Chapter 195: Newman and Quora's Re-Collaboration
Fast forward to 2001, and Quora is still the most popular internet app of our time, with a large number of loyal fans around the world.
Quora is also regarded by the outside world as a representative work of Zhou Xin's entrepreneurial career, bringing him massive wealth and unparalleled fame.
Fame is sometimes really easy to use, and in many cases it can do more with less. If it were an Mphone made by someone else, the same product would not have such a good effect.
And the producers of Zhouxin's launch have a heartfelt desire to experience the products created by Zhouxin, especially in Zhouxin's base camp - Silicon Valley.
Zhou Xin has the highest proportion of supporters in Silicon Valley, as well as a large number of followers in the same industry.
It is precisely because all of you here are Internet practitioners that everyone knows the meaning of quora and what quora means to Zhou Xin.
The re-teaming of Zhou Xin and Quora is enough to make the entire Silicon Valley boil. Although this is a cooperation on the mobile terminal, although it is not Zhou Xin to take charge of Quora again, although Quora has no functional upgrades, it is still enough to be talked about by the media and netizens for a long time.
Wired's two rookie editors glanced at each other:
"Newman and Time Warner did a great job of secrecy and didn't hear anything about it until then. If the outside world had known about this beforehand, Anderson would have sent more experienced editors to Mphone's developer conference. ”
Chris Anderson is the editor-in-chief of Wired magazine and the discoverer of the famous "long tail theory".
"Yes, that's a good thing, I'll post a Weibo first." Another editor took out Mphone from his pocket and took a photo of Zhou Xin standing in the center of the stage, with the Mphone and Quora logos displayed side by side on the screen behind him, and then edited a paragraph and sent it out:
"Newman announced at Matrix's first developer conference that Mphone will support users to download quora after the system update, which is also the first cooperation between the two parties after Newman left quora."
After posting, the editor put the phone back in his pocket, and said: "It is indeed very amazing news, I believe that the whole Silicon Valley will discuss this matter, and Time Warner is also forced to helpless."
Over the past few years, Time Warner has actually been trying to eliminate Newman's influence on quora after acquiring quora. It's hard, but the former CEO of Time Warner has been keen to do it.
It's also because of Time Warner's recent poor performance.
The only bright spot in Time Warner's line of business is Quora, and quora's story to investors has always been that when electronic payments are available in other parts of the world, quora's fee-based business will generate excess returns in other regions.
The large amount of high-quality content accumulated by Quora will become a valuable asset for Time Warner. As a result, before NewPay entered other regions, the Nasdaq bubble had already come, and Time Warner had changed three CEOs, and there was no change in either revenue or the stock price itself.
The market has lost its expectation and trust in them, perhaps because of this background, Warner Times was forced to cooperate with Newman. ”
In July 2001, the "Lord of the Rings" series and the "Harry Potter" series of movies that Time Warner was able to turn over had not yet been released, and it was just an ordinary enterprise with no name.
After the audience stopped cheering and applauding loudly, they were still talking in a whisper, and it was their nature to like to eat melons, especially melons as big as Time Warner and Zhou Xin's re-collaboration.
It's not just Wired's editors who are whispering in the audience.
It's not just the editors of Wired magazine who have posted on Weibo. To participate in the Mphone developer conference, you must know something about Mphone, almost everyone here has a Mphone, and many people have posted on Weibo as rare news about the cooperation between Quora and Newman.
Weibo has been launched for half a year, and more and more Mphone users are accustomed to this way of sharing and browsing information.
As a result, the news of Newman's collaboration with Quora quickly spread on major online forums using Weibo as its origin.
Zhou Xin didn't know this, of course, he wouldn't care if he knew, "I'm very happy to have the opportunity to work with Quora, Quora is the best community in this era, with the best quality users and the best content.
Of course, it's a bit of a boast of Quora that I mean to be in it, but that's just the way it is. ”
After Zhou Xin finished speaking, there was a burst of cheers and laughter backstage, and Zhou Xin's sudden cold humor made everyone laugh.
Including standing next to Zhou Xin, Robert, the new president of Time Warner.
"Anyway, I'm glad to be able to bring you such a good software as Quora on Mphone, where you can view the answers of excellent respondents on your mobile phone, and you can use the best mobile keyboard in the world to answer questions about Quora, of course, if you have this qualification."
After Zhou Xin finished speaking, Robert raised the microphone: "It's a pleasure to work with Newman, Newman is the founder of Quora, and this will never change, which is also an indisputable fact." ”
The previous CEOs of Time Warner would definitely not be able to say such things, so Robert, who came later, planned to change his strategy and no longer obsessed with cutting Zhou Xin and Quora.
"We are very pleased to be able to bring such an excellent product as quora to Mphone users, and we are even more pleased that Time Warner can continue to cooperate with Newman, and we will carry out more cooperation with Matrix and Newman around the field of mobile phones."
Robert went down without saying a word, somewhat of a platform.
"Everyone knows that there are paid Q&A in Quora, and there are many paid functions such as QuARA Gold Selection. I've divided the features of Quora into two categories, as well as the purchase of Prince of Persia just mentioned.
"Prince of Persia" is a buyout system, which means that you pay for it at once, and you don't need to pay for "Prince of Persia" in the future, and subsequent updates to "Prince of Persia" by Gameloft are free. Unless they release Prince of Persia 2 or a supplemental package with a lot of updates.
And quora, I call it the in-app purchase system, the app itself does not need to be charged, there is paid content in the app, and these paid content needs to be downloaded before you can buy it. It should be better understood to use the game analogy, "Angry Birds" is a buyout system, and "Genting Game" is an in-app purchase system.
The app you develop for Mphone can take one of these two models, or even a combination of buyout and in-app purchase, as long as you are confident enough in the app to think that Mphone users will buy for your product. Matrix's commission is the same for different modes, 30%. The in-house purchase system is also a 30% commission ratio. ”
After Zhou Xin finished speaking, the developers present just burst into polite applause, because there were no surprises or surprises. For a long time, whether it is Riot Games or Quora, Zhou Xin's Internet service takes 30%, so developers have expected this ratio.
If Zhou Xin said 40%, the developers would definitely stand up and question why it was so high, and if it said 20%, the developers would definitely cheer and shout, eager to use their voices to tear down the roof of this exhibition hall.
But at 30 percent, no one will question how this figure came about, as if it has always been like this, which means that it is so reasonable.
"Like Riot Games, we take a multi-faceted approach to recommending great apps to users on the mobile app store.
In the initial stage, we will not consider ads, but only recommend good apps from a quality perspective. At a certain stage, even if we adopt the form of advertising, we will still have a complete set of support plans for small and medium-sized developers, and support excellent small and medium-sized developers to survive in the Mphone ecosystem and live well. ”
In the early days of Riot Games, there were no ads, and it was all up to game editors to select and recommend products to users, and game editors had to write a long paragraph explaining why they recommended the product.
At the same time, the increase in sales after the recommended position on the game will be linked to the performance of the game editor who placed the game in the recommended position.
For example, if there are a total of five positions, and each of the five editors recommends a game, then the recommendation of the five editors will be scored based on the data of multiple dimensions such as game price, growth rate, word-of-mouth, and rating.
This is also to avoid corruption, and traffic is also a powerful tool for monetization. In later generations, employees of companies such as Alibaba and Tencent used traffic to make profits.
"We will try to tilt free apps in our recommendations, because it is difficult for developers of free apps to make a profit from them, and we will reward apps that do not include any charging methods, and we will give a certain amount of monetary rewards based on the number of user downloads and user retention rate."
"Because free apps may also be a necessity, neither Weibo nor WeChat have achieved profitability, and even I have not found a good way to make money.
The operating expenses of Weibo and WeChat are astronomical every year, and it does not bring me any money on the books.
But it's an important part of the Mphone ecosystem, and they're critical to the experience of people who buy a Mphone.
By the same token, the free apps you develop may also become popular apps in the future, and we don't want to be unable to continue to operate because they don't have a monetization model. Therefore, for developers of such applications, Matrix will have a set of support mechanisms. ”
The emerging investment behind Zhou Xin has long been gearing up, waiting to invest in some excellent mobile Internet companies.
Zhou Xin continued: "At the same time, we will provide resource services for developers, and this topic will be handed over to Dr. Wang Jian to introduce to you.
Our company, New Cloud, focuses on providing users with one-stop cloud services that can be managed. ”
The first public cloud service will be launched by Amazon in July 2002, and they have opened up a platform called a platform that allows developers to build applications based on this platform. By 2007, there were more than 100 applications built on Amazon's cloud platform.
It wasn't until the fall of 2003 that Amazon officially launched a complete set of public cloud services for cloud databases, cloud storage, and cloud computing to users.
Dr. Wang Jian has been working in this area since he arrived in Silicon Valley last year, and as the CEO of New Cloud, he led the birth of cloud services.
In 2000, when a large number of Internet companies went bankrupt and a large number of engineers were left on the streets with nowhere to go, Xinyun was able to recruit a large number of excellent development engineers to do this.
At this developer conference, Zhou Xin plans to officially launch the new cloud to the market, starting with serving the ecosystem builders of Mphone, based on these developers, and then slowly expanding to a wider boundary.
The content of Wang Jian's lectures is almost all technical content, so I will not repeat it here.
Xinyun is no less significant to Zhou Xin than Mphone, Mphone is a mobile chip, and Xinyun is done, the demand for a large number of servers is related to Intel's X86 chip, such a large demand, enough to negotiate some conditions with Intel.
Hu Zhengming and Zhou Xin said before that they want to cooperate with Intel, and Zhou Xin also knows this, at present, Intel is an unavoidable giant in the chip field, but he can't take out the chips, and he can't take out enough chips to impress Intel.
What TSMC can do, Xinxin Technology may not be able to do, and the technology that bending enterprises can introduce may not be able to be introduced by mainland enterprises.
Zhou Xin thought that he would wait until he had more chips in his hand before negotiating terms with Intel.
Matrix's first developer conference was not very long, it was only three days.
By the end of the first day, all eyes were on quora and Newman to re-collaborate, and no one cared that a new infrastructure model was born.
Not to mention that the media doesn't care, even the participants of the developer conference don't have much acceptance of Xinyun, at most they have the mentality that this thing sounds good and can try it to contact the employees of Xinyun.
There have been hundreds of comments on Weibo posted by the reporter of Wired magazine before, and everyone is concerned about:
"Newman and Quora working together is one of the best news I've heard this year."
"Does that mean I can see quora on Mphone as well? If yes, that's great, and I have one more reason to use my computer less! ”
"Time Warner shouldn't just work with Newman, they should invite Newman back to Quora, and Quora who loses Newman will lose his soul."
It is precisely because of the instantaneous effect of Weibo that more and more media practitioners have begun to use Mphone, and everyone wants to share the news with users as soon as possible.
And the earliest concept of new media is after the launch of Quora, the concept of traditional media practitioners put forward, and later after the launch of Mphone, Zhou Xin said that Weibo and WeChat are new media in the real sense.
In the six months since the launch of Mphone, media professionals have become aware of the power of Weibo and WeChat official accounts, and have become more and more keen to cultivate their followers on Weibo.
There is even a speculation that sooner or later Weibo will launch a paid model, and some content needs to be paid to browse.
They may think a little too much, this paid model of Weibo is not called Weibo, it is called onlyfans.
Weibo's reaction time is measured in minutes, and as soon as Zhou Xin announced, the user sent a news message through Weibo, and the limit of this time is the Internet speed. And the traditional media on the WeChat public account sent out the news that night.
The print press will have to wait until the next day: "Newman and Time Warner's cross-century rapprochement"
4k first, and there will be tomorrow morning.
(End of chapter)