For Microsoft, they are well aware of the importance of the mobile operating system, but it is not clear how important it is and whether it requires all the resources to be invested.

Because from Microsoft's point of view, the personal handheld computers that were in full swing back then, the volume and market are not smaller than those of today's smartphones.

Since 1984, when Psion in England began to release the personal handheld computer Psion Organizer, the personal handheld computer ushered in an era of rapid development, and in this era of rapid development, all kinds of handheld computer operating systems have emerged.

Among them is Palm OS, Zhou Xin's Matrix acquired HandSpring, a company founded by the founder of Palm, for the mobile phone operating system; There is BlackBerry OS, BlackBerry is a personal handheld computer and then a mobile phone; There is also Symbian launched by Psion, the predecessor of Symbian was the EPOC system launched by Psion, and later Symbian was jointly established by Symbian with Nokia, Ericsson, and Motorola.

Of course, there is also Microsoft, Microsoft launched windows CE based on personal handhelds, so from the era of personal handhelds, Microsoft has seen too many ups and downs of personal handhelds, they know that smartphones are important, and have invested resources to adjust windows CE.

Microsoft's concept is that a smartphone is similar to a personal handheld, the equivalent of a personal handheld computer with communication capabilities, and they developed Windows CES based on this logic.

For Microsoft, the helpless point is that they build the windows CES mobile phone operating system, there are not many manufacturers supported, Nokia is ambitiously building Symbian, Sony and Ericsson jointly established Sony Ericsson is not interested in Symbian, and Microsoft's mobile phone operating system is also not cold.

At this time, Motorola has not launched the Symbian Alliance, and has not engaged in its own mobile phone operating system, so it does not look down on Microsoft. Microsoft's mobile phone operating system is only used by some small factories, and not only do they not want to give Microsoft money, but they even hope that Microsoft will give them money backwards in order to let them use Windows CES.

Bill Gates is naturally well aware that within Microsoft, in this context, fewer and fewer resources are being invested in the operating system of smartphones. After experiencing the operating system of Mphone2, Bill Gates realized that compared with the operating system of the computer, the operating system of the mobile phone is a completely different design logic and design concept.

In the Apple era of the original time and space, Apple released the first generation of iphone in 2007, and it was not until 2010 that Microsoft began to really enter the mobile phone operating system market.

Now it's different, because MOS was created by Zhou Xin, and Zhou Xin's past record fully proves his understanding of user preferences, for Microsoft, Apple is a former loser, and Zhou Xin is a respectable opponent who has defeated them more than once on the Internet battlefield.

Therefore, Microsoft will pay attention to MOS and try to borrow the design language of MOS, rather than knocking on IOS.

Zhou Xin heard Bill Gates's endless praise, and he was actually very proud to be able to build such a mobile phone in 2003, and no one else could do it to such an extent.

Technical maturity is one thing, and being able to insist on the product after it is completely mature before releasing it is another strategic vision.

Unlike Apple, which has a long enough history and enough precipitation, the Matrix brand is a brand-new brand, which relies on binding with Zhou Xin's personal IP to have high-end, technology, and future labels in the minds of consumers.

Because it is bound to Zhou Xin himself, this kind of label relies on the first generation of Mphone, which is actually relatively weak.

This is a bit similar to when Musk first launched Tesla, Tesla and Musk were highly bound, and it took Tesla nearly ten years to complete the branding.

In the era of smart phones, competitors will not give Zhou Xin such a long time to do brand building, Zhou Xin needs enough explosive products to further deepen the brand image of Matrix in the minds of consumer groups, once the golden body is shaped, Matrix can be invincible in the future competition.

Apple squeezes toothpaste every year, but there are countless fans around the world who support Apple every year, which has a strong correlation with Apple's brand image.

If the first generation of Mphone is more of an advantage in product thinking, then Mphone2 is an all-round leader in understanding smartphones and technology, at least three years ahead of this era.

"Mphone2 will be a revolutionary product, when Mphone1 came out, I just said that Mphone brings a completely different experience to everyone, in fact, Mphone1 still has not departed from many concepts of traditional mobile phones in the past 20 years.

In Mphone2, it is difficult for you to see the shadow of the traditional mobile phone in the past, from the operation mode to the use experience, it has been completely new products. ”

Speaking of the role of the brand, Matrix was the first to launch the custom keyboard in '99, and by the way, the concept of the custom keyboard was introduced to the world.

In the past, Matrix had a dedicated keyboard department, which was responsible for regularly releasing some new products every year, continuing the design language of the past. But because of the high price, in fact, only a few local tyrants have the willingness to consume.

With the success of Mphone, the sales of Matrix keyboards have been increasing year on year. When Matrix's senior executives in charge of keyboard sales reported, Zhou Xin was not surprised at all, and when Matrix had the status of Apple in the future, not to mention the keyboard, even if it was just a cloth to wipe the screen, it could be sold at a tenfold premium.

Such a high premium can also be paid by a large number of consumers.

Compared with Apple's Dafa, Sony's Dafa is much weaker.

Bill Gates said: "Yes, until I actually got my hands on the Mphone2, it was always hard for me to imagine what the future phone would look like. We've known each other for many years, and I sat in the audience at the first generation Mphone launch event.

In fact, at that time, I didn't believe that there was any difference between the Mphone you showed and the previous mobile phone, because whether it was Weibo, it was nothing more than moving the application from the computer to the mobile phone, and there were not a few mobile phone manufacturers who had done similar things before.

Although the success of Mphone later proved that mobile phones can be important terminals, and mobile phone applications can play a much greater role than computers in specific occasions, you rely on Mphone to indeed change the mobile phone ecology, but that is more at the software level, is the system level.

Only after coming into contact with Mphone2, Mphone2 is from hardware to software have completely subverted the traditional form of mobile phones, in my more than 20 years of mobile phone life, there are only two kinds of mobile phones, Mphone2 and others. ”

Bill Gates did not hesitate to praise his Mphone2, "Newman, I regret that when you were an intern at Microsoft, you didn't directly hand over the Xbox project to you, if you handed over Xbox to you at that time, you would definitely be able to do Xbox better than now." ”

Zhou Xin comforted: "Xbox has done well enough, as a new game console brand, it can compete with Sony and Nintendo in the North American market, which has exceeded many people's expectations."

If it were me, I might not be able to do better. ”

Bill Gates looked at Zhou Xin seriously and said, "No, Newman, you will definitely be able to do better."

Even Mphone will be born at Microsoft, bringing a whole new glory to Microsoft.

Since I'm only a member of Microsoft's board of directors and I'm not actually involved in Microsoft's business, I know that mobile operating systems will be the biggest incremental market in the next decade, but it's hard for me to believe that Microsoft can beat your Matrix.

You're a more formidable opponent than Jobs. ”

Bill Gates can't overestimate Zhou Xin, Microsoft and Zhou Xin's companies have never won a head-on collision on Internet applications before.

MSN, who was originally full of confidence, found himself vulnerable after colliding with qq on the battlefield of enterprise instant messaging software.

Tencent's enterprise QQ weekly update version releases new features, monthly units of large version updates, Microsoft's MSN major version update to half a year as a node, from the customer experience and actual solution needs, Microsoft is not Tencent's opponent at all.

Even after entering 2003, there are voices within Microsoft that want to give up this market directly, because the gap between the two sides has become so big that Tencent can form a scale effect, and Microsoft has almost no hope of catching up in this field.

With such a historical record, it is hard for Bill Gates to believe that Microsoft's team can beat Zhou Xin in the market of mobile operating systems.

Zhou Xin said: "I also think so, in the field of mobile operating systems, Matrix has no competitors, whether it is Microsoft or Nokia. ”

"A lot of times there is no harm without comparison, and compared to MOS, Nokia's operating system is clumsy like an eighty-year-old man."

In private, Zhou Xin spoke very bluntly, and did not hide his contempt for competitors, not to mention that Nokia and Microsoft will be the losers of the mobile phone operating system, even if it is IOS on the mobile phone now, Zhou Xin does not pay attention to it.

Because without the blessing of hardware and the blessing of A-series chips, Apple's software ecology cannot achieve the level of future generations.

Bill Gates said, "Newman, you're too confident, but you're confident.

But Microsoft is not such an easy opponent to admit defeat, I have already figured out, when we go back to Seattle and Ballmurti, we need to pay attention to the mobile phone operating system, and pay attention to this new battlefield.

I think Microsoft can jointly develop smartphones with Nokia and Intel, Nokia is responsible for hardware manufacturing, Microsoft is responsible for mobile phone operating systems, and Intel is responsible for building the CPU core of mobile phones. ”

This is the Wintel alliance of the new era planned by Bill Gates, only with Nokia added to it.

Zhou Xin said: "Then I think your progress will be accelerated, and when consumers get used to the way MOS operates, Microsoft will have no chance." ”

Zhou Xin is not wrong, after the Mphone2 press conference, in the venue outside, today's audience can be the first to buy the latest Mphone2.

Because most of the audience are loyal fans of Mphone, during the press conference, some consumers on the scene synchronized the news of Mphone2 to Weibo.

When consumers get the real Mphone2 in their hands, they almost all feel the same as Bill Gates, which is amazing.

"Although the price of the Mphone2 is very expensive, when I heard Newman announce the price at the press conference, I posted a Weibo saying that the pricing of the Mphone2 will be the biggest reason for Newman's failure.

But when I got the Mphone2, I knew I was wrong, just this texture and this whole screen led to its high cost, and the price could not go down any longer.

And if the pricing of Mphone2 is the same as that of Mphone1, it will not only give other mobile phone brands no way to live, but even their own Mphone1 will be unwanted. ”

Similar remarks are not uncommon on Americacan's major online forums, and the 20,000 viewers in attendance have become tap water for Mphone in a single experience, which is comparable to the Apple fanaticism of later generations of fruit fans.

Back at Zhou Xin's mansion in San Francisco, Bill Gates was impressed by Zhou Xin's answer: "I also have a sense of urgency, compared with Mphone, the tripartite alliance between Microsoft, Nokia and Intel is still only a paper agreement, and even this paper agreement is still just empty talk."

Unfortunately, Matrix does not need external financing, its cash flow is healthy enough, otherwise Microsoft's best partner would definitely be Matrix. ”

Zhou Xin thought to himself, you finally mentioned it, you don't need me to take the initiative to mention it myself, he doesn't want to take the initiative to mention this matter himself, it will be very passive.

Zhou Xin continued: "Who said that Matrix does not need external financing, Matrix needs to consider external financing, Matrix is indeed not short of money, but we need external financing.

The first is to rapidly expand the scale and build Matrix's global sales system, which is much weaker than Nokia, Motorola, and other mobile phone companies with a long history.

We have access to almost 30% of the countries and regions, and we only have flagship stores in the top cities of these countries and regions.

Second, because of strategic considerations, Matrix needs to have more strategic investors who can provide resources other than money to Matrix. ”

You don't need to say much about smart people. Bill Gates quickly understood: "Microsoft is definitely the best partner to work with."

I can put you in touch with the real elite in Washington and Wall Street who can help make it easier for Matrix to do business at Ameriken and around the world.

Here's how we can do it, with Emerging Investments releasing a private equity fund, and then the private equity fund opening up shares to buy shares for them, and finally investing in Matrix through this private equity fund.

This way, the control of Matrix is still in your hands, and they can enjoy the dividends brought by the development of Matrix, so that they can kill multiple birds with one stone.

As for me, the Bill Melinda Foundation needs to have a certain share of the investment. Bill Gates said.

After listening to this, Zhou Xin asked: "I have no opinion, but I have to make sure that they have enough influence."

The general problem doesn't really affect me, and they need to make sure that they can help Matrix and me enough on some critical issues.

For example, Microsoft was sued by the Colombian court in the name of antitrust, and they should be able to help me settle this kind of overt conspiracy. ”

Equalizing these is only one side, with the help of Matrix and Ameriken's really influential people to go online is on the other hand, NewPay is ready to start a personal lending business similar to Huabei, there are not enough influential people to support the scene, Zhou Xin does not dare to move first.

(End of chapter)