At this point in time, we are still at the end of the golden age of traditional media, and the influence of the Internet is far less than that of later generations.

In China, the influence of the Internet and the influence of traditional media will be on an equal footing until about 08 years later, and the influence of the Internet far exceeds that of traditional media, and traditional media has been completely reduced to leftovers except for the most head, which will have to wait until about 2015.

When smartphones became a necessity in everyone's life, the boundaries of the Internet completely expanded offline.

Zhou Xin may not have much understanding of this era before, but now that he has been here for so long, he can learn from various channels about the status of traditional media in China, and this is the first time he has participated in a talk show in China, and he has expected what kind of discussion it will cause in China.

Zhou Xin didn't want to be interviewed, because he knew the impact that his words might have, so Zhou Xin would be particularly cautious about what he said.

Especially at the moment when the electronic payment license is approved, there are many people who covet this electronic payment license in the whole country, and everyone can even see the future development prospects from NewPay's successful opening of the boundary between online and offline.

As for chips, the chip field is different from electronic payment, chips can be talked about, Zhou Xin wishes that more private capital in Huaguo will enter the chip industry, there are too many upstream and downstream enterprises involved in this field, and the higher the degree of participation of Chinese enterprises in it, the less likely it is to be kicked out of the global supply chain.

Chips include raw materials, equipment, etc., plus equipment suppliers, etc., there are hundreds of subdivisions, if Huaguo enterprises can occupy one-third of the main supplier position in hundreds of subdivisions, then in the future want to kick Huaguo out of the chip supply chain, there will be more room for maneuver and time.

"I have always believed that Huaguo has a natural foundation for the development of the chip industry, and we have similar cultural sources in the neon, Gaoli, and Wanwan regions, their companies can occupy a place in the chip field, and in many chip segments, the companies that beat Silicon Valley to become the first enterprises in market share can also do it.

It is with this belief that I invested in Xinxin Technology, and at the same time, there are many Chinese engineers in Xinxin Technology, they are all excellent, after they came to work in Shenhai Zhangjiang from Silicon Valley, we recruited a lot of local engineers and college graduates in China, and they all agreed that the local talents in China are very good.

They just lack the time and experience, and they work as hard, meticulously and naturally as the engineers in the chip field in Silicon Valley.

Huaguo has almost all the ingredients for the success of the chip industry, and it requires time and patience, both of which I don't lack. ”

This is not a fool, Huaguo does have almost all the endowments for success in the field of chips, and the only disadvantage is that the West cannot sell the most advanced production lines to Huaguo.

If the West can sell the most advanced chip production line to China, SMIC may not be able to bite a piece of meat from TSMC's market share, instead of watching TSMC monopolize the most cutting-edge process in the chip foundry field.

Samsung and Intel also have relevant technologies, but from the perspective of yield rate and finished product quality, they are inferior to TSMC's technology.

With the same equipment, the same raw materials, and the more advanced the process, TSMC's process level is to win.

After listening, the host asked: "I also believe that Huaguo can make achievements in the field of chips, the development momentum of Xinxin Technology is particularly strong, and breakthroughs have been achieved in many fields, and the success of Xinxin Technology can well prove this." ”

At this time, Chen Jin had returned to Jiaotong University as a professor and was presiding over the design of Hanxin 1. Hanxin and Jiaotong University are very interesting, before Hanxin No. 1, Jiaotong University issued an announcement that they have conquered the deep submicron integrated circuit design and achieved 0.25 micron integrated circuit design technology.

Then the 0.25 micron technology of Jiaotong University was developed by Lin Zhenghui, director of the Institute of Large-Scale Integrated Circuits of Jiaotong University at that time, and later there were two academicians of the Academy of Sciences in the expert committee for technical appraisal, and one academician of the Academy of Engineering was Wang Shoujue, Zou Shichang and Xu Juyan.

Later, Chen Jin came to this research institute, Lin Zhenghui himself said that he did not accept Chen Jin, he looked down on Chen Jin, and thought that the other party had obtained a doctorate in only three years, Lin Zhenghui thought that the other party had no technical accumulation, and Chen Jin entered Jiaotong University through other channels.

The coincidence is that later for the technical appraisal of Hanxin No. 1, among the experts who were held accountable after the incident were Zou Shichang and Xu Juyan, who helped Lin Zhenghui do the technical appraisal.

Lin Zhenghui's reluctance to let Chen into Jiaotong University is completely his personal statement, lacking other people's evidence, and if he is really unwilling to let Chen enter Jiaotong University, he can completely prevent Chen from entering Jiaotong University.

"You think that since the nineties of the last century, there has been a saying, which roughly means that we have to give full play to our advantages and do what we are good at, such as in the field of chips, we don't have to rush to catch up, now China is still a developing country, we can invest limited resources, and it is not too late to do technical research after the completion of primitive accumulation.

Mr. Zhou, what do you think of this statement? ”

This topic can be said to be directed at Lenovo, after the new chip held a technology conference in Silicon Valley, its Bluetooth technology has achieved leapfrog development, so that the discussion of technology, industry and trade and trade technology in China has started again.

It is not that trade and technology do not develop technology, but that it gives low priority to technology. Under the comparison of Xinxin Technology, Huaguo's public opinion points directly to Lenovo, and the traditional media will be a little scruples, and the title is roughly "How to go on the road of Lenovo technology?" "How to Start a Business in the Era of High-tech Consumption" and so on.

"How to Start a Business in the Era of High-tech Consumption" is just a short sentence: "It is no longer possible to achieve the growth of high-tech enterprises only through trade, industry and technology." ”

The speech on the Internet is much sharper, especially after there is a knowledge quiz community, this kind of community focuses on a rational discussion, reasonable and well-founded, and once the evidence is laid out, everyone will feel that it is really not good.

From Zhou Guangzhao, the president of the Chinese Academy of Sciences in the 80s to Lu Yongxiang, the president of the 90s, the previous presidents have expressed to Liu the hope that Lenovo will achieve greater breakthroughs in the field of high technology.

Including about three years ago, I followed our professor to a meeting with Liu, during which there was a group of professors, and everyone was helping Lenovo with how to develop its own technology, during which Liu was just 'um' and 'um', without any substantive expression.

Lenovo is most proud of their fine management, the so-called ability to reduce costs, relying on ERP systems to reduce the cost of customer management, supply chain management, every year in an interview with the outside world, are emphasizing that we need to achieve cost control through excellent processes and fine management, from the top does not pay attention to research and development, research and development is placed in a very low position, can achieve technological breakthroughs

Back to the interview show, Zhou Xin replied after listening to the host's questions: "I don't think that I can do R&D and innovation until a certain stage, innovation and R&D should be a thing that runs through the enterprise."

This is especially true today, when business is so modern.

Nowadays, there are various means such as business loans, venture capital, and listing investment to complete the acquisition of original capital, and it is not necessary for enterprises to complete the accumulation of original capital by themselves as before. ”

The moderator continued: "Mr. Zhou, at the same time, there is a saying that technology investment requires a lot of investment, once you make a wrong step, it is a major blow to the enterprise, and the money obtained through the means you just mentioned above also has a cost, and if you make a mistake, the blow will be even greater. ”

This is almost a unique point of view of Lenovo Liu, and when he argued with Ni Guangnan, he explained in public that 80% of the world's companies would die because of overinvestment in technical errors. Technology is not the only one.

Zhou Xin has to refute it: "Simple innovation is also innovation, technological breakthroughs are gradually complicated from simple technology, enterprises do not pay attention to technological innovation at the beginning, have not obtained benefits from technological innovation, even in the completion of the original accumulation, it is difficult to achieve from the original trade drive to technology driven."

What you just said is actually a misunderstanding of innovation by the outside world, believing that technological innovation requires a large investment, and technological innovation can be invested in small amounts.

I believe that if you want to be a technology-driven enterprise, or if you want to achieve technological transformation, you need to find the needs in daily operation that can be solved by technological innovation at the beginning, or the difficulties common to enterprises in the same industry, and invest R&D resources in this field to solve the needs that exist in reality.

After reaping the benefits of technological innovation, we should consider creating demand for innovation.

I think there are two kinds of technological innovation, one is to solve the real problem-oriented needs, the other is to solve the real problem-oriented needs, generally speaking, the second is far more difficult than the first.

For example, the Matrix keyboard, there is a keyboard in reality, I think the original keyboard in reality is not easy to use, so I developed the Matrix keyboard to solve the needs, and the Mphone is a similar mobile phone that does not exist in reality, I think there needs to be such a mobile phone to solve the needs that do not exist in reality. ”

After seeing Zhou Xin mention Mphone, the host knew that the topic of technology research and development should almost be stopped, and the very important purpose of inviting Zhou Xin was to help Mphone advertise:

"Just now, Mr. Zhou, you also mentioned Mphone, I would like to ask, do you think Mphone can be successful in the Chinese market?

I also have another question, that is, overseas hardware companies can generally succeed in China, but it is difficult for software companies to succeed, such as Dell, HP, Sony, Samsung and other overseas hardware companies are very popular in China.

On the contrary, foreign Internet companies such as eBay, Yahoo, Amazon, Baidu, and Quora do not receive additional preferential treatment in China, what do you think about this? ”

"You just asked two questions, first answer the first one, I have reservations about whether the Mphone will be successful, because the price of the Mphone is too expensive, this price is about 40% higher than the average mobile phone.

Whether this price can be recognized by Chinese consumers, I have no bottom in my heart.

Although I think it's the best phone in the world, I'm not sure if Chinese consumers are willing to pay such a high premium for a phone.

I can only say that I hope that after the show is broadcast, the audience will give Mphone a little support on my face.

The second question is, I like to call the hardware companies you just mentioned as consumer electronics companies, and they are companies in the electronics field for consumer business.

Because they have technical advantages and brand recognition, they can be successful in the Chinese market, just like Mercedes-Benz BMW is recognized in China, and at the moment, their product quality is indeed better than that of domestic brands.

This brand advantage and technical advantage can be extended to each of their products, and even if the product is not so cost-effective, the consumer will be willing to pay a premium for his brand.

The Internet does not have this advantage, because the Internet technology is open source, and it depends on whether the product is good or not. Baidu's search engine technology is better, can it be 0.1 seconds faster than Sohu search? The search results are more precise, are they perceived by the user?

And can Baidu, which focuses on English search, really be more accurate than Sohu, which focuses on Chinese search?

In addition, overseas Internet companies do not advertise and do branding work in China, overseas Internet companies have no brand advantage and no technical advantage, while domestic Internet companies know more about Chinese users and are closer to Chinese users, so it is normal for them to have a tie with foreign Internet companies, or even have a slight upper hand. ”

The host first flattered two sentences: "I hope that the audience who sees our program will support Mphone within the scope of the conditions, I have seen it before, and the appearance alone makes me very excited, Mr. Zhou, if Mphone is looking for the host of a TV shopping program, you can come to me."

In fact, everyone knows that Mr. Zhou's most famous identity is an Internet product manager and an Internet entrepreneur, and you have achieved unimaginable success in Silicon Valley.

And your investment company has also invested heavily in Internet companies in China, as if you have participated in the venture capital of all listed Internet companies in China since 2000. It can be said that you have also achieved very good results in Zhongguancun in Huaguo.

How do you manage to understand both the needs of the Ameritians for the Internet and the needs of the Chinese people? ”

Let's talk about working overtime on the weekend.,I've been working overtime for two days in a row on the weekend.,Yesterday I really couldn't write.,Originally, I thought about writing 8k yesterday and then set up a flag.,As a result, I was pulled to work overtime just in front of the computer in the morning.。

Originally, the crow was thinking about 6k a day on weekdays and 8k a day on weekends this month, so he didn't set up a flag and took this as a goal!

(End of chapter)