"What do you think of Newman's keyboard called matrix?"

This is not an issue published on Quora, but a post on Riot's electronic community.

Zhou Xin, as the controller of Riot Games, naturally has to fight in his hometown that he is most familiar with.

The most important section, the official post of matrix is pinned to the top, and at the same time, you can get a $50 voucher for replying to the post.

As for what a voucher is, it's naturally a long enough verification code, and after you reply to the post, Riot will send a message to your account dialog.

Due to Zhouxin's large-scale use of captcha, other Internet companies have also begun to use captcha to empower their businesses.

So much so that when users enter the verification code, they will complain about Zhou Xin in their hearts.

"Thank you, $50 voucher, I'm curious about the price of the keyboard that Newman is doing, $50 off $100?

But $100 is still too expensive, you must know that cherries are $150 and cheap ones are only $50. ”

"Is it possible that it's $59.99 and then $9.99 after you get the voucher? It's like Newman's style. ”

"No way, just judging from the keyboard pictures on Matrix's official website, if such a cool keyboard can be obtained for $9.99, I will definitely buy it.

Both the silver gray and red and white designs are very good-looking, especially the silver gray color scheme, which lives up to the name of the future.

As a keyboard enthusiast, I have to admit that other keyboards are simply inferior products that have been rushed out compared to Matrix, while Matrix is a work of art. ”

Matrix's keyboards were ahead of their time for a long time, and the design language alone is enough to impress keyboard enthusiasts.

"If the Matrix keyboard could look 80% like the image, then I wouldn't hesitate to buy it."

"Matrix officials didn't say that their shaft body is custom-made, and it is different from Cherry's shaft."

"That's right, according to Matrix officials, this is an unprecedented innovation in the keyboard industry, which will bring users an unprecedented experience."

"Newman was holding a product launch event in New York, and there were only 1,000 users in attendance, so I was in New York, but unfortunately I wasn't selected."

The discussion under this post on Riot is intense, and most of it is discussed by organic customers.

Since the birth of computers, there have been many keyboard enthusiasts, and everyone's needs have been met by mechanical keyboards and membrane keyboards.

At most, it is to toss the shaft body, although everyone has more needs, but the manufacturers have not found a way to meet them.

Manufacturers are more interested in price, and everyone wants to make lower-cost keyboards.

Cherry, which is known for its high price, innovation and sense of impact, is only famous in a small area, and it is a typical example of whether it is popular or not.

Compared with keyboard manufacturers that rely on low prices to seize market volume, the profit margin is much larger.

As for the matrix, keyboard enthusiasts are paying attention, and they are attracted to the very different design language at first sight.

The main concern is the price, because from the outside, this thing is not going to be cheap.

"Hello everyone, it's a pleasure to meet you, this is the first time we have met with you, and it is also the birth ceremony of the brand matrix.

As a thank you for coming, if you buy a Matrix Future keyboard here today, you may be able to buy our hidden version. ”

Twenty years later, the unopened hidden version of Matrix's first product sold for $47,000 at auction in New York.

"In the end, our price was $499 because there was a lot of innovation in the design, in the shafts, the keycaps, the kits.

The price is undoubtedly high for a keyboard, but if you look at it as an epoch-making product, it's definitely worth the money.

After the press conference, there is a trial model in the venue outside, so you can try it. ”

Zhou Xin elaborated a lot on the brand positioning of matrix, what innovations they have made on the keyboard, and then what advantages the product has.

In addition to the reporters, all of the people who were able to attend the press conference were senior enthusiasts in the keyboard, and everyone was extremely excited after listening to it.

It's rare to see this kind of innovation, almost reinventing a keyboard type based on the mechanical keyboard.

But when the price came out of Zhou Xin's mouth, their hearts seemed to be poured with cold water.

"This Nima is too expensive, I admit it's innovation, but the most expensive keyboard is only $150, $499, which is almost the same as the price of a computer.

Is Newman crazy or am I crazy? ”

If he knew that Zhou Xin wanted to set the price at $999 at the beginning, he would definitely think that Zhou Xin was crazy.

Of course, after the press conference, when this audience experienced the matrix keyboard at the door of the press conference, he was reluctant to leave for a long time, and finally bought this keyboard, he complained to himself: "I must be crazy." ”

"Boss, the price of $499 is still too high, and as an old man, I really can't understand the pricing logic of Ling." Seamothy, as the president of Matrix, said to Zhou Xin after the press conference.

Zhou Xin said: "Simo, I have respected your meaning and cut the price down in half, didn't we reach an agreement?"

For matrix, the keyboard is not important, the keyboard is just to let users know that we are a high-end brand.

The phone in the back is the key.

And the company's engineers are full of praise after using the matrix keyboard, and no one wants to go back to using the previous keyboard, right?

Such a good product, only one we have, priced at $499 is not so excessive. ”

Seamus said helplessly: "Okay, what you said makes sense. ”

After the press conference, the Riot community exploded, because Zhou Xin had previously focused his propaganda efforts on the Riot community.

Know that game lovers, even if they are not keyboard enthusiasts, will be interested.

Therefore, everyone is concerned about this matter, the price is at the press conference, after Zhou Xin said it, before the official website price was announced, someone had already posted it in the forum.

"Newman is crazy, my friend who attended the matrix launch just now told me that the matrix keyboard is priced at $499, and even with a $50 voucher, it still costs $449.

It costs 3 times more than the most expensive cherry keyboard. ”

"$449? Is Newman crazy because the valuation of quora has skyrocketed after it was sold to Time Warner, and he wants to recoup some of his losses by selling us high-priced keyboards? ”

"What is the upstairs saying, quora sold to Time Warner at a valuation of $80 billion, and quora is now valued at $160 billion by Wall Street, and Newman previously held 90% of quora, which means a loss of $70 billion.

How many keyboards do you have to sell to us before he can recover his losses, and it is estimated that everyone in the United States will have to be equipped with a matrix keyboard to recover his losses. ”

"Newman is no longer the Newman who set the Angry Birds price of $19.99 at the beginning, he has gone from thinking about users to being a businessman who only knows how to pursue profits.

We could have played Angry Birds for only $19.99 and a good game like Plants vs. Zombies for $39.99.

And now Newman wants to sell us a $500 keyboard. Originally, I thought I'd have to support Newman just for Angry Birds and Plants vs. Zombies. ”

"It's not that Newman is crazy, it's that the sale of quora hit him too hard.

Quora was his brainchild, and he sold it to others with his own hands.

Newman wasn't a hardware fit at all. ”

Most of the landlord's replies below are saying that Newman is crazy and expressing their incomprehension of the price.

The landlord replied in the post again:

"My friend seems crazy too? He actually bought it?

He had just finished paying and when he called me and said, this is not a keyboard but a work of art, a work of art that can be used, and the price of $449 is not expensive at all? ”

Because of such a reversal, this post quickly became a hot post, and the number of views soon exceeded 5,000.

"I think there's something kind of magic about Newman that makes users obsessed with the products he designs.

To be honest, before I knew the price, I was also very obsessed with the matrix keyboard, and I instantly sobered up after knowing the price.

I reckon your friend is on the scene, and Newman's magic is a little stronger. ”

"There is a physical store near my house, and they have a physical display in the physical store, so let me go and see how the physical object is."

"I guess the Matrix keyboard should indeed be a good product, but the price is not very friendly to the average person."

The landlord replied: "Just now my friend called me again, and he said on the phone that compared to matrix, typing on other keyboards is like drilling wood for fire."

Matrix typing, on the other hand, is a pleasure to use a lighter, and typing with matrix has become a pleasure. ”

Zhou Xin himself also has an account in the Riot electronic community, and he uses his account to post:

"Of the 500/437,500 Riot users who attended the Matrix launch, 437 users purchased the Matrix keyboard on site, accounting for more than 80%.

For the record, there were no actors in the audience who attended the press conference, all of whom were veteran users of the Riot community and had a large number of posts in the community.

In addition, I have enough confidence in my product, which is a product that can be called a game-changer.

Of course, in the end, so many people liked it, but I was still surprised.

Finally, I suggest that every programmer should go to the matrix flagship store near you and try the matrix keyboard. I'll also equip every employee at Riot, NewPay, and Flamingo Games with a matrix keyboard.

This will become the standard office supplies for the employees of the company I founded.

If Time Warner doesn't mind, I can also sell Matrix keyboards to Quora's employees at a discounted price. ”

As soon as Zhou's new post was published, the influence of the matter spread from the Riot community to other online forums.

A similar question was quickly asked on Quora:

"What do you think of Newman's matrix keyboard and pricing?"

"Thank you, I've used it as an employee of Riot Games, and there's only one word to describe it, and that's cool.

It's a refreshing drink of cold cola in the summer. ”

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(End of chapter)