Chapter 243: Extreme Value for Money
After Zhou Xin finished speaking, the audience began to whisper, and the people who could come here were basically students from various colleges and universities in Shenhai.
As students, they have been drawing information from the Internet all year round, and they know best that China is lagging behind in the field of consumer electronics. There are indeed many domestic computer brands, such as Lenovo, Founder, Great Wall and so on. Including all kinds of computer magazines, they will share a variety of assembly solutions.
Yes, there have been garbage guys since 2002, and assembling different accessories into a computer is their hobby. Almost all of the brands in the computer magazine's machine building plan are foreign brands.
The few domestic brands are also brands from Wanwan, and for consumers in Huaguo, it is difficult to emotionally think that the brand is a national brand.
Zhou Xin's words undoubtedly broke everyone's past cognition, and Zhou Xin and the audience below slowly became less vocal after the discussion;
"That's right, Xiaomi computer is a computer that uses a large number of domestic components, and I will introduce it to you in detail.
The first is the CPU, the CPU is the core of the computer, it largely determines the performance of the computer, for the audience, the CPU is more related to whether everyone can play the game smoothly.
The Pentium-M model CPU used in the CPU of Xiaomi computer, the more familiar name is Pentium, Pentium-M is jointly developed by Xinxin Technology and Intel under my name, and the manufacturing of the CPU is also completed by Xinxin Technology.
Everyone will definitely have doubts, how is the performance of the Pentium-M chip, I can compare the more popular mid-range chips on the market at present, the first is the AMD poison dragon CPU that is common in the price range of 3,000 yuan to 4,000 yuan.
The main frequency of the poison dragon CPU is about 1GHz, and the second chip is the Celeron III chip that is common in the price range of 4,000 yuan to 5,000 yuan, which also comes from Intel, and its main frequency is 1.2GHz.
The third chip is the AMD Athlon1800++ chip, which is commonly found at the price of 6,000 yuan, with a frequency of 1.5GHz, and this Pentium-M CPU is clocked at 1.5GHz.
Then there is the graphics card, the graphics card is also a NVDIA-MI100 model graphics card jointly launched by Xinxin Technology and the mainstream graphics card designer NVIDIA on the market, which is based on NVIDIA's NV15 platform to develop the graphics card, with a core frequency of 250MHz.
Also manufactured by Xinxin Technology, both chips are made by Xinxin Technology in its factory in Shenhai.
The process is really difficult, especially for graphics cards, because Huaguo's most advanced chip process is only 0.18 microns, while the most advanced foreign process has reached 90nm, and the more advanced the chip process, the better the performance.
At present, the mainstream graphics card chips on the market, such as Sunflower, MSI, Gigabyte, Asus, etc., have come to 0.13 microns.
Before the cooperation between NVIDIA and Xinxin Technology, the 0.18 micron graphics card chip could only achieve a maximum frequency of 200MHz, which is the performance of the first graphics card chip launched by Nvidia Geforce2.
And we have achieved a breakthrough in the previous limit, which is really very difficult, I can see the workflow of Xinxin Technology in the background, because Huaguo's chip foundry industry has never done graphics card chip foundry before, and the joint R&D of NVDIA-MI is completed by Xinxin Technology's R&D center in Silicon Valley and NVIDIA.
In the end, the chip landed, and the manufacturing still had to be placed in Huaguo, in Zhangjiang, we encountered a lot of problems in the process of chip manufacturing, and it was not as easy for experts in Silicon Valley to come as everyone imagined, I am the major shareholder of Nvidia and Xinxin Technology, but I can't let the other party be on call.
I often see our engineering team replying to Ameriken's emails at 1 a.m. in order to prevent questions from being answered the next day.
NVDIA-MI100 is a graphics card that uses the current mid-range process, but the performance is absolutely top-notch, and it also supports Microsoft's latest programmable render pipeline.
In the original graphics card, the 'parts' of the graphics card that handle each process are completely fixed, which can lead to a barrel effect, where one 'part' is overloaded and the other 'parts' are idle. Performance can't be leveraged completely. The Scriptable Render Pipeline allows a subset of components to do other work, such as pixel filling, vertex shading, and so on. β
It's the norm to complain when you give a real speech, and everyone likes to talk about how it is not easy to launch this product at the press conference, and after going through many hardships, the subtext is that I have been so attentive, and you still don't support me?
Zhou Xin talked about this, complaining is only one of the insignificant purposes, more is to help Xinxin Technology to publicize, tell the student groups present that the work we do is very meaningful and interesting, and everyone is welcome to join Xinxin Technology.
At the same time, it is also compared with Chen Jin again, you even have to copy DSP chips, and we have launched semi-self-developed graphics cards and CPUs.
Most of the audience present are knowledgeable, not to mention that the PPT behind Zhou Xin has marked the comparison of parameters, and the audience resounded with tsunami-like cheers.
Now that China has only joined the WTO for a short time, there is a big gap between China and countries like America, neon and Goryeo, and almost all the core computer components that everyone can come into contact with in daily life are made in Silicon Valley.
Made in Silicon Valley, and then pasted with the brand of Crooked, Neon or Goryeo, why Lenovo has been criticized is not because Lenovo has become a giant in the field of personal computers by relying on the Chinese market, but there is no progress in core technology.
At present, there is a very heavy atmosphere of admiring foreign countries, and there are also a large number of people who hope that the country will develop better, and even the admiration of foreign countries and the hope that the country will develop better are not in conflict, not to mention that the audience present is mainly enthusiastic students, and the cheers of the students can cover the entire Jiaotong University.
Needless to say, everyone knows how difficult it is to do this, and the reporter representatives of the computer newspaper in the audience put their heads together and talked in such a noisy environment:
"Even if Boss Zhou doesn't give me a reporter fee, just because the chips and graphics cards are made in Huaguo, I have to blow up Xiaomi.
However, Xiaomi is good for everything else, but this name is not domineering enough and does not meet the status of Boss Zhou. β
"Will you buy it?"
"What?"
"I said would you buy it!" He yelled at the same time.
"It will definitely support one, and the price is less than 6,000 yuan."
Zhou Xin waited for everyone to calm down and continued:
"Standing here, I have mixed feelings, because I am very proud of this product, it is the culmination of the development of Huaguo's electronics industry in the past ten years.
Now that we've talked about CPUs and graphics cards, let's take a look at motherboards, memory, hard disks, sound cards, optical drives, and so on.
I know that everyone must have wondered in the past, why are there no domestic brands of these accessories? If you are a student majoring in integrated circuits, you should know that there is a lack of space for Huaguo brands to display.
Taking memory as an example, Hua Hong is a Chinese enterprise that focuses on memory manufacturing, but the memory they manufacture is usually sold on the market under the brand name of NEC or Western Digital. That is to say, although the memory module you buy is made by Huahong, there is no Huahong-related information.
There are also displays, BOE is also a Chinese enterprise that is deeply involved in the field of screens, but the screens they produce are pasted with Sony, Samsung, Panasonic and other foreign brands in the Chinese market.
The same situation exists in various fields of personal computers, and I will introduce you to these excellent domestic electronic brands one by one. β
After Zhou Xin introduced them one by one, the whole PPT darkened, and there was only one light behind Zhou Xin, which focused the attention of the audience on Zhou Xin under such a light and shadow effect.
Zhou Xin said:"Finally, the price that everyone is most concerned about,I introduced a lot of Xiaomi computer configuration and performance in the previous PPT,We will launch a computer scoring software on Xiaomi's official website in the future,You can score your computer based on this computer scoring software,At the same time, you can also score Xiaomiγ
Our favorite is the running score,Our internal running score results show that the performance of Xiaomi computers is roughly the same as Lenovo8000Yuan price computers,In terms of specific performance, it even exceeds Lenovo8000Yuan computersγ
But our price is"
After Zhou Xin finished speaking, four big numbers appeared behind him, 4299 yuan.
The audience is a sincere applause, everyone knows that if Zhou Xin's press conference is not exaggerated, the price of 4299 is indeed cost-effective, in the words of the picture guy, it is to close your eyes and enter.
"That's right, as I said at the beginning of the press conference, the main focus of the Xiaomi brand is a cost-effective price, and we hope to bring users the ultimate cost-effective.
So this price has to go down! β
The price of 4299 yuan behind was broken, and then a new price of 3999 yuan appeared.
This is a complete sensation, you must know that the price of 3000 yuan and the price of 4000 yuan are completely different concepts in the psychology of users.
The student who had Mphone in the audience posted a Weibo, and after the price of 3999 yuan came out, his Weibo exploded instantly.
"Wow! I love Mr. Xin, this price is too fragrant! β
"I guess I'm dumbfounded, this price is not a way to live for them at all."
", this price is to take the lead in opening a price war in China, and it is a tragic price war, not to mention Lenovo, HP, Dell, and Samsung have one of them, and there is no way to live."
"I regret it, is it too late to go to the computer city to return it now? The 5000 yuan computer I have is rubbish compared to Xiaomi. β
"This price is really inappropriate, I didn't expect Boss Zhou's thick eyebrows and big eyes to learn to fight a price war."
"Originally, I thought that the new president was handsome, but now he is even more handsome!"
Scoring software is not unusual, in 2000, 3DMark launched a special scoring software for graphics card performance, and Xiaomi developed a more comprehensive scoring software.
Zhou Xin said: "I have been thinking about this price for a long time, just to let consumers in Huaguo feel Xiaomi's ultimate cost performance."
When I first set the price of 4299, Xiaomi's executives agreed that I was crazy, and when I said that our price would be reduced by another 300 yuan, they thought that they were going to send me to the hospital to see.
I told them two things, the first thing is that Xiaomi is not a brand that wants to make money, it is a brand that wants to make Chinese users feel the ultimate cost performance.
The pricing of 4299 yuan is very cost-effective, but it is not extreme enough.
Let consumers in Huaguo associate Xiaomi with good quality and low price, my two brands, Xiaomi focuses on the ultimate cost performance, and Matrix will focus on the exploration of cutting-edge technology.
Second, Xiaomi is the first computer to be almost produced in China, and I hope that through Xiaomi, we can train China's electronics manufacturers so that they can develop better and more advanced products.
Finally, I hope that on this night, Xiaomi can let everyone feel my sincerity to Chinese consumers. β
This sincerity is really full, Lei Jun, who is in charge of Mphone2 in Silicon Valley, saw the text live broadcast of this press conference, and felt like a confidant, after he worked in the consumer electronics industry for a period of time, he also thought that the pursuit of cost performance was too important.
As for the name Xiaomi, Lei Jun also felt that it was very much in line with his appetite.
All the Huaguo Internet forums are discussing Xiaomi's press conference tonight, and the price and the configuration of the national product alone are enough for everyone to be tap water.
"Not to mention the national production of accessories, just the design of the Xiaomi chassis and wiring, I have not seen it on other brands, in the words of Zhou Xin at the Mphone press conference, this is a minimalist industrial aesthetics."
"Don't say it, Xiaomi is too cruel, as soon as this price came out, our company held a collective meeting, and now we are on the way to the company. In the process of the press conference, my computer company QQ has begun to tick non-stop. β
"Which company is upstairs buddy? At home, you also let you download the enterprise QQ? Your company has specially applied for the installation code of enterprise QQ? β
"I associate it, yes, the company has applied for two enterprise QQ installation codes for everyone, saying that it is one company at home, so that it is convenient for you to deal with some urgent business.
I see that in the sales group, all the vice presidents in charge of sales in large regions are very nervous, and they all agree that Xiaomi will have a great impact on Lenovo. β
"Lenovo? Assembly plant? Anyway, why are you nervous? Lenovo doesn't mainly rely on orders from agencies and state-owned enterprises, and the loss of personal orders will not have much impact on you. β
"What if Xiaomi can also get orders from these state-owned enterprises and agencies? You must know that Xiaomi's cost performance far exceeds that of Lenovo, and the relationship between Boss Zhou is no worse than Lenovo's. β
"Then you have to be glad that Boss Zhou had a gap with the relevant parties because of Hanxin before, otherwise Lenovo really can't compete with Xiaomi."
"Upstairs, let me ask again, aren't you from Lenovo? I'm still curious why Xiaomi can make the price so low, and the price of the same configuration is only half of yours? That's a bit of an exaggeration. Or did you say that your 8,000 yuan computer before, 4,000 yuan was a profit? β
"What do you want, obviously Xiaomi is made in China, and a large number of domestically produced accessories have brought down the cost, for example, the same NVIDIA graphics card, Lenovo bought it from MSI and Gigabyte, they will paste a logo, and then integrate it and sell it to us at a higher price.
And Xiaomi is licensed by NVIDIA technology and then produces it itself, can this cost be the same? β
(End of chapter)