Time back to more than a year ago, when Hu Zhengming had just taken over Xinxin Technology, and almost traveled to the main first- and second-tier cities in China, and he realized that under the restrictions of the Wassenaar Agreement, the development path of Xinxin could not be copied from TSMC.

Huaguo's chip industry only needs to meet the needs of Huaguo's 1.3 billion consumers to feed a large number of enterprises.

Under such strategic thinking, Hu Zhengming and Guan Jianying went to San Francisco and held a meeting with Zhou Xin on the future development direction, and finally decided to build a consumer electronics brand that meets the current situation of China for the Chinese market.

The price of the Matrix brand is too expensive, and it requires the most advanced chip technology, which cannot be manufactured by the current Huaguo chip industry.

They need products that are more cost-effective and don't need to pursue state-of-the-art performance in terms of performance.

In this way, Huaguo's chip manufacturing industry can develop with the help of Huaguo's local market.

Therefore, they finally named the brand Xiaomi, and the logo is MI, which is also a way to play the side ball, giving consumers the hint that Xiaomi is a sub-brand of Matrix.

Matrix's logo is M, Xiaomi's logo is MI, only one difference is I, of course, MI is more rounded.

After the establishment of the company, Hu Zhengming plans to launch two fist products, one is the Xiaomi mobile phone with the help of the mobile phone integrated chip, and the other is the Xiaomi computer.

There is nothing to boast about about mobile phones, but with the help of an industrial design language with a sufficient sense of technology and futurism, technically speaking, there is not much difference from the large and small mobile phone brands that have emerged on the market in the past six months.

The self-development of mobile phone integrated chips is a major advantage, coupled with the strong voice that Matrix has established in the supply chain in the past three years, so that Xiaomi mobile phones, like Xiaomi in the original time and space, have unique advantages in the supply chain and can control the cost low enough.

And Xiaomi computer is the fist product to be launched at this Xiaomi conference, because the chip of Xiaomi computer is a Pentium-M model chip jointly developed with Intel, Xinxin Technology participated in the design, and at the same time, it was manufactured by Xinxin Technology, a chip customized for the Chinese market.

Pentium is Pentium, which was launched by Intel in 1993 for the X86 processor production line, and later Intel successively launched low-end brands such as Celeron, as well as the Xeon series specifically for server use.

As for the Core, the Core didn't come into existence until 2006.

Of course, the chip developed by Xinxin and Intel cooperatively, Xinxin Technology played a very small role in it, and it was nothing more than sending a group of technicians to jointly develop it with Intel's team.

This product is also optimized based on the Pentium chip under the 0.18 micron process, because the most advanced process of Xinxin Technology's chip factories in mainland China is 0.18 microns.

At present, the most advanced foreign process has come to 90nm, and the wafer factory built by Xinxin Technology in the future will also evolve from 0.18 microns to 0.13 microns.

Although the Pentium-M model chip is specially supplied by Huaguo, the technology is not backward, it is optimized on the basis of the Pentium 4 chip, and uses Intel's latest NetBurst architecture.

Since the launch of the Pentium 4 in 2000, the earliest Pentium 4 chip is the 0.18 micron process, and the Pentium 4 is a series, a series that has lasted for 6 years, witnessing the chip manufacturing process from 0.18 microns to 65nm.

Zhou Xin fell into memories after hearing Cao Yongluo's question, and he knew how difficult it was for the birth of Xiaomi computers.

From the establishment of the project to today, because Xiaomi computers were only intended to make the chip domestic at the beginning of the design, Pentium-M belongs to joint research and development, and it is produced by Chinese enterprises, which accounts for more than half of the proportion, and it is not too much to say that China is domestic.

Later, it was found that the memory module seems to be able to be produced by itself, and Huahong specializes in memory chips after cooperating with Xinxin.

Later, it was found that there seemed to be a company in China doing hard disks, the Great Wall launched the first mechanical hard disk as early as 1999, and the sales were good, and then because of the frequent quality problems, in 2001, it was a joint venture with IBM called Yituo hard disk brand.

Later, chips, memory, and hard disks were all solved, so why can't they all use domestic accessories?

Based on this idea, Xiaomi computers have spent a lot of effort to choose suppliers, and Zhou Xin hopes not to choose the crooked brand as much as possible.

Like motherboards, ASUS and GIGABYTE are good, and if you want to pursue cost performance, you can also choose MSI. Zhou Xin knows that the biggest opponent of Huaguo's semiconductor industry in the future is bending, although the products used in bending are also called national production, but Zhou Xin does not want to indirectly fund bending enterprises.

Of course, there are other options for the motherboard, that is, Lenovo, as the largest computer brand in China, Lenovo has its own motherboard brand called QDI, which is the largest motherboard supplier in mainland China.

Zhou Xin didn't want to choose Lenovo, and finally found a company called Xintianxia in Pengcheng, they have two motherboard brands called Panshi and Mercedes-Benz.

Later, when I signed the contract, I learned that they were the parent company of Shenzhou, and they started as computer accessories.

It is precisely because of this insistence that it took more than a year for Xiaomi computers to be officially launched.

Zhou Xin knows how difficult this matter is, and it will not be easy to do it in 20 years, let alone now.

Zhou Xin replied: "Of course I want to go, I am the protagonist of this press conference, who will talk if I don't go?" ”

It is precisely because Xiaomi computer has concentrated the efforts of countless people, and it is also related to the shaping of the Huaguo brand, Zhou Xin plans to go out in person, and he belongs to using his own reputation to bring goods.

Cao Yongluo said: "Then when Shen Hai saw him, he kept asking you before, but you still refused to say."

But you are also bold, you just slapped the face of Jiaotong University with your front foot, and you went to Jiaotong University to hold a press conference with your back foot. ”

This is the first time Zhou Xin has held a development conference in China, and the previous press conference of Hanxin was also held by Cao Yongluo.

Zhou Xin said: "Isn't this a grievance that should be resolved rather than settled? Chen Jin and the corresponding personnel have been punished, and Jiaotong University has also changed a group of leaders, and it is a good time for me to go to Jiaotong University to clear up the misunderstanding.

It's also a positive response to my attitude towards things and not people. ”

The press conference of Xiaomi Computer was chosen in Jiaotong University and not in Yanda, firstly, because Shenhai is the main factory of Xinxin Technology, and it is not opened in Yanda, and the students of Yanda University and even the entire Yanjing area will also help Zhou Xin as tap water.

In Jiaotong University, it is open to students in the entire Shenhai area and the Yangtze River Delta region.

The student group has a lot of time and is easy to form a voice on the Internet, and they have the time, will and ability to be a tap water.

Therefore, although the product launch conference was held at Jiaotong University, the people who came were far more than the students of Jiaotong University, and invited students from colleges and universities in the entire Shenhai area.

The second is that the opening of Jiaotong University is full of topicality, which is explosive enough to attract a large number of eyeballs, and it is not Musk's specialty to use the traffic of hot events, and Zhou Xin will also use this trick.

Cao Yongluo thought for a while and said: "Also, it is the first time you have held a product launch conference in China, and every product launch conference you have in Silicon Valley has become a classic later, and I believe this time is no exception."

It's really a big face. Xiaomi will be a successful product, and the price-performance ratio alone will be enough to attract consumers.

The price of our 4000 is comparable to the 7000 yuan configuration of computers on the market. ”

For Zhou Xin, every time he returns to Shenhai, the leaders of Shenhai will be responsible for receiving him, and this time is no exception.

Zhou Xin did not give Shen Hai any face about Hanxin, and Shen Hai did not treat Zhou Xin differently because of this, and was even more eager than before.

Zhou Xin's investment in Zhangjiang is one thing, and the production area of Xiaomi computers in Pengcheng is another thing. In terms of the electronics industry, Pengcheng has more advantages, so most of Xiaomi's spare parts from assembly to are made in Pengcheng.

This made Shenhai feel the crisis, and they could not afford the loss of Xinxin Technology's overall relocation to Pengcheng. Xinxin Technology moved to Pengcheng, which can drive a large number of enterprises in the field of integrated circuits to Pengcheng, which is to send a complete industrial chain to Pengcheng.

No matter how rich Shen Hai is, he can't stand this, it's 2002 now, not 2022, if Shen Hai is a little unacceptable in 2022.

Therefore, even if the Hanxin incident has a result, Zhou Xin has also publicly expressed that he is satisfied with the results and hopes that similar incidents will not occur in the future, and said that the cooperation with Shenhai is very pleasant, and he will work hard in the Shenhai area for a long time in the future, but Shenhai still does not dare to relax his vigilance.

Everyone is a direct competitor, and Pengcheng will do everything in his power to poach Xinxin, and Shenhai knows it very well. Because if Xinxin is in Gusu or Jinling, they will do the same.

"Zhou Xin actually came to Jiaotong University to hold a product launch conference? It's been a long time, and Zhou Xin's brain circuit is really extraordinary. ”

Originally, Zhou Xin's main business in China was in Shenhai, and it was normal to hold a product launch conference in Shenhai.

I asked a circle of students from my Jiao Tong University, and they all said that they were very excited to be able to listen to Zhou Xin's press conference live, which is how many universities want to fight for it but can't win it. ”

"It's still a famous school, all kinds of activities, like our school is all in college, and all kinds of morning and evening self-study, no celebrities have come to our school at all."

"This is also a resource, but Jiaotong University is indeed a rare opportunity this time, Zhou Xin held a product launch conference in China for the first time, but the name Xiaomi I feel a little low-key, not quite in line with Zhou Xin's naming habits."

"I also think that we shouldn't have names like the future, new forces, or emerging forces? Millet? Why not call it rice. ”

"Xiaomi computer, I'm still very curious about the computer that Zhou Xin is going to launch, I happened to be preparing to change the computer at home, I still wait for the Xiaomi computer."

"There are already Xiaomi's offline stores around my house that have been renovated, I passed by last time to take a look, and the style of the Matrix store is a bit similar, it is softer than the Matrix store, the Matrix store is a sharp feeling, and the design style of Xiaomi's store is more like selling white goods."

"Did anyone grab a ticket?"

"No, there seem to be more than 2,000 tickets in total, and some of them are divided among various colleges and universities in Shenhai, and then some are given to the media and leaders, and there are not many that can be taken out and distributed to everyone."

"I'm a college student, and I didn't win the lottery tickets for our school's internal forum, and there is a 1 in 20 probability that none of the four people in our dormitory will be drawn."

"It's still too popular, it's the same as concert tickets."

With the passage of time, the information of Zhou Xin's product launch conference in Shenhai was gradually announced, which naturally attracted widespread attention, especially in the digital forum, where there was more discussion about this conference.

Everyone is curious about what kind of product Zhou Xin's computer is going to launch, and the past performance makes consumers look forward to it.

Zhou Xin wore a beige sweater and walked on stage, with the largest MI logo behind him, and when Zhou Xin walked on stage, cheers, applause and even screams rang out from the audience.

There are also students from Jiao Tong University shouting.

Zhou Xin and the others quieted down and said with a smile:

"This is my first time at SJTU, and everyone is very enthusiastic and did not boo me because I treated the students differently some time ago.

The Jiaotong University you shouted just now is Jiaotong University, Chen Jin is Chen Jin, I heard it, I think so too, I never thought that Chen Jin could discredit Jiaotong University, and the academic atmosphere of Jiaotong University would become bad because of a Chen.

Chen Jin and Hanxin are just a wave in the 100-year history of Jiaotong University, and they cannot affect the general trend of the development of Jiaotong University Haohao Tangtang getting better and better. ”

After Zhou Xin finished speaking, there was another cheer backstage.

Zhou Xin stretched out his hands and pressed down: "Okay, that's all for an unhappy thing like Hanxin, today is Xiaomi's product launch, not Hanxin."

If Dr. Chen Jin can really develop Hanxin in the future and invite me to be the host, I will talk about Hanxin.

Back to Xiaomi, Xiaomi is a brand established specifically for the Chinese market, and before Matrix entered Huaguo, I thought about whether consumers in Huaguo would really accept such a high-priced product as Mphone.

Of course, the sales data of Mphone in China in the past six months shows that everyone still supports Mphone. This support is not only for the product strength of the Mphone product itself, but also for me personally.

I am very grateful for the trust of Chinese consumers, Mphone is the first product in market share at the price of 5000 yuan, and even other mobile phone brands like Motorola, Nokia, and Samsung have collectively reduced their prices for products at this price.

But Mphone is still too expensive, I am a Chinese, I grew up in China for the first 20 years of my life, I know that what Huaguo needs is a more cost-effective product, what is needed is a real discount.

It is in this concept that we have created the Xiaomi brand.

It also carries too many of our expectations, hoping to become a bridge between Huaguo consumers and Huaguo technology enterprises, and bring really good products to Huaguo consumers. ”

Zhou Xin paused for a moment and continued: "Next, let me introduce this product in detail.

First of all, it is stated that Xiaomi computers, from the shell to the motherboard, to the chip, hard disk, memory, and display, are all built by domestic brands or joint venture brands. ”

Owe one chapter and make it up next weekend

(End of chapter)