"It's a pleasure to be here again at the Moscone Convention Centre to meet so many visitors, and Mphone has made history over the past three years by ushering in the era of smartphones.

I am honored to be here today to introduce the new generation of Mphone, Mphone2, to the audience. It is even more different from the first-generation Mphone than it is from the first-generation Mphone and Nokia. ”

The Mphone2 product launch took place in the spring of 2003, and the Mphone2 product launch was also held at the Moscone Convention Center in San Francisco, and Matrix had not yet built a purpose-built global headquarters like later Apple.

In addition to Matrix users, a large number of journalists, entrepreneurs and even professional managers of competitors were invited to the conference.

"I've heard for a long time that the Mphone2 is an unimaginable product, and I've heard from Sony executives that it's going to be a very different product."

"Oh, I've heard that, but I've heard from the developers, I've heard that it's a whole screen, is that different from Samsung's S-series smartphones?"

"I guess Newman will polish it more perfectly, and I don't know the details, after all, Newman has taken extremely strict secrecy measures for this generation of Mphone."

Zhou Xin said above that the entrepreneurs in Silicon Valley in the audience are also discussing. In the past three years, many Silicon Valley entrepreneurs have made a lot of money from the Mphone ecosystem.

Because of this, at the second Mphone developer conference last year, the news of the new generation of Mphone announced at that time made many entrepreneurs realize that it is a new opportunity, and the new generation of Mphone can achieve more effects.

Zhou Xin is also very excited on the stage, precisely because his arrival will open the era of mobile Internet five years in advance.

Because of the influence of the first generation of Mphone, the construction of Ameriken's 3G network is also more advanced than the original time and space. The first generation of Mphone, followed by semi-smartphones, brought a lot of data demand, which led to Ameriken's telecom operators trying to build 3G networks in American's big cities.

The 3G network is not a new technology, as early as 1998, Americon engaged in the auction of 3G spectrum, just because at that time the bursting of the Internet bubble has begun to appear, the first time the company that auctioned the 3G spectrum can not afford to pay a high price of 1 billion US dollars, and was withdrawn after the second auction, the second auction directly failed.

By the spring of 2003, when Zhou Xin held the second-generation Mphone product launch, such as San Francisco, New York, Los Angeles, etc., these first-tier cities had completed the laying of 3G networks.

The second-generation Mphone will also be available in Neon, Korea and Maple Leaf at the same time.

Neon and Goryeo are because they have already completed the laying of 3G networks, and Maple Leaf Country belongs to the traditional sphere of influence of Silicon Valley.

Zhou Xin continued on stage: "Compared with the first generation of Mphone, the biggest difference between Mphone2 is the screen, we have completely canceled the keyboard, and all operations will be completed by fingers.

Of course, the linear motor that was so well received in the first generation of Mphone will still be retained, and you will also have a vibrating feedback effect when typing through the screen. ”

After saying that, the appearance of Mphone2 appeared behind Zhou Xin, this phone is between iphone3GS and iphone6, it has a longer screen than iphone3GS, and the bottom bezel is the familiar Home button.

The proportions, confirmed by the industrial aesthetic, present the ultimate simplicity and futuristic feeling.

Zhou Xin pressed his finger on the home button, and then the Mphone on the screen behind him entered the desktop after a brief animation effect.

"The new generation of Mphone supports both password unlocking and fingerprint unlocking, you only need to enter your fingerprint into Mphone in advance, and then you only need to press the entered finger on the home button to complete the unlock."

The ephemeral animation here is a process of the human fingerprint going from dark to light.

Fingerprint unlocking is also not a new technology, in 1998, Siemens launched the first mobile phone that supports fingerprint unlocking, but the technology was not mature enough at that time, and it was necessary to slowly swipe through the identification area, and the identification area will be entered into a part of your fingerprint separately, and it can be compared with the complete fingerprint after splicing.

Later, in 2001, Samsung also launched a fingerprint mobile phone called Pass-Phone, which can use fingerprint to transfer mobile phone money, send and receive emails, etc.

Matrix, on the other hand, acquired a company called Authen Tec, which would have been acquired by Apple in the future without Zhou Xin.

The phone's appearance alone is enough to make users feel its sense of technology.

Such a smooth fingerprint recognition only further reinforces this impression.

"After making the first generation of Mphone, the whole Mphone team has been thinking about where to start to optimize, and we don't want to be called the second generation Mphone just by changing the color of the case and adding some applications.

This is also why after the first generation of Mphone was launched, it took three years for the second generation of Mphone to be launched.

One of the biggest innovations must be this whole touch screen, since the birth of the personal handheld computer, touch screens are not uncommon, but the touch screen of the Mphone is different from all the touchscreens that came before it.

Everyone will be shocked by its smoothness when you get started, and I will simply show it through a small game. ”

Zhou Xin clicked on an app where the icon was a watermelon cut in half, and then said: "This game is called Fruit Ninja, and players need to swipe the screen with their fingers to cut the fruit." ”

Zhou Xin played for a short period of two minutes and failed because he cut to the bomb in a row, but the music and unique game mode still dazzled the users present.

Many of the entrepreneurs present are specialized in making games, and many of them are successful game developers of the first generation of Mphone, and a lot of ideas have popped up in everyone's minds after seeing Fruit Ninja:

"If the smoothness of the Mphone2 is really what Newman demonstrates, then we can do so much more."

"We can also simulate the pattern of cutting fruit, and rely on the touch screen to play with new ideas."

After Zhou Xin and the audience cheered over, he clicked on another game: "In addition, let me show you again, the touchscreen version of "Angry Birds"

Just pull the spring with your fingers, and the Mphone2's touchscreen can fully sense this subtle difference, and it is so sensitive.

It's no exaggeration to say that Mphone2 brings touchscreens to a whole new era. ”

If Zhou Xin does not license the technology, it will take at least two years for other mobile phone manufacturers to use the touch screen alone.

This is because the technology patent has been registered by Matrix, and to achieve a similar effect, it is necessary to bypass the patent wall set up by Matrix, which is the biggest difficulty.

Relying on the advantage of the prophet, Zhou Xin can also be regarded as experiencing the pleasure of later generations of Ameriken enterprises relying on the patent wall to block Chinese enterprises.

"The second-generation Mphone has a more powerful touch screen, supports richer application modes, and naturally has a more powerful chip.

Compared with the first generation of Mphone, the second generation of Mphone uses the A2E chip developed by Xinxin Technology, which uses the most advanced 90nm process chip, and the main frequency can reach 800MHz, and the biggest feature of this generation of Mphone is battery life.

Compared with the 6 hours of battery life of the first-generation Mphone, the second-generation Mphone can achieve 16 hours of battery life under the 2G network and 12 hours of battery life under the 3G network. ”

The performance of A2E chips has not improved much, and the joint R&D team of Matrix and Xinxin has focused more on reducing power consumption, using more advanced processes to reduce power consumption as much as possible.

In fact, the main frequency of 500Mhz is completely sufficient for today's smartphones, so the second-generation Mphone does not spend much effort on the processor, but focuses on the upgrade of the display chip.

Because of the touch screen of Mphone2, the quality of the screen is more demanding, so Mphone has adopted the method of directly connecting the display chip and RAM to improve the performance of the display chip as much as possible.

"Yes, that's right, this generation of Mphone supports both 2G and 3G networks, under the 3G network, you can browse the web to your heart's content, download apps, view pictures or videos sent to you by others, and no longer have to wait for two minutes to view five seconds.

At the same time, the new generation of Mphone is equipped with the latest Bluetooth technology of Xinxin Technology, and we and Xinxin Technology jointly launched Mpods, such a true wireless earbuds, based on the latest Bluetooth technology.

Without going into too much detail, everyone is welcome to experience Matrix's offline flagship store.

We have also solved the problem that consumers have criticized a lot in the first generation of Mphone, which does not support audio playback."

For the users present, the most concerned link has ended, and their most concerned problems are nothing more than appearance, battery life, differences from the first generation of Mphone, and whether the previous problems have been solved.

This launch almost solved their problem perfectly, and in the end there was only one doubt left, and that was the price.

You must know that the price of the first generation Mphone at $599 was expensive at the time, and this generation of Mphone is equipped with so much advanced technology, it is hard to imagine how much the price will soar.

"And then there's the price, because it's got so much of the latest technology, and we've tried to keep the cost down as much as possible, but it's really hard to do, so the final price might be more than everyone expected.

But when you buy it back and experience it, you will find that the experience of using it far exceeds the price itself. ”

After saying that, there are two prices behind the new week: $749 for 4GB and $849 for 8GB.

The configuration of the Mphone2 is somewhat similar to that of the iphone4, with more fingerprint unlocking and more advanced Bluetooth technology than the iphone4.

The iPhone 4 was released in 2010, when the technology was mature enough to keep the cost down. And the Mphone is a pioneer, and compared to the first generation of the Mphone, the price is only increased by $150, which is considered to be the best effort.

This is still because the overall environment of the entire chip industry is in a depression, and Matrix is a big customer, so the price can be suppressed.

Otherwise, the price will have to soar to $999, which will have a huge impact on the Mphone2 to occupy the market.

This time, the sparse applause from the audience clearly shows that users are not very satisfied with this price, and 749 is the most expensive mobile phone except for luxury mobile phones.

Zhou Xin said: "I know that everyone is not satisfied with this price, and I am also dissatisfied with this price, but the price of Mphone is determined by cost, and we have made enough efforts to control the price of Mphone2 at $749."

In return, we're reducing the price of the first-generation Mphone by $150 for all models, which means that the price of the first-generation Mphone will start at $449. ”

First, in order to destock, when the price of Mphone2 first came out, everyone would definitely be dissatisfied, because there was no such expensive mobile phone before.

However, with the increase of users and the accumulation of word of mouth, this dissatisfaction can be resolved, especially if the follow-up friends benchmark Mphone2 products, the price is similar to Mphone2, and the product experience is far from the effect of Mphone2.

Second, in order to squeeze the market of other mobile phone manufacturers, Mphone1 has been reduced to $449, which is bad news for Samsung, Sony, and Motorola.

This is like Tesla's price cut in later generations, BYD was not too affected, but forced Xiaopeng and Weilai to die.

After Zhou Xin stepped down in the cheers of the audience, he invited Bill Gates to talk alone, Bill Gates naturally would not let go of such an opportunity, you must know that he also wanted to cooperate with Zhou Xin.

After Mphone has come to this point, it needs to appropriately bring out some interests to the Ameriken interest group.

Even if it is ZTE in later generations, the value is far from being comparable with Matrix, which opened the era of mobile Internet, Zhou Xin only has negotiation experience at the level of ZTE, and when it comes to the benefit sharing of a larger cake, he is not sure how much this cake will be cut, and who to cut, at this time Bill Gates is the best consulting object.

For Zhou Xin, Mphone is just a process, and using Mphone to ensure the survival and evolution of Huaguo's chip supply chain is the goal.

Whether it is NewPay or Matrix, in order to monopolize the entire market, Zhou Xin will not be stingy to divide the cake

As he expected, Bill Gates's eyes lit up during the meeting that night, and on the way to Zhou's new home, Bill Gates had fully experienced Mphone2, and the experience was perfect.

"Newman, even though I've been told that the Mphone2 is going to be a great product, it's still going to be more effective than I ever imagined. Honestly, I would have felt like the $749 price was a challenge to consumers' bottom line, but after actually using it, I felt that the price was really like what you said at the press conference, and you did your best.

It's so perfect, its touch feedback is so perfect, you must know that Microsoft has not made less handhelds in the past days, and there are many handhelds that I have used.

Most of these handheld computers are also touch screens, and they use resistive pens to operate, even if there is a pen in the middle as a medium, their experience is not as smooth as that of the Mphone2 with fingers.

I'm curious how you do it, from the screen to the network to the chip and the operating system, it's an all-around improvement.

It is almost a two-generation product with Mphone1, and it is worthy of being a product that has been accumulated for three years before it was launched. ”

Bill Gates is obviously aware of the potential of mobile operating systems, and although he no longer manages Microsoft at this time, he is still in touch with Ballmer and will remind Ballmer to pay attention to the mobile operating system market.

Microsoft has also teamed up with Nokia to develop a mobile phone operating system, just as it has done with other PDA manufacturers in the past.

But after experiencing Mphone's operating system, Bill Gates realized that Microsoft's mobile phone operating system was completely incomparable.

(End of chapter)