Anna was not surprised at all after listening to it, because the concept mentioned by Cross, Zhou Xin made a similar analogy when defining new media, and your readers correspond to the real media by an order of magnitude.

For example, the 100,000-level corresponds to the regional media, and the million-level corresponds to the national media, and Zhou Xin's definition of new media has been used by Cross to brainwash them, and also let them further brainwash in front of customers.

For customers who don't understand the commercial value of the official account, or customers who understand something but don't know enough, Anna often uses this set of theories to promote customers:

"The same is advertising, you promote on the traditional paper media, first of all, there are a lot of advertising spaces in the paper media, and the better the advertising space you are, the higher the price, and the quality of the advertising space is completely defined by the paper media itself, lacking actual data support.

We have 100,000 users, which is equivalent to a well-known print media in San Francisco, and more importantly, we only have one advertising space, which is in the form of a long article to help you do soft publicity.

There is relatively clear data in the background to see the conversion effect. ”

The WeChat public account has not yet allowed these bloggers who specialize in operating the official account to insert shopping links, and if bloggers are allowed to insert shopping links, the conversion rate will be more obvious at a glance.

Tencent has had internal discussions about whether to add shopping links, and it is not difficult to add a built-in shopping link feature, and they can take a cut of it, which looks good.

But there is a problem, that is, with specific conversion data, the advertising role of the WeChat official account will lose its imagination, and the conversion rate is in line with expectations, but if the conversion rate does not meet expectations, it will be a devastating blow to the hard-built WeChat public account ecology.

Like Cross's Silicon Valley Big Bang, advertising revenue can support a team of four people, and there are high-level careers like legal counsel in this team.

The result of Tencent's business discussions was that even if they wanted to open up the shopping link, they would have to wait for the number of WeChat users to rise to a higher level, and then conduct a small-scale pilot.

"Invite me to an interview with the Big Bang in Silicon Valley?" Pony was a little confused when he saw the email sent to him by the head of the commercial department, and he took a closer look at the reasons written by the head of the commercial department.

Pony likes to communicate with his subordinates via email, and he is a typical reading person, preferring to read reports written by his subordinates rather than listening to them.

The email mainly said a few points, one is that Pony is a mysterious person in Silicon Valley, everyone knows that he is at the helm of Tencent, which is also the world's top unicorn company, but has not appeared in public.

Zhou Xin didn't like to be interviewed when he was born, but he was on Charlie Rose's talk show, Pony didn't even accept a magazine interview, not to mention a TV show.

Therefore, Pony's first interview was published on the WeChat public account.

The second is that Tencent is now under pressure on Nokia and Motorola, and Pony should come forward to shout out for reason, which is part of the business war.

Business wars are not complicated, and the top rich people have staged octagon cage battles, not to mention this kind of long-range mouth cannon.

Pony is refusing in his heart, he really doesn't like this kind of occasion, he has the kung fu to be interviewed, isn't it fragrant to reply to a few more emails?

If you change to Musk, you will definitely be happy to appear on various talk shows. When Musk is interviewed by various media, he will first benchmark himself and Zhou Xin and talk about the commonalities between them:

"Like Newman, we are passionate about innovation and want to disrupt some of the old habits and ideas in traditional finance.

Innovation is also the source of inexhaustible power in Silicon Valley, Newman has a good approach to product innovation and some Internet concept innovation, he always has a clear insight into what consumers want, and what form I should use to meet consumer needs.

And I am more innovative in the management model, as much as possible to give talents a relaxed working environment, give full play to their value and creativity, in product innovation I really can't compare with Newman.

It is precisely because Newman and I are so similar in innovation that we can become the second largest electronic payment software in the world and become the first on the road to catching up with NewPay. ”

Musk touted Zhou Xin, and then raised his identity, and then further put it together with NewPay, giving consumers an electronic payment software of the same grade as NewPay.

He has done this in various media, and with the strong capital strength behind it, he can help Musk find enough influential programs of all kinds, and this publicity method has helped attract many new users.

Pony is different, he prefers to use the product to speak, preferring to rely on product innovation and micro-iteration to attract users.

It's true that Tencent likes to borrow, but they don't learn from brainless, but quickly iterate after borrowing good things, and some products can't see the traces of benchmark products after a few rounds of iterations.

"I think it's a good idea to participate in interviews on WeChat accounts to bring our content ecosystem builders closer to us, but I'm not going to go, I'm not very good at interviewing in public.

Let James Dilple go. ”

Pony doesn't care much about the format of the email, just express the content in place, after all, he is the CEO, except for reporting to Zhou Xin, he can do whatever he wants at other times.

James Dilple previously worked as a senior marketing executive at BT Cellnet (a mobile communications operator) and GlaxoSmithKline before moving to Vodafone as a marketing executive and was recruited by Tencent North America as senior vice president of marketing and marketing.

He is clearly very good at dealing with the media, and he is very familiar with the gameplay of various media in North America, and he is very skilled in dealing with similar incidents.

"Mr. James, will you ask Newman to coordinate this matter due to the difference between Nokia and Motorola in their treatment of Tencent?

Maybe Newman can't get Nokia to listen to him, but Newman's company has a lot of cooperation with Motorola, and he coordinates with Motorola, and Motorola should allow Weibo and WeChat to be listed on Motorola's mobile platform. Cross asked.

James was a little confused, and asked if you would go home and find your parents to help administer justice: "I don't know, Newman doesn't interfere in Tencent's daily operations, he's very busy, and I don't know if he pays attention to this matter." ”

Cross nodded, and Brooke tapped quickly on the keyboard of his laptop, "Tencent executives claim that their business is insignificant in Newman's business landscape. ”

Yes, the Big Bang in Silicon Valley also runs a Weibo account, and their Weibo account made a teaser of Tencent's complaint against Nokia and Motorola before the interview began this morning:

"Today we will have the opportunity to interview a Tencent executive and talk to him about his views on some recent events."

There are many old fans in the comments below, and everyone is watching the Big Bang in Silicon Valley slowly grow from a small shrimp that no one pays attention to and slowly grow into such an influential self-media as it is now:

"Bang is out, and he can interview Tencent executives."

"I still have a good vision, and the WeChat public accounts I pay attention to have become first-class public accounts."

Can you ask him why WeChat prohibits the official account from posting some content suitable for night viewing? Newman's tube is too wide! ”

"Apply for Newman to open the scale of mobile Internet applications, which is in Ameriken and not in ancient China!"

Back at the interview site, Brooke waited for James to go to the garage where they had specially prepared the room for the interview, in order to make the other party not know about it.

Otherwise, James knew that they were artistically processing his original words on Weibo, and he might not have left directly and would not be interviewed.

"It's completely understandable, after all, Newman's career is so big that he doesn't have the energy to understand every detail.

I'm curious about the companies that are also owned by Newman, Tencent, Matrix, Xinyun, and Xinxin Technology, will there be cooperation between you?

Will there be a lot of linkage between you? ”

James shook his head: "No, we are independent enterprises, although the actual controller and major shareholder are Newman, but after all, there are other shareholders, other shareholders between different enterprises are not consistent, everyone's interests are also inconsistent, it is difficult for us to do the same as the cooperation between different subsidiaries within a group."

Not to mention working together like different departments in a company. ”

Brooke tweeted: "Tencent executives claim that their team is not familiar with Matrix's software ecosystem operation team, and that the Matrix team did not help in the Motorola and Nokia incidents. ”

Brooke has been trained by Cross to be able to take a good rhythm and weave your meaning into what he wants to say according to his understanding.

When Brooke was posting, Anna sat next to him and watched to avoid legal risks, and every time she sent it, she needed to go through Anna's nod.

Anna is also a little tired, how can there be a legal counsel who wants to review the content of Weibo, and she takes one salary to do three jobs. She has to help Brooke review Weibo content, and at the same time she has to smile and look at James to give him the feeling of being valued.

It was obviously a good feeling to have beautiful women watching, and James thought to himself that this place was a good place except that it was a little shabby and the host was a little out of tune.

As for why they didn't send the question draft to James in advance, it was because when the two sides were communicating, the Silicon Valley Big Bang side said that they needed to play on the spot, and even if James said the wrong thing, they would delete the content in the final article.

And James thinks that you are mixing on my platform, you must give me face, otherwise it is not casual to pinch you.

It is precisely because both sides have confidence that Brooke is crazy about Weibo, and netizens are carnival.

If the first Weibo can be seen as Tencent's self-deprecation, then the second Weibo is revealing internal contradictions.

From the perspective of netizens, you can even see Tencent's dissatisfaction:

"Tencent executives are revealing their dissatisfaction with the low status of their company"

"I can see it too, isn't this jealous of Matrix's high status?"

"That's for sure, although Tencent is also very large, but there is no way to compare with Matrix, Matrix is a combination of Apple and Microsoft in the new era, Tencent is at best a strengthened version of ICQ, how to compare?"

"It's still the Silicon Valley Big Bang, and I'm fed up with the clichéd tone of other media."

Brooke sat in front of his notebook, watching the message alert in the upper right corner of the browser quickly turn to 999+, he realized that he had sucked another wave of traffic, and grinned proudly.

"Mr. James, if Nokia and Motorola have not allowed WeChat and Weibo to land on their mobile platforms, what are you going to do next?" Cross asked.

This is a regular problem, and they have discussed it very clearly in the commercial department before: "We may take the escalation of measures such as stopping cooperation, asking Newman to help us mediate, and prosecuting."

At present, the main cooperation between Tencent and these two mobile phone manufacturers is that their enterprise messaging software is sold to them by Tencent, and we will terminate the contract and stop providing corresponding services to them in the future.

The second is to ask Newman to coordinate, not to do this for the time being, but it does not mean that it will not be done all the time, Newman will be able to terminate the cooperation with these two companies in more aspects.

Even Nokia, which has little cooperation with us, needs to rely on us in some aspects, such as Bluetooth chips, and without the Bluetooth chips provided by Xinxin Technology, Nokia's mobile devices will lag behind their competitors in Bluetooth transmission.

Can you imagine a high-end smartphone that is not equipped with the Bluetooth chip of Xinxin Technology?

Eventually, we may resort to legal action. ”

Cross's pupils shrank after listening: "I have two questions, can you say that Newman has done this in order to help Tencent?" ”

The subtext in his heart is: Are Weibo and WeChat so important?

"The second question is, Xinxin Technology stopped selling Bluetooth chips to Nokia, is there a monopoly risk?"

James said without hesitation: "It's not because Weibo and WeChat are important, it's that we are treated unfairly.

Secondly, there are many Bluetooth chip manufacturers on the market, and we are just one of them, and stopping cooperation is also a commercial behavior, not a monopoly. He replied decisively.

Anna felt disdainful in her heart, monopoly is not up to you, according to the law of the sea system in Europe and the United States, as long as there are similar precedents, and the judge is biased towards Nokia, you will be punished according to monopolistic behavior, and it is possible to force Xinxin Technology to sell Bluetooth technology.

Cross asked a few more questions, and the focus of his follow-up questions remained on Newman, and he would go around and around with Newman.

Because Newman has popularity, the name Newman is the guarantee of popularity, which is the same as in 16/17, when the public accounts on WeChat seemed to be unable to write articles without Jack Ma, any news hotspot can be associated with Jack Ma.

Zhou Xin is now enjoying the same treatment at Ameriken.

After the interview, James and Anna had lunch before returning to his office, and after a busy day, he saw a message from a subordinate on WeChat:

"Boss, we seem to have been calculated by the Big Bang in Silicon Valley."

(End of chapter)