Investors are also helping other rich people manage their money, not their own money, and they need to find enough information from Zhouxin's roadshow to support decision-making while fooling more people to take over.

As soon as Big A has some good news, it spreads everywhere, from institutions to investors to retail investors, in order to find someone to take over.

Even if this is a good company, it does have growth, good performance, and a lot of room for future development, which does not prevent a round of rapid rise and a wave, and then a sharp fall back and forth to drive away retail investors and undetermined funds, and then pull a round of medium and long-term rise.

The gameplay of NASDAQ and Big A is different, and the logic behind it is the same.

T+0 and the system of shorting have made the US stock market even more brutal, and the complex market environment corresponding to the glamorous Wall Street.

Zhou Xin continued: "What is next is our future and what we can do in the future. ”

This time, only one word appeared behind Zhou Xin: electronic payment.

Zhou Xin's PPT adopts the Takahashi flow that originally appeared two years later.

To put it simply: don't use pictures and icons, just use text, use extremely large text, and use only the least amount of text per PPT.

The well-informed reporters in the audience sighed that they deserved to be Newman, and even the PPT had such a personal style.

"To put it simply, the future of Riot Games depends on the expansion of the PC gaming market, which has been growing at a rate of more than 20 percent every year for the past decade.

In the short term, Riot Games' revenue and profits will grow explosively, depending on the speed at which electronic payments are opened up in countries around the world.

Riot Games has more than two million European users, and these European users are still growing rapidly.

At the same time, we also have a large number of users in Asia, South America and other places.

Due to the current limitations of electronic payments, these users are only able to use the Riot Community and not to purchase games using the Riot Games Store.

When countries liberalize the regulation of electronic payments, Riot Games will usher in a significant growth.

At the same time, after the store and e-community can be matched, our user growth in these areas will also usher in an explosive period.

Therefore, in the short term, we will look at the expansion rate of electronic payments, and in the long term, we will look at the expansion rate of PC games. ”

217/132,112 million, 63%

Zhou Xin paced on the stage, and three numbers appeared behind Zhou Xin after the PPT switch, he said: "217 is the number of games released through Riot Games in the first half of this year.

132 is the number of new games released for the first time.

1.12 million is the number of paying users of Riot Games, and 63% is the percentage of users who have purchased more than two games using Riot Games.

Many times I don't agree with the opinions of the financial media, and I have my own understanding of many things.

However, I agree that there is a need to have different standards for Internet companies than those in traditional industries.

At present, the Internet is still in a very early stage, and Internet companies are also in the initial stage, so revenue and profit are not important, of course, compared with other Internet companies in the same industry, the revenue and profit in Riot Games' semi-annual report are quite good.

I'm more interested in the number of paying users and the number of games released, with the former indicating the level of user recognition of Riot Games, which is the foundation of our survival.

The latter represents the level of recognition of Riot Games by game publishers, and they are upstream of Riot Games.

Together, the recognition of the two reflects the excellent value of Riot. ”

After Zhou Xin finished saying this, the applause from the audience was very warm, and the reporters agreed with the last sentence.

Investors agree that Internet companies cannot be priced using the pricing standards of traditional industry enterprises.

That's what the internet mogul, the most famous entrepreneur of the entire '90s, said that they needed to put this passage to good use to add fuel to the Nasdaq bubble.

Sentiment.

After a pause, Zhou Xin said: "Different Internet companies have different corporate propositions, and the vast majority of Internet companies revolve around providing users with better services.

For example, Amazon wants to provide users with a better online shopping experience, Yahoo wants to provide users with better content, and Microsoft wants to do all of this.

Fist is no exception.

But unlike other companies, we want to give more emotions to our users.

Video games are entertainment, and Riot Games wants to enrich the content that players can experience through our services.

To give you a simple example, StarCraft is a PVP game where players play against each other over a LAN or the Internet.

Players need to control a large number of classes and do everything they can to win, and the slightest mistake can lead to defeat.

After such a game, the players' spirits will be very tight, and it is good to win, and there is a positive cycle of dopamine in success, but if they fail, the emotional superposition of failure and mental tension will suddenly relax, and the superposition of negative emotions will make him gradually tired of the game.

He can share his experiences with other players through the Riot Community, and he can soothe himself by seeing more unlucky players in the StarCraft section.

Riot Games wants to give users more than just the emotions of the game itself.

This is also a little trick for us to build user stickiness. ”

58.8$。

"Finally, there is pricing, which is priced at $58.8 for our IPO, and the funds raised are mainly used to expand into the European and Asian markets, including the establishment of subsidiaries in Europe and Asia."

After Zhou Xin finished speaking, other executives took the stage one by one to share the situation of Riot Games.

Finally, Zhou Xin came to power and accepted the questions of investors.

"Hello Newman, I would like to ask because Microsoft's semi-annual report has recently been released, and it is clearly written in Microsoft's semi-annual report that they have launched a plan for video game consoles, and Microsoft will enter this field in the future.

They will be selling Microsoft's video game consoles.

I would like to ask if Riot Games has similar intentions? ”

This is a matter of great concern to them, and the future prospects that Zhou Xin said before are not enough in the eyes of investors.

Relying only on the European market, there is not a lot of room for imagination.

But if you can make your own hardware, then this imagination space is very large.

Hardware makes a round of money, develops your own games and earns another round, and finally helps other game development companies publish games, which is another wave of income.

A user repeatedly squeezes benefits out of him.

This is also a routine played by the goose factory, using the user to repeatedly find his kryptonite points, which belongs to the user as an NPC.

Zhou Xin took the microphone and shook his head: "At present, Riot Games has no similar plans.

Entering the field of video game consoles requires a very high investment, and at the same time, the field is preceded by competitors such as Sony, Nintendo, Sega, etc., and the stakes are high.

Although the benefits are also very substantial, Riot is a new company, and I need to ensure that Riot Games survives smoothly and has sufficient funds before considering this high-risk, high-return strategic plan. ”

"Okay, thanks for your answer." Zhou Xin was a little far away from the questioner, and he couldn't see the other party's expression clearly, and the person next to him could clearly see that he sat down with a disappointed expression.

"Newman, I'd like to ask if Riot Games is likely to be merged by Microsoft in the future? Because the Bill Melinda Foundation is the second largest shareholder of Riot Games, there have been voices within Microsoft that they want to buy Riot Games.

Coupled with Microsoft's recent big investment in video games, is it possible that Riot Games will be acquired by Microsoft?

If so, will the acquisition maintain operational independence or will it be merged by Microsoft. ”

Zhou Xin showed a surprised expression: "Bill mentioned it to me, but I didn't accept it."

I think Riot Games has a very good future, and it's doing very well now, and I don't think Riot Games will grow better after it was acquired by Microsoft.

So there are no similar plans at the moment.

Here is a rough reference to the merger of Babbage and the electronic software company, and the merger of the two did not have the effect of a strong combination.

On the contrary, the business has not been able to get through, and the performance has been declining, and it was later acquired by Leonard. ”

The electronic software company is a company that sells software offline, and Babbage is a company that sells video games offline, and they are both public companies, and they were acquired by Leonard, the owner of Ameriken's largest bookstore chain, not long after the merger.

Zhou Xin paused for a moment and said: "I know Bill very well, although it may be a bit rude to say this, but in my opinion, Microsoft does not know much about Internet products.

Their design concept of Internet products is still in a relatively primitive stage. ”

This is the breaking point, Newman scolded Microsoft in public for not understanding Internet products, and the reporters felt that this trip was the right one.

Zhou Xin looked at Susie with an apologetic look: "Susie, I'm sorry I know that you are the former head of Microsoft's product department, and I also interned at Microsoft.

Even so, there are a lot of things that Microsoft products are not very user-friendly. ”

Susie Dink, who was previously the head of the department at Microsoft, came to Riot Games as CEO.

Just now Susie also gave a PPT on stage, and the audience knew who he was, and after hearing Zhou Xin say this, there was a burst of laughter.

"Newman, I mentioned Babbage just now, Babbage, after the acquisition, they have 495 offline stores to sell video games.

At the same time, Funco also has 400 stores.

What do you think are the advantages of Riot Games over traditional game publishing models? ”

Zhou Xin said: "In terms of interaction and cost, digital sales is the trend of the future.

The operating costs of offline sales are much higher than those of digital sales, and it is the cost that prevents them from reducing their share of the game company.

We can achieve a 30% share, which is enough profit for Riot to keep the company alive.

Traditional offline game publishers need to achieve 5 to 70%, and the share and cost alone are enough for more and more game publishers to choose us as the main distribution channel. ”

Babbage's name may be a little unfamiliar, but he later changed his name to GameStation, which at its peak had 4,400 stores worldwide.

Then it was killed by Steam.

In order to survive, Game Station has also successively acquired a series of online game stores such as Jolt, Kongregate, and Impulse.

The questioner didn't mean to stop, he continued: "But Babbage can let players meet offline, hold events for new game releases, and use various festivals to increase user stickiness.

Compared with traditional offline channels, online user stickiness cultivation is significantly more limited.

In my opinion, Riot Games' main competitors are offline distribution channels, not other online game distribution channels.

I believe Riot Games is the best in online game discovery, but what does Riot do against its offline opponents? ”

"Wait."

Sleeped, the two chapters add up to almost 6K.

(End of chapter)