Chapter Twenty-Six: The Riot Split
"Since we're building a community with enough users, why don't we make user registration open to everyone?
Instead, users who also need to have an SMS verification code can register an account. β
"To put it simply, we don't need as many users right now.
Angry Birds has sold half a million copies, which is enough for a community.
Just by signing up for an account to be able to claim booster packs for the next ten levels, they'll sign up for an account.
Now the question is how to keep those users.
Secondly, to build a good community, you need good users.
Registering for free will bring problems, users can register unlimited accounts, they will not cherish the right to speak.
Even with a large number of administrators, it is difficult to manage so many users.
And now these Angry Birds users, after they get used to the digital community, think of the community as part of the purchase of the game.
When they make inappropriate remarks, they are banned from three days to five days and then to permanent bans.
They will realize the seriousness of the matter.
Just like when you lose the doll you got for free and when you lose the doll you paid for, the psychological feeling is completely different.
This allows players to be more thoughtful when making inappropriate remarks.
To put it simply, we have struck a balance between the quality of users and the number of users in the e-community. β
After Zhou Xin finished speaking, Kate glanced at the other party with a slightly disdainful look, and then added:
"Another important reason is that we don't have enough server resources.
It can't support so many users at the same time.
It's better to have them pay for Angry Birds to enjoy this additional service. β
have earned more than 10 million dollars and are still deducted like this.
The founder, who is reluctant to spend money in the office, is really the first time I have seen him.
When later generations look back on the history of the Internet, 1998 was not only the first year of electronic payment, but also the first year of social media.
In the age of Facebook, Riot Games brought the concept of social media to the world for the first time.
The number of user registrations exceeded 100,000 within a week of the launch of the electronic community, and you must know that this kind of registration is not without moisture.
These are former paying users, and there is a strong repurchase attribute.
Louis wanted to come back from Pennsylvania to celebrate.
After the party, Zhou Xin called out to the other three of them, and then said:
"In addition to celebrating, I would like to talk to you a few things today.
The first one is that I'm going to split the existing company structure, Riot Games is a game development company, it's pure game development, and I'm going to keep that role in the future.
And then about this payment system, I will set up a company to operate this payment system.
Finally, there is the e-community, which will also set up a company to operate the e-community.
What I mean by saying this is that the equity will also be split.
Ashley and Stephen, thank you for your support in the early days, so I'm giving you two options, the first being a 15 percent stake in Riot Games.
Riot Games, I promise you that you will never accept investment, nor will you increase your capital or shares, which means that your shares will always be so much.
At the same time Angry Birds a series of copyrights are in this company.
If this is the option, then the other two companies have nothing to do with them.
The second option is to hold 2.5% of each stake in the third company, which will be gradually diluted over time.
Personally, I think the first option is better, because you should see the value of Angry Birds alone.
Even people who don't play this game won't refuse the red bird's stuffed animals. β
They partnered with a number of toy manufacturers to release plush toys in the image of the Angry Birds game, and 100,000 of them were almost sold out after they were released to the market.
"As for the second option, I will most likely sell the company's operations after it goes public.
In the words of the Chinese, this is a one-shot deal.
And Riot Games relies on Angry Birds, just like Disney runs Mickey Mouse, which is a long-term business. β
Stephen and Ashley looked at each other, and everyone knew that this day would come.
No one in Silicon Valley is naΓ―ve.
There are too many tearing up of the founding team, and it is not uncommon for the main founder to kick others out after the success of the startup.
People like Zhou Xin who are still willing to share benefits, and even give them multiple options, are already very kind.
Zhou Xin added: "Riot Games will never accept external investment, which we can write into a contract. β
Zhou Xin himself doesn't plan to let Riot Games accept investment, he wants Riot Games to remain a pure game studio.
Zhou Xin saw that Stephen and Ashley were thinking, so he turned to Louis and said, "Louis, the second payment company, I am willing to share 0.5% of your shares."
This is only temporary, and you will be given a new round of rights issue based on your contribution to the company.
In the future, this company will mainly do electronic payments, and its field is not limited to game payments.
We want to be able to buy all virtual products and even physical goods through electronic payments.
For example, if I buy something online and pay through an electronic payment software, I can receive the goods offline.
There are a lot of electronic payment companies in Silicon Valley right now
But they didn't find a good path, and we were slightly ahead of them.
But transfer money by bank card, and then provide the other party with an SMS verification code to confirm that there is such a transaction.
The process chain in this way is too long, it is only a temporary method, and we need to simplify the whole process chain.
This is very demanding on encryption.
First of all, our encryption technology needs to be absolutely safe and reliable in order to further convince users that we can keep their credit cards safe!
You are a genius in the field of cryptography, and the 0.5% stake is only temporary. β
Louis is only in college now, and he has not yet become the father of the captcha, so he can get a stake, 0.5% sounds like a small amount, in fact, Silicon Valley startups give executives shares at this level.
At this point in time, Elon Musk, Peter Thiel, and Max Levchin are working on their payments startup.
These startups will soon merge into PayPal and use eBay's auction to become the first true fintech giant.
Amazon also went public just a year ago and then acquired a payments startup this year.
Everyone wants to compete for the online shopping market, and no one thought that mobile payments could enter the video game space. Amazon didn't start selling games until '99, and it sold game cartridges, not purely virtual game download links.
So he agreed very simply: "Okay, I'm willing to do it with you."
It's just that I can only support this work remotely. β
"That's fine, our team has always been results-oriented.
When we first started our business, we were still working at Microsoft and going back to the garage to continue working. β