"We are a long-term partner of ARM, and we have strong enough strength in the field of mobile chips to be able to design chips that meet your company's needs." Guan Jianying said with sincerity on his face.

Sitting across from Kwan is Satoshi Iwata, who was the president of Nintendo not long ago, and Kwan Kien-young doesn't know where he got the news that Nintendo is going to create a new mobile handheld game.

Guan Jianying believes that this is an opportunity for Xinxin Technology to help game consoles make chips, especially for game companies of Nintendo's level, which will definitely bring huge profits to Xinxin Technology.

Although Xinxin Technology has successively launched two excellent products of Bluetooth chips and A series chips, this is the credit of Zhou Xin, not the success of Xinxin Technology itself, which makes Guan Jianying, who has a strong sense of dedication, not satisfied, he always feels that Xinxin has made too many achievements in the R&D department of Ameriken.

If there is no Zhou Xin, Guan Jianying will go back to the bend area to found Worldchip Semiconductor, which originally started by helping Sony make PSP chips, so Guan Jianying naturally has a keen sense of smell for game chips and thinks that this will be an opportunity.

Therefore, after hearing that Nintendo planned to build a new generation of handhelds, he flew to Neon almost immediately and met with Nintendo's new president, Satoshi Iwata.

Satoshi Iwata looked at the man in front of him who looked obviously Chinese, and thought to himself that our NDS project had just been established, how would the other party know?

Then he thought about it again, the good cooperative relationship between Xinxin Technology and Sony, so he could understand it, probably from Sony:

"Mr. Guan, we have the idea of designing a console, but because Nintendo's purpose is to bring entertainment to more people, we may not be able to afford the high chip price of Xinxin Technology."

Nintendo was originally not until 2003 Sony quickly launched the PSP at the E3 exhibition, it will be shocked, and the internal NDS project was established in March, and it was released in September of that year, only 6 months of research and development time, creating a generation of high-quality products in the history of handheld computers - NDS.

Now that Sony's news has been revealed in advance, Nintendo has also advanced the design work of the NDS.

The global sales of NDS are around 150 million units, and since the NDS is a dual-screen design, the NDS requires two CPUs to handle the flow of information on different screens.

Of course, Guan Jianying doesn't know this, and Iwata Satoshi himself doesn't know what kind of form he wants to make the handheld to meet the needs of today's consumers.

Especially after realizing the impact of Mphone on the handheld industry, he only had one thought in his mind, that is, Nintendo's new handheld must be cheap enough and cheap enough to occupy the market.

The price of the Mphone is $599, and over time, it will be around $500 during the promotion season, so if the price of the new handheld is not much different from the Mphone, why should anyone else choose the handheld?

This is a real problem, and after the launch of NDS, Nokia saw that its sales were good and launched a gaming phone at the same time, but because of the expensive price and lack of content, it was defeated.

So they really can't afford to buy chips from Xinxin Technology, and the image of Xinxin Technology in the outside world is not a Chinese enterprise, but a Silicon Valley enterprise, known for product innovation and high prices.

After the price of the Bluetooth chip produced by Xinxin Technology was announced, there was an uproar in the industry, although it is true that the technology is much ahead, but the price is really ruthless.

Including the price of A1E chips, as a company in the consumer electronics industry, you have heard of it to some extent, and the number of neon employees of Xinxin Technology is not a lot.

Guan Jianying replied seriously: "President Iwata, our prices are priced according to the product, and if Nintendo's demand is not high, our prices will not be so expensive.

If Nintendo buys a large enough amount, we can push the price down even further. ”

Game consoles do not have high performance requirements for CPUs, which is why Guan Jianying has the confidence to say this, he wants to use this project to train the team.

Judging from the products of the two lines of Bluetooth chips and A-series chips, Guan Jianying believes that the level of the front-line R&D personnel of Xinxin Semiconductor is too different from that of the R&D personnel in Silicon Valley, and he urgently needs projects to train the team.

It's not enough to rely on mobile phone integrated chips.

In order to impress Satoshi Iwata, Guan Jianying continued: "I don't know if you know the A series chip that Mphone is using, the chip is designed by Xinxin Technology, Xinxin Technology is especially good at chip design for mobile devices, and what we are best at is that the mobile chip achieves a balance between performance and energy consumption." ”

Satoshi Iwata thought to himself, of course I know that Xinxin Technology is good at chip design for mobile devices, otherwise I wouldn't have seen you. One is for the sake of Zhou Xin's face, and the other is that Xinxin Technology does have two brushes on mobile chips, and Iwata Satoshi did not send his subordinate section chief or any vice president to meet each other, but met Guan Jianying in person.

He said: "I roughly understand that Xinxin Technology is a very good semiconductor company, and we have also cooperated with many of our neon companies, such as Sony, Toshiba, Nikon, etc., and we also know that the mobile chip designed by Xinxin Technology for Mphone is very powerful." ”

The 500MHz mobile terminal chip can also achieve 8 to 10 hours of battery life, even if the battery capacity is deliberately increased, it is a very remarkable thing.

"But our new generation of handhelds wants to keep costs as low as possible, and we want to keep all the components as price under control as possible."

Nintendo is really picky, if there is no Guan Jianying, they will take the core of ARM, and then design two chips themselves.

The two chips are the ARM946E-S with a frequency of 67MHz and the ARM7TDMI with a frequency of 33MHz.

ARM946E-S are all ARM9 architecture, which belongs to the mid-range products in the embedded CPU, with a mainstream frequency between 200 and 300MHz, while ARM7TDMI adopts the ARM7 architecture, which is a low-end product, but the mainstream frequency is also between 100 and 200MHz.

As for why Nintendo made the frequency so low, it is impossible to know whether it is a technical problem or because of the consideration of power consumption control.

The dual-core chip of PSP, both cores can run up to 333MHz, purely from the CPU frequency, the performance of PSP is obviously much stronger than NDS.

Satoshi Iwata naturally knows that Nintendo's chip R&D department is limited, and on the premise that the price is right, he does not exclude cooperation with Xinxin Technology.

"President Iwata, our prices are set based on sales volume, and we hope to provide a total service, from chip design to chip manufacturing, all by Xinxin Technology.

So we will price by the chip, rather than just charging for the patent of the chip design, and we hope to form a long-term relationship with Nintendo. ”

Guan Jianying is just familiar with each other this time, and if you want to reach cooperation in the future, you will definitely need long-term tracking.

Guan Jianying continued: "We can set up a tiered fee, the more the quantity, the lower the cost, and at the same time, we can take the way of goods before money, and settle on a quarterly basis, in terms of fees, you can absolutely rest assured that Xinxin Technology will definitely give a reasonable price."

In addition, if you buy a public IP design from ARM, you need to pay a licensing fee, and if you cooperate with us, we are the core partner of ARM, and this cost can also be saved.

The most important thing in cooperating with Xinxin Technology is not the price, but the service, and our experience in the field of mobile chips can help you better serve players. ”

After listening to this, Iwata Satoshi was not impressed, but felt that he could give Xinxin Technology a chance, if the products they designed really met the needs of Nintendo, it would not be impossible to hand over the chip design of the new generation of handheld computers to Xinxin Technology?

Nintendo has been designing its own chips before, because the chip design was not as complex as it is now, and the performance requirements of games are not as strict as they are now, and the performance is a little better and almost has little impact.

Now it's different, gamers are starting to care more and more about handheld performance, and the quality of performance will directly determine the type of game that can be carried and the smoothness of the game, which has led to Nintendo's original chip design department gradually becoming inadequate.

Without Xinxin Technology, Nintendo would have handed over the chip design to Nvidia since 2012, focusing on the development of games and handhelds.

Guan Jianying said: "I think Nintendo can seriously consider cooperating with Xinxin Technology.

Sony didn't design its own chips, Microsoft's Xbox didn't design its own chips, and Nintendo didn't actually have to focus on chip design.

Professional things should be handed over to professional companies to do, Xinxin Technology is a new player in the field of chip design, and it is an enterprise that has not been established for a long time, but in the field of mobile chips, Xinxin Technology is definitely a first-class enterprise.

We have the experience to deal with any chip needs of your company. ”

Guan Jianying's self-confidence was more dazzling than the sun in a midsummer afternoon in Tokyo, and Iwata Satoshi was a little impressed, and he said, "Mr. Guan, we will definitely seriously consider your company's proposal." ”

came out of Nintendo, Guan Jianying went to Sony the next day, and the source of the news told him at the same time that Sony and Nintendo are both engaged in new consoles, so you can't just eat it.

Not to mention that he has a ready-made network of connections at Sony, Nakamura Suehiro, the head of Sony's semiconductor division, who would later become Sony's chief technology officer, and Guan Jianying has known Guan Jianying for many years, and they met on the IEEE.

The two sides have a good personal relationship, and later Guan Jianying established Shixin can become the graphics processing chip designer of the PSP series handheld, and at the same time can cooperate with Sony in the field of chip packaging, more than 80% of the early Shixin business comes from neon, and the good relationship between the two is closely related.

"Nakamura, long time no see." Guan Jianying and Nakamura Suehiro were obviously much more relaxed when they met, and they dressed a lot more casually, almost wearing sunglasses and a pair of slippers and dressing up for vacation.

After Nakamura Suehiro and Guan Jianying hugged, he said, "Guan Sang, we really haven't seen each other for a long time."

It's been about half a year, you have done a good job in the eyes of Xinxin Technology, Xinxin Technology is an excellent company, and Toshiba and the gang have been talking to you in my ear for the past two years, saying that Xinxin Technology has subverted their understanding in the field of mobile chips. ”

Guan Jianying said with a smile: "We are just making a small fuss, Xinxin Technology has only been established for a few years, and we still need enough support before we can grow." ”

Guan Jianying is very humble, and if he wants to achieve his goal, sometimes he needs to be weak in words.

Nakamura Suehiro waved his hand again and again: "No, no, no, your A-series chips were able to achieve 500MHz two years ago, which is really a remarkable number."

Not to mention the Bluetooth chip you launched not long ago.

You must know that Sony and Toshiba have invested in Bluetooth technology, especially us, because Sony involves a large number of direct-to-consumer products, mobile phones, handhelds, TVs, etc., we do, so we have always believed that Bluetooth technology is promising.

As a result, after Xinxin Technology launched the Bluetooth chip, we directly disbanded the Bluetooth R&D team internally, and a total of more than 100 people in the entire group were shunted to other R&D departments.

Fewer than ten people were left to follow the cutting-edge advances in Bluetooth technology.

The presence of Xinxin Technology in the past two years is not like a newly established enterprise, the king of the Internet is still as strong in the semiconductor field, Zhou Jun is really a great person.

So at that time, when you came out of the company you founded before and then joined Zhou Jun's business, I told you that Saion was not blessed. ”

Guan Jianying thought so: "It's true, people never know what will happen next, I am full of enthusiasm after joining Xinxin Technology, and the development of the company is much smoother than I imagined."

Nakamura, I came this time because we haven't seen each other for a long time, so I thought about catching up on the old days, and by the way, I came to Tokyo for a vacation, and secondly, to see if there are any cooperation opportunities between Xinxin Technology and Sony. ”

Suehiro Nakamura said: "There is no problem with catching up with the old days, we can go to an izakaya and have a good drink in the evening, and there are many good entertainment venues in Ginza after drinking, so I will take you to experience it."

There is no problem with cooperation, hasn't Sony always cooperated with Xinxin Technology, I remember that Sony's music mobile phone sold very well in Tokyo.

It is equipped with the Bluetooth technology of Xinxin Technology, my wife uses this mobile phone, she praised it after the experience, and thinks that compared with the Bluetooth technology of this mobile phone, other Bluetooth headsets on the market should be thrown into the trash. ”

Guan Jianying was proud after listening to it, he couldn't feel the impact of the Bluetooth chip launched by Xinxin in Zhangjiang, and it was very obvious after Neon came, and one or two of the ten people wearing headphones on the road were wearing Bluetooth headsets equipped with Xinxin technology.

Because at present, Xinxin Technology is only licensed to Sony, and Sony's headphones equipped with a new generation of Bluetooth chips are very recognizable and can be recognized at a glance.

In addition, this is Tokyo, which is Sony's old nest and the place with the strongest neon spending power, and the probability of 1 in 10 is not high.

Guan Jianying said; "We are cooperating with Sony Ericsson, and we hope to have a good relationship with Sony Games, and we also hope to cooperate with Sony headquarters."

The day before yesterday was written incorrectly, Lei Jun joined Jinshan at the age of 23, and then in 2002 he was 33 years old, and the crow remembered it in confusion.

(End of chapter)