Chapter 212: Newman's Electronic Payment Supremacy

Jun treats me as a countryman, and I repay him as a countryman, Lei Jun only has this one idea in his mind now.

Huaguo Internet can be traced back to the end of the 80s, and now it has a history of 15 years, and many listed companies have emerged in the Huaguo Internet industry.

From NASDAQ to Hong Kong stocks, the founders of these listed companies have their own strengths, some are good at management, some are good at capital operation, and some are good at product design.

Being in the top three is a high ranking. Lei Jun has always had a strong self-confidence, and he doesn't dare to say that he ranks in the top three, at most he thinks that he is a qualified manager and a qualified entrepreneur.

As for Zhou Xin telling lies, this Lei Jun never doubted it, because the other party was not greeting him, and there was no need to flatter him. Zhou Xin's status determines that he doesn't have to flatter anyone at all.

In addition, Zhou Xin took out a specific position to corroborate what he said, if he is not optimistic about him, why should he take out the position of vice president of Matrix?

After the launch of Mphone alone, the annual sales exceeded 5 million units, and it was also reported by the Chinese media when it exceeded 5 million units last month. At $599, the annual marketing volume is $3 billion. Kingsoft's revenue is not even a fraction of that of Matrix.

Zhou Xin took companies to go to sea, such as Alibaba and Tencent, which are developing very well in Silicon Valley, so Lei Jun is very excited.

Even if it's just a few years to work at Matrix, it's a huge opportunity for him.

"Mr. Xin, you are too optimistic about me, because I have a wife, a family, and I am also the president of Kingsoft and the founder of Excellence.com, so I can't agree immediately.

There's so much I need to think about, I'll get back to you as soon as possible, and if I'm lucky enough to work at Matrix in the end, I'll do my best to live up to my expectations. ”

Lei Jun still spoke at a very high level, not only leaving room for himself, but also expressing his willingness to come.

If I don't come, it's because of the ties between my family and the cause of Huaguo, not that I don't want to come.

After listening to this, Zhou Xin said: "You can think about it, I'll give you a week, and if you refuse, I'll look for someone else."

Because each year is only going to get more critical, I need to find a future president for Matrix.

If you wish, I will give you three months to deal with the affairs of Huaguo.

Whether it's resigning from Kingsoft or looking for another CEO for Excellence.com.

After going to Matrix, because you are going to work in Silicon Valley, you will definitely not be able to take care of both sides at the same time as you do in Jinshan.

In addition, the work intensity of Matrix should also be higher than that of Jinshan. The competition that Kingsoft faces is Microsoft's Huaguo branch, and the competitors it needs to face after going to Silicon Valley are Nokia, Motorola, and Samsung.

And there will only be more and more players entering this field, so if you plan to come, you can also experience Mphone in advance.

I'm sure you'll have a clearer idea of what Mphone and Matrix will do in the future. ”

Is Zhou Xin looking forward to Lei Jun coming? That's certainly something to look forward to, and the scene of Rebus and Jobs going head-to-head on the smartphone battlefield is worth looking forward to.

Does it have to be Lei Jun? That's certainly not the case, and if he wants to poach people, poaching Tim Cook is also a good option.

With him at the strategic level, Tim Cook is definitely a top performer and manager.

As for not digging Tim Cook, that's not always.

You can even find Musk and let Musk serve as the vice president of Matrix.

Musk is also in the new list of alternatives.

It's just that in comparison, Zhou Xin wants to find a Chinese person more.

At this time, Musk was still engaged

Unlike later generations that successfully promoted the merger with Confiniti into PayPal, and then sold PayPal to eBay to get the first pot of gold, Musk is still in business

Because the prospect of electronic payment is becoming more and more clear, Newpay uses Mphone to connect online and offline, and it has become common for offline to use Newpay's QR code function to complete payments, which makes Wall Street old money realize that the value of electronic payment is not just as simple as a payment channel.

They want to take more shares in Newpay and gain control of Newpay, rather than investing in Newpay in an A/B share structure.

This means that even if they acquire more than 80% of Newpay's shares, they will not be able to gain control of Newpay.

Not to mention that Zhou Xin regards Newpay's equity as precious as the treasure of the magic dragon, and has only raised funds twice since its inception.

Not only Wall Street capital can't tolerate it, but other Internet companies in Silicon Valley can't tolerate it, and they can't tolerate Newpay's substantial monopoly on payment channels.

There are various payment software on the market, such as Newpay, Amazon Pay, eBay Pay, etc., but Newpay occupies an absolute monopoly position.

Some small and medium-sized Internet companies have tried, after accepting Amazon's investment, they changed the payment method from Newpay to Amazon Pay, and then they were jaw-dropping, and the sales after the replacement fell by 80%.

Because users do not have an electronic payment account other than Newpay, even if they do, they have no money.

This caused them to have to go back and put Newpay on it.

Wired, a well-known technology media in Silicon Valley, made a keynote report on "Newman's Electronic Payment Hegemony", citing the attempts of small and medium-sized enterprises to get rid of Newpay as a typical proof case:

"With the development of the Internet industry, more and more people are getting used to electronic payments, and they are starting to use electronic payment software to complete payments in their daily lives, instead of Visa.

Electronic payment is even gradually spreading to the real world, Walmart, Carrefour, Metro and other large supermarket chains have begun to support Newpay's QR code payment, users only need to show the Newpay QR code to complete the payment. Electronic payments are starting to become as common as water and air.

When I shop on the Internet, I find that I use electronic payment when I use Amazon to make purchases, I use electronic payment when I buy a game in the Riot Games Store, and I need electronic payment when I buy a piece of music in the Apple Music Store.

The thing that scares me a little is that all electronic payments are done through Newpay. I asked my friends who have used and used electronic payment features frequently in their lives, but they all seem to have only one option, Newpay.

Why does this scare me? Because it's like in real life, there is only one bank left, Wells Fargo, and all the other banks are gone, Citigroup, JPMorgan Chase, American Express, etc.

That's why I call it Newman's electronic payments hegemony.

I don't know when it started, it seems that there is only one payment software left on the market, Newpay, and we can only find their existence in the media. And even if these payment apps are hyped in the media, users will not know what the ad is trying to say.

It's really hard for me to understand why the advertisement for electronic payment software should be shot professionally and exquisitely, but there is no content, and after watching it, nine out of ten viewers don't know that the advertisement is placed by electronic payment software. Either the ad makes things clear, and the user thinks that the electronic payment looks good, and I should try Newpay.

Since a certain point in time, electronic payment and Newpay have been bundled together, and users have no other choice when faced with the need to complete online payments, only the electronic hegemony has been completed inadvertently, and this subconscious in people's brains is the most difficult to change."

In the overall environment, Wall Street capital began to split bets, because Amazon Pay and eBay Pay were firmly tied to the parent company, and they had no intention of splitting the payment software for separate financing.

So it seems that there is only one option left. And compared with Amazon Pay and eBay Pay, Musk is also easier to control.

As a result, three rounds of funding have been raised in the past year, and the level of support from Wall Street's venture capital firms can be described as unlimited.

They are not worried about losing money at all, because they still have a trick up their sleeve, which is antitrust investigations.

Wall Street capitalists don't mind that Newpay first cultivates users' electronic payment habits, makes electronic payments more and more common in daily life, and then pushes for an anti-monopoly investigation against Newpay to reap the fruits of victory.

Compared with Bill Gates, Newman's social network in Ameriken is obviously much weaker, which means that they have more room to operate in antitrust.

Unlike a year ago, when he seemed a little decadent, with no hope of catching up with Newpay, and Peter Thiel even wanted to sell the company and leave the field of electronic payment to start a new business when chatting, after receiving strong support from Wall Street, the spirit returned to Musk.

"We need to promote the full reduction strategy, users use Newpay, and their current discounts are becoming more and more perfunctory, and the deduction from $0.1 to $99 is $0.1 most of the time.

Then we indicate that once a payment is made, we will give a 10% reduction between $10 and $100, and a $10 reduction if it is more than $100. Musk said.

When Zhou Xinfei returned to China to deal with the matter of Xinxin Technology, he planned to launch a round of Black Friday activities to attract users with subsidies.

When you're lagging behind, real money is convincing enough.

Before, there was not enough money to afford such an event, but now that he has enough funds in his hands to fire indefinitely, Musk will naturally not be polite, anyway, it is spending investors' money.

"Elon, I think there is a risk in this activity, there is a loophole for merchants to take advantage of unlimited arbitrage on payments.

For example, an Amazon merchant uses $100 to reduce $10, and he only pays $90, but the merchant receives $100, and this mechanism will be used when the buyer and seller are the same person. The COO reminded.

After the development of Newpay, Musk learned from Newpay that payment is the core, and electronic payment institutions should try to increase the number of payments by users as much as possible, rather than the number of users and page clicks.

They have also carried out the activity of signing up to send incentive money before, but they found that such activities are useless, and the user withdraws the money after getting the incentive money, and then turns to Newpay to complete the payment, and the user retention rate is simply unsightly.

"Newpay also adopts the measure of giving users a reduction in the payment process, and we need to learn Newpay's marketing method. How do they circumvent the use of marketing methods to maliciously cash out? Musk said.

The other party replied: "Newpay's reduction is purely random, and the probability of a $0.1 reduction is more than 90%, which is not enough for merchants to pay Amazon's operating expenses." ”

After thinking for a moment, he said, "Otherwise, we would limit the number of payments that users can make, and each person can make a maximum of three payments per day."

In fact, the purpose of our activity is to cultivate users' behavioral habits, so I think three times is a more appropriate number. ”

Musk categorically refused: "No, no, no, I want to poach users from Newpay and let users transfer to it, 3 times is not enough."

If it's a blank user, a user who has never used an electronic payment, three times is a more appropriate number, but now we are facing a competitor Newpay. ”

The other party said: "Then we also adopt a random reduction model, which is random between $1 and $10?"

And then impose restrictions in the procedure, for example, a maximum of $5 for payments under $50, and the amount of the reduction will not exceed 10% of the total amount paid? ”

Musk said: "This is the lack of explosion, I hope that there will be the kind of payment of $10, $9.99 reduction, that is, users only need to spend $0.01 to buy $10 worth of things, I hope to give users such a surprise." ”

The other party said: "We can forge it, let the engineer adjust it in the background, and then we can complete the payment ourselves, and then take a screenshot of the payment and find someone to publicize it on the Internet forum." ”

Musk thought for a while: "Yes, talk to METRO and Carrefour as soon as possible, and become their online payment channel." ”

Walmart and Newpay's interests are too deeply tied to Musk's belief that they will be able to enter Walmart's electronic payment options. After a brief attempt, I gave up.

When the excitement was ready to launch the Black Friday full sale event, Newpay also launched their event.

When he first promoted Newpay, Zhou Xin wanted to do this event.

Due to the fact that the conditions could not be met, it was not until the number of Mphone users reached 5 million that the conditions for this activity could be held.

That's an activity like collecting the five blessings. From Black Friday to New Year's Day 2002, users can use Newpay's scanning function on Mphone to scan any QR code.

After scanning these QR codes, you will be given a random pattern or a blessing, and after collecting five patterns, you will wait for the lottery.

All eligible users will receive an equal share of the $10 million jackpot on the first day of 2002.

The $10 million was split between Mphone and Newpay.

Of course, it is different from Wufu, after all, the culture is different, and here is to sweep out the five patterns of elk, sleigh, Santa Claus, Christmas stockings and Christmas trees.

(End of chapter)