"Mphone will change everyone's definition of mobile phones, as mobile communication devices, definitely not just as a tool for calls.

In the past 20 years, major mobile phone manufacturers have been too slow to update their mobile phones, text messages, calculators, alarm clocks, etc., in essence, still use mobile phones as call tools, adding all kinds of embellishments to this call tool.

The only innovation that is somewhat interesting is SMS, which adds a new messaging feature to the phone.

Mphone has upgraded the definition of mobile phone from the definition of a call tool, Mphone has combined mobile phone and handheld computer for the first time, and mobile phone will officially become a mobile communication device from Mphone.

From communication to communication, simple calls have become complex information interactions, and the original one-to-one communication method of SMS has become a many-to-many communication method, and all of this will start from Weibo. ”

As soon as Zhou Xin's words fell, the applause from the audience began to become intense.

Because of the simple Weibo, there are not too many highlights, judging from the content of Zhou Xin's display, it is indeed a bit interesting.

But this kind of interesting thing can't meet the audience's expectations for Zhou Xin.

The audience came from Portland, Austin, Houston all over the United States, and many flew in from the Maple Leaf Country.

It wasn't until Zhou Xin pointed out that the biggest difference between Mphone and previous mobile phones is information, and Mphone is a combination of mobile phones and handheld computers, and the audience began to be able to vaguely grasp the points of Mphone.

"Traditional web support for mobile is limited, or non-existent.

The display of traditional web pages on a handheld computer is either a problem with the display, and you need to move left and right to see the complete page, or you directly hide part of the information.

Weibo is the first application created for mobile terminals, it is different from the previous web pages, it is an application designed specifically for mobile phones, and it is the world's first multi-person interactive application on mobile phones. ”

These need to be made clear, if you don't get started, it's hard to feel how cool Weibo is. The 140-word limit and the design of the streaming UI also determine that this app is specially designed for mobile phones, and the swiping feeling allows users to ignore the passage of time unconsciously.

"This is the first product brought by Mphone, WeChat, WeChat is an instant messaging software similar to text messages."

(For the convenience of reading WeChat, it is collectively referred to as WeChat later)

"The WeChat account can only be registered through the mobile phone number, that is to say, the WeChat account and the mobile phone number are bound, and then the chat between WeChat supports voice transmission in addition to the text content similar to text messages.

Jobs, welcome to Mphone's press conference. WeChat's signature green voice bar appears on the screen.

Soon a voice message was sent.

Then Zhou Xin clicked on the voice he had just sent, and his voice reverberated throughout the venue again.

"WeChat supports both SMS and voice functions, and voice can be sent within a certain period of time.

Voice transmission longer than 30 seconds is not supported at this time. ”

"The communication function is the basic function of WeChat, and we can add friends through our mobile phone number or through the QR code."

After speaking, Zhou Xin opened WeChat's account homepage, and then clicked on the QR code interface: "This is the QR code, WeChat comes with a scan function, the camera will identify the QR code of other users, and the user's add option will pop up after scanning the QR code." ”

"The other is to join the group, I believe that everyone here has more or less understanding of online Walmart.

We're going to get through, and after Walmart pulls you into their offline store group, the group will appear in WeChat synchronously.

You don't have to get home at 6 o'clock in the evening to see the news of Walmart on your computer about discounted products and new products, and then drive from home to Walmart to make purchases.

Directly through WeChat, you can grasp the latest developments of Walmart in real time, not only Walmart, QQ group partners have expanded to KFC, McDonald's, Subway and other chain restaurant brands.

What's more, we have connected NewPay and WeChat, and the coupons you receive through the WeChat group will automatically appear in your NewPay account after clicking to receive.

You can bind the account, if it is an account registered with the same mobile phone number, then you only need to bind it with one click, if it is not a mobile phone number, then you need to use an SMS verification code.

Yes, before everyone complained that I love to use the verification code too much, the verification code has made the Internet world lose trust, from email login to email sending, from forum login to search content, after the verification code appeared, countless tricks have been studied by Internet manufacturers.

In the future, I will evolve the captcha into a QR code, which will be more convenient than a purely numeric captcha. ”

Why is the QR code convenient, because the QR code can be recognized by the machine, and the traditional verification code, whether it is an SMS verification code or a string verification code, requires users to enter it by themselves and convert the picture information into text information.

Even in 2020, when OCR technology is very developed, scanning pictures to identify numbers in pictures is also a matter of eating hardware resources.

Compared with one-dimensional barcodes, QR codes are more secure.

"WeChat not only has these functions, it also has drifting bottles, Moments and other functions.

Focus on the circle of friends, because WeChat is an instant messenger based on mobile phone numbers, which means that most of your WeChat friends are people you know in reality.

I call this acquaintance socialization, whereas in the past, whether it was a quora, a blog, or a forum, these were all stranger socializations.

Weibo is also a social network for strangers, and the content shared by Moments is only visible to your friends.

This can be seen as a Weibo that only friends can see.

The number of friends that a normal user can add is limited, usually dozens or hundreds of users.

On Weibo, all users are likely to follow you, ranging from tens of tens or hundreds of people to hundreds of thousands of people.

When your ideas are not suitable to be posted on Weibo and shared with others, you can give due consideration to the circle of friends, which is also a good channel.

Next is a very important content in WeChat, which is also a supplementary part of new media, that is, the official account.

Individuals and enterprises can register an official account and publish articles through the official account, and there is no restriction on the content of the article, but due to the impact of memory and network speed, the article only supports text content and does not support pictures for the time being.

However, users can add a link to the article in a format that WeChat supports.

For example, in my WeChat, I followed Wal-Mart's official account, and then the first time I followed, Wal-Mart's official account will send you an article that you welcome to follow. ”

After Zhou Xin finished speaking, he clicked on this article, the content of the article is very short, and there is a color-changing link at the bottom.

Zhou Xin continued; At the bottom is a link that Walmart welcomes users to follow, and after clicking on this link, you can get a $5 coupon issued by Walmart.

The voucher will be automatically credited to NewPay, and the next time you pay with NewPay, the voucher will automatically take effect.

For businesses, WeChat official accounts further complement your marketing tools.

For individuals, if you want to publish a long article, whether it is Weibo or Moments, text restrictions and product mode restrictions, resulting in the content you publish on these two apps that others will not read seriously, you can choose the official account.

The relationship between the official account, the circle of friends and the microblog can be seen as the circle of friends is the microblog that acquaintances can see, and the official account is a microblog with no word limit.

The official account is not just marketing, for non-consumer enterprises, the official account is your means of publicity.

For traditional media, the official account is your extension of the mobile terminal.

We have already negotiated with the Wall Street Journal, the New York Times and other magazines that they will be on WeChat official account, through which users can browse their articles.

At the same time, individuals can also make official accounts to express long content. ”

Restricted by chips, storage and networks, Zhou Xin has been hesitant about which apps to build into Mphone.

Mphone doesn't have an app store, and the first Mphone doesn't support downloading other apps because the storage space is limited.

WeChat is a very memory-eating application, even if the restriction does not allow the transfer of pictures, the circle of friends cannot send pictures.

The same is true for Weibo.

Therefore, Zhou Xin is very entangled, whether the original generation of WeChat wants the official account function.

Later, he thought about it, if there is no official account, Weibo alone is not enough to completely finalize the concept of new media.

What's more, if you want to ride a wall between donkeys and elephants, there are two apps that are the best.

There is only one app, so does Weibo support the Donkey Party or the Elephant Party?

Later generations of Twitter have been on the side of the Donkey Party before it was acquired by Musk, or the vast majority of Internet companies in Silicon Valley are supporters of the Donkey Party.

This is also the reason why the party is passively beaten in public opinion.

No one realized the power of Weibo and the official account when it was first launched, and when the emergency spread in September, Washington's old yin will definitely take action.

Out of this consideration, Zhou Xin put the official account directly.

Zhou Xin clicked on the official account of the New York Times and has posted three articles, the first of which is an article about Newman: "Look, WeChat is an instant messaging software, not just an instant messaging software.

Communication is its fundamental function, and at the same time, it also integrates a variety of information, you can read articles through WeChat, see friends' dynamics, see merchants' discount information and so on. ”

Jobs has grasped the key point of what Zhou Xin wants to express, and he has a new idea of what Apple will be in the future.

At the same time, he also had a deeper understanding of what Zhou Xin just said on stage, which made mobile phones go from call to communication.

Jobs got the Mphone the day before he came, and Zhou Xin asked him to cooperate.

Because he got the Mphone, he didn't have much time to get familiar with it, but he just used the WeChat function, and there was only Zhou Xin as a WeChat friend, so he couldn't quite tell what the difference between WeChat and other apps was.

Apple relied on the sale of ARM shares to obtain funds to promote the research and development of the iPad, the success of the IPod made Apple rich to make mobile phones, after Apple opened the era of mobile Internet, the importance of ARM increased to an unprecedented level.

In later generations, more than 95% of the mobile phone chips on the market adopted the ARM architecture.

And now Zhou Xin first acquired ARM, and then opened the mobile Internet era, if Apple is reincarnated, Zhou Xin directly realized the closed loop.

Zhou Xin continued: "Next is the last item in the Mphone app, NewPay.

Everyone is certainly no stranger to NewPay, which currently has the most users and the most mainstream electronic payment software, the electronic payment software named after me.

Actually, I also wanted to name Mphone with a name, but NewPhone is prone to ambiguity, so I didn't use New to name it in the end.

What's different about NewPay on mobile? I'm going to invite Mr. David Glass, the president of Wal-Mart, to come to the stage and do me a favor. ”

David Glass was supposed to step down as president of Walmart this year, but due to the success of online Walmart, he successfully continued to do so for a few more years.

After David took the stage, there was a staff member behind him who pushed the code scanning device onto the stage.

The NewPay interface appears on the screen behind it, with just a few simple icons, scanning, sending and paying, and card wallets.

Zhou Xin clicked on the payment and payment, and a QR code very similar to the QR code for adding friends on WeChat appeared on the stage.

"Newman, what do you want?" David asked.

Zhou Xin said: "I see that the box of chewing gum you are holding in your hand is good, I want this." ”

David said, "Please show your payment code." ”

Zhou Xin held the QR code in front of David, and after David scanned it with the code scanning device in his hand, a picture of successful settlement appeared on his mobile phone.

Zhou Xin shook hands with David and said, "Thank you David for your cooperation."

You can look at this interface, we just paid attention to the coupon received by Walmart's WeChat public account, which came in handy here.

Chewing gum worth $5.01, after being deducted with a $5 coupon, actually paid only $0.01.

At present, Walmart's offline stores have all been realized, and the support for mobile NewPay payment means that if you take your Mphone to any Walmart offline store to make a payment, they can scan your NewPay QR code to complete the payment. ”

The applause from the audience this time grew from small to large, from a small place to the whole audience, and the applause became louder and louder, resounding throughout the venue.

Let Li Jingyi in the audience think, is this the charm of Zhou Xin?

When Jobs showed the iPhone in later generations, just a swipe to unlock the picture could make the audience cheer, why? Because of the previous accumulation and a very different model from the current phone.

Zhou Xin's accumulation of fame is not enough, unlike Jobs, which has accumulated for decades, several ups and downs, and then there is an iPod in front.

And now everyone in the audience is applauding, it's cool, it's cool to pay directly by scanning the code, and the other is that they can see it, from, this is a complete ecology.

There will be tomorrow morning

(End of chapter)