Copying the content of other online forums is a trick that can be compared to a trick from the bottom of the kettle.

In particular, Yahoo Games has far more users than Riot Games.

This is like a truth in later generations, even if the connotation joke is not banned, it will be killed by Weibo.

Weibo's marketing account specializes in carrying interesting content around, you only need to pay attention to the marketing account that specializes in carrying connotation jokes, and you don't need to open connotation jokes anymore.

As a result of Weibo's siphoning effect, only social media products that it can't handle can survive.

Either that's social media in a very niche area.

The former has Douyin and Xiaohongshu, and the latter has Douban and Zhihu.

But now, Zhou Xin needs to face the bottomless copy-paste of Internet giants, and the product forms of the two are almost identical.

After receiving a $200 million infusion, Riot Games began to expand aggressively, dedicating two employees to daily experiences with their competitors' products in the market.

The Yahoo gaming community is a key focus for them.

The day after Yahoo Games started adopting that strategy, they realized something was wrong.

At first, Riot Games employees just thought that the Yahoo Games community's posting style was starting to resemble Riot Games.

"Eh, how do I feel that most of the popular posts on the Yahoo gaming community have been seen on our electronic community?"

"I feel that way, too.

I thought it was my delusion, but since you do, it's probably not an illusion. ”

After comparing them, they found that almost all the hot posts on their side would be carried to the Yahoo game community in half a day.

Not even the letters have changed.

They quickly escalated it to Carter, who was the head of the product development department, and she quickly realized something was wrong.

Compared with the Yahoo Games community, the core competitiveness of the Riot Games community lies in the content, and when your content is moved, your core competitiveness is gone.

This is also why there are requirements for corporate moats when investing, which is the irreproducibility of your core competitiveness.

Of course, the core competitiveness of Riot's game community is not in content, content is only the appearance.

At this time, Riot Games had moved to an office building in Silicon Valley, and Zhou Xin would spend about half of his time in his office.

Half the time I don't know where it went.

"Newman, it's good that you're here, and our community operations staff found out that the Yahoo Games community was copying our content directly.

Bring the hot posts from our community to the Yahoo community as they are.

This is a fatal blow for us. ”

Zhou Xin smiled, how could he still meet the second goose factory twenty years ago.

This reminded him of a classic joke in later generations, that is, when the founders of the Internet accept investment, they have to face a problem from investors, if the goose factory plagiarizes the model of Ling and uses the traffic advantage to compete with you, how can you avoid being killed by the goose factory?

Fortunately, Bill Gates didn't know about this meme.

Zhou Xin thought to himself, he had never heard of Yahoo being so undisciplined before.

It may be that he started to get into the Internet, and Yahoo has disappeared from the number one Internet brand to an Internet brand that does not enter the stream.

In fact, this kind of thing is not unusual, Yahoo has been sued by other portals in court, accusing it of plagiarizing their content not once or twice.

This kind of plagiarism is difficult to define.

Zhou Xin waved his hand and signaled the other party to calm down: "It's not a big problem.

We just need to take a screenshot of the evidence of Yahoo's plagiarism.

Then find some grammatical problems in popular posts to prove that Yahoo is copied as it is.

In the future, we will build momentum in all forums to stir up this matter.

Let users know that Yahoo's behavior is a shameful act.

At the same time, it builds a sense of superiority among Riot Games community users.

The core is that even Yahoo, the most popular Internet company with the most users, needs to plagiarize our content.

And our content is generated by users, and it's your creativity, your ideas, and your activity that make this community so successful.

Succeeded so much that Yahoo wanted to plagiarize our content regardless of its identity and face.

Give users a sense of superiority. ”

The screenshot feature is available on Windows 3.1, the operating system released by Microsoft in 1992.

After Zhou Xin roughly told the other party about his thoughts, Kate took a notebook and shorthanded them down, and she looked at the other party with admiration: "Boss, you are too powerful."

The key point to solve the problem was found almost instantaneously. ”

The adoring eyes of beautiful women can easily make the science and engineering man fluttering, even Zhou Xin is no exception, but he just enjoys this feeling, and there is not much pride and complacency in his heart.

Because these solutions are the accumulation of their own after seeing too many similar cases, and they cannot help solve the core problem.

"My ideas don't solve the core problem.

This set of solutions can only solve the problem of our user loyalty.

They'll increase their loyalty to the Riot community, but the same free users, users who don't want to spend money on signing up for an account, won't stop using their products because the Yahoo Games community has copied them.

Yahoo won't stop copying and pasting just because we've stirred up public opinion.

We set off a public opinion war, at most, to make their plagiarism not like copy and paste, but to use their brains, and will change the form of the post to a few words.

But the content will still be copied by them. ”

It's like pirated readers know it's bad to watch pirated copies, but they don't stop watching pirated copies because they don't watch pirated copies.

Because looking at piracy is profit-oriented, not morally-oriented, moral condemnation is not helpful in solving this problem.

In the same way, Yahoo will not be denied because it is condemned in public opinion.

Even if Yang Zhiyuan doesn't want to do it, investors won't agree.

Yahoo was sued before the FTC for copying the content of other portals.

Internet content plagiarism is very difficult to define.

This is especially true for e-communities.

"Yahoo can say that this is user behavior, I'm just a community operator, and if you want to hold users accountable, you can only hold users accountable."

And now it's not a mobile phone number registration, even if it's a mobile phone number registration, the mobile phone number is associated with a specific person, and there is a process.

"Therefore, Yahoo's tactics cannot be held accountable, let alone held accountable."

After Zhou Xin finished speaking, Kate looked depressed: "So we can't help it, right?" ”

Zhou Xin explained: "We are not in a zero-sum competition with Yahoo.

The game market is huge, we just need to operate our current community stably, and the users will grow naturally.

After running the community well, the huge number of users in the Yahoo game community is our natural nourishment, and we can continue to convert their users into our users. ”