Chapter 219: iPod Zero
"2002 can be said to be a bumper year for China's chip industry, with many new production lines, which have gradually caught up with the world's advanced level in terms of technical level and manufacturing process.
In addition, the new production line is no longer limited to the developed areas of the chip industry, and the underdeveloped areas of the chip industry such as the northwest and northeast have also begun to launch production lines. The improvement of the level of manufacturing technology has changed from the introduction of the first and second generations to a dynamic and independent behavior of the enterprise. China's chip industry is entering the stage of "accelerating running".
In the first quarter, Xinxin Technology negotiated with financial institutions, Xinxing Investment invested 20% of the funds, and other financial institutions worked together to build the remaining 80% to jointly build a new chip production line in China.
Because Zhou Xin is willing to write the return on investment into the contract, he can guarantee that they will receive 7% of the annual income of their funds, which will be guaranteed by Zhou Xin himself, although a total of 10 billion US dollars will be invested, but this money is invested in batches and does not need to be in place at one time.
With Zhou Xin himself using the shares of Riot Games in his hand as a guarantee, the risk is reduced to a very low level.
Under such a premise, not only Americacan's financial institutions have stepped in, but Temasek's sovereign wealth funds and neon venture capital institutions have also stepped in.
A total of 14 financial institutions participated in the fundraising of Xinxin Technology. The original investment of $5 billion has doubled.
It is also easier to negotiate the price of $10 billion to return to China.
In China, the news of Xinxin Technology's investment of 10 billion US dollars to build a production line caused an uproar in an instant.
Not to mention that it is only 2002 now, even if it is 2022, $10 billion is not a small number. Even if it is invested in batches, the first batch will be 2 billion US dollars, not to mention that this is still a technology-based enterprise.
Huaguo also understands what kind of enterprises are good enterprises, such as chip manufacturing, which can drive the development of the entire industry, and belong to first-class good enterprises.
In addition, Zhou Xin is standing behind Xinxin Technology, others say 10 billion US dollars, and they may still be suspicious, Zhou Xin said, there is a high probability that it is more than 10 billion, but the current plan is 10 billion US dollars, and the follow-up investment will only continue to be good.
After the announcement of the $10 billion plan, as Zhou Xin's representative in China, Zhou Xin's former doctoral supervisor, and CEO of Xinxin Technology, Hu Zhengming was approached by people from all walks of life, which was even more exaggerated than Director Feng's big names.
Shenhai City knows that the investment of Xinxin Technology is likely to be placed in Shenhai, at least most of it will be landed in Shenhai, but it is also a problem in which district to put it in, it can't all be placed in Zhangjiang, right?
There is a set of data that can support how exaggerated the foreign investment of 10 billion US dollars in 2002 is, the MH district absorbed a total of 1.015 billion US dollars in 2001, which is still an increase of 2.9 times, of the 1.015 billion US dollars, only 350 million US dollars actually received in 2001.
This is a district of Shenhai, not a district of a second- or third-tier city.
This is true in Minhang, let alone the rest of the country.
As we all know, the headquarters of Xinxin Technology Huaguo District is located in Shenhai, but chip manufacturing is different, and there can be many factories distributed all over the country.
At this time, it is everyone's turn to show their talents.
In the end, Hu Zhengming could only ask Shenhai City to help stop these people.
"Welcome to everyone, this is the first product launch conference held by Xinxin Technology in Silicon Valley, and I hope it can bring a deep impression to everyone."
In the middle of 2002, on the eve of the developer conference held by Matrix in Silicon Valley, Hu Zhengming presided over the first Xinxin Technology conference in Silicon Valley.
The fame of Hu Zhengming himself and Zhou Xin is enough to make this press conference huge, this is a press conference for the chip industry, so there are no consumers present, and most of them are practitioners in the industry.
There were Silicon Valley technology media reporters, executives from other chip companies, executives from Internet companies, and of course executives from consumer electronics companies, as well as a small number of consumer representatives.
Hu Zhengming was a little apprehensive, he had been a professor and had opened a company, but it was the first time to develop a development conference, because the Silio Semiconductor he had previously started a business was mainly aimed at chip design software for enterprises, and this kind of enterprise-oriented product had no opportunity to develop a conference.
"Next-generation Bluetooth technology"
Hu Zhengming lit up a few big words behind him, "Xinxin Technology is independently developed on the basis of Bluetooth 1.0."
Yes, in China, it relies on mobile phone integrated chips, and abroad, it is through Bluetooth chips.
Bluetooth technology was proposed by Ericsson in 1994 and has developed slowly, but it has a vast market.
By 2006, the global shipment of Bluetooth chips was as high as 690 million pieces. Such large shipments led to the price of a single chip being reduced to less than $2 at that time.
In the timeline changed by Zhou Xin, the era of smart phones has come early, and the global demand for Bluetooth chips will only be stronger.
With the help of technological leadership and technical advantages, we can control the standards of the Bluetooth Alliance, and the first-class enterprises set the standards, and the Bluetooth chips developed by Xinxin Technology are at least seven years ahead of the current Bluetooth standards in terms of technical standards.
Firmly grasp the standard, which means to enjoy the technical dividend in advance, Bluetooth chip shipments too much will be the price of a single chip less than 2 US dollars, now launched, the technology is monopolized by Xinxin Technology, the price is at least 20 US dollars.
And the chip technology required by Bluetooth chips is not high-end, but it is not low-end.
Last year, Ericsson launched the first mobile phone with built-in Bluetooth function, the T39mc. However, there are many problems in the early Bluetooth technology that have not been solved, such as incompatibility between products, weak anti-interference ability, limited transmission speed, long connection time, and so on.
The biggest problem is the high power consumption, and it was not until the Bluetooth 4.0 standard introduced in 2010 that Bluetooth Low Energy was realized.
The new generation of Bluetooth technology to be launched by Xinxin Technology is specially created for smart phones, and the main focus is low power consumption.
The battery life is short, and if it is based on the existing Bluetooth standard, then the battery life will only be shorter.
After Hu Zhengming introduced Bluetooth 4.0, the representatives of IBM in the audience looked at each other and smiled bitterly: "It seems that we are going to give up the Bluetooth field." ”
The reason why they say this is because the original Bluetooth standards alliance was founded by Sony Ericsson, IBM, Intel, Nokia and Toshiba.
"Give up, give up, since the rise of the personal computer, we have given up less areas? The market for Bluetooth is nothing compared to personal computers. ”
When Hu Zhengming announced the parameters of the chip named TWT2002N, the colleagues in the Bluetooth business present felt a sense of happiness.
Because this Bluetooth chip adopts a 0.18 micron process, the higher the process, the lower the power consumption, which means that the advantages of TWT in power consumption will be more obvious.
The most intuitive improvement of power consumption by process progress comes from the improvement of the dynamic power of capacitor charging and discharging.
But such a high process determines that its price will not be cheaper.
This means that there is still room for them to survive.
In fact, Xinxin Technology can design chips with lower processes, such as 130nm processes.
But the reason why the 180nm process was chosen is because the current chip manufacturing industry in China can only produce 180nm chips.
In the first half of the year, while receiving Huahong's 8-inch production line, Xinxin Technology acquired a chip manufacturing plant of Motorola in Jinmen, Huaguo.
There are three production lines in total, all of which can only achieve 180nm process at present.
Hu Zhengming continued: "In order to enable global consumers to enjoy the advantages brought by the advancement of Bluetooth technology as soon as possible, we have joined forces with Sony Ericsson and Apple to launch products equipped with TWT2002N.
The following is an introduction by Mr. Katsumi Ihara, President of Sony Ericsson. ”
The executives of the member companies of the Bluetooth Alliance in the audience thought to themselves, didn't everyone say that they would develop the Bluetooth Alliance together, why did Sony Ericsson take the lead in becoming traitors, and they didn't notify us.
Because these companies in the Bluetooth Alliance basically have consumer electronics business, Sony Ericsson can cooperate with Xinxin Technology, can't Toshiba and Nokia?
And because of the Bluetooth technology launched by Xinxin Technology, at a glance, it is clear that their alliance has only two choices, either to pull Xinxin Technology in, and to give actual power, so that Xinxin Technology can license their technology to other companies, or to watch Xinxin Technology start anew.
"Sony Ericsson and Xinxin Technology have joined forces to create an Internet mobile phone T610 that focuses on music."
Sony Ericsson is a joint venture between Sony and Ericsson after the merger of their mobile phone business, and the sales volume at the beginning of the merger was not ideal, and even less than the sales volume of Sony and Ericsson's telephone business respectively.
It is also based on this background that Sony Ericsson is willing to cooperate with Xinxin.
As for the complaints of other companies in the Bluetooth Alliance, Sony Ericsson will not care about it, if it is you, you will also keep it secret.
Not to mention that Sony Ericsson also wants to turn over in one fell swoop with the help of this new Bluetooth technology.
In addition to the above-mentioned apps, the T610 is also pre-loaded with playnow, which supports the use of playnow to directly download songs from Sony Music's artists.
The Sony Bluetooth headset launched with the T610 has a battery life of up to 6 hours and can enjoy lossless sound quality. ”
Katsumi Ihara is blowing again, how good the sound quality of their mobile phone is, and it is currently the best sound quality among the mobile phones that support Bluetooth function.
Consumers don't have any perception, and industry insiders don't know, now in addition to you, how can there be a few mobile phones equipped with Bluetooth function.
It wasn't until 2003 when the Bluetooth 1.2 version of the standard was released that mobile phones supported Bluetooth functionality that they began to break out on a large scale.
Because the Bluetooth standard has been stuck in version 1.0 before, the maximum transmission rate is only 700kb, and it is generally 100kb per second.
This transfer rate is laborious to support real-time calls.
After Bluetooth 1.2, the maximum transfer rate reached 1MB per second. The Bluetooth chip launched by Xinxin Technology this time also supports the standard Bluetooth transmission of Xinxin Technology, with a rate of 24MB per second.
This is the transmission speed of the Bluetooth 3.0 standard, and it is not too much to describe it as a shotgun for a cannon.
"Our pricing is $599 and the Sony Bluetooth headset is $199."
Sony Ericsson's mobile phone launched this time is decent, but fortunately, the appearance is good, and the functions that should be there are all there.
From Zhou Xin's point of view, there will be a large number of female users who will be willing to pay for Sony Ericsson's design language. As for the value for money, it's really low.
Bluetooth chips are sold to Sony, and the price of this set of chips is more than $30 combined.
Compared with the cost, it is simply a huge profit, if you do not count equipment depreciation, patent licensing, equipment external service fees, etc., only the cost of labor and resources, the manufacturing cost of a single chip is less than 2 US dollars.
Even if you count everything, it won't cost more than $10.
Fortunately, the patent is in the hands of Xinxin Semiconductor, a subsidiary of Xinxin Technology that focuses on chip manufacturing, and the shares are much more complicated.
There are a number of subsidiaries under Xinxin Manufacturing, as a third-level subsidiary of Xinxin Technology, the joint venture with Huahong is called Xinxin (Huahong) Manufacturing, and the acquisition of Motorola is called Xinxin (Jinmen) Manufacturing.
The main source of funding for Xinxin (Jinmen) is Ameriken's financial institutions, including Goldman Sachs and JPMorgan Chase.
And these companies are only responsible for the production of Bluetooth chips, and they sell the chips to Xinxin Technology, which then sells them to Apple and Sony Ericsson.
However, the rate of return of the overseas investment institutions itself is only 7%, according to the profit of the Bluetooth chip, only a little profit needs to be leaked to the new chip manufacturing.
Therefore, Zhou Xin has never worried that the task cannot be completed, and he even thinks that domestic investment institutions should also invest a little.
It is a pity that China's financial institutions have been slow to act in this regard.
If Sony Ericsson's products are aimed at female users, exquisite, small and cute, plus Bluetooth headsets with pink colors, the main focus is on female users, which is not a bad segment.
So the products launched by Apple are mainly a sense of technology and futurism.
It still continues the design language of Apple's iPod, but compared to the previous generation of iPods, this generation of iPods is a little longer.
After the new generation of iPods was rotated on the screen behind Jobs, Jobs said: "Yes, as you can see, the whole iPod Zero doesn't have any interfaces, only buttons. ”
The consumer representatives in the audience were all exclaiming, before Sony Ericsson's mobile phone just made them feel good, then Apple's iPod Zero can be said to make them feel amazing.
Not only did they feel amazed, but other well-informed executives in the electronics industry had a sense of amazement.
Jobs said: "iPod Zero supports the Bluetooth standard of Xinxin Technology, supports Bluetooth transmission, and supports the latest wireless charging technology.
There is no interface, so how do we download songs? It's still a Bluetooth connection download, and when you buy an iPod Zero, we'll give away Bluetooth headphones and external accessories.
Once you've plugged the external accessory into your computer's USB port, you can pair it with your iPod zero, and the average transfer speed of 10mb doesn't feel much worse than USB 2.0.
Much faster than USB 1.0 and USB 1.1. ”
In the early days, the transfer speed of USB 1.0 was only 0.18mb/s, and 1.0 was only 1.5mb/s, and it was only in 2000 that the transfer speed of USB2.0 was increased to 60mb/s.
The idea of iPod Zero was conceived by Zhou Xin and Jobs, at first Jobs learned about the Bluetooth technology proposed by Xinxin Technology, he said that the new generation of iPod should go to the headphone interface, so that users can only connect to Bluetooth, isn't it good?
Then Zhou Xin said: "Wouldn't it be better to simply go to all the interfaces and take wireless charging and Bluetooth transmission to download files?" ”
(End of chapter)