Beginning at Christmas, Matrix commercials began to appear on major television programs across the United States.

Zhou Xin has a high reputation in Americacan, whether it is a technology magazine or a business magazine, Zhou Xin can often be seen.

As the cover character of Time magazine, he has been on the list more than once, once for Time Warner's deal of the century, another for leading Riot Games back on track, and most recently for reshaping Walmart's business ecosystem.

Anyone who is interested in the Internet is familiar with the Chinese face that appears in the commercial, Newman.

"Am I crazy, is Newman ready to make a commercial? Is the king of the Internet about to make his way to Hollywood? ”

Originally, Zuckerberg's 26-year-old appearance in Time magazine was young enough, of course, compared with the 16-year-old environmental girl who was elected Time Magazine's Person of the Year because of political correctness, the 26-year-old Zuckerberg is still a little old.

Unlike Zuckerberg's cover tagline: "Connecting the world's population and building social connections," Zhou Xin's most recent appearance in Time magazine was limited to a few words: the king of the Internet.

The best product manager in Silicon Valley, the best product manager in Bluestar, these adjectives are too lengthy and not conducive to the spread of public opinion.

The more concise and clear the slogan, the better it is to shape the image of the character and spread it in the minds of the public.

The title of the king of the Internet, Ameriken netizens put on Zhou Xin very early, only to be recognized by the media, after Walmart online has made great achievements in just one month, Time magazine put this title on their cover to crown Zhou Xin.

"I think it's to promote the Matrix brand, I think the logo on the back of the phone Newman picked up from the bed should be M, if it's M, it's a Matrix phone.

Recently, when I was flying to Portland, I saw a large advertisement for Matrix on a billboard at the airport. ”

"Isn't Matrix the only Newman product that hasn't been a success? I remember Newman also putting a lot of effort into promoting the brand's keyboards, and there was a lot of content on the Riot Games forums. ”

"I think it still depends on the definition of success, in other people's made the Matrix keyboard, it is not an exaggeration to describe it as success, the new keyboard structure, a large number of replaceable parts, so that the keyboard experience has come to a new height, completely changed the ecology of the original keyboard industry.

The keyboard costs $500 and can sell tens of thousands of copies, and I'm afraid no second person can do it except Newman. It's just that this achievement is a bit unworthy of mentioning in Newman. ”

"It's Matrix, I'm an employee of Matrix, and I can only tell you that the Matrix phone is a very different phone, and like the keyboard, the Matrix phone will also bring you a completely different experience from the previous phone."

"Can the Matrix staff upstairs tell us more?"

Netizens on the forum would never doubt Newman's creativity with the product.

"I can't say much about it due to confidentiality restrictions, but it's amazing."

Offline TV commercials, airport advertisements, magazine advertisements, and Matrix mobile phone ads are everywhere.

The promotional video starring Zhou Xin himself gave the media a lot of room for hype, because the founders or CEOs of other mobile phone brands are either too old or go directly to see God.

Only Zhou Xin can do it by shooting a promotional video in person.

Another point is that this is the first time in Zhouxin's history that he attaches so much importance to a product.

Even Quora Gold Selection didn't advertise so many times before.

Not only are there advertisements offline, but also online Internet forums are full of real or fake news.

Fortunately, the time is not very long, from the advertising landing on major channels to the press conference, there is only six days, and just six days is not enough to make users bored.

"Zhou Xin, don't put too much pressure on yourself, even if the Matrix phone doesn't get the desired effect, it won't affect anything." Li Jingyi glanced at the time, it was only five o'clock in the morning, and she said to Zhou Xin, who had already gotten up and sat in front of the window in a daze.

Since getting along with Zhou Xin day and night, she has always been able to feel a sense of urgency from Zhou Xin, as if he is not a billionaire, but a doctoral student who has just come out of school, with academic qualifications and abilities, but these are chips that have not yet had time to be realized.

Li Jingyi is difficult to empathize with Zhou Xin's mentality, after working at Matrix, she has full confidence in Matrix, and there is no mobile phone on the market that can compare with this product.

Therefore, there is no need to worry, Li Jingyi has more confidence in the mobile phone.

Zhou Xin's voice echoed in the empty room: "You continue to sleep, I'm fine." ”

Li Jingyi stood behind him and hugged Zhou Xin and said, "If you didn't have pressure, you wouldn't wake up so early." ”

Zhou Xin said: "This time I have to give a speech in front of tens of thousands of people, isn't it normal to be nervous? ”

Li Jingyi: "You told me before that when you told me about the quora press conference, there were tens of thousands of people, and I didn't hear you say that you were nervous. ”

Speaking of Quora, because the market value has plummeted, investors have higher requirements for Time Warner, and Quora, which originally did not accept advertisements, has also begun to accept advertisements.

Zhou Xin said: "Well, there is some pressure, Mphone is very good, I know, it uses the most advanced chips now, uses a lot of advanced technology, and has a lot of useful functions."

But it's different from all the mobile phones today, isn't there a saying that says: half a step ahead is a genius, and a step ahead is a madman.

I'm worried that Mphone is too far ahead and consumers won't buy it. ”

"Today, the matter is a foregone conclusion, there is no need to think too much, stay in good shape for today's press conference."

"It's a pleasure to meet you here again, Moscone Convention Center, where I held my first and last press conference on Quora two years ago where I released the Quora Gold Pick.

Before the press conference, I never imagined that I would have such a strong convening power to gather tens of thousands of loyal Quora fans to listen to me introduce our products.

It was the success of the last time that gave me a little more confidence today, and this time Matrix prepared 20,000 seats on site. ”

The press conference was held at the Moscone Center in San Francisco, which was renovated last year and its North Hall was renovated to accommodate more than 20,000 spectators.

Audiences from all over the world were almost full.

Largely because Zhou Xin personally answered questions about Matrix phones on Quora:

"This is the work of mine for more than a year, and I have put all my innovation and thinking into this product for more than a year, and the cooperation with Walmart is just to get the job done."

This answer without many words is more effective than many advertisements, but anyone who pays attention to the Internet will be curious about what kind of product the Matrix mobile phone is that can make Zhou Xin have such confidence.

Therefore, when booking tickets for the press conference on the Matrix official website, the servers prepared before were crowded.

"A lot of people ask me, aren't you very successful on the Internet? Any product designed can be loved by countless users.

It can completely change the original business model.

But for me, these changes are not enough, and Matrix will set off even more drastic changes and let the world hear about the arrival of the Internet age. ”

Although I don't know what kind of product Matrix is, the vast majority of people who came to the scene were loyal fans of Zhou Xin, so after this passage, the stadium of more than 20,000 people resounded with a tsunami-like cheer.

After the cheers stopped, Zhou Xin continued: "The product we are going to bring is called Mphone. ”

The screen behind Zhou Xin appears as a Mphone, a mobile phone with all 26 keys, and a similar width to the Samsung note of later generations.

When Jobs heard the name of Mphone in the audience, he thought to himself that if Apple made a mobile phone in the future, it would have to be called an iphone. The more he thought about it, the more he found the name to read easy.

Zhou Xin raised the mobile phone in his hand: "That's right, Mphone, it supports 2G/3G network and has a series of built-in applications."

Mphone takes a passcode to unlock, and you can set a four-digit passcode or a six-digit passcode according to your needs. ”

Zhou Xinxing held his mobile phone in his hand, and the screen behind him displayed the content on his mobile phone synchronously.

After entering the unlock password to enter the main interface, Zhou Xin continued: "We have several built-in apps, the mobile phone is second, and the app is the key. ”

Unlike the current mainstream black and white screen, Mphone adopts a color screen.

"The first is M-mail, where you can integrate all your mailboxes into M-mail, which is a comprehensive mailbox management application.

Whether you sign up for Hotmail, Yahoo Mail, AOL Mail, or whatever email product, you can bundle it in M-mail.

Bill, send me an email. Zhou Xin said.

After Zhou Xin finished speaking, Bill Gates holding Mphone appeared on the screen, he raised the Mphone in his hand to signal, and then nodded after a few clicks.

A prompt page appears on the screen, where the sender's name and associated email address appear.

“hello world！ Mphone。 Zhou Xin clicked on the mailbox and saw it.

Zhou Xin continued: "Thank you Bill Gates for sending me the email.

In order to get Bill to do me this favor, I paid the price of a Mphone and also helped promote his Hotmail.

Again, M-mail supports Hotmail. ”

Later, BlackBerry became the standard for business people in Europe and the United States, relying on the mailbox system.

BlackBerry's mobile email system allows users to send and receive emails anytime and anywhere through their mobile phones.

Compared with BlackBerry's mobile mailbox system, M-mail can support the management of different mailboxes at the same time.

"Well, you're probably not very interested in moving mailboxes, and you've had enough of damn mail in your day-to-day work.

It's annoying enough to receive emails from leaders, contemporaries, and partners anytime and anywhere, and if you can still receive emails on your phone, it's not life-threatening.

Let's introduce the next app, Weibo.

Previously, all applications were built on web pages, whether it was web forums, web portals, or instant messaging software, and these applications built on computer pages were flooded in the Internet world.

Web pages are everywhere, and the mobile phone represented by Mphone will bring new applications, and this weibo means a simplified version of the web page.

Users send what you want to express through Weibo, you can follow the users you are interested in, and you can collect the content you are interested in.

Weibo advocates real-time information, which means that if you have an idea to express anytime, anywhere, you can take out Mphone and post a Weibo.

Now that I'm sharing this space with 20,000 people, I need to take a picture of all of you. ”

After speaking, Zhou Xin held the Mphone to the audience, and then some blurry photos appeared on the phone.

Then click the jump button, the picture appeared under Weibo, and Zhou Xin edited a Weibo: "The scene of the Mphone press conference." ”

Then click Send.

There is a lot of information here that Zhou Xin did not say, such as sending pictures only supports 200k, and Weibo will automatically compress the photo pictures and send them after compressing them to 200k.

There was a special network equipment at the press conference site to make this sending seem so smooth.

Zhou Xin continued: "That's right, as you can see, Weibo allows you to express your mood anytime and anywhere.

Some people will ask what is the difference between Weibo and online forums and chat rooms.

How you were feeling outside, can you still find the right words to describe how you felt two hours ago when you get home?

And when you have a Mphone, you can express your ideas as soon as you have them.

Regarding the Mphone press conference, you need to go home to open quora and edit the previous long answer.

And after you have a Weibo, you can immediately edit a Weibo to tell your fans, tell your fans who are not yours, and what happened on the spot.

If the traditional app is a magazine, then Weibo is a daily newspaper, and the frequency of news updates is much higher than that of the traditional app.

It also has a series of mechanisms such as following, retweeting, and favorites, so that you can attract more users to follow you.

If you post a Weibo and it is reposted by many people, then following these people will also see this Weibo at the same time, and then it is possible to be interested in you and follow you.

It's a bit like Quora's user attention mechanism.

Quora requires long answers to be viewed on a computer, while Weibo is a shorter content that is more flexible. ”

Why is it not called Twitter, but Weibo, because Zhou Xin feels that the name weibo is much more concise than Twitter.

It was upgraded on the web application.

Zhou Xin continued: "During our internal testing, Matrix employees posted a lot of Weibo content.

It's another day of overtime, and I'm tired of the damn job.

Well, who is Johnson? At that time, human resources will help him see if he has been given time off on this day of overtime.

Today's meal in the cafeteria is not bad, but today it is Pepsi, which makes me a little unhappy.

Are Coca-Cola executives on site? Give our colleagues a look at the advertising fee.

Monday is the most tiring day of the week, which means that a new ordeal begins.

Well, I feel the same way sometimes. ”

Zhou Xin complained to the audience while scrolling through Weibo, and finally said:

"Someone said before that quora is a new media, but in my opinion, Weibo is a new media in the real sense.

It will revolutionize the current media distribution model. ”

A bit lazy today

(End of chapter)