Mphone represents the future development direction of mobile phones, which has become the consensus of many people, especially Internet practitioners.

Entrepreneurs who participated in this year's Mphone developer conference can also see the clues, a year ago, there were less than 500 developers present at the Mphone developer conference, and this year this number is multiplied by ten, 5,000 developer representatives came to the developer conference.

Again, this is the result of setting a threshold.

In the past year, the Mphone app store has generated nearly $500 million in sales, and the average user spends $100 on Mphone based on 5 million activated Mphones. This sales do not count offline payments made with NewPay, but only sales from the app store.

That's not a lot, but it's enough to feed a hundred small Internet businesses, and if it's an individual business, it's even more.

Among them, the game company that made "Prince of Persia" sold 50 million dollars on the Mphone store.

The numbers don't deceive people, and the ability of Mphone users to pay has been recognized by entrepreneurs, and compared with Mphone, Nokia's app store has a much lower willingness to pay and actual payment rate.

Mphone is like the Apple of later generations, and the iphone is a bit of an Android king.

When the Internet application on the mobile phone can be paid for, this is the early personal computer, the user needs to buy a floppy disk to install the software, and the early Macintosh computer with the form processing software needs to be purchased separately.

More and more people are aware that the Internet mobile phone represented by Mphone is very likely to become a product comparable to a personal computer, which will bring new opportunities to Internet companies.

Qiu Bojun is not only a pioneer in the field of Huaguo office software, but also a game producer, and he has his own understanding of Mphone.

"After the development of Mphone, I think its entertainment attributes will become more and more clear, office use will be weakened, and timely office use may continue to be maintained, but some strong demand for office scene mobile phones cannot replace computers.

Mphone's email function can replace the computer's video game function, but can Mphone do it? Users still need to rely on computers and tablets to draw pictures, and the biggest limitation of mobile phones is not the chip but the screen.

The screen size determines that it can only support some lightweight, real-time office needs, such as email, text editing, phone calls, etc. It can't do it with a slightly more intense office.

But entertainment is not too restricted, the computer screen is much larger than the mobile phone, based on the computer or mobile phone made of products, their gameplay will not be fundamentally different.

In the past 20 years, handheld consoles have been video game devices, and the quality of video games developed based on handheld platforms is comparable to that of computer games, and judging from this point of view, I think that mobile phones will become more and more entertaining in the future.

Nokia was the first to launch a mobile phone with its own snake and skiing mini-games, which can make users obsessed, and they can play a game while lying in bed and empty their brains. Mphone, on the other hand, gives the user the choice to download whatever game they want, and there are a large number of game developers who launch new video games on the Mphone app store.

Like Sony, EA, and Sega are trying to transplant the games they developed for handheld computers to the Mphone platform, compared with computers, mobile phones can come to play at any time, and compared with handhelds, the advantage of mobile phones is that it is a necessity of life.

Therefore, I think that when you go to work at Matrix, you must realize that the most important development direction of mobile phones in the future must be closely related to its entertainment attributes. ”

After Qiu Bojun finished speaking, Lei Jun fell into deep thought, he obviously didn't know as much about games as Qiu Bojun, he was also mainly responsible for Jinshan office software, and he could only say that he knew about the business of Xishanju, not much involvement.

"I can understand the importance of video games to mobile phones, but shouldn't the form of mobile phones be more and more supportive applications?

I always thought that richness was the future development direction of mobile phones, and before mobile phones had fixed built-in applications, which only met the basic communication needs. After the launch of Mphone, there are a large number of applications independently developed by Internet companies.

For example, none of them are games, and there were no games in the original app on Mphone. ”

Lei Jun obviously has a deep understanding of Mphone, and he almost instantly fell in love with this feeling of interaction at any time after trying Weibo, because after he registered a Weibo account, Zhou Xin quickly followed him, Zhou Xin's attention list is very small, and Lei Jun will be pushed to Zhou Xin's fans after being followed.

When Lei Jun experienced Weibo, he found that any opinion he expressed could get feedback quickly, even if he posted on the Tianya forum, which is currently the most popular forum in China, it took more than half an hour to wait from the post to someone replying.

Unless you are a well-known person in the forum section, you need to wait for a long time, but on Weibo, someone will reply to you within five minutes of the Weibo you publish.

Later, he went to look at other people's homepages and found that they were all real people.

This made Lei Jun fully appreciate the charm of Weibo, and also made him question the idea that video games will become an important part of the Mphone ecosystem.

Qiu Bojun said: "Text information is also a form of entertainment, and the essence of Weibo and Quora is a forum, and the entertainment effect that the text information contained in the forum can bring to users also exists."

I don't deny the diversity of entertainment, but it's always games that drive technological progress, and games are the core force that drives hardware forward. Five years ago, it was enough to use the latest version of Kingsoft software for computers, so why should users change computers? Why should the industry develop chips with better performance?

The industry is developing chips with better performance because consumers will pay, consumers are willing to pay for chip performance because of the need for entertainment, computers with better performance can play richer games, and computers five years ago couldn't play Fallout 2, Warcraft 3, and the latest metal slug couldn't be played.

The same logic is true for mobile phones, if it is a simple text application, I estimate that Mphone will be able to support the text application at that time in ten years, so why should users change their mobile phones? Mphone cannot carry mobile games ten years later, which is the source of power for users to change mobile phones, and it is also the source of power for the development of enterprises.

So I think mobile games are the most important thing, and if I were you, I would definitely build a good relationship with mobile game developers first and lean towards them in terms of app store strategy.

Only if they can enjoy the dividends, they will be more motivated, and the entertainment of Mphone will be further improved. ”

Qiu Bojun also has his limitations, he still uses the development of the computer industry to speculate on the development of the mobile phone industry, he can't predict the progress of mobile communication networks, and he can't predict the arrival of the picture era and the short video era one after another.

But he did get to the bottom of the point, which is that video games are one of the core drivers of hardware advancement, and it is with the support of countless players for video games that the performance of chips continues to improve. If you only rely on the computing power needs of Internet companies, AI chips are far away.

"I roughly grasped some ideas, and I also thought that Zhou Xindug me to do software-level management, such as MOS system development management.

Because I think my level in the field of software development is not bad, and this is the only ability that I can get my hands on.

Even if I can't do it after I go there. Lei Jun has his own ideas, he thinks that he is favored by Zhou Xin because he promotes WPS to fight head-on with office on the battlefield of office software in China.

Qiu Bojun said: "Your guess is very likely, the mobile phone operating system is a new thing, Zhou Xin may have a lot of his own ideas, he hopes that there are Chinese people to help him take care of this part and fully realize his ideas."

So I took a fancy to you.

But this does not affect you to try to express your own views in other fields and expand your influence, Zhou Xin gave you the position of vice president, not the head of R&D, which is nothing to worry about.

I've been using Mphone intermittently before, but Mphone hasn't entered China, so it's really not convenient to use, and the speed of downloading apps is too slow.

I have thought of an optimization point just for this short-frequency use, that is, in the Mphone app store, it is completely possible to separate apps and games, and give video games separate recommendation pages and display pages. ”

Qiu Bojun told Lei Jun in detail about his thoughts, in fact, there are two columns on the Mphone app store on the computer, one column is the application, and the other column is the game.

This can give more recommendations to video games, although he doesn't understand what traffic is, what exposure is, but the meaning is already this.

After hearing this, Lei Jun felt that this was a good idea, and he secretly wrote it down: "Bojun, in fact, I feel that you are more suitable for this position, you know Matrix and the mobile phone industry better than me." ”

Qiu Bojun is also a strange person, he took more than a dozen people to write WPS97, and successfully survived with this product, he said when he was invited to have a face-to-face interview with Bill Gates on Dragon TV:

"The national industry still needs to be mentioned, but now we want to mention it as little as possible to avoid misunderstandings. People will always think that your product is not good, so play the national card to win everyone's sympathy. ”

It can be seen that he is broad-minded.

Qiu Bojun said: "I'm old, I don't have the strength anymore, you are much younger than me, and now you are only in your early thirties, which is the age to do a lot of work."

Matrix and Silicon Valley are definitely the best stages for you to show yourself. ”

After Lei Jun arrived at Matrix, the certification on Weibo's personal homepage also changed from the chairman of Kingsoft to the vice president of Matrix.

Lei Jun is the first Chinese executive of Matrix other than Zhou Xin, which has caused heated discussions in Zhongguancun.

"Mr. Wu, how did you say that Lei Jun was favored by the new president?" At a dinner party held by a Zhongguancun entrepreneur, someone tried to find out.

After Pony Ma called Zhou Xinxin at the Internet conference, more and more people in China began to call Zhou Xin the new president in public or private.

Mainly because there are too many surnames Zhou, Mr. Zhou is not recognizable. Second, it is also to show closeness.

Wu is always Wu Shiqiang, as the person in charge of emerging capital in China, his status in the Internet industry in China is quite high, and he is called a prosperous one.

There was no money in his hand before, only listening to PPT and not investing, which led to Wu Shiqiang not being so popular, and since 2000, emerging investment has almost become the only channel for financing Internet enterprises in China during that special period, which made Wu Shiqiang quickly become a man of the hour.

At that time, there was such a saying in Zhongguancun, if you want to invest, find Mr. Wu.

Wu Shiqiang has been in the rivers and lakes for several years, so he naturally knows what to say and what not to say, if he talks nonsense on the front foot, what he says on the back foot will be transmitted to the Internet in various ways, and then to Zhou Xin's ears:

"Lei Jun is a very good entrepreneur, isn't it normal for the new president to fall in love with Lei Jun? Our boss has always been short of people, and he has promoted a lot of talents in China. ”

If the employees of Zhou Xin's companies do well in China, they have a good chance of being transferred to Silicon Valley.

Like Tencent and Alibaba, which belong to the marginal type of enterprises in Zhouxin's business territory, some of the employees in them have been transferred to work at Ameriken.

This was a very big temptation for the Chinese people at that time.

"I never said that Lei Jun was not excellent, but it was almost meaningless for this kind of excellence to leave Matrix and become the vice president directly.

Matrix's valuation is at least 100 times that of Gold Mountain. ”

Lenovo paid $4.5 million for a 30% stake in Kingsoft, which means that Kingsoft is valued at $15 million, while Matrix is valued at much more than $1.5 billion.

Another entrepreneur at the dinner went on to say: "According to the rules of Huaguo, this is a rocket promotion, which is mainly less common, so we want to know more about the preferences of the new president." ”

In the cognition of Zhongguancun entrepreneurs, the most important enterprise in Zhouxin's business territory is naturally NewPay.

Originally the second most important investment was an emerging investment, but with the success of Mphone in major countries around the world, Matrix is considered the second most important company.

Wu Shiqiang took a sip of Pu'er and replied, "Maybe it's because Lei Jun has some kind of trait that is rare in Matrix now and has been discovered by the new president."

I think what he values more is feeling, which is the trait you show when you talk to him, which is what the new president pays the most attention to.

I was a lobby manager at a bank before I became the Head of Emerging Investments Asia Pacific, and I never thought I would be in primary market investing.

Now it's okay, and barely live up to the expectations of the new president.

Therefore, I believe in the vision of the new president, and I also believe in Lei Jun's ability, we have also inspected Kingsoft before, mainly because they are not short of money after accepting Lenovo's investment, so they did not accept our investment.

However, judging from the operation of Kingsoft Software, Lei Jun's management ability is definitely not bad. ”

The person next to him hurriedly flattered: "Can the lobby manager of the Los Angeles branch be the same as the lobby manager of a domestic bank?" In 98, those who could be sent abroad to work were the dragons and phoenixes among the people, Mr. Wu, you are too modest. ”

Another person continued: "The management of Matrix is much more difficult than that of Kingsoft, the employees of Kingsoft are all Chinese, and when Lei Jun joined Kingsoft, Kingsoft was still a small company, with dozens of people.

The situation at Matrix is very different, I read the news the other day that Matrix has more than 2,000 employees worldwide and is still growing rapidly.

The difficulty of management is completely different, and Matrix is already a relatively successful consumer electronics company, so it is still difficult to gain a firm foothold. ”

Everyone here is a successful person, but even successful people will see the opportunity of Lei Jun, because joining Matrix as an executive can get option incentives.

(End of chapter)