suddenly appeared in his heart.

At this time, Lin Mengying is much more mature than when she first met her, especially when she is still wearing a set of professional clothes today, and she still has the shadow of a strong woman in her temperament.

In this way, about twenty minutes, Lin Mengying began to explain the specific promotion plan.

This plan is the advanced version that Xu Chuan told her that night, which is more complete and has more specific operation details.

"Ladies and gentlemen, I have taken a demonstration video here, and I will show it to you." Lin Mengying's mouth was a little dry, and after taking a sip of the teacup, she found the video she took.

Everyone's curiosity at this time had been completely aroused by her, and they all turned their heads to look at the projection screen.

The video starts playing.

Lin Mengying, who wore big black-framed glasses, appeared in the video, without makeup, not to mention, and even under the cover of the big black-framed glasses, she became a little ordinary.

To be honest, seeing Lin Mengying like this, Xu Chuan couldn't help laughing, because Fu Wanwan was dressed like this at the beginning.

The reaction of everyone in the conference room was greater than that of Xu Chuan.

The glamorous Lin Mengying was on the scene, and the ordinary Lin Mengying was on the screen, which made them can't help but watch back and forth quickly.

Is this what Lin Mengying looks like without makeup?

This question lingered in the minds of many people present.

However, the video didn't give them time to think about it, and soon their eyes were about to pop out.

Because of the original ordinary Lin Mengying in the video, with a wave of her hand, the camera changed instantly, and she appeared in front of a waterfall wearing Yi costumes.

The song of "South of the Colorful Clouds, the Direction of My Heart" sounded along the way.

Under this strong contrast, Lin Mengying on the screen is simply beautiful.

The most important thing is that the waterfall made an upside-down effect in the second half, Lin Mengying stretched out her hand in front of the waterfall and looked up at the water flying into the sky, which was simply a fucking "fairy in the world".

"Wow~~" The young people in the conference room couldn't help but make some noises when they saw this.

That's the charm of drag videos and the reason why this type of video has endured.

Even Xu Chuan, who has seen it several times, still feels amazing when he sees it again.

Xu Chuan felt amazing, what kind of state this group of Blue Star people was can imagine.

Where have they ever seen this?

Now Shake hands don't even have the most original drag video?

The ten-second video ended quickly.

The people present were a little confused by this outburst and didn't know what to say.

"Leaders, we plan to invite the Internet celebrities on Shake Hands to use "South of Caiyun" as the background music to follow the same type of video, and one more point, Mr. Xu and Ma Hai from our unit ...... before"

"Wait a minute, Mr. Lin, stop for a moment, and play that video again." Li He stretched out his hand to interrupt Lin Mengying's words.

The video was so short that Li He felt that he didn't understand it at all.

"Wait a minute." Lin Mengying smiled when she heard this, and then called up the video and clicked play.

Ten seconds later, the video finishes.

"Put it again." As soon as he finished playing, Li He spoke again.

In this way, after playing it 5 times in a row, Li He said: "Mr. Lin, let's not discuss the plan later, and take the liberty of asking, whose idea is this video form?" ”

He was really shocked, and the effect was too good, much brighter than those stinky and long landscape promotional videos with unchanging narration for thousands of years.

The key is that this freshness and eye-catching are really pulled to the top.

And the video is short and easy to spread, so you can send it.

"Teacher Xu's idea." Lin Mengying glanced at Xu Chuan as she spoke, and there was still some pride in her eyes.

Li He glanced at Xu Chuan when he heard this, and said in his heart: I heard that this kid has a lot of things in his head, and today I see that it is indeed worthy of his reputation.

But he didn't have the heart to think about this now, he continued to ask, "Teacher Lin, where is this waterfall?" ”

"Shichuan, this set of clothes is also from the Yi people of Liangshan." Lin Mengying has been in Sichuan recently.

"I know, if you find a waterfall in our Yunnan and shoot a similar video?" Li He said half of his words.

But the meaning is obvious, ask Lin Mengying if it's inconvenient to shoot, how much does it cost to shoot the same video?

Lin Mengying didn't speak when she heard this, but looked at Xu Chuan next to her.

Xu Chuan thought for a while and then said, "I remember that we have a Nanen Waterfall here, which is in Yi Dai Autonomous County, right?" ”

"Yes, on Yuxi's side of Xinping." Wu Zhongming nodded.

"Do you want to take a picture? This is also in our publicity plan, by the way, pull the Internet celebrities we invited together, just take advantage of the time now, and shoot a few more attractions? Xu Chuan looked at Lin Mengying and said with a smile.

On the one hand, this was said to Lin Mengying.

On the other hand, it is said to Li He, which means that it does not make a separate quotation, but does a package price.

Of course, making money is secondary, mainly watching everyone's reaction, Xu Chuan suddenly felt that if Lin Mengying's video was not put on shaking his hands for everyone to enjoy, it would be a tyrannical thing.

Lin Mengying, the first person in the cross-dressing video, can take it, she can eat this wave of heat, and she can eat all-you-can-eat.

"Okay." Lin Mengying still believes in Xu Chuan's judgment, since he has said so, there is no reason for him to object.

The meeting was held here, and the progress below can be described as rapid, and no one raised any opinions on the promotion method mentioned by Lin Mengying.

On the same night, the first part of the cooperation was directly finalized, and the price of the first part was stuck at the point of bidding, and the follow-up services were directly tendered next year.

At that time, Xu Chuan only needs to find a few companies to accompany the bidder to come and gather the number of bidders, and he will definitely be able to win.

The next day, Lin Mengying went straight to Nanen, and the Internet celebrities who were contacted through shaking hands were also rushing to Yunnan one after another.

The current Shake Hand Internet celebrity is still very cheap, and if you give a fart of 230,000 yuan, you will come, and you should travel at public expense.

Ma Hai Lingwei also started the recording of "South of the Clouds".

She is also going to shoot a drag video next, as the first video of Yunnan Cultural Tourism Official.

In addition, she also has to shoot a full MV.

According to the plan, Lin Mengying first posted a video to bring popularity, Ma Hailingwei posted a video to gain popularity, and then Internet celebrities posted videos to stabilize popularity.

The last thing is to stimulate others to follow suit and bring the trend up completely.

Time passed, and soon it was January 24th, the twentieth day of the lunar calendar, and Xu Chuan was already rehearsing the Spring Festival Gala program in Beijing at this time.

And Lin Mengying's video was finally released.

There is a similar easter egg chapter in the back, you can take a look.

(End of chapter)