"I made my first pot of gold by making video games, and I didn't always make games, but went to do Internet services, and then now I'm doing consumer electronics.

There are many things you can do to start a business, and cooperating with me is just one of your options, it doesn't mean that you can only do this. ”

Zhou Xin is very touched by this, the real world can't go exactly as you expected, like at that time he thought he could help ZTE get the ban, but it didn't work at all.

When Zhou Xin and Cao Yongluo were talking about future development, the cherry company only got matrix products.

"You've had a day of experience, so let's talk about your feelings."

Everyone knows that Cherry is a German company, but it was actually born in the basement of a visiting company in Highland Park, Illinois, Ameriken.

It was later moved to Germany.

That's why Cherry has subsidiaries in both Germany and Ameriken.

This time, after receiving the news, Günter Merman specially flew from Germany to Ameriken Wisconsin, which is also Cherry's office in American.

Günter is a veteran of Cherry, having started working for Cherry more than 20 years ago as an executive in R&D and product design.

"According to our research, Matrix has a completely different structure than ours, and all their parts are dismantling and replaceable.

From the shell, keycaps, shaft body, to PCB boards, positioning plates, etc., these are all removable.

Matrix's keyboard also has several layers of pads, and based on our research on these different materials of pads and metal kits, combined with their specially developed switches, these combine to give Matrix the key to producing a pleasant hitting sound.

At the same time, their inner tank is completely free of steel structure and screws to support, and the keyboard completely relies on the accuracy of the upper and lower covers for bite, combined with silicone pads and cotton pads to make the keyboard extremely soft and elastic.

This is one of the important reasons why users feel addicted. ”

After the North American engineer finished speaking, Günter tapped his finger on the spacebar of the matrix keyboard a few times.

The reason why the cherry side pays so much attention is because they also want to go to the high end, but the way they take is to jog in small steps and gradually increase the price.

Until 20 years later, the most expensive cherry keyboard was less than 2,000 RMB. In dollar terms, the cherry keyboard has been raised from $150 to $300.

Matrix got it all in one step, with the first keyboard coming out with a price tag of $500 and a rave review on the web forums.

It's not that there is no opposition, and the opposition is focused on dissatisfaction with pricing and criticism of Zhou Xin personally.

And when someone on the online forum comes out and says that the matrix keyboard itself is bad, buyers will come out to maintain the matrix.

This kind of belongs to only me who can scold, and none of you can scold.

The cherry is curious, curious about what matrix relies on to gain user recognition, and the second is vigilant, vigilant matrix will seize the high-end market.

Günter didn't answer, he saw the Matrix keyboard for the first time, and after seeing the real thing, he realized that the Matrix was even more dangerous to Cherry than he thought.

He continued to touch the other keys with his hands, and after striking the big keys, he put his hands on the keyboard, and made a series of continuous percussion sounds.

"Excellent product, worthy of Newman, I finally experienced the despair of European Internet companies in the face of quora.

But we're okay, we're nowhere near despair.

You go on to say, is there anything unique about them in terms of technology?

If we replicate the design of the matrix keyboard and put it into mass production, will you be able to do it? ”

"Absolutely, the structure of the matrix keyboard is too clear and straightforward, which is a disadvantage for us," the engineer said.

Because the design is too simple, any private studio can design a keyboard based on this structure in the future.

At the same time, matrix's shaft bodies and keycaps will also be sold to the outside world.

At present, we have found some small startups in the field of electronics, which have taken orders on online forums and sold products similar to those of matrix under their own name. ”

"Are they reproducing so fast?"

"No, they make a sample first, and then if you want it, you pay half of the deposit, and then you pay the remaining half of the deposit when the goods are made.

They buy Matrix's switches and keycaps, and then replicate the rest of Matrix's designs themselves. ”

If it was Zhou Xin, he must have realized that after he launched Matrix, the custom thing appeared in this world ten years earlier.

Günter asked, "Are there any drawbacks to Matrix?" ”

The engineer replied, "Compared to our keyboards, the response time of the matrix is not as fast.

But this is only a few milliseconds away, and the user does not perceive it at all. ”

Why did esports players still buy Cherry and Logitech keyboards after there were customized keyboards in later generations, because their latency is shorter, which means that the computer can receive the signal faster after pressing the key.

After all, customization does not have this guarantee.

But now esports is even more niche, and this difference is not a reason for users to choose cherries at all.

"We're also going to launch our own matrix mode keyboard as soon as possible.

Otherwise, we simply won't be able to compete with other manufacturers. ”

The door of the customized keyboard was pushed open by Zhou Xin, and Zhou Xin himself did not expect that the garage companies in Silicon Valley would react so quickly.

They can do other accessories and then buy matrix's shaft bodies and keycaps.

Even if you make your own mold, as long as you can fight twenty people to buy it, the cost is cheaper than the official price of the $499 matrix.

However, Zhou Xin knew that he would not pursue these studios for infringing on his keyboard structure patents, because what Matrix needed was fame.

After the launch of the Matrix keyboard, the time has come to the end of November.

Before returning to China, Zhou Xin took Lin Benjian and Guan Jianying to Japan, mainly to talk about the transfer of lithography machine technology with Nikon and Canon.

They wanted to get a generation behind in lithography machine technology.

It's not realistic to rely on self-development, buy the technology of the backward generation first, and then catch up with Nikon and Canon on the basis of the technology of the backward generation.

"Zhou Jun, in principle, we are willing to sell the lithography machine technology of the backward generation to you, but we need to conduct further rounds of negotiations on the specific amount."

Although the purpose of Zhou Xin and his entourage was lithography machine technology, and lithography machines were only part of Nikon's business line, Nikon President Toshio Moriguchi personally received Zhou Xin and others.

After talking to Nikon and Canon respectively, Nikon and Canon have successively given replies that they are willing to sell their technology.

Here's the technology of the generation behind.

Zhou Xin was able to judge by their willingness to sell technology that Nikon and Canon were having a hard time.

The ASML behind it is chasing too hard, and if it is the neon of the semiconductor heyday in the 80s, Nikon and Canon will certainly not be willing to sell lithography machine technology, even if it is a generation behind.

"Ben Jian, you are responsible for negotiating with them, and you will check the amount, and I am not sure how much the lithography machine technology that lags behind the most advanced process is worth it.

When I go back to China, you just need to report the results to me, and I'll tell you if it's okay. ”

The next chapter is going back to China.,Just over the weekend, think about how to write the plot of returning to China.,There will be a series of climactic plots that will definitely make everyone feel good!

(End of chapter)