For Mphone and Zhou Xin, one million seems to be sales, but in essence, it is the number of users of Mphone's pre-loaded Internet applications.

For millennial Internet applications, one million users is enough to support a complete and interesting ecosystem.

This is important for Mphone's sustainability, and with this user base, there will be enough developers willing to build apps for Mphone in the future.

It is also the basis for the recognition of the Matrix brand.

The success of Mphone has given the industry a little Internet shock, and Internet companies have crossed borders to make mobile phones, and can firmly gain a foothold in the high-end market, which is enough to reflect that the combination of Internet applications and mobile phones is the direction of development.

At least it proves that users will be interested in this direction, and users are willing to buy it.

The $500-plus mobile phone market was considered a high-end mobile phone market even two decades later, even though the best-equipped iPhone was priced at more than $1,000 at that time.

At this point in time, it's a high-end market in the truest sense of the word. With such a high price, there can be a million sales in just half a year, and that's just the sales in the Ameriken area. Generally speaking, electronic products that are popular at Americon are likely to be popular in regions other than neon.

Therefore, according to the internal data analysis team of other mobile phone companies, the total global sales of Mphone will be fixed at between 3 million and 5 million units.

Combined with the selling price, Mphone alone is a billion-scale market, not to mention the entire Internet mobile phone market.

So following in the footsteps of Matrix, Siemens was the first to make the attempt, launching their Internet mobile phone on July 1st.

Yes, the current Internet forums, traditional media and industry insiders all call the mobile phone of Mphone as an Internet mobile phone, which generally refers to a mobile phone that can carry Internet applications. The Internet application here will be more advanced than the mailbox function and the peer-to-peer message sending function.

The SL45I model Internet mobile phone sold by Siemens is pre-equipped with functions such as ICQ, music player, Amazon e-reader and browser.

Amazon launched its reading software six years earlier, preloaded on Siemens' SL45I, to enable online e-book purchases. Amazon's e-reader feature comes with Amazon Pay and Amazon's ratings built-in.

When the SL45I was launched, it was similarly priced with a very bold one, starting at $499 and only a hundred dollars less than the Mphone. But after the press conference, there were very few users willing to buy it, and the number of sales in the first week was only four figures, and it was four figures starting with 3.

This figure was compared by the media with Mphone's first-week sales, which was particularly shabby.

So much so that the focus of the media discussion is: whether only the Internet mobile phone made by the king of the Internet can be recognized by consumers.

"I don't think it's only the Internet phones made by Newman that can be recognized by consumers. Siemens' failure is that they didn't think clearly about what consumers want, the SL45I has a lot of innovation, but it's still a traditional phone, and it can't be seen as an Internet phone.

Newman said at the Mphone press conference that the key to Mphone is the information interaction between multiple people. Weibo and WeChat are both apps developed based on this logic.

And the Siemens application is still a one-to-one function, what is the difference between using the Siemens built-in message sending function and using SMS? I still can't communicate with anyone else using Amazon's e-reading feature.

To put it bluntly, such an Internet application is just a stand-alone application that needs to use the network. The selling point and pricing are unsatisfactory, and it's normal for it to sell less than expected. On the contrary, the sales of Siemens' mobile phone in the first week of more than 3,000 have exceeded my expectations. It can be seen how eager the entire consumer market is to launch more Internet mobile phones. ”

This is an article shared by a consumer electronics columnist in a tech magazine on his blog.

Seamus commented directly on Weibo: "Siemens' Internet mobile phone is a traditional mobile phone that uses the Internet concept to raise the price. ”

Matrix did not let down their guard because of Siemens' failure, they knew that Siemens was not even a mini-boss on this battlefield, but just a small soldier exploring the path in front, and Nokia and Motorola in the back were the real challenges.

In particular, Nokia and Yahoo held a high-profile press conference not long ago, claiming that they would carry out in-depth cooperation around Internet mobile phones.

Zhou Xin saw the news in the newspaper, and in addition to Yang Zhiyuan, he also saw a familiar figure at the press conference - Musk.

Zhou Xin asked Peter Thiel about it, and learned that it would be pre-loaded on Nokia's new machine. Since they didn't get the technical license for QR codes, they had to do other ways to circumvent the patent restrictions.

When the entire mobile phone industry and Silicon Valley began to move around the Internet mobile phone, Matrix held a developer conference on July 1st.

Originally, Zhou Xin didn't want to participate in the developer conference, so he just let Seamus preside over it instead of him, but Seamus firmly disagreed.

"Newman, Matrix holds a developer conference, and there will be so many people because you are behind Matrix, and no one wants to hear an old man like me speak at the conference.

The focus of everyone's attention is on you, and the R&D team came from Europa at our developer conference because of your appeal.

If these developers don't see you, they'll be disappointed. Newman, you're the spiritual leader of the internet industry, and they need you.

Even if you don't say anything, just stand there, and our developer conference is half the battle. ”

Simo's words convinced Zhou Xin, and in the end, he presided over the entire developer conference as a representative of Matrix.

"Good morning, everyone, it's a pleasure to see so many developers from different places and different enterprises here, and we welcome everyone to participate in the ecological construction of Mphone.

This developer conference will be the starting point for the construction of the Mphone ecosystem, and the future of Mphone will be jointly built by Matrix and everyone here.

Mphone's built-in mobile operating system is named MOS, which provides an efficient, low-cost, scalable and familiar application execution environment, focusing on supporting developers to develop applications for MOS.

Developers can extend the runtime environment at any time to provide a variety of additional performance modules required by the application, such as connectivity, user interface, networking, and other functional suites. The functional environment provided by MOS is like the operating system on a computer.

The detailed code documentation of the MOS will be published on the Matrix website after the conference, and you can download it yourself.

We will update the MOS operating system of the user's mobile phone after July 15th, after the update, we will provide users with the Mphone mobile app store on the homepage of the Matrix official website, users can download the application in the Mphone mobile app store, and then synchronize the installed package downloaded from the computer to the mobile phone through wired to complete the installation.

With NewPay, Mphone's mobile app store has a full payment function, developers can price the app according to their own situation, and users can only download the mobile app after paying and install it on the computer.

Users can delete apps from Mphone on a computer through a wired connection. Mphone currently has more than a million users, which is a huge number, and the average spending power of users who can afford Mphone far exceeds that of other brands.

When we launched on the Mphone app store, we worked with companies like Apple, EA, Gameloft, and others who had already developed a series of interesting apps for Mphone.

Among them, Gameloft's mobile phone reset version of "Prince of Persia" for Mphone is my favorite. ”

Gameloft is a well-known mobile game development company in the era of feature phones, and when it received the application for cooperation with Matrix, the founder of Gameloft, Michelle Guillermot, was particularly excited.

One is because Zhou Xin is famous, and the opportunity to cooperate with Zhou Xin is rare, for Internet-related enterprises, cooperation with Zhou Xin means that there is no loss, and the other is because of the strong configuration of Mphone, for manufacturers who focus on mobile game development, the configuration of Mphone determines that there is more developability.

Compared with other mobile phones, when the memory is still stuck at 8M, and the chip process is still measured in microns, Mphone has used the most advanced process chip and 64M memory in this era, which gives Gameloft full room to play.

At the same time, Mphone's good support for payment determines that the sales of mobile games will be determined by consumers, rather than mobile phone manufacturers or SMS deductions.

This is undoubtedly another positive for Gameloft, which aims to become a giant in the field of mobile games, because the way of deducting SMS fees is too vague, and the payment of the buyout system in cooperation with mobile phone manufacturers is even more unclear.

Now, as with computer games, the quality is entirely up to the consumer, and this model can give birth to enough loyal fans.

It's like between other stations and the starting point, other stations can make money for the author, but only the starting point model can make an emotional connection between the author and the reader.

In order to become an instant hit in Mphone's first apps, Gameloft obtained the adaptation rights of Prince of Persia, and then created "Prince of Persia: Heart of the Warrior" based on Mphone.

Compared with the original version of "Prince of Persia", which is popular all over the world, because Mphone's chip, memory, storage space and other aspects are more powerful, and the screen is far larger than other mobile phones now, this version of Prince of Persia has made more content.

Zhou Xin knows that games are another weapon to impress consumers. In the future, mobile phones will become the main entertainment tool, and computers will be more of a productivity tool, a change that fully illustrates the huge potential of mobile phones in the entertainment field, and the most important component of the entertainment field is games.

"Mobile games and PC games can't be compared in terms of graphics and level design due to the expressiveness of mobile screens, but I was blown away by Prince of Persia's unique design and creative puzzle system, as well as the gorgeous combos and rich combos, and I knew for the first time that mobile games could do the same.

As you know, in addition to being a product manager, I am also a game producer, and Prince of Persia is a game worth recommending even on PC. ”

Zhou Xin's words alone are enough to increase the sales of "Prince of Persia" by 30%.

"We hope to see more and better works emerge on the Mphone platform, not only games, we support various software to enrich the entertainment of Mphone.

Mphone's own Weibo and WeChat are not games, but they are still loved by the vast majority of users. ”

Most of the companies that will come to participate in the Mphone Developer Conference are companies that focus on mobile phone application development, and a small number of them are doing Internet applications on computers, but they are not very successful and want to transform.

Everyone sounds like it's pretty good, and the Mphone ecosystem is enough to attract them.

"As good as it sounds, Mphone is now very popular among young people and business people, who have a strong spending power and willingness to spend.

Moreover, the number of NewPay users built into Mphone is also large enough, almost every Internet user will have a NewPay account, and Mphone's ecological infrastructure has been built well enough, I think it can be tried to a certain extent.

Newman still has the vision, when everyone thinks that electronic payment is just moving transactions from offline to online, and it seems stupid, only he sees the future of electronic payment.

Now it's too late for other Internet companies to do electronic payment, Amazon launched e-reading, there are only Amazon's own payment channels in the built-in payment options, who will use Amazon Pay? Outside of Amazon's own merchants, the number of users who pay with Amazon is very small.

Similarly, at the Nokia-Yahoo conference, the binding payment method was something I had never heard of."

"Electronic payment is the future, from computer applications to mobile phone applications, there is no shortage of payment, but now NewPay has almost monopolized the entire electronic payment market, which is not a good thing. Of course, this is not a good thing for large companies, it has no impact on a development team of only a few people like us, and as long as NewPay does not collect taxes from our payment behavior, it has no effect.

I also think we can try, most of Mphone's user groups use Weibo and WeChat, and we can do publicity on Weibo and WeChat official accounts, which is a good way.

Promote the apps we developed on the built-in apps of Mphone. It's just that what exactly we want to do needs to be discussed after we go back. Mobile games seem to be the easiest products to get users to pay for them, but we've never developed games.

Also, hasn't Newman said about rakes yet? ”

The developers in the audience listened to Zhou Xin and communicated some of the key points mentioned by Zhou Xin.

Towards the end of the opening ceremony on the first day of the developer conference, Zhou Xin said, "Our share is the same as that of Riot Games, which is 30%.

At the same time, the app needs to be reviewed by Matrix staff before it lands on the Mphone app store, and we need to review the compliance and security of the app, which costs $300 and will be launched after passing the review.

After the launch, the number of purchases of the app you developed will be displayed in the background, and 30% will be deducted at the end of each quarter.

For long-term apps, such as Quora, we will adopt a different charging model. ”

As soon as Quora's name came out, the audience instantly became louder, and then there was a burst of cheers, and the cheers in the 500-seat venue were comparable to a concert.

Zhou Xin saw that the developers present couldn't calm down for a long time, so he opened his hands and pressed down, signaling everyone to be quiet:

"That's right, after the launch of the Mphone app store, Quora was among the first apps.

Matrix will partner with Time Warner, and Quora will be an option for users to download the mobile version of quora on Mphone and use most of the features of the quora website. ”

The decadent May is over, and the rising June is coming!

The crows of June are no longer decadent, and I want to rekindle the passion for renewal!

(End of chapter)