"Is this product similar to the definition of luxury, focusing on high-end consumer goods for electronics brands?

If you can succeed, then you are better than Sony and Samsung, whose products are luxury goods in China, but just ordinary goods in developed countries.

Therefore, we have been advocating the importance of technology research and development, and when technology research and development achieves breakthroughs, our masses can afford to use good industrial products.

In the 80s, refrigerators, air conditioners, and televisions were luxury goods at the time, but with the development of technology, these goods have now been downgraded. ”

Zhou Xin: "That's right, Matrix is a high-end brand focusing on consumer electronics, maybe we will do low-end brands in the future, but Matrix will only be defined as a high-end brand." ”

This is also a reference to Huawei's thinking, Huawei takes the high-end route, and Honor takes the low-end.

"Only high-end consumer electronics brands can have enough profit margins, and only enough profit margins can carry technology research and development."

The other party retorted: "Little comrade, I don't agree with you on this point, it's not that we don't want to make products that are profitable enough, but we don't have this condition."

First of all, we do not have unique technology, and secondly, our national image and the growth stage of Chinese enterprises determine that we cannot create a high-end electronic brand.

Neon, Goryeo and the Lion City have all gone further than us on the road of economic development, and even they are still mainly low-end consumer electronics brands.

High-end products from R&D to production to marketing, these require high costs, and our enterprises cannot afford this cost.

What I disagree with is that only high-end brands can have enough profit margins, and once the volume of low-end brands comes up, the profits are also very considerable.

R&D can gradually increase investment, how much money to eat, focus on low-end brand products in a certain degree of technology accumulation, will naturally climb to the high-end.

This is a process, and our country needs such a process.

Because you became famous in America, in the perspective of the vast number of people overseas, the Chinese are just one of the less remarkable of your many identities. Silicon Valleyians, by contrast, have a more identifiable identity in their minds.

Matrix is manufactured, manufactured and marketed at Americacan, and even if the founder is you, it is not a Chinese brand. ”

The content of the other party's story is also the strategic strategy that Huaguo has always adopted, no matter what the industry, I will take it first, as long as there is a profit margin, even if it is just a little, I will do it.

This is how the white goods industry started and slowly mastered the core technology.

Zhou Xin said: "If you only talk about matrix keyboards, most of the production is in China, and the R&D and marketing are in Ameriken.

Your words also gave me some inspiration, and at the same time, from my point of view, it is true that the profit volume of the low-end manufacturing industry can generate enough profits to feed back R&D after reaching a certain level.

One of the problems is that there will be many enterprises in the low-end manufacturing industry that can undertake these businesses, that is to say, the low-end manufacturing industry in each industry will be allocated to different enterprises.

Taking the refrigerator industry as an example, China has a lot of brands that produce refrigerators, and after fierce competition, a few large companies may survive in the end, forming an oligopoly situation.

However, in the process of competition to oligopoly, there is not much profit to invest in the R&D process, and it is not until the oligopoly situation is completed that the last surviving oligarchs will gradually increase their weight in R&D.

However, Huaguo lacks a mechanism between industry and R&D to form a positive cycle ecology of production, education and research.

For industry-university-research research, I can't think of a good solution either.

Speaking of matrix, the manufacture of matrix keyboards is located in Huaguo, and our internal matrix mobile phone project has been established, and it is now in the research and development stage.

As long as the core chip of Matrix mobile phones can meet the requirements, I will let Chinese enterprises enter the supply chain of Matrix.

For example, Hua Hong Semiconductor's memory products and logic circuit products, as well as mobile phone chips manufactured by Huaguo enterprises in the future.

I will consider Chinese enterprises as much as possible, and at the same time, I will also promote the proportion of Chinese enterprises in the entire industrial chain.

I personally grasp the chip design and lithography machine, China's state-owned memory chip manufacturing, DRAM manufacturing, we will incubate the entire semiconductor industry upstream and downstream companies.

To put it simply, matrix will become a market-oriented carrier, such a high-end brand, not only has enough profit space.

More importantly, it is to help Huaguo's semiconductor companies to endorse, they can't only supply one brand for Matrix, if they want to become bigger and stronger, they definitely need to supply other enterprises at the downstream end of the supply chain.

For example, Nokia, Motorola, Sony, Samsung, and other companies, their identity as matrix suppliers will be very helpful in entering the supply chain system of these enterprises. ”

This is the same as being able to become a member of the fruit chain in the future, and wanting to enter the supply chain system of other mobile phone brands will get twice the result with half the effort.

After Zhou Xin finished speaking, the other party nodded frequently: "I understand what you mean, matrix is equivalent to the chain master of the supply chain."

By virtue of its dominant position in the entire supply chain, it has a strong influence on the allocation of most enterprise resources in the entire supply chain.

At the same time, this influence is used to promote the growth of Chinese enterprises. ”

The concept of supply chain owner can often be seen on government websites 20 years later, and the concept of chain owner frequently appears in the official newsletters of strong cities such as Shenhai, Pengcheng and Hangzhou.

What drives the industrial chain and supply chain to be strong together, many enterprises in Shenhai have broken out of the cocoon and become the chain master. What is it to build a circle and strengthen the chain, and build ten 100-billion-level key industrial chains.

At the turn of the century, it is also common to see the term chain owner in the news.

At that time, the media focused on which home appliance company could become the owner of the chain, and put forward a specific concept:

In the integration of supply chains, the coordination of interests should take precedence over the transparency of information. When controlling and integrating supply chain resources, enterprises that can find new profit growth points can often become "chain masters".

Zhou Xin said: "Your understanding of the electronics industry is much deeper than I thought, including the accurate use of these terms, I only learned after doing matrix. ”

The other party smiled slightly: "This is all an old-fashioned concept, if I remember correctly, I had this concept more than ten years ago."

I have many more channels to receive information than the outside world thinks, and if I don't know such an old concept abroad, then what industrial development are we talking about?

Including the chain owner, I saw an article on the internal * reference in June this year about this matter. At the end of last year, Changhong signed a monopoly supply agreement with the eight major color tube factories.

The color tube is also the color picture tube,It is the core component of color TV,Changhong controls the core components of the upstream with one hand,Significant price reduction with one hand,Price reduction in April,Trying to defeat all other competitors。

Originally, Changhong was the owner of the chain, otherwise the eight major color tube factories would not have signed a monopoly agreement with him.

They want to go one step further and become the sole owner of the entire chain.

The internal reference asked me what to do, and I criticized that it was not recommended to use administrative means to intervene in market behavior.

In the end, Changhong did not succeed, they undercounted two things, one is the color tube in the second-hand market, and the other is the credit problem of the color tube company.

Now Changhong has a large number of color tubes, and it is estimated that there will be a big price war. ”

Zhou Xin listened with relish.

"I don't think there's a problem with your strategic vision, it's just a problem with its implementation.

How can you be sure that Matrix will succeed? ”

Zhou Xin said: "Our mobile phones are expected to launch the first batch of products in the autumn of next year, and I use the results to prove it.

As for the support I hope for Matrix to drive the development of the supply chain, I will talk about this until it has results.

Because it didn't work out next year, it will do well one day in the future.

But regardless of whether Matrix will succeed or not, lithography machine and chip design, I will put these two companies in Huaguo. ”

There is a new chapter today, and another chapter will be added tomorrow morning.

(End of chapter)