Jobs's creativity made Zhou Xin think of the later generations of Apple mobile phones took the lead in removing the 3.5mm headphone jack, and later major mobile phone manufacturers followed suit, and most mainstream smartphones successively removed the headphone jack within two years.

The disappearance of the earphone interface has led to the Bluetooth earphones of mobile phones becoming the mainstream, and the so-called true wireless TWS earphones have been derived. Except for Sony, which still has a 3.5mm headphone jack for the latest flagship mobile phone until 2023, but Sony doesn't seem to be a mainstream smartphone manufacturer.

Zhou Xin later saw the two partners found by Xinxin, and he also thought it was very interesting, one was the first manufacturer to remove the 3.5mm headphone jack, and the other was the manufacturer that has always insisted on the headphone jack. Sony Ericsson was later wholly owned by Sony, and later changed its name to Sony, and the original Sony company was renamed Sony Group.

When Zhou Xin stood in the consumer's point of view, he hated the manufacturer's removal of the 3.5mm headphone jack, which caused him a lot of inconvenience, and the use of wired headphones through mobile phones also required to buy an adapter.

When his identity becomes a business manager, he will feel that it is a good idea to remove the headphone interface, so that consumers can have to consider Bluetooth headsets, and the demand for Bluetooth chips will explode.

Zhou Xin's proposal made Jobs think, as a senior practitioner in the consumer electronics industry, Jobs naturally knew that wireless charging technology has become mature.

As early as 1978, the inventors of Ameriken began experimenting with wireless charging of electric vehicles, and later in 1993, Neon Enterprises developed the first wireless charging system. By 1994, the technology had gradually matured.

In 2009, the Palm mobile phone was released, and Palm mentioned earlier that Ameriken was the first company to make handheld computers, and the Palm released in 2009 was the world's first mobile phone that supported wireless charging.

From a technical point of view, the main problem with wireless charging is that the charging power is too low, which can only be achieved at 5W at present. But for the iPod, this is not a problem, because the iPod itself does not have much power, and the charging power of 5W is a bit small, but it is enough.

As for the high cost, this is not a problem for Apple, they already have the ability to sell the product at a high price, so Zhou Xin's proposal Jobs only thought about it a little and thought it was okay to do so.

"Newman, this is a perfect product, mp3 without any connector is as delicate as a jewel in the hand, we have introduced two new colors at the same time, blue and pink, these two colors will make this iPod shine like a jewel."

Jobs was thrilled when the iPod prototype without any interface was made, and this was his ideal product, the ultimate simplicity. From his personal point of view, Jobs would have liked to have only one color, silver.

From a business point of view, there will always be more users who will pay for the launch of a few more colors.

After Jobs handed the iPod Zero to Zhou Xin, Zhou Xin rubbed the entire surface of the iPod Zero with his hand, and Jobs said in a regretful tone: "The only problem is that we try to make the Bluetooth headset into a mode without an interface, and it also supports wireless charging, but in this case, it will be slightly larger and not so in line with industrial aesthetics." ”

"But I think that's enough, Newman, what's the name of this generation's iPod?"

When Zhou Xin saw this thing, he thought of Meizu's concept machine Meizu Zero, which had come out but was not mass-produced, so he said: "It's better to call it iPod Zero, Zero not only means that it doesn't have any interface in the body, but also means the beginning of everything." ”

Back at the press conference, after the iPod Zero was announced, the consumer representatives in the audience were cheering, and even beat the beat to shout Apple's name.

Jobs was also proud, and he had a hunch that the iPod Zero would be the representative work of his Apple career, comparable to the Macintosh computer of 1984.

"And then there's the pricing, the iPod Zero plus headphones, $899, which I know is a bit high, but the iPod Zero is packed with a lot of advanced technology, and even if we try to keep costs under control, the price can't be pushed down.

But don't worry, we will also launch the iPod2, which is an upgrade on the basis of the iPod1, and is also equipped with the Bluetooth technology of Xinxin Technology, and the price of that iPod2 will be much lower.

The iPod 2 is also very good, and although it can't compare to the iPod Zero, it's still a good enough product, better than all the music players you can see on the market, which is what I think, you can have your own opinion. ”

After the press conference of Xinxin Technology was held, it quickly caused an uproar in the industry, the members of the Bluetooth Alliance are large enterprises, and everyone is aware of the importance of Bluetooth technology, but it is a Chinese enterprise that takes the lead in achieving technological breakthroughs.

The headquarters of Xinxin Technology is in China, of course, it is considered a Chinese enterprise, and the actual controller behind it is also Chinese.

Moreover, the new generation of Bluetooth technology launched by Xinxin Technology is not a point or two, but a qualitative lead, which swept all their previous technologies into the garbage heap at once.

The release of the iPod Zero caused a carnival among the consumer community, and the prototype of the iPod Zero was set up in Apple's stores the day after the launch.

"Do you know what I remembered when I saw this?" A somewhat elderly white middle-aged man at an Apple store asked a colleague next to him.

"What do you remember?"

"About 20 years ago, when Apple released the Macintosh, I was like now, watching shoppers line up in front of the store opening, and I haven't seen anything like this for a long time."

Apple launched two products at the same time, namely iPod Zero and iPod2, iPod2 is undoubtedly much more cost-effective, and it also supports Bluetooth technology of Xinxin Technology, and the price has only risen by $150 compared with iPod1, you must know that the $150 is the price after adding the free Bluetooth headset.

That's the equivalent of $449 to buy both an iPod 2 and Bluetooth headphones, which is half the price of the iPod Zero.

As a mature entrepreneur, Jobs naturally wouldn't put all his chips on the iPod Zero, because its pricing was too expensive, even for Ameriken, Jobs thought that few people would be able to accept this price.

Therefore, iPod Zero only stocked 100,000 units, which was still stocked under Zhou Xin's strong recommendation, and they only planned to stock 50,000 units. And the iPod 2 is ready for 1 million units.

Apple's strategy is to make the iPod Zero want consumers to buy it, then discourage them from the high price, and then the store staff will market the iPod 2 to consumers.

Ipod zero is a natural ad right there.

After the opening of Apple's offline stores, as Apple expected, all the attention of consumers was focused on the iPod Zero.

"How much does iPod Zero cost?" Consumers can't put down the iPod Zero in their hands.

"Hello, iPod Zero needs to be purchased with Bluetooth headphones, the price is 899 US dollars, if you think this price is high, you can take a look at our iPod2, it is also equipped with"

Before the clerk could finish speaking, the consumer directly interrupted: "It's not high, help me get one, how to pay?" ”

The clerk's expression froze, is it really not high?

"Sorry, there are only prototypes in the store at the moment, and if you sell them, you will have to wait until a week later, and after a week you can buy them in store or online."

"Can I buy a prototype?" Consumers ask.

The clerk pointed to the crowd queuing outside with a bitter face: "I'm sorry, I think the people outside are waiting to see iPod Zero, if I sell it to you, the people queuing outside should tear down our store."

You can check out the iPod 2, the iPod 2 is in stock right now and will be available immediately. ”

The consumer left with a disappointed face after a brief look, the iPod 2 is very good, but after seeing the iPod Zero, even if it is twice as expensive, he also wants to buy the iPod Zero.

This phenomenon is not only seen in one consumer, but in many consumers.

For Apple fans, they are willing to bear this price, you must know that if there is no Zhou Xin, the price of the original iPod is 399 US dollars, and more than 300,000 units can be sold at such a high price, which shows the strength of Apple fans.

After the $249 iPod Mini was released, it sold 60 million units in two years.

Not to mention the iPod Zero launched this time, not only does it not have any interface with the latest Bluetooth technology and wireless charging technology, but it is also equipped with a small screen that can display song information.

Compared with the first generation of iPod, there are too many iterative upgrades in technology, and this pricing even feels cheap in the hearts of Apple fans.

They felt that the pricing should be $999 to be reasonable.

Therefore, after the official launch of iPod Zero, the stock of 100,000 units is far from enough, and there are not many units per day, which even leads to long queues in Apple's offline stores, and some people queue for three days to buy an iPod Zero.

"I want to know that Xinxin Technology is Newman's company, and matrix is also Newman's company, why doesn't Mphone support the latest Bluetooth function?"

"It's understandable that Mphone doesn't support the latest Bluetooth features, after all, this is a two-year-old product, and the latest Bluetooth technology wasn't developed two years ago.

I think it's outrageous that Mphone doesn't have a decoder chip, and there is no decoder chip, so you can only use the A1E chip to simulate the audio decoder chip to achieve the purpose of music playback. This is really outrageous. ”

The decoder chip mainly converts the digital signal into an analog signal, without which there can be no sound. Fortunately, the function of the chip can be defined, and the mobile phone chip can be used to simulate the decoding chip to achieve the purpose of playing sound.

After the first Mphone developer conference, many Internet companies uploaded applications, among which some companies found that there was no player on Mphone, and then they made a player to put it on, and found that it still didn't work, and they could only play the picture and not the sound.

So they made a lot of attempts, using Mphone's existing chip to simulate the decoding chip to achieve the effect of playing sound.

This player with its own chip emulation function has become a favorite of many users, after all, not everyone is a geek and can solve this problem from a technical level on their own.

But the point of pain is that Mphone does not have a headphone jack, or find a company to help change it and add a headphone jack, which is designed to move the chip, which is not acceptable to all consumers.

Either you use Bluetooth headset, Mphone supports Bluetooth function, after the analog decoding chip, you can hear the sound by taking Bluetooth headset, of course, there are problems, such as the power is not durable, the sound quality is too poor, and there will be vibrato if the signal fluctuates slightly, etc.

"The iPod Zero is perfect except for the price, and I think the price is acceptable in front of this product. I'm hesitant to buy an iPod zero and don't know when the new Mphone will be released.

If the new generation of Mphone is released this year, I will bear with it, because I estimate that the new generation of Mphone will also be equipped with the latest Bluetooth function and support Bluetooth headphones. ”

"I also want to know when the new generation of Mphone will be released? Are there any people on Weibo who participated in this Mphone developer conference, can you tell us about the specific situation? ”

Not long after the end of the press conference of Xinxin Technology, it was the developer conference of Mphone, which was extremely mysterious and required all participants to sign an extremely strict confidentiality agreement.

In the case of the leakage of the Mphone 2, $10 million is required. The NDA did not divulge the contents of the NDA itself, so the NDA was hyped up by the media for a while.

Practitioners and media who have participated in the Mphone developer conference have also sold various products.

Due to the restrictions of confidentiality agreements, everyone's desire to pour out cannot form a complete article and publish it in a paper magazine or blog.

At this time, places like Weibo and Quora are good places to complain.

"At the Mphone developer conference, Newman showed us a prototype of the next Mphone, and I couldn't believe my eyes, it was even more perfect than the iPod zero."

"No, in terms of perfection, the next-generation Mphone and iPod zero should be of an order of magnitude, but considering the functions that the phone needs to support and the complexity of the components are far more complex than the music player, I think the next-generation Mphone is much more difficult."

"I'm going to be unable to sleep, when will the next generation of Mphone come out? I can't wait to get my Mphone off. ”

"It's the kind of product, the kind of product that is different from the current and even the previous phones, it has so many innovations, I want to tell you, but I can't afford the price."

The editor-in-chief of Silicon Valley Wired magazine couldn't hide his excitement after attending the Mphone developer conference, and he posted several Weibo posts in a row.

Not only him, but also everyone who attended the Mphone developer conference.

As soon as he said it, he was amazed, incredible, epoch-making, and couldn't wait, and netizens asked him under Weibo, that is, the confidentiality agreement could not be said, and he couldn't afford to pay this price.

The curiosity of the majority of consumers has been hung to the extreme, because the iPod Zero is amazing enough, and none of the consumers who have touched the real thing in Apple stores are not satisfied.

The price may not be so satisfying.

The new Mphone can compete with the iPod zero, how perfect must it be?

And it's still a cell phone, it's hard for them to imagine.

"Could it be that Mphone can also do without an interface? Completely relying on wireless charging and Bluetooth capabilities? ”

I guess maybe there will be one at night

(End of chapter)