"Differentiated services will always be one of the important models for Internet companies to achieve profitability." Zhou Xin finally concluded.

In the future, the underlying logic of the paid membership mechanism of a large number of Internet services is differentiated services, and the most common application is video websites.

Tencent even played this out, yellow diamonds, red diamonds, pink diamonds, etc., different diamond aristocrats give users different differentiated services, as many as 7 kinds of differentiated services.

After listening to this, Robin said, "I don't think search engines are very good at differentiating services.

Because the search results that the search engine wants to provide to the user are the results he wants. If you use a search engine to differentiate your service, it's hard for users to perceive it.

Technically, I can provide more advanced algorithms and more computing power for paying users, and it only takes 1 millisecond for paying users to get the text of the result from entering the search content, while it takes 10 milliseconds for non-paying users.

Such a differentiated service doesn't seem to make much sense. ”

Pony Ma thought to himself, it is still Tencent to do differentiated services, QQ show and enterprise QQ have given them a lot of inspiration.

Zhou Xin said: "Yes, so the profit model of the search engine is advertising.

The use of the ad distribution system can describe your ad push logic to users very well, and the user acceptance of this is also very high.

It is not impossible for search engines to do differentiated services, but the technical difficulty will be very high.

In my understanding, this is the second generation of search engines, and compared to the previous generation of mechanical stacked indexes, the second generation of search engine technology can crawl the text from all website links, compare them, and then sort them.

I think the next generation of search engine technology should be based on artificial intelligence. That is, the search engine can answer the question.

For example, if I talk about my budget and my travel preferences, the search engine can automatically formulate a plan for me.

From where to go, to which day to buy a ticket, to which hotel to book, travel routes, etc., search engines can give a complete set of solutions.

The second-generation search engine requires users to disassemble the questions into more detailed questions by themselves, and then give answers one by one, I need to ask the search engine the address of the airline's ticketing system, and then go to the ticketing system to find the flight status myself.

In conclusion, the third-generation search engine should be based on artificial intelligence technology for aggregated responses.

If Baidu can do this, then the differentiated service can completely charge the third-generation search engine. ”

Robin listened very energetically, but the more he listened, the more cold his heart became: "Senior brother, what you said is too difficult, and it is not a technology that can be achieved in a short period of time.

However, I think this can be used as a direction, and after listening to it, I have a general direction on how to do the third-generation search engine technology. ”

Zhou Xin said: "You can understand the third-generation search engine as a personal assistant, the current search engine is just a mechanical integration of results, and a personal assistant can give you a comprehensive solution." ”

Pony thought to himself, QQ can do this, which is equivalent to embedding a personal assistant into QQ's friends column. He also thought that now QQ can also be a search engine, put it in the friends list, and then put this search engine at the top and it's over.

After organizing Pony and Robin to have a dinner together, Zhou Xin talked to Pony alone the next day about how to promote the company's QQ.

Compared with Baidu, he is actually deeply involved in the product design of the company's QQ, and has given a lot of targeted suggestions in the design process and promotion process.

After chatting with Robin, Zhou Xin didn't know what decision the other party would make, but no matter what decision he made, it would not be a loss to him.

It is nothing more than the difference between long-term and short-term benefits.

Why is Zhou Xin obsessed with letting Huaguo's Internet go to sea as soon as possible, including letting Baidu card Google in advance, and letting the enterprise QQ come to Ameriken to promote.

The fundamental logic lies in the fact that in the future, China's Internet companies will be too slow to go overseas, and they will not start to go overseas on a large scale until before and after the international situation deteriorates.

Let foreign Internet companies comfortably enjoy the first-mover advantage for a long time. In the foreign Internet field, once the pattern is formed, there will be no latecomer competitors.

Taking the e-commerce field as an example, after Amazon occupies the first market share, it has never faced a decent opponent again, and the Internet entrepreneurs behind will subconsciously avoid the e-commerce field.

Even though Taobao has been in full swing in China, occupying nearly 80% of the market share, JD.com, Pinduoduo, and Douyin shopping have launched attacks in this field one after another.

This is a big difference between China and Ameriken in the Internet field.

Pinduoduo, Douyin, SHEIN, Shopee and other Internet companies have been very successful in going overseas, but the timing is a little embarrassing.

"Pony, tell me your views on enterprise QQ, I see from the semi-annual report, enterprise QQ has achieved 50 million revenue in China, and more than 20 companies have chosen to introduce enterprise QQ.

Among them, Pengcheng Foreign Trade Corporation, after they connected to the enterprise QQ, opened the enterprise QQ service to more than 300 foreign trade companies.

I think the data is very eye-catching, and the Tencent team is very capable and vigorous. ”

Pony talks about the company and the product, and he is a very different person from usual.

He went straight to the point: "Newman, like the earnings reports of listed companies, they will avoid problems by embellishing numbers.

The same is true for enterprise QQ, our hidden worries are hidden under the semi-annual report.

I have been constantly summarizing and reviewing during this time, and it can be summed up in three questions:

The first is that the threshold is too low, and the threshold of enterprise QQ is too low, resulting in many companies with development capabilities, after using enterprise QQ, they plan to do it themselves.

For example, Guangdong Telecom, Zhejiang Mobile, etc., the provincial companies of the three major operators have used enterprise QQ, and they all plan to develop similar products on their own.

This has put a lot of pressure on us, and at the same time, NetEase and Sohu are also going to enter this market.

At present, Huaguo calls enterprise QQ enterprise instant messaging products, and the commercial value of this set of products has been reflected, and we cannot avoid direct collisions with competitors in this field. ”

Ali hasn't taken care of it yet, they have been busy connecting with NewPay and introducing NewPay's credit pledge system to buyers and sellers.

If Ali reacts, Alibaba, which has more than 20,000 resources of small and medium-sized foreign trade enterprises, will be Tencent's biggest opponent in enterprise instant messaging products.

"Taking the three major operators as an example, after they make it, they just provide it for their own internal employees, and the development and operating costs come back.

They develop and operate it themselves and then make it available to employees across the country, which is certainly cheaper than buying it from us.

Therefore, the first-mover advantage of enterprise QQ is extremely limited, and we need to face direct competition from a large number of companies.

There are even many manufacturers that plan to enter the field of instant messaging, such as NetEase has launched NetEase Bubble, which focuses on instant messaging for ordinary users. ”

"The second point is that it's hard to find a point of differentiation that allows customers to choose us over others.

The functional barrier is too low, and what features we have developed can be easily copied by competitors on their own software when they know about it.

There are almost no barriers, and even if a read feature that we put a lot of effort into developing, it won't take more than three months for our competitors to develop it from scratch.

We have been wondering, what is the unique advantage of enterprise QQ compared with other enterprise instant messaging products?

The third is that the demand for informatization in Chinese enterprises is not high. The vast majority of businesses don't feel the need, they don't even need an email address, and they have something to call.

The address book is placed on the desk, and if you have something, you can flip through the address book, and a phone call will pass. ”

Zhou Xin knows what the biggest barrier to QQ is: "The problems you said are very top-level problems, and they are not specific enough.

Look for answers to these questions that aren't specific enough, and you'll be hard-pressed to find satisfactory answers.

From the first point and the second point is actually a problem, that is, the barriers are too low, and it is not difficult for other companies to copy them.

Then it is necessary to find advantages for enterprise QQ, what enterprise QQ can do, and other enterprise instant messaging software can't do.

Let's dig deeper into this problem, in the face of the competition of NetEase Bubble, will QQ feel the pressure? ”

Pony: "No. ”

Zhou Xin continued: "Then in the face of the enterprise NetEase bubble, will the enterprise QQ feel the pressure? ”

Pony: "Yes. ”

Zhou Xin: "The same logic, QQ has functions, NetEase can copy it." Why doesn't QQ feel stressed?

In the final analysis, QQ's user relationship chain involves users from all over the world, and NetEase Bubble cannot copy QQ's user relationship chain in the past.

Enterprise instant messaging products are nothing more than internal use, and internal use leads to the relationship chain being mastered by the company that buys your product.

They choose which product they want to choose, and the relationship chain within the enterprise is transferred to other products, which is nothing more than a word from the leader.

Therefore, the barriers come from the complex relationship chain, and the simpler the relationship chain, the more difficult it is to remove.

Enterprise QQ should change the way of playing. Like the case you said, Pengcheng's foreign trade corporation, they have moved hundreds of small and medium-sized enterprises to the enterprise QQ.

It is very difficult for them to change the enterprise QQ to other products.

Therefore, in order to solve this problem, the object of enterprise QQ should be the core enterprise of the supply chain in the traditional field.

They lack their own development capabilities and can only rely on the development capabilities of their suppliers. And they involve upstream and downstream suppliers.

Enterprise QQ helps these core enterprises and their upstream and downstream suppliers to achieve real-time information exchange.

It is equivalent to that the target of enterprise QQ should not be a single enterprise, but a string of enterprises around the core enterprise and the entire supply chain.

Of course, it is not easy to achieve this goal, so enterprise QQ needs to find new function points that can empower the core enterprises of the supply chain.

I have an initial idea that we can build around that. ”

(End of chapter)