"Unlike the stuttering feel of traditional keyboard typing, when you type with matrix, it takes into account both the confirmation of pressing and the smoothness of pressing during pressing.

There will be a brief pause to let you know that you pressed the button you want to press, and the silky feel of the press will quickly switch you to the next button.

matrix is a keyboard that combines aesthetics and user experience, and thanks to Newman for equipping every Riot employee with a matrix keyboard.

And this crisp sound is much better than IBM's keyboard stuttering.

In addition, the boss's pricing is still a bit on the high side, and I think matrix is worth the price.

But it was only after I had a deep experience that I thought it was worth the price, and if I just saw the physical picture, listened to the boss's description, or went to the offline physical store for a short experience, I probably wouldn't buy it.

This price is indeed much more expensive than other keyboards, and of course, after I have used it deeply, if the boss takes our keyboard away and tells us that we need to pay $500 to continue using it, I think I will still pay obediently.

I have to admit that Newman is really a product design genius, from Internet products to physical products, is there anything he won't? ”

Unlike Quora and Riot Electronic Community, which rely entirely on word-of-mouth diffusion and traditional media fame, Matrix invests a lot of money in marketing on various channels.

The overall marketing strategy is based on Internet advertising, supplemented by advertising in various well-known fashion, lifestyle and business magazines.

Even before the Matrix launch, Americon users were able to see the keyboard through a variety of channels.

Coupled with the fact that the boss behind matrix is Newman, matrix has attracted enough attention since its birth.

After the keyboard was launched on the market, the Matrix Future I quickly attracted a lot of attention due to its high price.

"When I saw what Rioters were saying about the keyboard on quora, I thought it was Newman who had given them the task of giving matrix a good review on quora.

After I went to Matrix in San Francisco to experience the matrix future I keyboard, I was deeply blown away by this product.

The real thing is better than the picture, the texture of the metal looks very high-end, according to the clerk, they use aluminum alloy as the shell of the keyboard.

The silver-gray color scheme makes the Matrix keyboard look like a product from the future, worthy of the name of the future, and makes the keyboards of other peers look dull.

As a long-time keyboard enthusiast, I have used everything from mechanical keyboards to membrane keyboards, and even typewriters from ancient times, and the matrix has made me more powerful than the G80-3000 keyboard that I first used in 1988.

I don't need to go into too much detail about how good the matrix is in terms of design, and the typing experience is really more than a cut better than the best keyboards on the market right now.

I just tried it out at Matrix's physical store, and the percussion gave me the illusion that I wasn't using a keyboard but using some kind of instrument, and I finally took it home and experienced it in depth, and I used this keyboard to type this answer.

It gives me the feeling that I'm enjoying typing in a way that I can't get with other keyboards.

To put it simply, it has only one drawback, which is that it is expensive, but when you can afford it, it has no drawbacks.

In addition, you can choose to buy a kit and assemble it yourself, or ask the clerk to assemble it for you, there are three types of shafts for you to choose from.

I've only experienced the X-axis as well, as well as the Y-axis and the Z-axis, different axes have different characteristics, and the matrix keyboard supports only the purchase of accessories, I plan to complete the other two axes after a while, and replace them in real time.

Newman is the best product manager, and even if he makes keyboards, the keyboards he makes are the best in the world. ”

In one week, 5,000 keyboards were sold in the Ameriken area, and the reviews of Matrix on major Internet forums were overwhelmingly positive.

Anyone who buys Matrix will only complain that it is too expensive, and no one thinks it is not easy to use.

Zhou Xin adopts offline flagship store purchase, or online purchase, online purchase will be delivered to the door, no additional courier fee is required.

You can also choose to buy a kit, assemble it yourself after you get it, or let the official help you assemble it before shipping.

The number of sales of 5000 in a week is definitely not outstanding, but considering the price, this figure is definitely qualified.

And with the positive reviews, the sales growth rate of Matrix is still accelerating.

"I think you're a little disappointed, haven't you noticed that all the people who come into our store are very satisfied?

Even if they don't buy it, they still feel reluctant to leave it. Zhou Xin asked.

On the day of the matrix press conference, Cao Yongluo flew from Yanjing to New York, as the person in charge of the production end of the matrix keyboard, he naturally flew over to see if his entrepreneurial achievements could be welcomed by the market.

After attending the press conference in New York, Cao Yongluo and Zhou Xin returned to San Francisco, planning to stay in San Francisco for a few days before returning to China.

Cao Yongluo said: "I just feel that this sales volume is not as expected, only 5,000 sales, I originally expected it to be more than 10,000 a day, 100,000 a week." ”

Zhou Xin smiled: "The pricing determines that Matrix is not a product that can have good sales at the beginning.

Because the high price determines that its users will only be high-frequency computer users, such as programmers, editors, authors, etc., as well as some keyboard enthusiasts.

Our pricing dictates that the number of people who will buy it is limited, and we can sell 5,000 units a week, which is already due to my fame and the quality of the product itself.

To sell 100,000 units in a week, Ameriken would have to have millions of programmers. This does not correspond to the logic of the objective world.

In my heart, Matrix has lived up to my expectations, and my expectation for Matrix is to set the tone for this brand.

Matrix is an innovative, high-end, excellent brand, which has laid the foundation for us to do other electronic products in the future, as for sales, profit and revenue, these are secondary.

When mobile phones are launched as consumer electronics for the masses, this is the most important source of profit. ”

Zhou Xin continued: "Our flagship store is located in the core city of Ameriken, which is advertising for Matrix. ”

In later generations, many brands will open offline stores in core business districts even if they lose money, in order to let users have a perception of their brand image.

"As a consumer electronics brand, we have had a very perfect start, and the next step is to do a good job in the mobile phone product, and I poached executives from Nokia at a high price for this purpose."

Why do you make keyboards, not only because Zhou Xin himself was interested in keyboards before, and he has been exposed to a large number of customized keyboards, and he thinks that his understanding of keyboards and the products he takes out can give users in this era a subversive experience.

To put it simply, judging from the current technological development, if you want to make a smart phone, the technology is not mature enough, and if you want to make an electric car, the technology is even less mature.

Only the keyboard can use the technology that is currently available to give keyboard users in 1999 a small future shock.

This is also the reason why the matrix keyboard is named the future.

There is another purpose for making a keyboard, that is, whether the mobile phone that Zhou Xin is about to launch is a 26-key mobile phone or a 26-key mobile phone with a horizontal linear motor.

The shock that the Matrix keyboard brings to the user can be carried over to the mobile phone, and the Matrix mobile phone can bring you the best typing experience, and the user can quickly make associations.

Combined with the smartphone application specially created for Matrix, Zhou Xin is absolutely sure that Matrix will succeed.

Cao Yongluo: "It's because I'm too anxious to succeed, I talked to my family, and they have no objection to me doing business with you."

Just say I have to figure it out for myself. ”

Zhou Xin's positioning of Cao Yongluo is Futukang, if he makes Matrix into Apple's model, then he hopes that Cao Yongluo can make the company Futukang in the future, specializing in OEM.

"My family thinks that power can be inherited by another person, anyway, power will be depreciated in our generation, and I am not the only male in the third generation of the family.

But working with you, only I have the luck to be roommates with you, so the family is now in favor of this matter. ”

Zhou Xin asked: "What do you think yourself?" Your ideas matter. ”

Why does Zhou Xin think that Cao Yongluo is a candidate to be Fu Tu Kang, because the other party has this background, and he will also exercise this ability in the process of gradually OEM for Matrix.

Zhou Xin has had a lot of contact with Cao Yongluo, he thinks that Cao Yongluo is a very good person, and he is righteous enough, and he has his own persistence most of the time.

The basic quality is sufficient, as for whether it can be made to the scale of Futukang, it does not depend on Cao Yongluo's ability and background, but on whether Zhou Xin can build Matrix into a consumer electronics brand that benchmarks Apple.

Cao Yongluo is conflicted in his heart, entrepreneurship is undoubtedly much more interesting than that of civil servants, to put it bluntly, even if you have an antenna, you have to boil up your qualifications, one step at a time.

But starting a business, there is a gap between what Zhou Xin asked him to do and what he wants to do, Cao Yongluo also wants to engage in Internet entrepreneurship and monetize his ideas and ideas, instead of doing OEM work and eating leftovers from the downstream of the supply chain.

"I also want to start a business, but I always feel that what I am doing now is too boring, from product design to marketing to market, you do it all, I only need to be responsible for finding suppliers in China, and then let them produce the corresponding goods and ship them to America.

It's not very technical, and it doesn't play out my ideas.

It's more interesting than being a civil servant, but it's still a little less interesting than starting a business I'd like. ”

Zhou Xin quickly reacted: "Because what you saw before is my entrepreneurial process, whether it is quora or fist, these are products for individuals.

I dig into the needs of a lot of users and then make a product that solves the common needs of those users, which you think is cool.

At the same time, this is also the greatest value of the Internet era, with the help of the Internet to solve people's spiritual needs, rapid success, rapid listing, fame and fortune.

And what you are doing now is simply to meet my needs alone, I just say yes, I say no, I can't.

It's like you've found a lot of suppliers for the application of sublimation technology to keycaps.

Now this kind of entrepreneurship is not cool, it is also a hard money, and you need to look at other people's faces.

I'm not going to give you a look or embarrass you, but when I don't care about Matrix or I sell it to someone else, you're going to be in a very awkward position. ”

Zhou Xin said it very bluntly, and it also hit Cao Yongluo's true thoughts in his heart.

He replied: "That's right, that's roughly the case, from Ameriken's Silicon Valley to Zhongguancun in China, there are too many stories of entrepreneurial stars.

From the successful Bill Gates and Larry Ellison in the last decade to the successful Yang Zhiyuan and you in this decade, the stories of these Internet stars are familiar to everyone.

And I also hope that I will be a successful Internet star in the next ten years, and I hope that the products I have made can be liked by countless users.

Riot games before were fine, but when you launched Quora, it was the first time I've seen Americans love an internet app so much, and it can be described as an obsession.

If I were you, I wouldn't sell Quora, even if Time Warner gave me how much money it would cost.

It's not uninteresting to start a business now, but he still taught me a lot, let me learn supply chain management, how to manage employees, which I can't learn in school.

There is a big deviation between what you get from other people's mouths and what you really practice.

Even if I have the support of my family behind me, the downstream suppliers should not give me face or not give me face.

What I am doing now is very difficult and complicated, and more importantly, the value he brings to me is very limited except for money. ”

Zhou Xin said: "Because you only manage a team of more than ten people now, there are only a dozen or so components of the keyboard.

And when I make mobile phones, I need hundreds of suppliers. And now you are just a middleman, and when you become part of the supplier, you get not only money, but also social resources.

Ten people under his command and tens of thousands of people under his command are completely different concepts. ”

Cao Yongluo: "With tens of thousands of people under my hands, Matrix has to truly become a world-class consumer electronics brand, and I may be able to reach this height as one of the suppliers."

Of course, I also know that there are so many people under your command, which means that the social resources you can mobilize are also exaggerated. ”

Zhou Xin: "For you, no matter which route you take, the ultimate goal is to have the power to mobilize more social resources, and when you are a civil servant, the ceiling is there."

If you do it with me, there is no ceiling.

In addition, you can not only cooperate with me to start a business, you can also start another Internet company by yourself.

For example, you can also make a Chinese version of Quora in Huaguo, and then I register an account on your platform, isn't it famous all of a sudden?

happened to wrestle with Sohu's suspicious wrists. ”

I'll change one chapter first, and I'll try to code another chapter out

(End of chapter)