The investors looked at each other, and everyone didn't expect Zhou Xin to answer like this.

Everyone is waiting for Zhou Xin to explain the meaning of this "wait".

Zhou continued, "I don't need to do anything, Riot Games will naturally surpass the traditional offline channels as the technology breaks through.

The key factor that is now restricting Riot Games from further improving the user experience is network bandwidth, which takes about three hours for users to download a game.

When they have the time, they can go to the physical store in the neighborhood and buy a game disc.

However, as the network bandwidth increases, the download speed will become faster and faster, and it only takes 10 minutes for users to buy a game through Riot Games, so users will no longer choose to buy it in offline stores.

Even if there are events in offline stores, can they hold events that are attractive to players at any time, 365 days a year?

I'm afraid it can't be done.

And the event is also an operating cost for the brick-and-mortar store.

Our events through our online game store are available to all of our users at the same time. The activities of offline game stores can only be aimed at players within the radiation range of specific physical stores.

When will Amazon be able to surpass traditional stores? Wait until all kinds of infrastructure are perfect, logistics, commodity transit warehouses, the penetration rate of electronic payment software, and so on.

When will Riot Games surpass traditional game stores? We need to wait for the network bandwidth to be upgraded.

At the same time, compared with traditional game stores, game developers can collect feedback from players at any time and release relevant DLC at any time.

This DLC isn't enough to support a single disc, like the Angry Birds Christmas Special, which only has fifty levels.

If it is sold offline, then we can only wait until Angry Birds 2 to release it together. However, the release time of 2 is summer, so the surprise brought by the Christmas special to players loses its meaning.

The same is true for other game developers, who can release DLC at any time according to their needs and in conjunction with the corresponding holidays.

Horror games can release Halloween specials on a regular basis during Halloween, and FIFA can release World Cup specials during the World Cup.

I don't deny the advantages of offline channels, but in my opinion, these advantages are limited and will be gradually consumed with the development of technology.

So for Riot, all we need to do is wait for their strengths to be turned into disadvantages by technological advances. ”

Zhou Xin continued: "The high operating costs of offline game stores will inevitably lead to great performance pressure on them.

This kind of performance pressure can become an absolute disadvantage when facing online game stores.

The share I just mentioned is the main cause of dissatisfaction among game publishers.

Players have been particularly dissatisfied with the unusually low prices for second-hand recycling offered to players in offline game stores, while the prices for second-hand games are much higher than the recycling prices.

Riot Games will adopt a series of operational methods to compete with offline stores for players.

We have a natural advantage in cost control. ”

Some of the investors here were thoughtful, and some of the investors who originally planned to hold Riot Games only for the short term intend to hold a small percentage of Riot Games stock for a long time.

In Zhou Xin's view, the only advantage of offline game stores over Riot Games is the cartridges of console games, which cannot be eliminated through online channels in the short term.

But in the long run, game console manufacturers will also develop their own online channels, and offline stores will either transform online or be eliminated.

After the roadshow, there was thunderous applause, and everyone was full of confidence in Zhou Xin and Riot Games.

The success of the pre-IPO roadshow depends on whether it arouses interest in the offer and whether it generates interest in investing in the company.

The roadshow was designed to attract potential buyers of the company, and Riot Games' backing was exciting enough to be reckoned with.

Not to mention this roadshow, Zhou Xin responded to all the key issues that investors are concerned about.

The health of the financial reports obtained by investors makes these investors, who are accustomed to watching the financial reports of Internet companies, a little unbelievable.

At present, the financial reports of most Internet companies can only be described in one word: rotten.

They spend most of their time introducing the company's growth and the number of users, involving revenue, profit and growth rate, etc., and it is a loss anyway.

There is no harm in comparison, why Time Warner's market value has soared after acquiring Quora.

Because Quora has a stable cash flow, a stable profit model, and the best quality customers, all of this makes Quora seem so valuable.

The same goes for Riot Games.

So the day after the roadshow, the Wall Street Journal directly typed this headline:

"Riot Games, Newman's Next Great Internet Venture"

"Yesterday Newman led Riot's executive team to the NASDAQ exchange to conclude a three-day roadshow event.

It's also the first IPO in nearly five years to be held exclusively in the New York area, and successful roadshows are often critical to the success of an IPO project, but it seems that Riot Games' roadshow doesn't need to be done to make it a success.

The name Newman alone is enough to make Wall Street investors pounce like hyenas. But judging by yesterday's roadshow on the Nasdaq exchange, it's clear that Newman and their executive team are seriously preparing for the pre-IPO roadshow.

Focusing on the company's current situation, future vision, development goals, corporate pricing and financial situation, etc., it was introduced in detail.

The content of Newman's speech during the roadshow and the answers of investors and media reporters can make the author feel very intuitively that he deserves to be the most successful product manager in the world.

His knowledge of Internet products alone is far better than that of any founder of an Internet company in a roadshow project I have heard. The last time such a charismatic founder was back in 1984, when Apple founder Steve Jobs single-handedly led the creation of the Macintosh computer.

The concept of user stickiness has given me a new understanding of how to judge the value of Internet enterprises."

The news about Riot's launch was so big that it flooded the media and online forums.

"Newman, congratulations, this is going to be another success, I'm sure you're starting to get tired of it."

On the eve of Riot's launch, Bill Gates rushed to New York to attend Riot's launch ceremony with Zhou Xin.

He is the de facto second-largest shareholder of Riot Games, and it is the most bragging about investment of his career so far.

Zhou Xin: "Microsoft is more successful than all the companies I have founded, and you are still chasing success.

I'm just where I'm going.

And Riot Games wouldn't have gone so smoothly without your help. ”

At the upcoming listing ceremony, representatives of the company and NASDAQ are required to ring the opening bell together.

This also marks the official trading of the company's stock on the NASDAQ.

Celebrations are usually held after a company goes public, and Alibaba gave $50 million as a bonus to six investment banks after it went public on the NASDAQ.

On the day of the launch, New York and Hangzhou celebrated at the same time.

The representative of Riot Games is naturally Zhou Xin, and before going to ring the bell, Zhou Xin and Bill Gates are chatting in the lounge.

There's one more chapter, which may be a little late

(End of chapter)