"E-community?

Why not call it BBS, or Internet Forum? ”

When Zhou Xin raised the question, the first person to ask questions was Kate, their newly hired product manager, who previously worked as a product manager at Microsoft.

Bill Gates is right, because the founding team of Riot Games was previously a regular employee or intern employee of Microsoft, so the first team they recruited was mainly a former Microsoft employee.

This is the same reason as a large number of employees from Kingsoft in the early days of Xiaomi's business.

Kate looks like a typical Germanic style, probably related to work, and she has a sharp temperament.

Zhou Xin's later generations have seen a lot of such workaholics in the semiconductor industry.

"So far, most of the mainstream BBSs or online forums have been differentiated by people.

For example, Silicon Valley people like to hang out on certain forums or BBS.

Each university will have its own university forum.

And then in this forum, interest-based groups are extended.

Everyone has common interests, often speaks in groups, and goes from online to offline, because they have common hobbies and similar identities, and they also become friends offline.

Did you find anything strange about anything? ”

"We call it a community, not a forum.

It's because the forum based on the theme of the game actually doesn't have the community attributes of the original forum.

In today's mainstream forums, users are all from the same community.

We now want to empower our users with interest-based attributes through the Internet so that they can resonate in our e-communities. ”

This is also the reason why Baidu Tieba became popular in later generations, even if Baidu no matter how much it operates, Baidu Tieba still has a large number of die-hard users of the core product logic.

Let users build communities based on their interests.

Recently, he has been dealing with elites, which has caused Zhou Xin to really dare not look down on others because of the dividends of the next generation.

Even just an ordinary product manager at Microsoft can add a half-baked idea.

Of course, Kate is not ordinary, she is a very good product manager within Microsoft, but she has not been promoted because of office politics.

Zhou Xin looked at the other party's deep eyes and said, "That's right.

Another point is that the current forum, its attributes are still based on real-world logic.

I have crossed paths with you in the real world, so I continue to intersect with you on the Internet.

This is the logic set up to expand the real-world social circle.

It's easy for me to turn my friends on the internet into my friends in the real world.

That's great, the forums are sticky, but they can also cause problems.

That is, whether we met on the Internet through forums or BBS, and then met offline, and the relationship expanded to offline, so do I still need to use forums?

We can communicate one-on-one, so why is it necessary to continue to communicate with each other on the Internet?

Isn't it much happier to be able to call friends together for a party at any time than to tap on a keyboard in a cold, temperatureless room?

So the more successful a forum is based on real relationships, the shorter its user activity period will be.

For example, if there is attention to the university's forum, its activity is supported by freshmen and sophomores who lack social circles. ”

Zhou Xin explained half of the key points of why BBS fell in later generations.

Kate suddenly realized that she finally understood that after so long in Silicon Valley, social forums are only built by individuals, small groups or institutions out of obligation.

And never heard of any investors, choose investment forums.

"I read a paper that combined sociology and the Internet, which roughly meant:

Defining collective action as crossing the boundaries between public and private life, homogeneous networks seem to strengthen the connections in private life.

But it did not show particular strength in transforming private activities into public ones. In other words, the homogeneity of the network limits the scale and type of collective action that can occur.

I didn't think much of it at the time.

Only now did I realize that in fact, the current mainstream forums do not have the ability to develop and grow. ”

Zhou Xin got up and walked to the blackboard, yes, they are still working in the garage, but they have expanded from one garage to several garages.

The main thing here is that the garage price is much cheaper than the office building.

Until Angry Birds and the payment system have not brought him enough income, Zhou Xin does not plan to rent an expensive office building.

Compared to Google's founder, Zhou Xin was still too stingy, and Google moved its office from the garage to Palo Alto when it got its first $750,000 investment.

Zhou Xin continued: "Yes.

That's why our forum is called an e-community because it's completely interest-oriented.

Interest is at the heart of a relationship, not a resemblance in reality.

In our community, two people with very different backgrounds and current situations can become friends because they share the same love for the same game.

Forums are also categorized by interest, but the size of traditional online forums is only a few hundred people, and the number of people assigned to each group is only a few dozen when divided by interest.

Each section of our e-community is at least a few thousand people.

There are enough users to create enough content.

I'm going to talk to you about the content next.

From the generation of content to the review mechanism of content to the creation of a good environment for the electronic community, we need to have a complete set of mechanisms.

In the case of online forums, for example, the group has a person in charge who is responsible for deleting posts, posting, and enlivening the atmosphere under other people's posts.

When you are small, one person can do so much, but what about when there are many people? Can it still be done?

One person is clearly not capable of performing so many functions.

Each section of our electronic community needs to have an administrator, and the administrator is responsible for deleting posts, deleting posts with inappropriate remarks, simply put, posts with hatred, violence, and war, for example, only New York is American, and other places are African.

It's a typical war-leading rhetoric.

This kind of need to delete the post and mute it.

Then there is the role of the host, who is mainly responsible for collecting official news and some rumors, as a relay station for messages.

For example, Blizzard's Warcraft is very popular, and then we can put Blizzard's official news and materials related to Warcraft in the Warcraft section of the electronic community.

It's like a press release, but sometimes some of the gossip you've gotten through your personal relationships can also be put up.

A moderator is a subjective spokesperson for the e-community.

Then for some people who enliven the atmosphere, they can be given some small rewards through official channels, such as Angry Birds dolls and so on. ”